Introduction Jacky Hodges, Director of Information Services, Population Surveys and 2011 Census (02)...
29
-
Upload
diana-logan -
Category
Documents
-
view
221 -
download
0
Transcript of Introduction Jacky Hodges, Director of Information Services, Population Surveys and 2011 Census (02)...
Introduction
Jacky Hodges, Director of Information Services, Population Surveys and
2011 Census(02) 9268 4722
Outline
● Importance of Evidence● How to select your evidence● How the ABS can help you!● Story
Importance of Evidence
● Not new● Prime Minister's agenda● Gut feeling vs empirical evidence
Which animal is most dangerous
Answer
#1 Dog#2 Spider
#3 Snake#4 Vending Machine
#5 Shark
Selecting your evidence
ABS Data Quality Framework
What ABS data provides
● Organisation is apolitical
● Data collected under the Census and statistics Act
● Explanatory notes- how collected, coverage, timeframe
● High response rates:
● Business surveys- over 85% (with majority over 90%)
● Population surveys (incl Census)- over 97%
● Labour Force- over 97%
● Note: Impute for non-response
● Available for different levels of geography
How the ABS can help you
ABS Themes page
Census data
Data specific to Ethnicity and Multicultural Marketing
● Age
● Country of Birth- person, mother, father
● Ancestry
● Language spoken at home
● Religious Affiliation
● Proficiency in Spoken English
● Year of Arrival
● Citizenship
● Indigenous Status
Locating customers using ABS Census Geography
ASGC Main Structure;Collection DistrictStatistical Local Area (= LGA)Statistical Sub-DivisionStatistical DivisionState
Local Government Area Structure;Local Government AreaStatistical Local AreaCollection District
Census Specific Hierarchies;Commonwealth Electoral DivisionsState Electoral DivisionsPostal AreaSuburbs
A story........
● 2006, Australia in a frenzy as Socceroos enter the World Cup
● Italy wins after a nail biting penalty shoot out
● Marketing company looks at case for importing Italian product
● Is the market big enough to warrant new product?
● Where are these Italian soccer fans?
...The Answer
Using FREE Quickstatsfor Australia-Country of Birth &Language spoken at home
...The Answer
Using FREE Census Tables for Sydney Statistical Division- Ancestry
...The Answer
Using FREE Census Tables for Sydney Statistical Division- Language spoken at home
...The Answer
Using FREE CDATA
...The Answer
Using FREE CDATA
...The Answer
Using FREE CDATA
...Using Table Builder
UsingTable
Builder
UsingTable
Builder
Consultancy
...The Answer
- Table Builder – released 28th August- $1655
- ABS Information Consultancy Service
...The Outcome
●Company decided worth a punt in metro Sydney
●Made a nice little profit
Interested in more info or Help?
National Information Referral Service
1300 135 070
9:00am to 5:00pm Monday to Friday
International callers +61 2 9268 4909
