Intro to Social Media Accessibility...Social Media Platforms and Accessibility There are...
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An Introduction Social Media Accessibility Melanie Thornton Coordinator of Access and Equity Outreach Partners for Inclusive Communities
Transcript of Intro to Social Media Accessibility...Social Media Platforms and Accessibility There are...
An Introduction Social Media AccessibilityMelanie ThorntonCoordinator of Access and Equity Outreach
Partners for Inclusive Communities
Housekeeping Items• Recording• Participants muted by default• Questions
• Chat• Questions Queue• Email: [email protected].
• Certificate of Attendance• Technology• Handout: https://exploreaccess.org/handouts/
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Common Barriers in Social Media• Images with no alt text• Use of features that are not
accessible• Videos without captions• Videos that are only visual
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Social Media Platforms and Accessibility
There are accessibility issues in most, if not all, of the common social media platforms
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General Guidance• Post across various
platforms.• Choose the platforms that
best support accessibility• Learn how to make your
content as accessible as possible.
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Overarching Issues• Hashtags
• Don’t overuse• Use at the end of post• Use camel case
• Create memes carefully• Use good contrast• Don’t lay text over image
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Facebook: Status Updates
• Choose background colors wisely.
• On personal pages, choose Newsfeed rather than My Story
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Facebook: Alt Text for Images• Facebook AI tries (and fails) to
add alt text• You can add alt text as you post
an image or after it is already posted.
• Adding multiple images at once.
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Facebook: Alt Text Steps• Upload your photo.• Scroll over the thumbnail and select
the paint brush to Edit Photo.• Select the Alt Text option to the left of
the image.• Write the description of the image • Select the Save button
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Facebook: Sharing Images from Others• Does it have alt text already?• Ways to check
• Mac: Safari extension: a11y Tools • PC: Chrome add-on: Alt Text
Tester
• If yes, share away• If no, add alt text in your post
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Facebook: Sharing Links to Web Content• Is what you are sharing accessible?
•Is the image in the link preview purely decorative?• Yes...no need to describe• No...add a description to your post
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Twitter: Enabling Alt Text• Before you can add alt text, you
have to change the settings.• Select Settings and Privacy• Accessibility• Tick the Compose Image
Descriptions box
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Twitter: Adding Alt Text
• Upload image• Choose Add Description• Allows up to 420
characters
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LinkedIn: Adding Alt Text to Images•Very clear and intuitive•Upload your image•Prompt to Add Alt Text appears•When selected a box appears with explanation•Limited to 120 characters
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Instagram: Adding Alt Text to Images
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• Add your photo• Select Next• Filter or Edit and select next again• Choose Advanced Settings• Choose Write Alt Text• Add your alt text• Select Done
Instagram step by step
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Videos and Captioning• Facebook Live: You can add a third party to caption
live or add captions after you’ve created a video• Facebook: You can upload a video and caption it as
well.• Twitter: Can add captions to videos • LinkedIn: Can caption videos• Instagram: Can add captions to stories and videos
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Editing Alt Text or Adding Later• Twitter: Can’t edit tweets or alt text• LinkedIn: Choose Edit Update and you can
change alt text• Facebook: Select the image, choose options at
bottom right, choose change alt text.• Instagram: Choose edit, then edit alt text
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Social Media Management Tools
• Ability to add alt text• Varies from tool to tool• May work with some platforms and not others
• Most tools do not let you remove the URL, but will allow you to shorten it.
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Suggested Resources
• Social Media Accessibility Toolkit
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Thank you!
• Evaluation and Certificates• Future webinars:• http://exploreaccess.org/upcoming-events/
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Contact MeMelanie ThorntonCoordinator of Access and Equity OutreachUniversity of ArkansasPartners for Inclusive Communities
Follow UA Partners on social media:• Facebook: @uofapartners• Twitter: @uofapartners• LinkedIn:
linkedin.com/company/uofapartners/
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