Intro to fly research

www.FlyResearch.com +44 (0) 8700 427 427

IntroducingFlyResearch

http://www.FlyResearch.com



About FlyQuick - Clever - Helpful

• Done over 1000 online / mobile projects

• Experienced team - average of 15+ years

• Two full MRS members (MRS Gold Medal)

• Focussed on quality and innovation

• Not bad value




Quality Research PanelFour (linked!) market trends:

• Low response rates (<10%)

• Falling still further

• Serious concerns over quality

• 85% of value removed

By contrast our panel:

• 36% average response rate

• Response rate improving

• Very high quality

• Initial costs higher but EFFECTIVE costs lower

So - our MyVoice and Q panels offer:

• better quality (of course!)

• cumulative understanding through repeat surveys

• more effective utility of budget




Survey optionsOMNIBUS FAST FEEDBACK QUICK SURVEYS CLEVER SURVEYS

TYPICAL PRICING£200 Per Questions

1000 completesNo set-up fee

£500 per questionChoose number of

completesNo set-up fee

£3k for a 10 question survey £8K - £10K10-15 Min Survey

TIMINGS Questions by Monday 12pm - results back by 4pm Thursday

2 Hours to field24 Hours to

complete and provide results

Typically 2-3 days turnaround time Typically 1 week – 10 Days

SUITABLE FOR: Cheapest Solution When deadlines are very tight

Your SurveyYour TargetYour Choice

More complex survey - extra questions – visually engaging

– Routing / Looping / etc.

COMMENTSSimple Q’s only

Fixed sample / demographicsFixed timetable

Pre-identified samples(Women, Drivers, Northerners etc.)

Fully flexible sample(including screening)

Flash technology take longer to script & test etc.

High quality images take time to source or create

OPTIONSOnline

orMobile

OnlineMobile

Combined

OnlineMobile

Combined

Online only (if Flash)Mobile/both (if complex

routing etc.)




Fly Innovation




Customer in the room

• Predefined Customer sample

• Waiting for questions

• Instant response

• Voice of your Customer directly into your important meetings




Fast Feedback

• Quick & Simple surveys

• 2 hours to be in Field

• 2 more hours for initial results

• Full results in 24 hours




Mobile Survey System

• Exactly like Online

• Tested on 100 makes of phone

• Simple for Respondent

• Powerful survey choices

• “In the moment”




Innovative Flash surveys

• Better data

• More data

• More intuitive

• Preferred by clients and respondents

• You design in Powerpoint - we’ll build it “for real”




Special Audiences

• Particularly useful for Kids research

• More fun = more engaging

• Designed to order

• Can give “qual” data from online sample




Non Linear Surveys

• Website not book

• Respondents tell us about what matters (has changed)

• Particularly suited to Trackers

• Can be linked to chart of previous responses




Survey In a Box

• Survey automation

• Benchmark database

• Improved consistency & control

• Structured data for structured results

• Automated models

- Brand Equity

- Concept scoring




Automated Survey in 3 minutes

• Survey split:

- Repeatables

- Variations

• “Variations” built into a Wizard

• Built-in calculations guarantees consistency

• Data:

- As normal

- Benchmarks




Catchment data

• Online and/or mobile research but cross-tabbed by respondent location

• Can be nearest store/class of store, distance, drive time, competitors, gravity model etc.

• Just give us a postcode file and we will upload it against our panel

• Anything attached to the file will then be available for analysis




Real Time C-Sat• Immediate response via

mobile phone

• Any phone not just “Smart”

• Unique code driven by your till system (identified anonymous!)

• QR Code for fast/convenient access




Mind reading

• Emotional responses

• Pre-conscious

• Additional insight

• Later this year

• c. £10k not c. £100k

• Living room not laboratory




Reading minds over the Internet!

• Well established techniques

• But - were expensive and “Lab Conditions”

• Now:

- Living Room

- Wireless

- Cost-effective




Mobile Surveys

• Surveys programmed exactly like Web:

• Routing/Piping

• Logic/Rules/etc.

• Delivered by:

• Email

• SMS

• Both

• Works on:

• Computers

• Smartphones

• “Dumb” phones




FlyResearch

Quick Clever

Helpful

Thank You



Intro to fly research

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