Intro in store decision rate

3
Ready to go shopping ?

description

Analyse inédite apportant des précisons à l'étude Popai Benelux et un nouvel éclairage sur l'influence du point de vente dans le comportement d'achat concernant les FMCG

Transcript of Intro in store decision rate

Page 1: Intro in store decision rate

Ready

to go

shopping ?

Page 2: Intro in store decision rate

May 11th 2010

Page 3: Intro in store decision rate

Contents

Ready to go shopping ?

The power of ISDR ?

Do all roads lead to the same purchase ?

What is the ISDR made of ?

Net ISDR : a new concept !

A-brands : aim at the heart !