Introducing the Artisan District July 2015

Artisan district los angeles

DOWNTOWN

UNIVERSITY OF SOUTHERN CALIFORNIA

EXPOSITION PARK

ARTISAN DISTRICT

LA LIVESTAPLES CENTER

SOUTH PARK

A NEW CREATIVE NEIGHBORHOOD

Urban Strategies | Real Estate Advisors

We specialize in creating places of value and of meaning.

We have helped create some of the most famous urban mixed use projects in this country and internationally, and have both planned, and found users for, a wide variety of unique real estate.

We are unusual in that our experience extends to virtually every project detail-from the market strategy to crafting the project identity, securing financing,

design and construction, tenant merchandising and leasing, and property management.

Our experience uniquely spans almost every urban real estate type, from hospitality and food and beverage, to retail, multifamily, and creative office space.

Common to all of this experience is an emphasis on the unique character and value of each location-we approach every assignment with an eye toward the uniqueness of both the community

and the opportunities to create new value- both financial and human.


Urban strategies

Prudential Center

Boston

University Town

Center

La Jolla

West End City Center

Budapest, Hungary

World

Trade

Center

New York

World Trade Center

Mexico City

Times Square

New York

CN Tower

Toronto

Prudential Center

Boston

CN Tower

Toronto

Around the world


our clients

Sbe Entertainment Hollywood

Prudential Real Estate GroupBoston

Queen Emma Land Co.

Honolulu

Camden Properties TrustHouston

Goldrich and KestLos Angeles

Legacy PartnersNewport Beach

Madison MarquetteLos Angeles

The Irvine CompanyNewport Beach

Shea PropertiesAliso Viejo, CA

Price EntitiesLa Jolla

VornadoNew York


Downtown los angeles now

Growing Population •Workforce population of over 500,000 •Almost 50,000 residents •12 million visitors annually [ Source: Downtown Los Angeles Business Improvement District]

Transportation Options •Proximity to all major freeways •Amtrak and Metrolink at Union Station, Metro light rail, subway, bus and DASH shuttles

The Santa Monica (10) and Harbor (110) freeways, Long Beach and Santa Monica light rail lines, DASH and USC shuttle systems, and multiple Metro bus lines serve the Artisan District

The Center of the Region •Civic: Home of City, County and Federal Administration- new Court House and Federal Building coming. •Sports and Culture: the Music Center, Walt Disney Concert Hall, L.A. LIVE, Staples Center, MOCA and 100 educational and cultural institutions. •Future: Broad Museum, 72-story Wilshire Grand tower, Broadway Trolley, new retail and residential projects


Center of the region

Downtown is the Southern California hub for transportation, government, finance, culture, arts, sports, dining, and entertainment.

Growth industries are health, education, design, technology and creative services.


Downtown LA 2000-Present

Includes money secured for projects starting or approved for construction through 2012

Property Type:

Arts & Entertainment: $1,343,800,000Civic & Institutional: $2,097,700,000Commercial: $491,000,000Mixed-Use: $4,372,000,000Residential: $5,927,100,000Figueroa Corridor/Expo Park: $1,500,000,000

Downtown Total: $15,731,600,000

Center of significant investment

USC $6,000,000 ,000 Capital Plan

PLUS

[ Source: Downtown Los Angeles Business Improvement District]

Wilshire Grand Hotel and Offices Completion 2016Seen from Artisan District

Total Market Investment: $19B


Prime RESIDENTIAL NEIGHBORHOODS

135 Residential Buildings 18,284 Market Rate Units* 90.02% Occupancy Rate *Includes completed apartments, condos and lofts

$88,700. Median Income73% Completed College or Higher53% Top, Senior, or Professional staff levels[ Source: Downtown Los Angeles Business Improvement District]


Farmers Field Broad Museum

Wilshire Grand Figat7th

Public and private investment

Arts District, Bunker Hill, the Financial District, and USC

South Park

Broadway Trolley


DOWNTOWN

UNIVERSITY OF SOUTHERN CALIFORNIA

EXPOSITION PARK

SANTA MONICA FWY (10)

HARBOR FWY (110)

FIGUEROA CORRIDOR

USC

913 NEW APARTMENTS

LA MART

STAPLES/LA LIVE

ARTISAN DISTRICT

The ARTISAN district


An expanding downtown

uscUSC

uscDOWNTOWN

ARTISAN

DISTRICT

ARTISAN

DISTRICT

ARTISAN

DISTRICT


UNIVERSITY OF

SOUTHERN

CALIFORNIA

STAPLES CENTER/

CONVENTION CENTER/

LA LIVE

EXPOSITION PARK

SANTA MONICA FWY (10)

METRO TO CULVER CITY

METRO TO LONG BEACH

The Metro Expo Line connects

the District by rail to the

Westside, Hollywood, the

South Bay, Long Beach, and

Pasadena . 4 Metro stations

serve the District, USC and

Expo Park, and neighborhoods

such as Culver City, the

Crenshaw District and the

heart of Downtown LA.

The Metro Rail system will

expand to 80 stations and

over 87 miles of rail to

destinations across LA County.

Estimated ride time between

Downtown LA and Culver City:

less than 30 minutes

HA

RB

OR

FW

Y (

10

)

MARTIN LUTHER KING JR

FINANCIAL DISTRICT

ARTISAN DISTRICT

STRATEGIC LOCATION


University of

Southern

California

Harbor Fwy (110)

Exposition Park

Trade Tech

Martin Luther King

Santa Monica Fwy (10)

LA Mart

ARTISAN DISTRICT

COMMUNITY ANCHORS

Lorenzo Apartments (916 new units)

Coliseum

University Park

^ To Convention Center, Staples Center and LA Live


Dynamic neighbors

Figueroa Corridor at Staples Center/LA Live adjacent to Los Angeles Convention Center

• Staples Center/LA Live combined attract over 3.5 million yearly visitors • The Los Angeles Convention Center attracts 1.8 million visitors annually

450-room, $200M Renaissance Hotel to begin construction in first quarter of 2014 with completion by early 2016.

Three new restaurant concepts set to open first quarter of 2014.


Rose Garden at Exposition ParkCalifornia Museum of Natural History at Exposition Park

California Science Center atrium at Exposition Park

World class amenities

Memorial Coliseum at Exposition Park. Home of USC Trojan Football.


The Financial District over the Bovard Administration Building tower.

Waite Phillips Hall of Education.

Von KleinSmid Center for International and Public Affairs.

The USC School of Cinematic Arts complex.

Seven main buildings totaling 200,000 square feet.

George Lucas and Steven Spielberg buildings,

clustered around the Academy Courtyard.

World class university

University of Southern California

$1Billion in gifts 2010-2011$6B Capital Improvement Plan


LA Trade Tech College

The Accelerated School

Frida Kahlo High School

Ánimo Jackie Robinson Charter High School

Orthopedic Hospital

Medical Magnet High School

Progressive Community schools

USC has a nationally renowned Outreach

Program


new Business Sectors

Artisanal Manufacturing/Sales

Incubators/Startups/R&D Design Showrooms/Workshops

Destination Food & BeverageArtisanal Manufacturing/Sales


Mercado de Paloma

Seven restaurants and five shops and services located in a setting intended to be reminiscent of an old world marketplace. Food offerings range from an organic juice bar to Ethiopian, Vegan, Thai, Yucatan and American diner fare. The Mercado has launched several high-profile chef-driven restaurants, including Mo-Chica, now located on Restaurant Row downtown, as well as Chichen Itza, famous for Yucatecan-style Mexican cuisine.

amenities


Figueroa Street Bike Lanes

Proposed streetscape improvement project to 7th Street with Martin Luther King Blvd with the first dedicated cycletrack in Los Angeles

Additional improvements will include new bus platforms, street trees, light fixtures and other amenities.

Construction expected 2014.

TV Factor

y

amenities


Original horse racing track is now the Rose

Garden

New temporary

home for Space

Shuttle Endeavour at

Air and Space

Museum. New pavilion

to be constructed.

Exposition Park

The most important civic leisure destination in Los Angeles for 142 years. Top 5 visitor destination in Southern California, with over 4 million visitors annually.

• African American Museum• California Science Center • IMAX Theatre• Memorial Coliseum and Sports Arena • Natural History Museum • Rose Garden• Exposition Park Intergenerational Community

Center (EPICC) • Amgen Center for Science Learning• Olympic Swim Stadium• Air and Space Museum

amenities


• 2013 90-year lease agreement with the University of Southern California requires at least $90M investment in renovation and restoration of the historic Memorial Coliseum

• Agreement calls for 24 month interim period after which Sports Arena facility can be replaced by new sports venue funded and constructed by USC

Memorial ColiseumThe only venue in the world to have hosted two Olympiads (X and XXIII), two Super Bowls (I and VII) and the World Series (1959).

Sports ArenaThe site of John F. Kennedy’s acceptance speech at the 1960 Democratic National Convention.

amenities


Artisan district


Introducing the Artisan District July 2015

Documents

Transcript of Introducing the Artisan District July 2015