1. Introduction Psychology is often known as the scientific investigation of mental processes (thinking, remembering, feeling, etc.) and behavior. Color psychology is the study of the influence of the color on human behavior and feelings. For example red represents danger or romance, yellow and orange represent warmth and green represents ecological issues etc. General model of color psychology The general model of color psychology relies on six basic principles. Color can carry specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color motivated behavior. Color usually exerts its influence automatically. Color meaning and effect has to do with context as well. Colors may just seem simple and unimportant, but they affect our daily lives more than we may know. If someone is feeling angry, it could just be because theyre angry, or it could be perhaps that they are surrounded by or looking at the color red. Thats right! Peoples moods can change just because they are looking at different colors! So we need to look whether or not colors affect our moods and life in our day to day activities. Different cultures report different associations for certain colors. In Asia, mourners wear white. In India, brides wear red. In the United States, brides wear white, and black is the color of mourning.

2. Purpose of the Study Exploratory study because not much research has been done in this area, scientists have not yet been able to exactly define the pattern of affects due to colors. Type of Investigation Causal, because we are looking on the cause-effect relationship of moods with colors and how colors cause and effect the changing moods. 3. Extent of researcher interference Moderate, we will carry out a survey, question students of different age groups and then compile, analyze and interpret the results. Study Setting Non-Contrived and a field experiment, the research will be carried out in natural conditions and is a field experiment because we want to determine the cause-and-effect relationship between color and mood. 4. Analysis There are three ideas about color psychology in these sources, and they all say that color affects ones mood. They differ based on what factors influence the effects of color, such as culture, opinion, and what goes on inside ones body. One of the three ideas is that color affects mood based on ones personal opinions. For example, if a person dislikes the color pink, he may associate pink with hate. Another idea states that color affects mood based on ones culture. For example, someone from the U.S. may think of the color green when referring to envy, while people in Japan think of yellow in connection with wanting what someone else has. However, the majority of the sources consulted say that color affects mood by influencing what goes on inside of people. For example, seeing the color blue releases calming chemicals, this in turn makes one calm. Also, because yellow is the hardest color for the eye to focus on, people may become irritated when looking at yellow, and it is a proven fact that babies cry most in yellow nurseries. These theories do not seem to have much in common. 5. Developing Hypothesis Colors are everywhere; we cannot imagine our lives without colors. But to know how much influence colors have on our everyday life and mood, we develop a hypothesis so that we can test and interpret the results. Null hypothesis: colors can affect and change ones mood Alternating hypothesis: colors cannot affect or change ones mood Variables: Dependant variable: Mood Independent variable: Color Moderating Variable: Cultural background, age and gender. 6. Methodology or Measures In order to test ideas about how color affects ones mood (color psychology) we will test thirty students (fifteen girls and fifteen boys) on how the colors green, blue, black, yellow, red, pink, and brown make them feel. The students will mark the feeling that each color makes them feel, according to the choices shown on the survey below. Data Collection Our data collection is based on a survey, which includes the questionnaire. In the questionnaire we will gave a color and according to that color we asked how they perceive that specific color and what do they feel about it.