Introducing Information Architecture at The Guardian

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Introducing Information Architecture at The Guardian Martin Belam April 2009

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An introduction to the information architecture of The Guardian newspaper in London, presented by Martin Belam at the April 2009 London IA Mini Conference

Transcript of Introducing Information Architecture at The Guardian

  • 1. Introducing Information Architecture at The Guardian Martin Belam April 2009
  • 2. Product managers develop business cases Product Manager
  • 3. Designers produce pixel-perfect designs Product Manager Designer
  • 4. and then software engineers build and deliver Product Manager Designer Software Engineer
  • 5. Product managers produce wireframes and specs Product Manager Designer Software Engineer I do IA!
  • 6. Designers have arranged navigation and sign-posting Product Manager Designer Software Engineer I do IA! I do IA!
  • 7. and software engineers do *lots* of IA Product Manager Designer Software Engineer I do IA! I do IA! Hwaiuu waoaoaaai haoyuwoaauu* * http://wookieepedia.org/w/Wrouau
  • 8. Enter the Information Architect
  • 9. Enter the Information Architect
  • 10. Wireframes, taxonomies, user-centred approach
  • 11. Ensuring that our IA supports our web principles 1: PERMANENT 2: ADDRESSABLE 3: DISCOVERABLE 4: OPEN
  • 12. Our content is metadata rich Keywords Contributor Series Publication Tone Article Video Audio Gallery Cartoon Tags Content
  • 13. On the site this powers lateral navigation
  • 14. Content aggregates at the keyword tag level
  • 15. The system offers automated or curated aggregation
  • 16. Open Platform API shows our metadata to the world
  • 17. Welcome to Kings Place
  • 18. [email_address] April 2009 Introducing Information Architecture at The Guardian