Situation… We are misunderstood

Today we are a premium cordial spirit positioned among a small niche category.

We… Look like a vodka Play like a vodka, Appeal to the vodka drinker

But are Stuck with the Cordial/Liquor Label

making us a very misunderstood brand.

We NOW have a vision of what things should be

Mt. Everest Ali

That’s what a Mountain should be!

That’s what a Champion should be!

VEEV is ready and certainly good enough for ‘this is what the world of cocktails SHOULD be’ status

WE ARE

We will redefine ourselves reposition against Vodka

FROM• Cordial/Acai Liquor• White Spirit Replacement• 60 Proof• Small category• Cordial shelf• Playing it safe

TO• White Spirit• Vodka Replacement• 70 Proof• Into largest Spirit

Category• Premium Vodka shelf• Attacking Vodka

VEEV: What’s New in 2014

New campaign that positions VeeV as better alternative to Vodka.

Increased AP support in 2014 2x the spend

New package and reformulation to 70 proof

New VEEV 70 Proof

We have reformulated VEEV® from a 60 proof liqueur to a 70 proof neutral spirit that is now more versatile and mixable while still delivering the same great taste.

WHY 70 PROOF• We listened to our customers, trade and distributor

partners who wanted a higher proof VEEV.

• More mixable making all your cocktails better• Better Balance to highlight our natural flavors, aromas

and tasting notes.

• Increased versatility as a base sprit that is perfect for creating new recipes.

Engage Trade with our story

Partner with top national Mixoligists to help bring our new cocktail strategy to life and tell the VEEV story along the way.

Willy Shine

Adam Seger

Strong Trade Amplification

Aggressive Trade Media spend in top industry publications and events to introduce VEEV 70 proof to the market.

On Premise Support

Key elements will help promote our new campaign and cocktail strategy.

Table Tent

Rimmer Program

Palm Card Cocktail Guide Pitchers

Poster

Custom Mason Jars

VeeV Continues to Leverage Current Chain Success to Scale In Larger Chains

• Success in a wide-range of accounts from Ruby Tuesday to CPK to Seasons 52

• Success in current base of accounts leads to greater likelihood to convert pipeline accounts which include the 5 biggest chains in the country

CURRENT PARTNERS

PIPELINE ACCOUNTS

Mid-casual Dining Up-scale Dining Mid/Up-Scale Hotels /Travel

Travel / Entertainment

PIPELINE

VITAFRUTE: What’s New in 2014

New bottle and label available at retail

Increased investment and support in key retail channels

New Line ExtensionCoconut Colada

New Campaign

Launch new VitaFrute campaign and support with media in key markets.

NEW Coconut Colada

Launch new VitaFrute Coconut Colada line extension.

Health & Wellness:• Coconut Health

Benefits• Low Calorie

Delivery• Organic

2014 Pipeline+6,000 PODs

Year 1 (2013)2,000 PODs

VitaFrute Already doubled Points of Distribution for 2014 w/ Large Pipeline

• Already doubled PODs with national mandate in CVS for 2 skus and opportunity for another 3,500 PODS

• Full year sales for 2013 PODs as well

• Tremendous Year 1 distro with over 2,000 PODs

• Only 6 months of chain sales given roll-out dates. Less than $500k A&P budget

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THANK YOU