Introducing the CRAP Design Principles
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Transcript of Introducing the CRAP Design Principles
the four basic principles of designCONTRAST, REPETITION, ALIGNMENT & PROXIMITYCRAP for short
It's important to understand is that if you can get these four principles under your belt, then over time you’ll develop a feel for why something doesn’t work, and you’ll identify that really, really fast.
CRAP
C is for Contrast
Make your elements different to increase understanding
CRAP
Contrast is all about making things stand outYou make things stand out by making sure they look different
from other elements on the page. You do this to ensure your
users know where to look first, second, third, and last.
CRAP
CRAP
Weak vs Strong ContrastStep away from your design. Good contrast is easy to spot from a distance.
Light and Dark elements Just a bit of Colour creates impact Large Text gets noticed first
CRAP
R is for RepetitionRepeating visual elements to create strong unity .
CRAP
CRAP
Repetition is about recognition and rhythmBy using consistent fonts, type sizes and graphical elements
throughout your work, give a sense of unity that makes it
easier for the reader to understand your design.
CRAP
Even though this
designer uses
different images on
each page, they
keep a sense of
unity by using the
same type of fonts
and same red box
throughout.
A is for AlignmentPlace elements deliberately and rationally to improve clarity
CRAP
CRAP
Alignment is about purposeful placementThe whole point of the alignment principle is that nothing
in your slide design should look as if it were placed there
randomly. Elements should be connected with the rest by
some invisible line.
CRAP
By adhering to the
principles of
alignment, you can
keep your design
united into
one coherent piece.
P is for ProximityPlace related elements together to convey relationship
CRAP
CRAP
Proximity is used to separate & group elementsProximity is the quickest way to relate similar content or
distinguish one group of content from another. Objects that
are close in proximity are often associated with each other.
CRAP
In this poster design, the
artists places the related
items closer together, like
the actors at the top left,
the title in the bottom
middle, and the lesser
important information
along the bottom of the
poster.
First assignment:
CRAP