INTRODUCTION ENGLISH

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Marketing and Communication Outsourcing Services for the International Transport Sector in Latin America We will guide you to your next clients With 33 independent countries, 13 political units, 2 to 3 languages (Spanish, Portuguese an variably French), approximately 21,069,501 km², 14.1% of Earth's land surface area, an estimated population of 568 million and a combined GDP at USD 4.26 trillion, it is easy to see why you could use experts to navigate the region! BUT with higher economic growth forecasts rates than in any other regions of the world, it is even easier to understand why you need to use one!

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An introduction to services offered by INFOMAR

Transcript of INTRODUCTION ENGLISH

Page 1: INTRODUCTION ENGLISH

Marketing and Communication Outsourcing Services for the International Transport Sector in Latin America

We will guide you to your next clients

With 33 independent countries, 13 political units, 2 to 3 languages (Spanish, Portuguese an variably French), approximately

21,069,501 km², 14.1% of Earth's land surface area, an estimated population of 568 million and a combined GDP at USD 4.26

trillion, it is easy to see why you could use experts to navigate the region!

BUT with higher economic growth forecasts rates than in any other regions of the world, it is even easier to understand why

you need to use one!

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Why outsource your Marketing and Communication activities in this region?

· To optimize the use of your resources around your primary, productive, money-making business activities in Latin America and let specialists guide you through the regional maze!

· To benefit from the savings we can obtain for you from our local experience and contacts.· To benefit from our regional experience to make sure you get the most effective

communication at once.

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In the United States, the “Transportation Marketing & Communication Association” confirmed in a recent study that the majority of companies involved in International Transport complement or substitute part of their Marketing team via

Outsourcing (73%).

Furthermore, for the majority of interviewees (56.9%), top executives from the Marketing & Sales sectors, the trend has been to increase this function in the last 5 years, and dedicate 10% to 39% on average of their Marketing budget for

Outsourcing.

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Why INFOMAR?

· Over 10 years of experience in Marketing & Sales in markets as diverse as the United States, Europe and Latin America, aggregating not only experience and contacts, but a clear understanding of the best way to work with different business cultures in each of these countries.

· Over 5 years in marketing & Sales focused on the International Trade sector in Latin America, developing not only a database with over 15,000 at international level, but high-level personal contacts throughout Latin America.

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So, what do we offer you?

MARKETING CONSULTANCY

You have some clients in the region but wish to expand your client base?You do know that Latin America is for you, but do not know where to start?You simply want to study specific markets without involving your company?

· INFOMAR offers you integrated Marketing services in Latin America, so that you find out exactly who are your prospects, where they are, how do they work and most importantly - what do they need - before committing resources to your regional development.

· Commercially-focused, our tailor-made studies will always take into account what you already know, what you need to know, so that the information provided is ready to be acted upon immediately.

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CUSTOM PUBLISHING SERVICES

You need to produce a high-quality custom publication, or simply a great-looking, professionally-translated brochure for your Latin American prospects and clients but you do not know where to start?Tired of getting translations that do not reflect correctly region-specific language or technical terms?You want to produce it at the most effective cost locally and in a bilingual/trilingual environment?You need to distribute throughout Latin America, making sure it does reach you customers and prospects?

INFOMAR, using its years of local experience can provide you, for example with:

· Translation from certified translators with Industry experience· Experienced bilingual journalists· Local printing to save costs and guarantee quality· Regional Distribution to speed up and guarantee delivery· “One Stop Shop” Product development

Examples of products:

·· Translation of your existing Customer Magazine with trained, experienced translators· Full production of a Customer Magazine for your Latin American customers and prospects· Supplements & Brochures for regional events.

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PUBLIC RELATIONS/CRM/ E-MARKETING

Today, most marketing experts consider that even though the famous “4P” are still valid, they do not constitute on their own a guarantee of success over time, particularly in International Transport which is a long-term, trust-based business focused on selling complex products and/or services and where success depends on much more than simply being the cheapest one!

Adding to this that Latin America has its own special way of doing business and it becomes clear that Effective Communication in the region can be a key element of your commercial success.To Develop and maintain an Effective Communication in Latin America can be as key as the product/service you have to offer.

· Using our broad contact network in Latin America, our knowledge of local and regional specialized media and key events, we offer you to develop specific Public Relations campaigns as central part of your Commercial Strategy in Latin America, that will help you not only to increase your brand awareness in the region in the short term, but to be seen as an essential partner, serious about your involvement with Latin America.

· We will help you to build the base for long-lasting working relationships with regional actors, using specific and targeted CRM programs to build your reputation in the region over time.

· And if you are after something more commercially aggressive, INFOMAR offers e-mail marketing campaigns tailor-made to your regional objectives, using our own database of existing contacts. And if those are not the one you are after, we will develop one for you!

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Examples of our services:

· Design, Content Production and Edition of Communication for prospects, clients and Specialized Media such as Press Releases, Newsletter, E-Bulletin etc.

· Press Release Scheduling including Content Production aimed at clients, prospects, key regional associations and Trade Press (Print & Online).

· Organization, Design and Distribution of Broadcast E-mails – over 15,000 contacts worldwide – The reach of each Broadcast E-mails will be evaluated based on your needs

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COMMERCIALIZATION

Taking advantage of our experienced bilingual sales team, INFOMAR you to commercialize on your behalf:

· Sponsorship packages for your events· Stands for your events· Delegate spot for conferences· Advertising for your publications

So for any Marketing and Communication needs you might have with regards to Latin America, please contact us and we will guide you!

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Contact Us:

Vereda Canelon, Conjunto Santa Bibiana 2, Casa 12.1, teléfono (+57 1 866 11 71) - Celular (+57 310 608 43 68)

[email protected]