Incite is a fast-growth, international consumer research consultancy

Financial growth People growth

Acquired by marketing services Group St Ives in 2012

Top 10 Fastest Growing Agencies 2012

Top 20 Market Research Agencies 2012

Partnership Excellence Award 2011 and 2012

We deliver better answers for our clients

Talent and imagination

Solve complex challenges

Consultancy approach

We’re a strategic research consultancy that thinks

differently to deliver better insight and better solutions

for our clients

Talent and imagination

Everyone at Incite has a passion for research and our enthusiasm shows in how we work with clients

We insist on the best people and only hire the top 1% of industry talent

Solve complex challenges

We spend valuable time up front working with clients to define the precise nature of the problem, and the key governing question we need to answer

Consultancy approach

90% of our time is spent on your issues, not on process

We think differently to other agencies

We thrive on difficult projects that nobody else can handle

We take a different approach to solving the complex business challenges that matter to our clients

Hypothesis Generation

Problem Solving

Pyramid Principle (Journalistic Reporting)

And this has helped us to be award-winning…

Incite was shortlisted after a successful 12 months which saw the company open full-service offices in both New York and Singapore, launch two specialist research propositions, post strong financial results and nearly double its head count

A panel of expert judges said it was Incite’s ‘ability to drive significant change for their clients’ and ‘wonderful retention mechanism’ which were the deciding factors

“Incite has undoubtedly made its mark on the sector, making a significant contribution to the industry. Its strong client testimonials show the impact its work has had on its household-name clients at very senior levels.”MRS Awards Judging Panel

Over 80% of our clients are internationalEvery member of our team has significant international experience and between us we have conducted research in over 100 countries

We understand global markets – emerging and developed

We know the best agencies and partners to use

We know how to immerse ourselves in other cultures and to interpret what is being said

We know how to implement research across different cultures and societies

We have full service offices in some of the world’s most vibrant research markets:

Focus on five sectors

FMCG Retail Tech

Health Financial Services

Research specialisms for different client challenges

of our business is pure consultancy

Brands often spend hundreds of millions on tracking but don’t make best use of the data available

We don’t collect the data, but analyse the assets the clients have to review through a different lens for a more complete picture

We work with existing client agencies to do the existing fieldwork and sit in between agencies

A big challenge for our clients is getting more from tracking We recommend three core principles for better ROI

Split the ‘thinking’ from the ‘process’

Use experienced heads to interrogate and understand

Look forward as well as analyse what has happened

Another challenge is how to change consumer behaviour Unlocking commercial growth by influencing consumer behaviour

The first dedicated behaviour change practice with a unique seven-point plan on how to effect meaningful changes in consumer behaviour…

Combines multiple disciplines:• Behavioural economics • Neuroscience• Health Psychology • CRMto present a holistic view of current behaviours

Unique end-end approach involving everything from conducting market research and developing insight to designing interventions.

Successful behaviour change can unlock business value through:• Growth in sales of existing products• Preventing loss of sales • Driving successful adoption of innovations

Engaging with clients and prospects through self-funded research

Self-funded research – Gen

We surveyed a mixture of

Gen Y(15-30)

Gen X(31-50)

Baby Boomer(51-70)

to compare how different generations were interacting with brands to offer strategic direction for brand marketers to drive engagement with this unique audience…

Found four key principles for brand marketers to satisfy Gen Y demands: Influence Brand Identity Use Social Media Getting it Right for your brand

Gen Y’s scrutiny of a brand takes in three considerations:1. What it does for me in terms of performance?2. How it talks to me and engages with me?3. What it says about me as a person?

The effects of peer influence, brand loyalty, the tribal nature of Gen Y and hyper connectedness offer both obstaclesand opportunity forbrand marketers

Self-funded researchThe Innovation League Table

Innovation League 2013 2011 13 vs 11

Apple

Samsung

Sony

Microsoft

Dyson

Google

Virgin

Amazon

Panasonic

LG

1

2

3

4

5

6

7

8

9

10

1

5

2

3

4

8

6

9

11

16

-

3

-1

-1

-1

2

-1

1

2

6

Innovation League 2013 2011 13 vs 11

Sky

Nokia

Dell

Nike

Hewlett Packard

Tesco

Cadbury

Heinz

Toshiba

BMW

11

12

13

14

15

16

17

18

19

20

7

11

17

31

26

13

45

-

22

27

-4

-1

4

17

11

-3

28

new

3

7

We love to know what makes consumers’ tick, so we created the Innovation League Table which studies 3,000 people and 500 brands across six sectors to understand what drives innovation in their eyes.

The League Table ranks brands according to consumer innovation perceptions and proves that it is not just Tech brands leading the way – FMCG produced some of the biggest success stories in 2013.

AutomotiveThe drivers of innovation vary across each sector

24%

15%61%

Good products

Communication and branding

Leadership

RetailThe drivers of innovation vary across each sector

38%

33%

29%

Good products

Communication and branding

Leadership

FMCGThe drivers of innovation vary across each sector

36%

14%

50%

Good products

Communication and branding

Leadership

TechnologyThe drivers of innovation vary across each sector

30%

14%

56%

Good products

Communication and branding

Leadership

FinanceThe drivers of innovation vary across each sector

52%

19%

29%

Good products

Communication and branding

Leadership

HealthThe drivers of innovation vary across each sector

39%

10%

51%

Good products

Communication and branding

Leadership

Any Questions?

www.incite.ws

6th FloorThe Place

175 High HolbornLondon

WC1V 7AA