Introducing the largest world wide platforms and BestPay with JJ International

7F, DMCC B/D, 48-6 Sangamsan-ro, Mapo-gu , Seoul KoreaT. +82-2-6959-0266, F.+82-2-6959-0268

www.jjinternational.co.kr

2014 © All right reserved. JJ International Company Co., Ltd.

Contents

- About JJ International Company

- Introducing Platforms

- Game Marketing Activities

- Introducing BestPay

- Marketing Proposal


About JJ International Company Co., Ltd.

1. Mobile Game Development

-2012.11

CHINA TELECOM, EFIDA, CPCC (Copyright

Protection Center of China) signed a contract to

supply mobile games of Korea.

-2013.08.01

Launched COFFEE SHOT in CHINA TELECOM.

- 2013.08.31

COFFEE SHOT game reached over 2 million

downloads

- 2013.09

Launched COFFEE SHOT in CHINA MOBILE


Launched coffee shot in China Telecom and reached 2million of download in one month

About JJ International Company Co., Ltd.* Localization



2. Mobile Game Publishing

- Domestic mobile game development

companies and overseas developers have signed the copyright contracts.

- The Chinese Android Platforms

services to CHINA TELECOM, CHINA MOBILE,CHINA UNICOM, TENCENT,

360, Baidu, etc.

- Development game collaborating company list : Cyber Front, EA

Introducing Game

- Other games will ensure continued copyright.



3. GMCC Mobile Contents Test Center

(Global Mobile Contents Test Center)

- Contracted with Korea Government for supporting and testing mobile games to

publish exclusively in the world’s largest mobile carriers (platforms) in China : China

Telecom, China Mobile, and China Unicom

Support

Test &Education

JJ Int. ‘s Local Partner in China


Introducing Platforms

1. China Mobile Game Market Trends

In 2013, 246.9% of the mobile game

market increased, and 13.5 % of the

game market was shared.

2. Mobile Carriers Status

(Subscribers Status)

2008 2009 2010 2011 2012 2013

Net Income (￥100 Million) Increasing Rate

Carriers

3G

China Mobile China Unicom China Telecom

Unit : 100 Million

April, 2014 Accumulated Total

￥2.73 Billion

50.6% ↑

￥1.23 Billion

52.3% ↑

Revenue


Mobile Carrier Platforms in China

1) China Mobile

- APP : HEYOUXI

- HEYOUXI brand was launched in December, 2013

- Approximately 5,000 mobile games

- APP : MM STORE

- MM STORE was launched in August, 2009


2) China Telecom

- APP : AIYOUXI

- AIYOUXI was launched in August, 2010


- APP : 189 STORE

- MM STORE was launched in March, 2010


China Mobile game base

China Mobile MM Store

China Telecom game base

China Telecom 189 Store



3) China Unicom

- APP : WO STORE

- WO STORE was launched in November, 2010


- APP : WO GAME

- WO GAME was launched in May, 2013

- Mobile games : No data

E


Enjoy TV games with the game pad

Enjoy Mobile games with the game pad

Interworking of Mobile and TV

-Double Screen interactive-current market share is 85% in China-Its own proprietary technology, the Bluetooth patent . You can play the games in Unicom broadband Center with the Bluetooth operated game pad in any Android devices. The vividness and immersion of games are improved.



4) Other Platforms

1. AIDONGMAN

- One of the 8 China Telecom

platforms

- Animations

2. BestPay

- Pre-loaded APP in China Telecom

mobiles

- Bill pay, transportation pay, cell

phone pay, on/off line shopping or

restaurant pay, and in-game

money, donation, lotto tickets, etc.

JJ International Co. Marketing ActivitiesReached 2 million downloads in one month


JJ International Co. Marketing Activities

The number of downloads is 4th ranked, which is followed by Angry Birds



7th rank of downloads until November 25th of 2013


Download


Keep the top place on the relevant game category after release

Keep the top place on the relevant game category after release

Promote games through the new game category



Two games were contracted with JJ International Company through the EA invitation program.

They have been working very well in Chinese Market.


JJ International Co. Marketing ActivitiesCoffee Shot Game in China Mobile



Regardless of choosing options either “random” or “recent”, the result only comes out as “best”.

Random

Recent

The recommended games are compared with other worldwide games on play.cn


JJ International Co. Marketing ActivitiesPromote Games through a Banner AD on play.cn (China Telecom)


JJ International Co. Marketing ActivitiesPromote Games on the Top of New Game Category

Recent


JJ International Co. Marketing ActivitiesPromote Games on the Top of Sports Game Category

JJ International launched Pro Tennis 2013 on Aidonman by China Telecom.Pro Tennis 2013 has reached over 500,000 downloads within the first month after launching.

* Not all games are being served through Aidongman. The games are reviewed and selected by game testers in Aidongman.




Continue promoting our games through the featured category. It is one of the best promotional methods for the game by utilizing the category in which it is located.



Promote our games on featured Game Category



Proceed with the 3 big promotional events for our games on T-store of SK Telecom.

1. Launching Event (People who download the game)

2. Console game machine for gift ( user who purchase the item in the game)

3. MLB Watch for gift (User who open the “HALL OF FAME” in the game.



The game is located on the main page of categories which are a very effective marketing strategy. I’Gladiator has been on the main page of the paid category. Also, Download is 4th ranked

I’Gladiator Game in T-store of SK Telecom



Mole game in T-store of SK Telecom



The Promotional event for Mole game on “Seoul Character& Licensing Fair 2014.”



Blaz blue battle puzzle game in Google Play (World-wide Google Play Store Featuring)



Blaz blue battle puzzle game in T-store of SK Telecom

It is located on the top of featured category



Traffic Ville 3D game in T-store of SK Telecom

Traffic Ville 3D is located on the top of new release game category. Also it is located on the main page of paid category.

Introducing BestPay

* What is BestPay?

- Subsidiary company of China Telecom

- Focused business of China Telecom

- M-commerce payment application : Pre-loaded

- Pre-loaded on 180 million of the China Telecom’s smart phone users

- 800 million USD of monthly gross revenue

- 50 million of active subscribers

- BestPay competed other payment systems in 2013, with 30 million monthly users and 53.10 MoMincreasing rate


BestPayServices

1. Payment Method- Public Utility Bills

(Water, Electricity, and Heating, etc.)

- Transportation (Train and Bus)

- Cellphone Payment

- Online shopping, retails, restaurants, and other payments

- In-Game money, donation, and Lotto purchase payment

2. Web (Online payments)

PC


BestPayServices

3. Applications

Click!

Download!

,and

Install!

(APK file)

App in-app

• Each category enables the users to download & install the sub-application(APK file) by clicking it

• Each category has its own subscribers separately

Server

• For Payment - BestPay

• For Game Category Operation – JJ local

Partner


Commercials – BestPayCategorization of Game including the games JJ International published on BestPayapplication.

App in-app

Game Category


Marketing & Promotion – BestPayCategorization of Game including the games that JJ International published on BestPay application.


ExclusiveCategory for

2 monthsIn-App Banner

BestPay Website Banner

Marketing & Promotion – Mobiles

Push Notification

Subscribers of the Game category


With push notifications, users can easily play the games in the category.

Marketing & Promotion –China Telecom

With push notification and promotion in messengers, users can easily play the games in the category.

Marketing collaboration with Tencent (QQ)

Marketing collaboration with China Telecom

QQ (Messenger) – 170 Millions of Users

Weixin (We Chat) – 600 Millions of Users

BUY ONE1 Hour of No

Charge Call

Coupon

or

Get Free

Tencent

Voucher

Code


Marketing & Promotion –Off Lines

The published games’ images are promoted and exposed to the casual customers for getting familiar with them easily

Offline - Voucher Card for game title purchasing

Offline - Trailer

Display on the offline store of China Telecom

Designed with JJ International publishing Game image

Play JJ International publishing game’s Trailer on BestPay kiosk


Marketing & Promotion –Various Channels

Using various channels, such as social media, press, and web support, the published games are promoted and exposed to casual customers in China

Joint Press Release

Social Media (Yisin – 40 Mn)

Web Support across BestPay &CT channels


BestPay game website


Open the BestPay games site as a Beta version

We operate exclusively for providing games in the BestPay game category. It is under testing the platform and it will be provided the service in the end of August, 2014.

Website is www.BestPaygame.com

Introducing the largest world wide platforms and BestPay with JJ International

Mobile

Transcript of Introducing the largest world wide platforms and BestPay with JJ International