Intro to the class

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The Lean LaunchPad Lecture 0: Introduction to the Class Steve Blank Jon Feiber Jon Burke http://i245.stanford.edu/

Transcript of Intro to the class

The Lean LaunchPad

Lecture 0: Introduction to the Class

Steve Blank

Jon Feiber

Jon Burke

http://i245.stanford.edu/

This Session

• The teaching team

• Course objective(s)

• Teaching team philosophy

• Our expectations of you

Teaching Team

Steve Blank,Jon Feiber, John Burke

8 startups in Silicon Valley

• Semiconductors

• Supercomputers

• Consumer electronics

• Video games

• Enterprise software

• Military intelligence

[email protected]@sgblank

www.steveblank.com

• Yale BS EE

• McKinsey and Co.

• Charles River Ventures

• Stanford Ph.D MS&E

• TA: E145, Mayfield Fellows,

MS&E 273

• V.C. @ Floodgate

[email protected]

@annimaniac

• BS CS/Astro Physics U of

Colorado

• VP Networking SUN

• V.C. @ MDV since 1991

Steve Blank, Jon Feiber, John Burke

8 startups - 32 years in Silicon Valley

• Semiconductors

• Supercomputers

• Consumer electronics

• Video games

• Enterprise software

• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• Yale BS EE

• McKinsey and Co.

• Charles River Ventures

• Stanford Ph.D MS&E

• V.C. @ Floodgate

[email protected]

@annimaniac

• BS CS/Astro Physics U of Colorado

• 50th employee, VP Networking @ Sun

• V.C. @ MDV since 1991

[email protected]

Steve Blank, Jon Feiber, John Burke

8 startups - 32 years in Silicon Valley

• Semiconductors

• Supercomputers

• Consumer electronics

• Video games

• Enterprise software

• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• BSMechEngineering U.C. Berkeley,

• BA Economics U.C. Santa Cruz,

• MBA Harvard Business School

• Founder BMI Software

• VC at ABS Ventures

• Co-founder True Ventures

[email protected]

@andemca

• BS CS/Astro

Physics U of

Colorado

• 50th employee,

VP Networking

@ Su

• V.C. @ MDV

since 1991

[email protected]

Alexander Osterwalder, Tina Seelig

• Ph.D. in Management Information

Systems (MIS) University of Lausanne

• Founder, Business Model Foundry

• Author Business Model Generation

• Co-founder, The Constellation for AIDS

competence (NGO)

Ph.D. Neuroscience Stanford Med School

• Mgmt consultant Booz, Allen, Hamilton

• Multimedia producer at Compaq

Computer

• Founder multimedia

companyBookBrowser.

• Exec Director Stanford Technology

Ventures Program (STVP), EpiCenter

[email protected]

• @tseelig

Alexander Osterwalder, Tina Seelig

8 startups - 32 years in Silicon Valley

• Semiconductors

• Supercomputers

• Consumer electronics

• Video games

• Enterprise software

• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• Ph.D. Neuroscience Stanford Med School

• Mgmt consultant Booz, Allen, Hamilton

• Multimedia producer at Compaq Computer

• Founder multimedia companyBookBrowser.

• Exec Director Stanford Technology Ventures

Program (STVP), EpiCenter

[email protected]

@tseelig

Stephanie Glass

Course Assistant (CA’s)

•MS MS&E 2010

•CA’s role: Class/lecture questions, Grading and attendance

Thomas Haymore

•B.A. in Political Science

• Stanford Law („06)

• J.D. Stanford Law („12)

[email protected]

Stephanie Glass

Course Assistant (CA’s)

•MS MS&E 2012

•CA’s role: Class/lecture questions, Grading and attendance

Thomas Haymore

B.A. in Political Science

• Stanford Law („06)

• J.D. Stanford Law („12)

[email protected] [email protected]

Course Objective: Idea to a Business

• What does it take to go from idea to a business?

– Business Model + Customer Development

– Hypotheses testing of the business model(s)

– Get “out of the building”

Course Objective: Simulate A Startup?

• Create the pressures, uncertainty, and challenges

of a real startup

– Our expectations are unreasonable, they require

extraordinary effort

– We expect failures, iterations and Pivots

– Class is a “lab” - books/lectures are tools, not answers

– Fail fast, learn quick, push you outside your comfort zone

Teaching team philosophy

• This class is taught using the “Startup Culture”

– We‟re tough, direct, fair - you need to be the same

– Startup culture has no hierarchy - in this class you are an

entrepreneur - not a PI, lab mgr or center director

– We‟re your biggest supporters – we want you to succeed

• Question us, challenge us, push us as hard as we

push you

• We don‟t pretend to be domain experts, we know

you are smarter than we are

Getting Out of The Building

• This class is not about our lectures

• The class is not about your attendance

• The class is about the work you do outside the

building

• It‟s the difference between a vision and a

hallucination

Our Expectations of You

• This is a full-contact, immersive class

– All of you will be full participants – here and remotely

– You will spend lots of time outside of your university

– You all will do all the work assigned (and it is a lot

more than you probably realize)

– No “dine and dash”

• If you think you are not learning, or you all

cannot commit the time, see your NSF program

manager

Team Deliverables

• Each Week

– Lessons Learned presentation 5 minutes

– Updated Lean LaunchLab blog

– Hours of “outside the building” learning

• December Presentation

– 20 minute Lessons Learned Summary

Syllabus

Each week

• We teach you about the business model

• You get out of the building and test hypotheses

• Your team presents what you all learned

Repeat for 8 weeks

Syllabus for Today

• 9:30–10:30am Panel: Scientist and Engineers as

Founders and Entrepreneurs

• 10:30–1:00pm Class 1: Business Model/Customer

Development

• 3:00–4:00pmWorkshop: Lean LaunchLab sftwr

• 4:00–5:00pmWorkshop: Mentor Tutorial

• 5:30–6:30pm Workshop: Unleashing Creativity

Homework: Business Model Hypotheses – present tomorrow!

Syllabus for Tomorrow

• 9:00–1:00pm Class 2: Value Proposition

• 1:00- 7:00pm Get Out of the Building

• 7:00–8:00pmWorkshop: How to Get out of the

Building while Protecting My IP

Homework: Value Proposition Hypotheses –

present findings tomorrow!

Syllabus for Wednesday

• 9:00–1:00pm Class 3: Customers/Users/Payers

• 1:00- 1:30pm Workshop: Emerging Success

Stories

• 7:00–8:00pmWorkshop: Customers, Customers

Homework: Customer Hypotheses – present findings Oct 18th!

Syllabus for Oct 18th - Nov 15th

• 9:00–1:00pm PST Classes 4 – 8

Homework: You present findings every week to all teams

Syllabus for Dec 13th – 14th

• Dec 13th 9:00–5:00pm PST

– Rehearsal Day at Stanford

• Dec 14th 9:00–5:00pm PST

– Demo Day at Stanford

All team members required both days

The Lean LaunchPad

Panel: Scientist and Engineers as

Founders and Entrepreneurs

Panelists: Kevin Dewalt Founder ClaimAway, Jason Lohn co-Founder, CEO of X5 Systems, Dave Merrill Founder, CTO of Sifteo,

Kumar Goswami Founder, CEO of Kaviza

http://i245.stanford.edu/