Vs.. Bounty Paper Towels have built their reputation around.
Introducing Paper Towels:
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Transcript of Introducing Paper Towels:
A Feasibility Study
INTRODUCING PAPER TOWELS:
Introduction•College students can not easily find time to determine what is the best use of their money•Today people buy more paper towels than regular towels to clean with or for everyday use •How do we find which paper towel is the best value?•We put each product through 4 tests.•The best valued paper towel will help college students save money while receiving the best product for their money
Overview of Options and Criteria4 Tests•Area per sheet•Cost per sheet•Absorbency•Strength
4 Points possible for each test•Highest score out of 16 is the best valued product
Brand Options•Viva:• This brand is newer to the market and is one of the top name brands. Has been on the market for less than a decade
•Bounty:• Probably the most frequently advertised paper towel brand. Has been on the market for over a decade
•Great Value (Wal-Mart Generic):• This is Wal-Mart’s store brand. Has been on the market for over a decade and is the only store brand in the sample
•Brawny:• The next most frequently advertised paper towel brand after Bounty. Has been on the market for over a decade
Test 1: Area per Sheet• The purpose of measuring the sheets is to discover which sheet has the greatest area. The largest area ensures that students will get the most for their money.
Paper Towel Brand Length/Width Rating
Bounty 11 in ×10.4 in 3
Brawny 11 In × 10.4 3
Great Value 11 in ×12 in 4
Viva 11 in ×10.4 in 3
Test 2: Cost Per SheetDivide the price of the roll by the number of sheets in the roll.
Brand Cost per Sheet Rating
Brawny $0.03 3
Bounty $0.03 3
Great Value $0.02 4
Viva $0.03 3
Calculating Cost per Sheet
Test 3: Absorbency 1. Lay a folded single sheet of
paper towel on a table2. Measure out ¼ cup of water 3. Pour ¼ cup of water onto the
paper towel4. Lift paper towel to see how much
water drips
Absorbency TestTesting Bounty Testing Brawny
Test 3: Absorbency Results • Brawny scored a 1. The water rolled off the paper towel on to the table.
• Bounty scored a 2. The water soaked through the paper towel leaving residual water on the surface, also when we picked up the paper towel water dripped out.
•Great Value scored a 3. The sheet absorbed most of the water and did not leave as much residual water on the surface.
• Viva scored a 4. Viva left little water on the table and no water dripped when it was lifted.
Test 4: Strength1. Put marbles in a glass of water and
fill until the water covers the marbles2. Have a partner hold the paper so that
it’s completely unfolded3. Place the moist marbles onto the
paper towel one by one4. After the paper towel rips, count the
marbles placed on it
Strength TestTesting Great Value Great Value Tearing
Test 4: Strength ResultsPaper Towel Brand # of Marbles Rating
Bounty 165 4
Brawny 115 2
Great Value 56 1
Viva 115 3
Conclusion
Bounty Brawny Great Value
Viva 0
2
4
6
8
10
12
14Overall Test Scores
Number of Points for Each Brand
11
13
7
12
Recommendation
•Based on our results the best brand of paper towels is Viva. Viva received 13 out of the 16 possible points. We recommend college students use Viva paper towels because it is the strongest and most useful for its price.