Give yourself the Accreditation Advantage

You, APR

What are we going to talk about?

What is Accreditation

What are the benefits?

What is the process?

Resources

96% of Accredited

professionals find the APR

credential valuable

Accreditation sets professional standards

Knowledge, Skills & Abilities Research, planning, implementing and

evaluating programs Ethics and law Communication models and theories Business literacy Management skills and issues Crisis communication management Media relations Using information technology efficiently History of and current issues in public relations Advanced communication skills

93% of Accredited professionals

agree the Examination

covers the KSAs needed to succeed.

Accreditation defines the profession

Sets standards “science” of public relations

Legitimizes profession standards uniformity

Builds accountable ethics legal knowledge

Accredited professionals

find the process establishes the

practice as strategic (93%)

and ethical (91%).

Taking Accreditation personally

Professionals find Accreditation to be a source of pride (91%) develop professional skills

(78%) provide personal benefit (75%) help resolve ethical dilemmas

(58%)

94% of those Accredited

would become Accredited

again.

96% would recommend it to

a colleague.

Benefits of Accreditation

Recent APR’s share their thoughts “I wanted to take

the APR exam to reassure myself

that I had what it takes to operate professionally in this industry...[

What is the process? 1. Apply for eligibility at www.praccreditation.org.

The fee is $385, $110 of which will be refunded once you pass the computer exam.

2. Prepare for your readiness review. Chapter-led study sessions and/or online resources are available.

3. Complete the readiness review questionnaire and assemble a portfolio.

4. Present your portfolio to a readiness review panel. 5. Advance to the written exam.

Use Accreditation resources

Coaching and mentoring Extensive bookshelf of suggested texts Online study, prep resources Feedback through Readiness Review User-friendly Examination Improved feedback to candidates Candidate-focused scheduling

There is no try. There is only do. -Yoda

Start signing your name: You, APR!