Intro to MSTR for Retail

8/3/2019 Intro to MSTR for Retail

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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.1

1

BUSINESS INTELLIGENCE WITH MICROSTRATEGY

An Introduction ToBusiness Intelligence

With MicroStrategy


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Agenda

Overview of Business Intelligence

MicroStrategy Introduction

Some Case Examples

Next Steps


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Business Intelligence Continues to Bea Top Business InvestmentPriority

2006, Forrester Research, Inc. Reproduction Prohibited

The State Of Software Investments

November 2006, Data Overview The State Of Enterprise Software Adoption

2006, Forrester Research, Inc. Reproduction Prohibited

The State Of Software Investments

November 2006, Data Overview The State Of Enterprise Software Adoption

Figure I: Technologies ThatWill Havethe GreatestImpacton Business over the NextTwo to Five Years


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The BI Platform is the Key Componentofa Business Intelligence System

Business Intelligence Platform

ReportingDash-boards

OLAPAnalysis

AdvancedAnalysis

Alerting

Custom BI Applications

Operations Analysis Productivity Reporting HR Reporting Web Commerce Analysis

Supply Chain Management Inventory Analysis Fulfillment Analysis Distribution Cost Analysis

Financial Reporting Analysis P&L Reporting Profitability Analysis Financial Compliance Analysis

Customer Analysis Customer Segmentation Customer Profitability Cross-sell / Up-sell

Risk Analysis Risk Management Portfolio Risk Analysis Fraud Detection

Sales Analysis Store / Geographic Analysis Sales Pipeline Reporting Sales Perf. / Quota Reporting

Vendor Performance Analysis Service Level Agreement Chargeback Analysis Relative Sales Analysis

Product Management Product Performance Analysis Market Basket Analysis Category Management

Data Warehouses andOperational Systems

ERPSystems

CRMSystems

WebSystems

DataWarehouse

DataMarts

BI Applications


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MicroStrategy Company Overview

Atlanta

Boston

Charlotte

Chicago

Dallas

Denver

Los Angeles

Montreal

New York

San Francisco

Buenos Aires

Mexico City

Monterrey

Sao Paulo

Barcelona

Brussels

Cologne

Copenhagen

Frankfurt

Johannesburg

Lisbon

London

Madrid

Milan

Munich

Paris

Rome

Stockholm

Utrecht

Melbourne

Seoul

Singapore

Sydney

Tokyo

Seattle

Tampa

Toronto

Washington

Vienna

Warsaw

Zurich

Founded in 1989

Largest independent public BI vendor(NASDAQ: MSTR)

In the Gartner Leader Quadrant for BI Platforms

Selected by Forbes as one of the 100 Best Small Companies in 2007

Over 2 million business users at over 4,000 organizations

Direct operations in 51 cities in 33 countries across the world

Over 1,900 employees worldwide; 25% are dedicated to R&D

$451M in FY2008 Revenue, 31 consecutive quarters of YOY revenue growth Over 60 patents pending or issued for MicroStrategy software


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MicroStrategy is the LargestIndependentPublic BI Company


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IndependentBI Vendors Deliver Open Systems Benefits to Customers

Innovation-driven Corporate Priority-driven

Independent

Open Systems

Conglomerate

Closed Systems

Vendor Leverage Vendor Lock-In

Open Integration Proprietary Integration

Best of Breed Stack Preselected Stack


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MicroStrategy is Specifically Designedto Help Companies Easily ChangeAny ofthe Components ofTheir BI Stack

Companies can easily

change any of these

without having to

change any of these:

Change Jyour Database Vendor

Change Jyour Server OS and HW

ChangeJ

your Web or App ServersChange Jyour Browser

Change Jadd MDX Data Sources

Change Jyour Enterprise PortalReport Designs Jno change

Metadata Structure Jno change

User Interface Jno change

System Admin Jno change

Command Scripts Jno change

Security Settings Jno change


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Gartner Magic QuadrantCustomer Survey: Survey ofBI Customers inSupportofthe Gartner Magic QuadrantAnalysis for BI Platforms


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BI Survey 7: BI Technology Rankings Accordingto the BI Survey 7 TheLargestIndependentSurvey ofBI, Involving Over 1,900 Companies


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MicroStrategy is theBestOverall BI Technology Accordingto theMostRecentAnalystEvaluations and Customer Surveys

MicroStrategy#1

MicroStrategy#1

BI PlatformCapabilities

Rating

Analyst Evaluation

Kurt Schlegel

Bhavish Sood12 BI Capabilities220 Distinct Criteria

April 2007

Oracle#1 tie

Oracle#1 tie

IBI#1 tie

IBI#1 tie

Cognos#4

Cognos#4

SAP#5

SAP#5

Hyperion#6

Hyperion#6

Bus Obj.#7

Bus Obj.#7

QlikTech#8

QlikTech#8

Panorama#8

Panorama#8

Microsoft#10

Microsoft#10

SAS#11

SAS#11

Magic QuadrantCustomer Survey

MicroStrategy#1

MicroStrategy#1

QlikTech#2

QlikTech#2

Oracle

#3

Oracle

#3

Cognos#4

Cognos#4

Board#5

Board#5

SAS#6

SAS#6

Microsoft#7

Microsoft#7

Applix#8

Applix#8

Bus. Obj.#9

Bus. Obj.#9

IBI#10

IBI#10

Spotfire#11

Spotfire#11

Customer Survey

James Richardson367 Companies12 Core BI CapabilitiesMarch 2008

Analyst Evaluation

Cindi HowsonHands-on testing100+ Criteria TestedMay 2008

MicroStrategy#1

MicroStrategy#1

Bus. Obj.#2

Bus. Obj.#2

IBI#6

IBI#6

Microsoft#6 tie

Microsoft#6 tie

QlikTech#8

QlikTech#8

Oracle#3 tie

Oracle#3 tie

SAS#3 tie

SAS#3 tie

Cognos#3 tie

Cognos#3 tie

Customer Survey

Nigel Pendse1,901 Companies58 Countries17 Major CategoriesFeb 2008

MicroStrategy#1

MicroStrategy#1

Applix#2

Applix#2

IBI#3

IBI#3

Microsoft AS#4

Microsoft AS#4

Hyperion#5

Hyperion#5

Microsoft RS#6

Microsoft RS#6

Cognos AS#7

Cognos AS#7

Cognos RS#8

Cognos RS#8

Bus. Obj.#9

Bus. Obj.#9

SAP#10

SAP#10

B.O. Crystal#11

B.O. Crystal#11

Analyst Evaluation &Customer Survey

Daan Van BeekNorman Manley70 Evaluation CriteriaNov 2007

MicroStrategy#1

MicroStrategy#1

IBI#2

IBI#2

Oracle#3

Oracle#3

SAS#4

SAS#4

Hyperion#5

Hyperion#5

Microsoft#6

Microsoft#6

Cognos#7

Cognos#7

Bizzcore#8

Bizzcore#8

Bus. Obj.#9

Bus. Obj.#9

SAP#10

SAP#10

Actuate#11

Actuate#11


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WhatMakes MicroStrategyArchitecture Different?MicroStrategy is Based on Relational OLAP (ROLAP)

OLAP

Products

Relational

Reporting Products

MicroStrategy delivers:(High Interactivity with High Scalability)

Relational OLAP

ROLAP

Highest Data Scalability

Highest User Scalability

Highest Performance at Scale

Sophisticated Analytics

Lowest Cost to Operate andMaintain (lowest TCO)

Ideal for Data Warehousing

Very Rapid Report Creation

Superior End-user Self-service

High User Scale

High Data Scale

Low User Scale

Low Data Scale

LowA

nalytics

LowIn

teractivity

HighAnalytics

HighInteractivity


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Retail

Financial Services

Communications

MicroStrategy is Used ByLeading Companies Across All Industries for TheirMostDemanding Business IntelligenceApplications

Other Major Companies

Leading Internet, Travel andTransportation Companies

7 of the Top 10 Global Retailers

3 of Top 5 Global Food and Drug Stores

Manufacturing

7 of Top 10 Global ManufacturingCompanies

8 of Top 10 Global Telco Companies

Pharmaceuticals

9 of Top 10 Global Pharmaceutical Companies 8 of the Top 10 Healthcare Companies

7 of Top 10 Global Commercial Banks 4 of Top 5 Diversified FSI 4 of Top 5 Global Insurers

Governments

Covering Federal, State, and LocalGovernment Entities

Consumer Packaged Goods

5 of Top 7 Global ConsumerPackaged Goods Companies


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MicroStrategy Customers in Retail Include:

MicroStrategy is Used at 7 of the Top 10 Global Retailers

MicroStrategy Supports over300

Retail Companies Across22

Countries

Aeropostale

Ahold

American Signature, Inc.

Applebee's International Inc.

Barnesandnoble.com

Belk

Borders Group, Inc.

Charming Shoppes

Circuit City Stores

The Container Store

Corporate Express

CSK Auto Corporation

Darden Restaurants

Davids Bridal

Dick's Sporting Goods

eBay Eckerd

Fnac

Food Lion

GUESS?, Inc.

Hannaford Bros. Co.

Hard Rock Cafe

Harris Teeter

Hudson's Bay Company

KB Toys, Inc.

Limited Brands

Liz Claiborne

Lowe's Companies, Inc.

McDonalds Austria

METRO Group

Michaels Stores

Micro Electronics Inc.

Netflix

O'Reilly Automotive

Pacific Sunwear

Petco Animal Supplies

PF Chang's

Priceline

Raley's Sainsburys

Shoppers Drug Mart Inc.

Stage Stores

Starbucks Corporation

Victoria's Secret, Inc.

Yahoo!

Zavvi (Virgin Retail)


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Hallmark

Supporting Multiple BI

Applications at Scale

Applications:

Campaign Analysis, Consumer TransactionAnalysis, Sales Analysis, Shipments / Invoices,Systems Management & Performance, SeasonalInventory

Deployment:

Database: Teradata, OracleDatabase Size: 2.5+ TBUsers: 1,000 Interactive Users and 140 Power

Desktop Users

Based on previous successes, Hallmark is expanding its

use of Business Intelligence and specifically

MicroStrategy into new areas of Financial and Retail

Analysis.

High Data ScaleData scalability in the

multi-terabyte rangerequired by retailanalysis is onlypossible with theMicroStrategy ROLAParchitecture

METRO Group

Improving Retail Business

Processes with a Massive,

Worldwide Solution

Applications

Operations Management, Sales Analysis,Product Analysis, Supply Chain Management

Deployment

Database: Teradata DB Size: 36+ Terabytes Users: 2,500+ Users

METRO supports numerous analytical applications and

thousands of users, as well as applications that supportoperations across 28 countries. Through the application

of BI, METRO has achieved improved promotion

effectives, reduced advertising costs, and higher

customer profitability and loyalty.

MicroStrategy is the Global Standard in Retail

Lowes Companies

Building Strong Revenues

Applications

Operations Management, MerchandiseManagement, and Inventory Management,Supply Chain Management

Deployment

Database: Teradata DB Size: 20 Terabytes Users: 3,500 Active Employees and Vendors Interface: Web, E-Mail Architecture: Intranet, Extranet

Lowe's is the second-largest home improvement retailer in

the world. Lowe's employees from multiple businessareas use MicroStrategy to manage inventory, improve

margins, review market specificity, and identify sales

opportunities.

Corporate Express

2007 TDWI Best Practices

Award Winner in

Predictive Analytics

Applications:

Market Basket Analysis, Marketing Analysis,Predictive Analytics, Sales Analysis

Deployment:

Database: Netezza DB Size: 8 TB Users: 10,000+ Architecture: Intranet, Extranet

Corporate Express, a 2007 TDWI Best Practices Award

Winner, is using its market basket application to track

the baskets of all of its online customers, and can

identify which SKUs are most profitable or poorperformers when purchased in combinations.

SophisticatedAnalyses and

CalculationsComplex retail analysissuch as market-basketis well supported byMicroStrategy

ComplexRelationshipsMany-to-manyrelationships and non-aggregate metrics,

essential for retailanalysis are nativelysupported inMicroStrategy

High User ScaleDeployment to 1,000sof users in distributedstores and to theexternal supply chain

requires full-functionweb interface with nodownload.


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Department Contribution

In Stock %

Inventory TurnsLineal Feet

Mark Down %

Pull-Through

Reallocations

Seasonal Buying

Sell-Through

Weeks of Supply

Vendor Rationalization

Ad Blocks

Channel Share

Coupon DistributionEnd-Cap Efficiency

Feature vs. Display

Grand Openings

Market Share

Marketing Areas

Price Points

Promo Lift

Seasonal Events

Asset Turnover

Comp Store Sales

Competitor StoresFront Store Sales

Inventory Turnover

Labor Cost Analysis

Reallocation / DSD

Register Usage Analysis

ROA

Sales & Margin

Sales / Square Foot

Attachment Rates

Basket-Register Correlation

Brand Switching

Core Item Frequency

Core Items

Customer Loyalty

Demographic Baskets

In-Basket Price

Items per Basket

Revenue Contribution

Shopper Penetration

Assortment Optimization

Category Contribution

Category Scorecards

Item Definitions

Market Comparison

Pricing Modules

Role Analysis

Season Changeover

Share of Shelf

SKU Rationalization

Vendor Performance

MicroStrategy Customer Applications in Retail

Market BasketCategory Management Loss Prevention

Marketing AnalysisMerchandise Management Store Operations

Backorders

Cancels

Distribution Shrink

Hot Customer

Hot Staff

Hot Stores

Markdowns

Natural Losses

Return Rates

Shrink Analysis

Vendor Rationalization

eBay selected MicroStrategy because of

its exceptional user scalability and itsability to support advanced reporting and

analysis. MicroStrategy also provides

excellent query performance with our

rapidly growing multi-terabyte data

warehouse.

-Brad PetersonCIO, eBay

As a result of using the MicroStrategyplatform, Lowe's is realizing significantbenefits through improved merchandisingdecisions, more timely responses toinformation requests, cost reductioninitiatives, enhanced employeeproductivity, and better service to ourcustomers."

-Steve StoneSenior Vice President andChiefInformation Officer , Lowe's Companies


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Improving Sales through

Improved Customer

Service and Employee

Satisfaction

Key BI Characteristics:

Business Use:

Business Benefits:

INDUSTRY: Retail; Grocery

BUSINESS USERS: 12,000+

BI COMPONENTS: ~15 Base ReportsOPERATING ENV.: 16 CPUs at 750 MHz

DATABASE: Moving from Teradata to HP NeoView; 24+ TB

CUSTOMER SINCE: 1999

APPLICATIONS: Sales Performance Analysis

Customer Satisfaction Analysis

Mystery Shopper Reporting

Employee Satisfaction Analysis

Market Basket Analysis

Category Management

By focusing on customer satisfaction, product availability, and employeesatisfaction, Sainsburys marketplace image has been enhanced

Sainsburys profitability is higher than most competitors

More than 12,000 people in Sainsburys stores receive reports via e-mailevery week that contain sales metrics, inventory metrics, and peerbenchmark between like-stores

Store Managers are constantly challenged to refine their operations toimprove their peer-wise rankings

Buyers and Merchandisers at Corporate HQ perform global categorymanagement, improving product mix and promotions


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Enhancing Profitability

and Expanding the

Business Through

Optimized Inventory and

Sales Analysis


Business Use:

Business Benefits:

INDUSTRY: Retail


BI COMPONENTS: 33,500 Reports; 19,600 Business MetricsOPERATING ENV.: Windows 2000/2003

DATABASE: Oracle 9i; 6+ TB


APPLICATIONS: Merchandise AnalysisTransportation ManagementWarehouse Management

Upper management has easy, constant access to key sales metrics, leadingto faster, more informed decisions

More efficient inventory control and management

Substantial business growth attributed to better decision making and insight

PetSmart uses MicroStrategy to manage daily operations at each of itsstores across the United States.

Every day, PetSmart executives, regional managers, marketers, andinventory managers use MicroStrategy dashboards to gauge the profitabilityof products and services and better manage inventory.

PetSmart has reduced stock-outs, enhanced oversight of store performance,and increased revenue from PetSmarts services business.


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Applying BI to Many

Aspects of the

Business to Improve

Profitability, Sales

Performance, and

Customer Experience


Business Use:

Business Benefits:

INDUSTRY: Retail

BUSINESS USERS: 10,000 and growing

OPERATING ENV.: LinuxDATABASE: Netezza (8+ TB); Oracle 10g (10+TB)


APPLICATIONS: Customer Retention

Customer Extranet

Market Basket Analysis

Sales Analysis

Revenue Forecasting

Customer Profitability Analysis

Using BI, Corporate Express has seen that the average order size doubleswhen the appropriate, complementary product is offered to a customer.

In June 2007, Corporate Express received the 2007 Best Practices Awardfor Predictive Analytics from The Data Warehousing Institute

MicroStrategy used to monitor and analyze business performance at thecorporate and divisional levels

Corporate Express customers view purchase history and backlog using at-a-glance dashboards and standard reports


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DEMONSTRATION ofMicroStrategy Dynamic Dashboards


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Companies Replace Cognos Applications withMicroStrategy

IBM / CognosAccumulated a Piecemeal Architecture

Suffers Performance Problems at Scale

Requires an Excessive Number of IT Staff and Servers

MicroStrategy replaced 2,000 Cognos users and became the enterprise BI standard

Cognos could not provide self-service end user reporting

MicroStrategy reduced IT effort by 24 people, saving $2+ million per year

MicroStrategy replaced 1,000 Cognos users, extending to 15,000 over 3 years

Cognos platform was deemed not stable enough for enterprise-wide deployment

Cognos suffered performance problems, requiring ever more hardware to compensate

MicroStrategy replaced 5,200 Cognos users, extending to 30,000 over 4 years

Cognos required an excessive number of one-off reports to be designed by IT

MicroStrategy was able provide more robust end-to-end extranet security

Starbucks

Corporation


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Companies Replace MicrosoftBI Applications withMicroStrategy

Microsoft / ProClarityLarge Disparate Collection of Tools and Servers

Programming-intensive that Requires a Large IT Staff

Unproven for Enterprise Deployments

MicroStrategy provided superior usability for the business end users

MicroStrategy provided more comprehensive charting and dashboard functionality

Microsoft was more expensive than anticipated with a complex BI stack

Defeated Microsoft for key extranet applications to more than 2,000 insurance brokers

While Microsoft technology was low cost, it would require extensive IT effort

MicroStrategy technology was judged to have superior analytic breadth, shorterdevelopment cycle time, and better integration with 3rd party mapping technologies

Replaced 1,000 ProClarity users due to Microsofts lack of self-service

Microsoft could not provide the required user scalability and performance

Microsoft was too difficult to deploy, required too many IT personnel to administer


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Companies Replace Business Objects Applications withMicroStrategy

SAP / Business ObjectsCannot Provide All Business Analytics

Has Performance Problems at Scale

Accumulated a Piecemeal Architecture

MicroStrategy replaced Business Objects on the desks of over 1,750 La Poste employees

La Poste users received a superior user interface and easier self-service with MicroStrategy

La Poste was able to redeploy IT staff because fewer were required with MicroStrategy

Business Objects could no longer scale to the new Petabyte-levels in eBays Teradata DW

Bus Objects was experiencing increasing performance problems as it grew over 2,500 users

eBay was able to reduce the number of report designs by 75% using MicroStrategy

Business Objects was unable to prove that it could support McDonalds worldwide restaurant

operations, including over 30,000 stores and an expected 77,000 queries per week

McDonalds was able to implement a shared BI environment in which divisions could

independently create their own reports in close coordination with enterprise-wide standards


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Companies Replace Oracle BI Applications withMicroStrategy

Oracle / Siebel /Hyperion

Piecemeal Architecture With Difficult Migrations AheadRequires Excessive IT Resources to Create Reports and to Administer

Unproven for Large User Populations and Large Data Volumes

Chose MicroStrategy over Oracle for a 6,000 user installation and as the enterprise standard

Sherwin Williams needed a technology that has been thoroughly field proven for a broad

range of possible future needs and thus would require the least amount of expertise and effort

MicroStrategy chosen as corporate standard, with initial rollout to 3,700 users

MicroStrategy self-service offered a 10x reduction in reports compared to Oracle

MicroStrategys centralized administration minimized the amount IT resource needed

Chose MicroStrategy over Oracle for an enterprise-wide deployment of 7,000 users

Oracle could not provide a full range of BI functionality from a single Web interface MicroStrategy provided a self-service enterprise-scale solution with lowest TCO


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Get a set of Industry Case Studies

Speak to an Industry Analyst

Get a set Analyst Summaries of BI Technologies

Get the whitepaper on the Open Systems Advantage

Get our whitepaper that compares MicroStrategy to other BI technologies

Get our whitepaper on Minimizing Total Cost of Ownership of BI

Get a copy of the MicroStrategy Architecture book

LEARN MORE

Receive a detailed technical briefing and demonstration from a Sales Engineer

Speak directly to some existing MicroStrategy customers

Attend a MicroStrategy Symposium near you

SEE MORE

Attend a free hands-on class that provides an Introduction to BI with MicroStrategy

Conduct a proof-of-concept using your data delivered through MicroStrategy BI

Download the Evaluation Edition of the MicroStrategy software

TRY IT

Let us show you what MicroStrategy can do for you


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Extra Slides


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MicroStrategy Supports All 5 Styles ofBI froma Single OrganicArchitecture

Browser

s

Portals OfficeMobileDesktop

UNIFIED WEB INTERFACE

Integrated Backplane

Services Oriented Architecture

Scoreca

rds&

Dashbo

ards

Reporting

OLA

P

Advan

ced

Analys

is&

Ad-hoc

Alerts&

Proac

tive

Notification

e-Mail

All 5 Styles of BI

Plug-n-Play Modules

Unified Business Model

All Data Sources

Unified UI


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MicroStrategy 8 - ProductArchitecture

Interactive Reporting, Analysis,Scorecards & Dashboards

MicroStrategy

SDK

MicroStrategy

Architect

MicroStrategy

Desktop

WebBrowsers

WebServices

Portals

Design &Administration

MicroStrategy

Intelligence ServerMicroStrategy

OLAP Services

MicroStrategy

Report ServicesCommandManager

Integrity

Manager

Enterprise

Manager

Object Manager

MicroStrategy Clustering Option

MicroStrategy

Office

MicrosoftOffice

MicroStrategy

Mobile

RIMBlackberry

Alerting & ProactiveNotification

MicroStrategy

Narrowcast Server

E-Mail PrintersFile

Servers

MicroStrategy

BIDK

Relational Data Warehouses

OracleDB2SQL ServerSybase

TeradataInformixNonStopNetezza

Cube Databases

SAP BWHyperion EssbaseMicrosoftAS

Operational DBs andNon-Relational Data

(Excel, CSV, ERP)

MicroStrategy Web


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BI ProductSurvey: Evaluationand Survey Conducted by PassionedInternational, a Leading BI AnalystFirm inthe Netherlands


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Gartner BI Platform Capability Evaluation: Comprehensive, Point-by-pointEvaluation ofallMajor BI Products


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The BI Scorecard: Comprehensive Hands-on Evaluation ofBI Products by CindiHowson, Author, IndustryAnalyst, and PresidentofASK


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MicroStrategy Customers HaveMany BI Applications and Thousands ofUsers, Often ona Single, Shared Instance ofMicroStrategy

17 Applications 3,500 Users



>20 Applications 2,500 Users








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MicroStrategy Customers Comefrom Every Industry, Because EveryIndustry Has Leaders with Enterprise BI Strategies


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Mid-Size Companies in Every Industry ChooseMicroStrategyfor their BIApplications

Other Industries

Information, Media, Tech

Financial Services

Pharma / Healthcare

Retail

MicroStrategys BI Platform provides the integrated infrastructure to support the unique

requirements of every industry with an easy-to-use Web interface and centralized

administration.

Two-Thirds of all the Retailers inFORTUNEs Global 500

3 of Top 5 Global Food and Drug Stores

4 of Top 5 Diversified FSI 7 of Top 10 Global Commercial Banks 4 of Top 5 Global Insurers

9 of Top 10 Global PharmaceuticalCompanies

8 of Top 10 Healthcare Companies

7 of Top 7 Global MediaCompanies

Major Information Providers

Other Leading Global Companies


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TheMostRecentAnalystEvaluations and Customer Surveys All Show thatMicroStrategy is the BestOverall BI Technology

BI PlatformCapabilities

Rating

Magic QuadrantCustomer Survey

The BI Survey

Nigel Pendse

The world's largest independent survey of BI and Performance Management users with over 1,900 respondentsacross 58 countries . Provides insights into actual BI implementation experiences as well as the usage patternsand technical characteristics of BI products. Published Feb 2008

The BIScorecard Summary

Cindi Howson

Cindi Howsons hands-on product rating review that grades leading BI vendors across seven majorfunctional areas and over 100 detailed criteria. Updated May 2008

BI Platforms User Survey

James Richardson

Details 367 organizations perceptions of the relative strengths of their installed BI platform functionality across 12core BI capabilities intended to help BI evaluators match their requirements to the relative profiles of available BIplatforms. Updated March 2008

The Business Intelligence Product Survey 2007

Daan Van Beek, Norman Manley

The leading Dutch research and consultancy group surveyed the BI market evaluating major BI vendors

across more than 70 detailed BI criteria including usability, functionality and security. Published Nov 20007.

Business Intelligence Platform Capability Matrix

Kurt Schlegel, Bhavish SoodGartner defines the 12 core BI platform capabilities with 220 distinct criteria and evaluates BI platform

products based on each. Updated April 2007


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Extra Caselets


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Analyzing Brand Costs

and Sales Trends to

Optimize Retail

Purchasing and Enhance

Revenue


Business Use:

Business Benefits:

INDUSTRY: Retail

BUSINESS USERS: 425+

BI COMPONENTS: 500 Reports/month; 1,120 Total Metrics

OPERATING ENV.: Windows 2000

DATABASE: Oracle 9; 11+ TB


APPLICATIONS: Retail Cost Analysis & Inventory PlanningStore Performance Analysis

Asset Protection & Loss Prevention

Foot Locker is improving merchandise purchasing and inventorymanagement by analyzing costs, sales forecasts, trends, and performanceacross each of its brands

Easy access to reliable data is enabling Foot Locker to detect issues earlierand make informed business decisions every day.

Planners, Merchandise Managers, and Buyers analyze Cost of Goods Sold(COGS) and Gross Margin to optimize merchandise purchasing, inventoryallocation, and distribution

Track and monitor retail sales at the store and product SKU levels, across allbrands

Analyze asset protection and loss prevention across the entire enterprise


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Gaining Valuable Insight

into Retail Sales Trends

and Performance


Business Use:

Business Benefits:

INDUSTRY: Consumer Packaged Goods; Retail

BUSINESS USERS: 100+

BI COMPONENTS: 600+ Base Reports

DATABASE: Oracle 10g; 1+ TB


APPLICATIONS: Retail Sales Analysis

Accessory Product Analysis

Wholesale Sales Analysis

The easy-to-use MicroStrategy ad-hoc environment is allowing employees tostay up-to-date on inventory and sales trends, leading to better businessdecisions across the enterprise

Executives can obtain an at-a-glance view of sales trends and keyperformance indicators

End users are benefiting from faster, more intuitive analytical reporting

Guess?, Inc. uses MicroStrategy to more easily and efficiently manage itsday-to-day operations and analyze its retail sales, purchase orders, andinventory

Executive, Finance, and Store Operations departments manage day-to-dayoperations by analyzing sales trends, comparative sales, and profit margins

Retail Buying Office researches historical trends and manages inventory,sales, and open orders to optimize buying plans and inventory allocation


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Deploying Multiple BI

Applications to Allow

Analysis at all Levels of

the Business


Business Use:

Business Benefits:

INDUSTRY: Consumer Packaged Goods; Retail


OPERATING ENV.: Windows 2000

DATABASE: Teradata, Oracle; 2.5+ TB


APPLICATIONS: Corporate Store Dashboard

Retail Merchandising

Inventory Analysis

Product Mix Analysis

Campaign Analysis

Consumer Transaction Analysis

Sales Analytics

We use the Corporate Store Dashboard to run our business.

Managers have better access to inventory planning by understanding thetotal company contribution

All users can get to the answers faster

Executives can regularly monitor a dashboard containing overall storeperformance metrics including total sales, comp stores, retail inventory, grossmargins, SKU velocity, SKY efficiency

Merchandising managers view reports containing sales reports of top 50products by time period (this year vs. last year) as well as revenue, inventory,

margin, and total units


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Providing Store Managers

and Suppliers with Key

Sales and Supply Chain

Information


Business Use:

Business Benefits:

INDUSTRY: Retail


DATABASE: IBM DB2; 54+ TB


APPLICATIONS: Vendor Sales Performance

Supply Chain Analysis

Store Sales Analysis

Customer Analysis

Expense Management

Store Managers are able to better gauge store performance and makeimprovements

Vendors have more insight into product performance and supply chain

Vendors can enhance profitability by identifying under-performing productsand developing promotions

This Retail customer uses MicroStrategy to maximize revenue and enhanceits relationships with the many vendors that supply products to stores

Vendors, Store Managers, and others access MicroStrategy reports via anextranet portal to gain insight and make more informed decisions on productpromotions, positioning, and supply chain optimization

Store Managers monitor store sales performance on and make adjustmentsas necessary

Intro to MSTR for Retail

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Transcript of Intro to MSTR for Retail