Introducing the Anyscreen Agency to Tec de Monterrey
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Transcript of Introducing the Anyscreen Agency to Tec de Monterrey
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Welcome to the Anyscreen Agency
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OUR STAFF
Brooke Shepard, Founder with Seattle “Office”
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My Break: The Video iPod
(before the Video iPod)
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Enter the Smartphone
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Getting Truly Mobile
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Trying to reinvigorate the PC
“For a few minutes, it was just one leadfoot talking to another about a fast car, how to drive it to the limit and win the race. But these were two extraordinary car nuts. One was Bill Gates, the richest man in the world; the other was Jeannine Johnson, a petite 15-year-old from Puyallup whose hobby is racing a dragster.” – The Seattle Times
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And Blackberry Too
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Realizing storytelling must be Multi-Dimensional
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Realizing storytelling must be Multi-Dimensional
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AND THAT THERE ARE NO LIMITS TO THE OPPORTUNITIES AND MEANS TO GET YOUR STORY ACROSS
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WHO ELSE MAKES UP OUR AGENCY?
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Our Services
We are expected to be experts in our chosen field, the activity of storytelling via anyscreen. That will take a grasp of what’s been done (history and examples), understanding what will work (tech capabilities and audience behaviors) and creating ideas that will resonate (planning and presentations).
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Our Clients
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What We Will Accomplish
Our Goals
Agency members will know how to build effective, engaging campaigns – and how to evaluate which technology will engage their audiences best.
Whether you want to rally people for a cause, or introduce a new service, getting your message to the intended audience can be difficult. We’ll develop the skills to build effective models to reach a variety of people – through the most effective screen, or even across them.
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What We Will Accomplish
• Learning insights into audience behavior, and what technology different people use and how
• Understanding the opportunities and limits of different platforms – PC– Mobile– Smart TV
• Practice developing plans and execution models• Insights into measurement and evaluating results• How to effectively communicate analysis and strategy.
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What Kind of Agency Are We?
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STORIES AREN’T FOUND. THEY ARE CREATED.
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"FOR SALE: BABY SHOES, NEVER WORN."
STORIES THAT DRAW YOU IN
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WHAT KIND OF AGENCY ARE WE?What Kind of Agency Are We?
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FIRST EXERCISE: PERSONAL CREATIVE BRIEFS
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APPENDIX
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And Uniquely Using Technology
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More examples
• http://prezi.com/6xedhkxkam6r/washington-non-profit-conference/
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