Lawson Learning 2008 Judith White Director, Lawson Learning International.
Introduction€¦ · Branding and Gender, Building Flexible work places, Women in Wealth, Women in...
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Introduction Professional referrals have long been established as an efficient and effective way of recruiting, however using traditional referral methods reinforces gender imbalance. ‘She Can Do It’ is Lawson Delaney’s professional referral network, designed to work in conjunction with other networking groups. She Can Do It enables women to refer friends and colleagues with confidence and bring relevant opportunities to our network of female professionals. Why Lawson HR Group : • Our independently verified data shows Lawson HR Group placed more women than men in 2017 (57%) • Lawson HR Group run multiple mentoring programs for women including Women in Wealth which commenced in 2017 • Lawson HR Group host female networking events including; Mind the Gap, Employer Branding and Gender, Building Flexible work places, Women in Wealth, Women in Insurance and Women in Engineering • Lawson HR Group have successfully run multiple gender specific recruitment campaigns for senior professionals across multiple professions including; Funds Management, Superannuation, Investment Advisory, FMCG, Insolvency, Law, Engineering and other industries • We know there is a desire to hire and we know the reality is that high quality female candidates are conspicuous by their absence from shortlists • We know women don't apply to jobs as often as men. Men will apply when they feel they meet 30% of job criteria, women feel they need to meet 90%+ before applying • We know that, globally, top quartile performing firms have 50% more women in their leadership teams than the rest • The two main reasons women don't refer people to jobs are TRUST and OPPORTUNITY. She Can Do It gives people authenticity and a platform Lawson HR Group: She Can Do It | 1 TO CHANGE WHO YOU HIRE, CHANGE HOW YOU HIRE Why do we need She Can Do It? Global research data indicates women are 2.6x less likely to refer people to job opportunities than men. "She Can Do It" is designed to address this imbalance
Transcript of Introduction€¦ · Branding and Gender, Building Flexible work places, Women in Wealth, Women in...
Introduction
Professional referrals have long been established as an efficient and effective way of recruiting, however using traditional referral methods reinforces gender imbalance.
‘She Can Do It’ is Lawson Delaney’s professional referral network, designed to work in conjunction with other networking groups. She Can Do It enables women to refer friends and colleagues with confidence and bring relevant opportunities to our network of female professionals.
Why Lawson HR Group :
• Our independently verified data shows Lawson HR Group placed more women than men in 2017 (57%)
• Lawson HR Group run multiple mentoring programs for women including Women in Wealth which commenced in 2017
• Lawson HR Group host female networking events including; Mind the Gap, Employer Branding and Gender, Building Flexible work places, Women in Wealth, Women in Insurance and Women in Engineering
• Lawson HR Group have successfully run multiple gender specific recruitment campaigns for senior professionals across multiple professions including; Funds Management, Superannuation, Investment Advisory, FMCG, Insolvency, Law, Engineering and other industries
• We know there is a desire to hire and weknow the reality is that high quality femalecandidates are conspicuous by their absencefrom shortlists
• We know women don't apply to jobs asoften as men. Men will apply when they feelthey meet 30% of job criteria, women feelthey need to meet 90%+ before applying
• We know that, globally, top quartileperforming firms have 50% more women intheir leadership teams than the rest
• The two main reasons women don't referpeople to jobs are TRUST andOPPORTUNITY. She Can Do It gives peopleauthenticity and a platform
Lawson HR Group: She Can Do It | 1
TO CHANGE WHO YOU HIRE, CHANGE HOW YOU HIRE
Why do we need She Can Do It?
Global research data indicates women are 2.6x less likely to refer people to job opportunities than men. "She Can Do It" is designed to address this imbalance
Lawson HR Group : She Can Do It | 3
The 'She Can Do It' Referral Process
Men and women react differently during the recruitment process. 'She Can Do It' plays to women's strengths.
As Hilary Clinton said, women do need to "see it to believe it".
Fully Understanding the Role
We ensure that we thoroughly understand roles before sharing them with our network. This extends to understanding the working environment and culture that potential employees will find should they join the company.
This includes recognising the approach to flexibility, professional development and career advancement and enables us to be positive and authentic about the organisations and opportunities we represent.
Adapting Our Recruitment Process to Suit Our Network
As our data shows women feel they need to meet 90%+ of requirements before applying, another important part of our positioning of opportunities is asking Core Competency questions to any candidate who has been referred to a role.
We find by asking Core Competency questions rather than using the standard application process, it allows women time to consider the opportunity and the skills and experience required for the role in a more in-depth format. In turn this gives women more confidence that the opportunity is appropriate when referring friends or colleagues and also boosts our female candidate numbers as they do not measure themselves against requirements in the same way as with a traditional job advert.
A secondary benefit of the Core Competency questions is that it helps support recruitment decision making by equipping our clients with evidence that supports the candidate selection decision.
According to Australian Government 2016 Gender Report:
70% of companies have a gender strategy but ONLY 16% of companies have made “significant progress”
Inviting Women to Our Network
Lawson HR Group will both invite professionals to join the network and refer female colleagues or
friends. Example of e-flyer candidates receive when they are referred to join the network:
Example of e-flyer candidates receive when they are referred to an opportunity:
4 | She Can Do It
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• We have an gender diversity strategy but are nothappy with itContact us for how to improve it.
• We do not have a gender diversity strategy orthe HR capability to develop oneContact us to define your strategy and genderdiversity goals.
• We have a gender diversity strategy of which weare proud ofTell us more, we'd love to promote your firm.
Which of the following applies to you?
Contact Us:Lawson HR Group Level 27, 333 Collins Street Melbourne VIC 3000
p: 03 9946 7320e: [email protected] w: www.johnsonrecruitment. com.au
