Lifestyle 1 – Inconspicuous Lifestyle 1. Inconspicuous Lifestyle.
Introducing B! wellthy lifestyle utility - 2008
-
Upload
estee-solomon-gray -
Category
Health & Medicine
-
view
562 -
download
0
description
Transcript of Introducing B! wellthy lifestyle utility - 2008
![Page 1: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/1.jpg)
© 2008 ST3, Inc. April 2008
Introducing
Estee Solomon GrayCEO
![Page 2: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/2.jpg)
© 2008 ST3, Inc. June 2008
a “wellthy” lifestyle utility that connects women 35+ with
themselves, their bodies, & the wisdom that lives in the netlets that surround them.
is
(small personal networks of 2-9 others with whom one accomplishes a key bit of life)
![Page 3: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/3.jpg)
© 2008 ST3, Inc. June 2008
(pron: \’welth):welltha state of utility and abundance that pertains not to higher socioeconomic status, but to the condition of one’s mind and body.
1
2
a portmanteau merging the sound and meanings of the terms “health” and “wellness.”
the sense of a life well lived.
![Page 4: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/4.jpg)
© 2008 ST3, Inc. June 2008
how we define, attain & maintain wellth has changed dramatically in the last 40 years.
(cigarette)
![Page 5: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/5.jpg)
© 2008 ST3, Inc. June 2008
& accelerated over the last decadeby new sciences, services and settings
![Page 6: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/6.jpg)
© 2008 ST3, Inc. June 2008
driven by consumers, particularly women, who are actively leaving old divides behind.
![Page 7: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/7.jpg)
© 2008 ST3, Inc. June 2008
generations of women have played the role of “chief wellness officer”
(aka “chief purchasing officer”)
the de facto caretaker and decision maker for herself and those around her.
![Page 8: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/8.jpg)
© 2008 ST3, Inc. June 2008
the CWO job was simpler back then.
(shopping)
(sharing, discussing)
(care-taking)
(traditional medicine)
![Page 9: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/9.jpg)
© 2008 ST3, Inc. June 2008
(traditional medicine)
(shopping)
(sharing, discussing)
(care-taking) fitness?and what about
![Page 10: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/10.jpg)
© 2008 ST3, Inc. June 2008
(traditional medicine)
(shopping)
(sharing discussing)
(care-taking)
(“working out”)
![Page 11: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/11.jpg)
© 2008 ST3, Inc. June 2008
back then, gyms were not designed for women...
X
![Page 12: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/12.jpg)
© 2008 ST3, Inc. June 2008
early clubs reflected the viewpoint of
(male) performance-oriented athletes
![Page 13: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/13.jpg)
© 2008 ST3, Inc. June 2008
the arrival of
Title IX in 1972 unleashed a significant increase in participation by women.
find a 70s pic.
![Page 14: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/14.jpg)
© 2008 ST3, Inc. June 2008
vs.
2000ssince then, the amenities & programming around the gym floor have changed, but the basic service model has not.
1960s 1970s
1980s
1990s
(complex class calendar)
![Page 15: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/15.jpg)
© 2008 ST3, Inc. June 2008
meanwhile..
![Page 16: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/16.jpg)
© 2008 ST3, Inc. June 2008
today’s CWO is busier than ever
![Page 17: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/17.jpg)
© 2008 ST3, Inc. June 2008
with more options to integrate and more decisions to make
![Page 18: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/18.jpg)
© 2008 ST3, Inc. June 2008
not only for her self, but for those connected to her.
![Page 19: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/19.jpg)
© 2008 ST3, Inc. June 2008
!plus.. working out is
no longer considered optional
![Page 20: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/20.jpg)
© 2008 ST3, Inc. June 2008
which means navigating another array of options & choices and.. integrating a number of them into her calendar.
![Page 21: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/21.jpg)
© 2008 ST3, Inc. June 2008
mind-body
traditional fitness
outdoors
![Page 22: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/22.jpg)
© 2008 ST3, Inc. June 2008
industry in general has been recognizing these changes
then now
![Page 23: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/23.jpg)
© 2008 ST3, Inc. June 2008
then now
marketing to women
marketing wellth to women
womens’ wellth
![Page 24: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/24.jpg)
© 2008 ST3, Inc. June 2008
but recent attempts to design fitness for women just don’t add up.
designing for women( + )= =/
( + )= =/ designing for women+
![Page 25: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/25.jpg)
© 2008 ST3, Inc. June 2008
and recent attempts to integrate technology into the fitness/wellness industrydon’t realize the full potential of digital tools to redefine the business.
they are merely a means to digitize the designs of the existing model:
(for the club or the member)
![Page 26: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/26.jpg)
© 2008 ST3, Inc. June 2008
our locations
our class offeringour training offering
buy a membership from us
buy stuff from us & read articles about fitness
(one way conversation)
![Page 27: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/27.jpg)
© 2008 ST3, Inc. June 2008
(plug-in scheduling app)
our locations
our class offeringsour workshop & teacher training
buy class series packages from us
buy stuff from us & read articles about yoga
![Page 28: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/28.jpg)
© 2008 ST3, Inc. June 2008
some fitness industry leaders are investing in new interfaces.
(service purchase & use transaction)
our locations
our class offeringour training offering
buy a membership from usbuy stuff from us & read articles about fitness
(asset reservation transaction)
![Page 29: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/29.jpg)
© 2008 ST3, Inc. June 2008
there is a growing corps of technology suppliers to the industry ...
continuing trainer education
gym equipment interfaces
club management
club scheduling
the club industry
(*illustrative suppliers)
![Page 30: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/30.jpg)
© 2008 ST3, Inc. June 2008
... and an onslaught of new consumer-focused web apps,
fitness program content & management
diet management
healthcontent & management
(*illustrative suppliers)
![Page 31: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/31.jpg)
© 2008 ST3, Inc. June 2008
all competing for their piece of the consumer’s life
(*illustrative suppliers)
![Page 32: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/32.jpg)
© 2008 ST3, Inc. June 2008
but the basic model of the club/studio remains the same, focused on bringing individual members/clients to them
to make use of their facilities and attend their classes
![Page 33: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/33.jpg)
© 2008 ST3, Inc. June 2008
rather than
![Page 34: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/34.jpg)
© 2008 ST3, Inc. June 2008
in order to sustainably build wellth into her complex life.
enabling her ecosystem and providing the infrastructure she needs
![Page 35: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/35.jpg)
© 2008 ST3, Inc. June 2008
so what is ?
![Page 36: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/36.jpg)
© 2008 ST3, Inc. June 2008
(pron: \’bee):
a new experience that will transform health and well-being for women. It’s a physical, emotional and social space for exercising, connecting and learning that respects a woman’s time and fits into her life.
an integrated, sophisticated, and personalized platform for prime-time women to feel good and be well.
the secret to a life well lived - being, as well as doing
1
2
3
![Page 37: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/37.jpg)
© 2008 ST3, Inc. June 2008
is redefining the health club for the 21st century
![Page 38: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/38.jpg)
© 2008 ST3, Inc. June 2008
connecting with women in all 3 dimensions of her life
digital
physical
social
and giving her smart, effective ways to take charge of her well-being in an integrative way.
![Page 39: Introducing B! wellthy lifestyle utility - 2008](https://reader034.fdocuments.in/reader034/viewer/2022052523/5560d56fd8b42a0d088b5560/html5/thumbnails/39.jpg)
© 2008 ST3, Inc. June 2008
a “wellthy” lifestyle utility that connects women 35+ with is
themselves, their bodies, & the vital netlets they gather around them, in the natural course of a life well lived.