Intro to Campaign-Based Content Marketing and SEO
-
Upload
online-marketing-institute -
Category
Marketing
-
view
264 -
download
3
description
Transcript of Intro to Campaign-Based Content Marketing and SEO
![Page 1: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/1.jpg)
Introduction to Campaign Based Content Marketing and SEOOnline Lead Generation Best Practices
Chris RaulfInternet Marketing Expert & Owner
Boulder SEO Marketing
![Page 2: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/2.jpg)
Today You Will Learn• Introduction to Campaign Based Content Marketing• Search Engine Optimization Based Content
Marketing Tactics and Strategies• How to Integrate Social Media, SEO and Content
Marketing• How to Develop and Execute an Online Marketing
Schedule• Ways to Measure the Results of Your Online
Marketing Efforts
![Page 3: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/3.jpg)
- Born and raised in Switzerland
- Travelled the world extensivelybefore settling in Boulder, CO
- Two amazing kids
- Love soccer, mountain biking,hiking, yoga, rock climbing... beer
- 15+ years in online marketing, SEO, SEM & lead gen
- Learn more and connect with me on LinkedIn www.linkedin.com/in/chrisraulf and Twitter @swisschris
- Learn more about Boulder SEO Marketing at: www.boulderseomarketing.com
About Me
![Page 4: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/4.jpg)
Agenda• Introduction to Content Marketing• Campaign Based Content Marketing
– Creating optimized content around an online event
• Search Engine Optimization• Social Media Marketing• Move the Needle• Measure Results
![Page 5: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/5.jpg)
Content Marketing is the New Buzzword these Days….
• Nothing new
• We all do it
• We all can do it better
• Get the most out of content marketing: Campaign based, Search Engine Optimization & Social Media Marketing
• Content Makes Marketing by Laura Lear: http://goo.gl/Wb4pY
• The Advanced Content Marketing Guide: http://www.quicksprout.com/the-advanced-guide-to-content-marketing/
![Page 6: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/6.jpg)
What Exactly is Content Marketing?
• Content marketing (also known as "content recommendation") is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
• Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information.“
Source: http://en.wikipedia.org/wiki/Content_marketing
![Page 7: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/7.jpg)
Campaign Based Content Marketing with Webinars
![Page 8: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/8.jpg)
Webinar Planning Phase
– Webinar schedule• 4 – 12 months plan• How often: 1 per month, every other month, 1 per
quarter?– Commitment– Resources– Goals– Etc.
![Page 9: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/9.jpg)
Webinar Planning Phase
– Guest-Speakers are lead magnets• Customers
– Success stories, best practices, etc.
• Industry experts– Unbiased– Credibility
• Partners– Tab into their network = More
leads
![Page 10: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/10.jpg)
Webinar Planning Phase: Checklist
– Webinar topic– Target date/time– Proposed Webinar title– Duration / Agenda– Hosting: GoToWebinar, Lighthouse Conferencing,
WebEx, etc. – Presenter(s)– Guest-presenter(s)– Presenter(s) bios
![Page 11: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/11.jpg)
Webinar Planning Phase
– Create a webinar plan / timeline
![Page 12: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/12.jpg)
Chris’ Secret Tips
![Page 13: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/13.jpg)
Webinar Planning Phase: Checklist
– Target attendees• Existing / New Customers• Target titles• Specific geographic target regions
– Goals / Action Items:• Define primary and secondary goal of hosting the
webinar• What are the 3-5 key take-aways we’d like our
audience to walk away with• What actions do we want our audience to take after
the webinar
![Page 14: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/14.jpg)
![Page 15: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/15.jpg)
Start with Keyword Research
![Page 16: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/16.jpg)
Webinar Planning Phase: Start to Integrate Search Engine Optimization
– Know your target keywords
– Then… start to draft optimized content:• Webinar description• Blog post(s)• Social media messages• Press release• Content for doc sharing sites such as SlideShare, DocStoc, etc.
![Page 17: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/17.jpg)
![Page 18: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/18.jpg)
On-Page SEO Tips
– +/- 500 characters– Include a link to another related page on your site– If possible, add an image and include an alt tag with a target
keyword – Place keyword(s) in applicable H1, H2 & H3 heading– Try to include an important target keyword in the first
paragraph as well as the last– Optimized meta tags:
• Title• Description• Keywords
![Page 19: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/19.jpg)
On-Page SEO Tips
![Page 20: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/20.jpg)
![Page 21: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/21.jpg)
![Page 22: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/22.jpg)
![Page 23: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/23.jpg)
![Page 24: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/24.jpg)
![Page 25: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/25.jpg)
Move The Needle
![Page 26: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/26.jpg)
Move the Needle
1. Keyword research: https://adwords.google.com/o/KeywordTool1. Build a list of your target keywords
2. Find out how you rank1. Manually (clear browser history)2. http://swissmademarketing.com/ranktracker/3. http://tools.seobook.com/firefox/rank-checker/
3. Optimize existing content (on-page)4. Develop new content with your target SEO keywords in mind5. Once a month: Start to measure and report your progress
![Page 27: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/27.jpg)
#1 Organic Ranking
![Page 28: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/28.jpg)
Measure Results
![Page 29: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/29.jpg)
Measure Results
![Page 30: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/30.jpg)
Measure Results
![Page 31: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/31.jpg)
Measure Results
![Page 32: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/32.jpg)
1. The basics of content marketing
2. Search engine optimization tactics and strategies
3. SEO keyword research
4. On-Page optimization
5. Social media marketing planning and scheduling
6. Measure the results of your online marketing efforts
Key Takeaways
![Page 33: Intro to Campaign-Based Content Marketing and SEO](https://reader035.fdocuments.in/reader035/viewer/2022062513/554d0afcb4c905805d8b4b0b/html5/thumbnails/33.jpg)
www.onlinemarketinginstitute.org
Thank You!
Learn more at