Into The Woods
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Transcript of Into The Woods
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
INTO THE WOODS at The Wallis Online Marketing/Print/Social Media
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for INTO THE WOODS at THE WALLIS. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Print Advertising – In Campus Circle 5. Newsletter Advertising/Calendar Listing – Promoting show date 6. Sweepstakes – Hosted on campuscircle.com 7. Print Advertising – Full page 4C ad in Campus Circle
The campaign has 1,425 clicks (includes 514 bitly clicks) and 5,184 content related page views.
Print Advertising
Original Content
Page Views– 316 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 2.1 Mill+. Clicks – 517
Dedicated Email
Delivered– 22K+ L.A. Opened – 2,175
Clicks – 364
Campus Circle
Newsletter Emails – 22,025 Opens – 1,782
Weekly Newsletter Campaign
Total Clicks– 30
Calendar Listing
Page Views – 101 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media
Trailer Page Page Views– 99 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes Page
Page Views– 711
Entries – 121 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status