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ADLATTE: CPQ & CPS

INTERACTIVE ADVERTISING ON MOBILE APP

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AGENDA

1. WHAT IS ADLATTE?

2. WHY ADLATTE?

3. CPQ (Cost Per Quiz)

4. CPS (Cost Per Survey)

5. FREQUENTLY ASKED QUESTIONS

6. CUSTOMERS AND PARTNERS

Interactive advertising on mobile app

WHAT IS ADLATTE?

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INTERACTIVE ADVERTISING ON MOBILE APP

ADVERTISER USER

WHY ADLATTE?

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MULTI TYPE OF MESSAGE DELIVERY

INTERACT

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WATCH ADS WITH INTENTION

OF WATCHING IT

WHY ADLATTE?

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HIGH ATTENTION TO KNOW THE

ANSWER OF THE QUIZ

WHY ADLATTE?

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ONLY PAY FOR COMPLETE

ACTION OF TARGETED USER

WHY ADLATTE?

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ADS

LIST VIDEO IMAGES

ANWSER

QUIZ

CPQ: WATCH ADS AND ANSWER THE QUIZ CORRECTLY

QUIZ

PLAYING ADS

AD LIST

CPQ = Cost Per Quiz

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10

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9,085

3,991

606 130

0

2,000

4,000

6,000

8,000

10,000

20's 30's 40's 50's

Users

13,812

Watched ads and

anwser quiz

CPQ CASE STUDY– KIA K3

KIA K3

Marketing the KIA’s new K-line automobile before

launch date, Sept. 13th, 2012

The Mission

To raise the brand awareness and spread news about

K3

The Result

Volume of the ad was expelled within two days.

95% of total users watched is in 20’s and 30’s,

raising the awareness to the targeted automobile

consumers.

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Merino Ice – Cream:

Introduce and advertise the promotion

campaign and prizes from Merino

Objective:

Quickly attract a number of people to the

campaign to increase instant sales and

awareness of the target to Merino

Result:

3012 targeted people watched ad and answered

correctly question about the campaign in 5

hours. 91% of them aged between 15 and 30.

Gender distribution: male: 55% and female:

45%.

CPQ CASE STUDY – MERINO

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CPS (Cost Per Survey)

Ads List Survey instruction

Complete questionare

CPS

COMPLETING

QUESTIONARE ADS LIST

ADS AND INSTRUCTION

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Case Study CPS

Objective:

Survey on habits, interests of AdLatte users to

increase effectiveness of advertising campaign on

AdLatte

Result

260 results completed in 10 minutes

CPS CASE STUDY – ADLATTE USER’S INTEREST

33%

24%

5% 5%

11%

26% 29%

9h - 10h 11h - 12h

13h - 14h

15h - 16h

17h - 18h

19-20h 21h-22h

Preferred hours for watching

advertisement

63%

40%

66%

41% 38%

64%

Favorite Product & Service

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FREQUENTLY ASKED QUESTIONS

Question 1:

Who are AdLatte’s users?

Answer:

Data of AdLatte Vietnam’s user is as

in the graphs

22%

45%

28%

5%

By age

13-18

19-24

25-34

35-60

Nam

71%

Nữ

29%

By gender

iOS

39%

Android

61%

By OS

By Location

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Question 2: What are characteristics of AdLatte’s community?

Answer:

Most of AdLatte’s users are young, at fairly good income group, allocating in big cities.

The key common behavior of AdLatte’s community is “sharing culture”, they are new

social trend drivers.

Question 3: What is other product that AdLatte can provide?

Answer:

CPI (Cost Per Install), CPA (Cost Per Action): CPI and CPA are the best solutions for

promoting products and services which could be purchased and used by the

Smartphone such as mobile apps, games, subscription and member registration, service

order. (visit contact us at www.gmarkcorp.com for the introduction of CPI & CPA)

FREQUENTLY ASKED QUESTIONS

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Question 4: AdLatte may bring in a number of users who watch advertisement because

of reward not because they like the product?

Answer: we think differently from that:

First, key objective of advertising is to deliver right message to right target in proper

way. AdLatte enables users to have full perception about products/service because it

create a watching of intention, attention, and comfort; That is the most important for

advertising objective. The product itself will decide if users like it or not. You also have

people who like and who don’t like your ads in TV or internet and apparently, ads are

not purposely but accidently watched.

Second, one of key advertising objectives is to target new people and people who are

able to change their consumption habit. AdLatte can well support this objective. We

think that advertising to people who already like a specific product and stick

themselves to that product is not an effective way, it is a lot more costly way. Those

people should be the target of sales instead of advertising

FREQUENTLY ASKED QUESTIONS

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CUSTOMERS AND PARTNERS

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CONTACT

Gmark Corporation

Address: 7F, CMC Building, Duy Tan, Cau Giay Dist, Hanoi, Vietnam

Email: contact@gmarkcorp.com

Telephone:

+ 84902660507 (Ho Chi Minh City)

+ 84947079455 (Hanoi and North)

+ 84989082183 (Partnership)

Website: www.gmarkcorp.com - www.adlatte.vn