Intranet Best Practices
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Transcript of Intranet Best Practices
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Ensuring your intranet is a success
James Robertson
Step Two Designs
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Online Information • 2 December 2004Step Two Designs Pty Ltd • www.steptwo.com.a
Ensuring your intranet is a success
Have I seen a perect intranet! no!
T"ere is no sing#e $perect% intranet
&ost intranets are at t"e same stage o evo#ution
Every intranet "as some great i'eas
&any aspects "owever nee' to be a''resse'
Intranet teams are a#ways stronger in some areas
t"an ot"ers
T"e ey! a balanced approac" to managing an
intranet
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* brie "istory o intranets
It is useu# to e+p#ore a brie "istory o most intranets!
,"ase -! intranet is create'
,"ase /! rapi' e+pansion
,"ase 0! repeate' re'esigns
,"ase 1! usabi#ity 2 I*
,"ase 3! useu# not just usab#e
,"ase 4! intranet as a business too#
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,"ase -! intranet is create'
*n in'ivi'ua# or sma## group sees t"e beneit o"aving an intranet
T"e intranet is born
Starts sma## an' grows rapi'#y
&ay initia##y on#y meet t"e nee's o one area o t"e
business (eg. IT ca## centre etc)
T"is proves t"e va#ue o t"e intranet
Ent"usiasm is generate' an' it starts to grow rapi'#y
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,"ase /! rapi' e+pansion
5ui#'ing on t"e initia# success o t"e intranet it growsorganically an' rapi'#y
&ore aut"ors become invo#ve' an' t"ere may be a
s"it towar's 'ecentra#ise' aut"oring T"ousan's o pages are create' an' possib#y many
'ierent subsites
Issues o management an' maintenance nowbecome crucia#
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6ommon prob#ems emerge
7it" no overa## strategy or 'irection in'ivi'ua#a''itions "ave been ma'e a'8"oc
6ommon intranet prob#ems!
9nstructure' an' inconsistent
:ut8o8'ate inaccurate an' incomp#ete
6ontent aut"oring processes not woring
Inormation is "ar' to in'
;ot wi'e#y use' by sta
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,"ase 0! repeate' re'esigns
:nce t"e intranet "as grown to becomeunmanageab#e t"e nee' or a redesign becomes
apparent
Initia##y t"is is 'one by just t"e intranet team T"e goa# is to create a $more #ogica#% re'esign
*ter an initia# burst o interest t"e intranet starts to
s#i'e bac into 'isrepair Rea# prob#ems not a''resse' an' t"e cyc#e is
repeate' every /<0 years
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,"ase 1! usabi#ity 2 I*
T"e va#ue o usabi#ity an' inormation arc"itecture(I*) tec"ni=ues are t"en recognise'
T"ese are use' to re'esign t"e intranet
$9ser8centre'% met"o'o#ogy is o##owe' I'ea##y t"is #ea's to a muc" better 'esign an' a
muc" more usab#e intranet
6ontent management process are a#so otenimprove' at t"is stage
*n' yet t"e intranet is sti## not use'...
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,"ase 3! useu# not just usab#e
* goo' intranet is sable! inormation is easy to in't"e intranet is we##8structure' an' consistent
T"is is not enoug"
*n intranet can be perect#y 'esigne' butcompletely seless
*n intranet must be sefl! it meets t"e rea# nee's
o sta t"roug"out t"e organisation T"is is w"ere t"e nee's ana#ysis activities come in
an' t"ey must be 'one first
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,"ase 4! intranet as a >business too#?
T"e intranet must be more t"an just a 'umpinggroun' or secon'8"an' 'ocuments
T"e intranet as a >pub#is"ing p#atorm? is not
successu# Instea' t"e intranet must be a#igne' wit" t"e
business
&ust be seen as a >p#ace or 'oing t"ings? or a>business too#?
T"is is t"e ne+t step or most intranets...
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Si+ aces o intranet success
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Si+ aces o an intranet
or an intranet to be successu# an' sustainab#e t"eo##owing aspects must be a''resse'!
strategy 'esign
content
c"ange 2 communications tec"no#ogy
intranet team
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Strategy
T"e intranet must be a#igne' wit" organisationa#strategies
It must a#so "ave a c#ear#y 'eine' set o goa#s
;ot goo' enoug"! $T"e eicient 'issemination oaccurate inormation in a time#y as"ion%
T"ere must a#so be recognition o t"e intranet at
senior management #eve#s T"e intranet nee's to be seen as a $strategic too#%
T"is vision must be 'riven by t"e intranet team
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Design
#sability tec"ni=ues wi## "e#p to 'esign an intranett"at can be use'
Information arc"itectre gui'es t"e structure o t"e
intranet suitab#e meta'ata an' eective searc"ing :ngoing eorts are re=uire' to maintain t"e intranet
Too#s suc" as searc" engine #ogs an' usage stats
are very eicient sources o inormation 5ot" g#oba# an' #oca# issues must be a''resse'
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6ontent
T"e easy starting point is to estab#is" intranetpo#icies an' gui'e#ines
T"ese are not enoug"
5est practice encourages t"e estab#is"ment o an$intranet community o practice%
T"is consists o t"e intranet aut"ors a'ministrators
an' centra# intranet team Toget"er t"e community 'rives t"e intranet orwar'
an' sets stan'ar's
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6"ange 2 communications
6"ange management is crucia# to ensuring intraneta'option particu#ar#y w"en t"e site is re'esigne'
T"is inc#u'es training bot" aut"ors an' en' users
Interna# communications must be ongoing T"e intranet s"ou#' "ave a sales pitc"
T"is is a 0A8secon' 'escription you can give to
someone in a #it T"e intranet s"ou#' a#so be use' as a p#atorm or
'isseminating corporate an' #oca# news
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Tec"no#ogy
Intranets are not a tec"no#ogy prob#em Tec"no#ogy is an enabler to 'e#ivering an eective
intranet
* content management system (6&S) wi## benee'e' to support 'ecentra#ise' aut"oring
Eective searc" too#s are a#so re=uire'
orms are increasing#y being seen as a way o'e#ivering rea# business beneits
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Intranet team
T"e intranet team must bui#' its internal capabi#itiesan' now#e'ge
T"e intranet is not a project but an ongoing process
5ri'ges must be bui#t to ot"er teams Suicient resources must a#so be gaine' to ensure
t"e intranet can be manage' eective#y
ina##y t"e intranet team must tae on a #ea'ers"ipan' coac"ing ro#e
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Summary
* successu# intranet meets bot" sta an' businessnee's
T"ese can be i'entiie' by using structure' nee's
ana#ysis tec"ni=ues Boo to mae t"e intranet into a >business too#?
* balanced approac" is re=uire'! ocusing on si+
aspects to ensure viabi#ity an' sustainabi#ity T"e goo' news! we ina##y "ave t"e now#e'ge an'
si##s to bui#' great intranets
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Cuestions
$ames %obertson [email protected]
isit www.steptwo.com.a or many intranet 2content management w"itepapers
&olmn Two weblog! or 'ai#y up'ates #ins an'
comments on content management usabi#ityinormation arc"itecture an' now#e'ge
management