Intertextuality & postmodernism

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Intertextuality & postmodernism

Transcript of Intertextuality & postmodernism

Page 1: Intertextuality & postmodernism

Intertextuality & postmodernism

Page 2: Intertextuality & postmodernism

What is it? Postmodernism: this came about from around the 1960’s onwards.

Postmodernism in media plays with the conventions of a certain area, making us think about how they are constructed and maybe even challenge theories of the media. The oxford dictionary defines postmodernism as “a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.”

Intertexuality: “the relationship between texts” , this is how texts or media work makes reference to another text or type of media work.

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Examples of intertextuality

This shot in lady gaga’s video can be seen as an example of intertextuality. This shot of women in a prison dancing could be seen as a reference to the film ‘chicago’ where it carries the same concept.

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This again could be an intertexual reference to the movie ‘kill bill’ which can be seen in lady gaga’s –videophone.

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In the video of justice-d.a.n.c.e, many intertextual references are made. one we can see here is that of a replica of a rolling stones sign on the artist’s top.