Introduction

• JumpTV is a pioneer in the delivery of international television over the Internet.

• It provides nearly 300 live TV channels from +75 countries around the world. It delivers its audience

news, sports and entertainment content on a real-time basis from all corners of the globe.

• It has viewers in over 100 countries who watch channels on Jump TV via ordinary internet connections

on their home computers, laptops, internet-enabled television sets, and 3G mobile phones.

User Research (Target Audience)

• People who are away from their home countries.

• People who are in their home countries but they prefer using the internet to watch their favorite TV channels/ shows due to the popularity and accessibility of the internet.

• Case studies have proven that “an estimated 81 million of the 129 million people who access the Internet via a broadband connection to watch TV or movies online, according to a new study from Nielsen.” (Guthrie, 2007).

• Users’ psychology of interaction is crucial.

Jumptv.com has a traffic rank of: 9,677

http://www.jumptv.com/

http://www.youtube.com/watch?v=jrKo55VRJpI

Website Purpose

• Build best engaging communities.

• Increase the number of subscribers worldwide.

• Revenue was $3.6 million for the first quarter of 2008 compared to $4.8 million for the fourth quarter of 2007 and $1.0 million in the same period in 2007 – marking a year-over-year increase of 260%.

Usability

•The use of Blogs and social networking is effective to engage more people, http://www.facebook.com/profile.php?id=39208419&ref=name

•Also they could provide “mobile streaming videos” (cell-phones and iPod).

• MS Silverlight/ flash vs. WMV

Usability Testing

Persona: One Libyan-American female, Turkish-American female, Egyptian-American male, white American male and female.

More information regarding the persona would be considered:

• Name • Demographics (age, education, ethnicity, family status) • Job title and major responsibilities • Goals and tasks in relation to JumpTV’s site

In conclusion

• Description of the service

• User research

• Purpose/ goals of the website

• Blogs and social networking add to the usability

• Usability testing