Source: Source: *1 - Source: IRI, Total Coverage 52 w/e 22nd June 2013. *2 - Kantar Worldpanel MAT to 17.03.13 *3 - Retailer Data

INTRODUCING...

HQT COMPRISES 4 SUB SECTORSHQT PRODUCTS ARE...

CHILLED

EATEN HOT

PREPARED IN UNDER 5 MINUTES

NOTHING ADDED

SINGLE SERVE OCCASION

WHy HQT IS SO RELEVANTPeople’s lifestyles and eating habits are changing – a trend that is set to continue. This provides a major opportunity to boost sales from the chiller cabinet. The lifestyle changes have led to:

STEPS TO HQT SUCCESS

Major growth in consumer demand for new product types and formats

New shopping missions heavily influenced by the new products that are available

The emergence of the new category (Hot, Quick & Tasty) which needs to be clearly defined and effectively merchandised

MAkE THE MOST Of THIS DyNAMIC NEW CATEGORy By STOCkING THE RIGHT RANGE

BOOST HQT SALES WITH AN IN-STORE HEAT AND EAT STAND

HQT is one of the most significant developments in convenience chilled food retailing for decades.

Every week consumers go to the fridge

for food and drink almost twice as

often as they go to the cupboard (42

fridge visits vs. 24 cupboard visits*2),

so the chilled fixture should be a major

focus in your store.

Did you know...

MICRO SNACKING

PIES & PASTRIES CHILLED SOUP

QUICK SERVE READY MEALS

FORECAST TO GROW TO £1 BILLION WITHIN THE NEXT 10 YEARS

BOUGHT BY 60% OF ALL UK HOUSEHOLDS

A DYNAMIC, NEW CHILLED FOODS CATEGORY WORTH £462 MILLION*1, GROWING 5.5% YEAR ON YEAR

For further details or FREE POS please get in touch:www.kepaktrade.co.uk @kepaktrade01772 688 300

STEP 1

STEP 3

• Can be used to cook all HQT products

• Proventoincreasedemandin-store, boosting sales by up to 280%*3

• Built-inbintokeepthesurrounding area tidy

Londis retailer Sunder Sandher has installed a Heat & Eat unit in his store, close to Oxford University. He said “It’s boosted sales of the 8 Kepak hot snacking SKUs I sell by more than 30%. The key is to site the microwave and stand as close as you can to the chiller cabinet, so people realise they can cook products in store.

The unit is compact and easy to manage, with pre-set cooking times which make life easy for customers. I would recommend a Kepak microwave to any retailer selling chilled food to go products and, for many outlets, the microwave and stand is definitely worth considering.”

MICROWAVE ONLY: £140 + VAT STAND ONLY: £360 + VAT

MICROWAVE & STAND

£500+VAT

RAnK

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PRODUCTDESCRIPTION

Ginsters Cornish Pasty

Rustlers Quarter Pounder

Ginsters Peppered Steak

Ginsters Chicken & Mushroom Slice

ZUGO’S Chicken & Pesto Panini

Rustlers Chicken Sandwich

Rustlers BBQ Rib

New Covent Garden Tomato and Basil Soup

Wall’s Pork Sausage Roll

Innocent Thai Coconut Curry & Rice

Rustlers Hot Subs Southern Fried Chicken

New Covent Garden Vegetable Chowder

New Covent Garden Chicken Soup

Rustlers Hot Wraps BBQ Chicken

Ginsters Cheese & Onion Slice

Pies & Pastries

Micro Snacking

Pies & Pastries

Pies & Pastries

Micro Snacking

Micro Snacking

Micro Snacking

Chilled Soup

Pies & Pastries

Quick Serve Ready Meals

Micro Snacking

Chilled Soup

Chilled Soup

Micro Snacking

Pies & Pastries

SUBSECTOR

Here’s a list of the best-selling Hot, Quick & Tasty products.*1

BLOCk SUB SECTORS TOGETHER USING POSSTEP 2

To order call R H Hall on: 01296 663 400

3

John Armstrong, Marketing Director, Kepak Convenience Foods

MICRO SNACKING

PIES & PASTRIES

QUICK SERVE READY MEALS

CHILLED SOUP

kepak hqt catman a4 dps convenience store jul13.indd All Pages 19/07/2013 14:49