Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.
-
Upload
real-towns -
Category
Marketing
-
view
342 -
download
3
Transcript of Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.
![Page 1: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/1.jpg)
![Page 2: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/2.jpg)
Real Towns is…Real Business. Real People.
Real Communities
![Page 3: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/3.jpg)
Real Towns was born from…
![Page 4: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/4.jpg)
Chipping Norton#GBHighSt Finalists…• Inclusive + holistic• Traditional methods + digital•Web, social media, walking tour app,
virtual tours, email• Town-wide events + participation
![Page 5: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/5.jpg)
Chipping Norton#GBHighSt Finalists…• Runners up in the market town category• “10/10 for innovation”• Identified as best practice beacon
![Page 6: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/6.jpg)
Genuine Community Engagement
• Website - 12,000+ monthly page views• Social media• >6,000 followers• >40,000 weekly reach on Facebook• Overall monthly reach in excess of 300,000!
• Email - almost 600 email subscribers • Local businesses buying-in to walking tour app &
virtual tours
![Page 7: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/7.jpg)
Our Challenge…
![Page 8: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/8.jpg)
Meeting the demands of today’s consumers
• Always connected• Mobile first • Socially connected• Socially influenced but willing influencers• Higher expectations
![Page 9: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/9.jpg)
The Real Towns Solution…
![Page 10: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/10.jpg)
Interactive websites…
![Page 11: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/11.jpg)
![Page 12: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/12.jpg)
Social media…
![Page 13: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/13.jpg)
![Page 14: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/14.jpg)
Real Town Tours…
![Page 15: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/15.jpg)
![Page 16: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/16.jpg)
Virtual Tours…
![Page 17: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/17.jpg)
![Page 18: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/18.jpg)
And not forgetting…• App design & deployment• Graphic design and branding• Public wifi• High St smart technology• And a whole lot more…
![Page 19: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/19.jpg)
![Page 20: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/20.jpg)
![Page 21: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/21.jpg)
iPlace Connected• Provides a healthcheck on a town’s digital status• Simple survey• Report produced• Findings and Recommendations • Help and advice on implementing• Leading to Accreditation
![Page 22: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/22.jpg)
Whole Town Marketing• Digital town marketing plans• Content strategy• Copywriting• Video and photography• Email marketing and print• Blogs, features & news articles• Featured business profiles & interviews
![Page 23: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/23.jpg)
Networking & Events• B2B collaboration• Town-wide events & festivals• Skills training• Seminars and workshops• Holistic + inclusive
![Page 24: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/24.jpg)
Introducing Real Towns…
![Page 25: Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.](https://reader036.fdocuments.in/reader036/viewer/2022070600/58a84d921a28ab210b8b539d/html5/thumbnails/25.jpg)
Real Towns is…Reinvigorating business. Restoring pride.
Redefining community.