Intro to digital marketing measurement model for ama alaska analytics class
Intro to Digital Marketing
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Intro to Digital Marketing
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Jeff Kingston presented during Winter 2013 this introduction to digital marketing as a rapidly growing part of marketing.
Transcript of Intro to Digital Marketing
Intro to Digital Marketing
Today’s Agenda
SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
SEM SEO PPC
Social Media
Web Design
Web Analytics
Display Email
Informational, Navigational, and Transactional Searches
SEM{ “Search Engine Marketing”
Close to 5 BillionSearches on Google per day
SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
SEO { “Search Engine Optimization”
#1 Rank: 56%#2 Rank: 13%#3 Rank: 10%#4 Rank: 4%
Important?
SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
PPC { “Pay Per Click Advertising”
SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
Social Media{“Referral Traffic
& Exposure” SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
Web Design{“For The Search
Engine & User” SEM
Social Media
Web Design
Content Marketing
Intro
Q&AFunctionality & Conversion
Wordpress HTML
Web Analytics{“Understand
Your Customer” SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
Content Marketing{ “Content Is
King” SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
Email DisplayNetworks
Affiliate Networks
Utah Companies
SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
Adobe1800 ContactsBackcountry.comOverstock.comSEO.comOrange SodaClearLinkZaggVivintDeseret Digital MediaAncestry.comFibernetADPInsideSales.comProgrexionLeadgenixBoostabilityKSLFranklin Covey
Q&A
SEM
Social Media
Web Design
Content Marketing
Intro
Q&A
Questions?
SLCSEMWebinars
Digital Marketing Lecture Series
• What are you interested in?• How often would you want to meet?• How would you like to meet?• What do you want to get out of it?
