TC EEC Development academy

01-08 April 2014

Kobuleti , Georgia

PERSONAL BRANDING

INTRO - INDIVIDUAL

Brand is your vision of who

you are and what you do for

your audiences.

Message that makes you

different from your

competition.

It helps your target

audience to connect

emotionally with you.

What your favorite 3 books,

movies or songs say about

you?

Personal branding is about

personality. Integrating your

intimate and professional

self.

Branding is authentic

communiction

Key steps to a personal

brand:

1. Self Investigation

2. External Investigation

3. Deciding on your

brand and its promise

4. Action plan and

roadmap

5. Monitoring

Three important C’s when

you build and deliver your

personal brand:

1. Competency

2. Connection

3. Consistency

PERSONAL BRANDING

IS YOU TAKING CONTROL

OF YOURSELF