Intersection of business & technology careers
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Transcript of Intersection of business & technology careers
CAREER OPPORTUNITIESat the interaction of business & technology
@mgonnering
Working for a technology company(my story, roles)
Why technology is important for business(why, so what, philosophy, process)
Careers(path, advice)
@mgonnering
Working for a technology company(my story, roles)
Why technology is important for business(why, so what, philosophy, process)
Careers(path, advice)
@mgonnering
MY STORYa career in communicating technology
@mgonnering
printing, all functions since I was 12, applied for print sales job at Widen in 2000, 2-years out of collegeBefore 2000: Printing (sweeping, bindery, press, prepress, estimating, sales)
Applied for print sales rep @ Widen (2000)
● “The database” was the future (software)● The customer problem● Difficult to communicate the value to customers
● Selling model● High value giveaway● Communication difficulty
● 25 and fearless (2002)● Proposed more effective communications● Enough rope
● Initial marketing efforts● Industry velocity, “digital asset management”● Go ahead, say the acronym
● Flipped the selling model● Marketing’s role as support
in value communication● Trained sales to
communicate value of software
● Training kinda worked● Needed a new structure● Inbound transition
● Shift to the current model, content marketing● Educational resources● Smarter people carried the torch (intern)
● CEO in 2009● More customers, more products● Cultural transformation● Software focus● Talent development
ROLESin a technology company
<get it? rolls, roles...haha>
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MARKETING DEVELOPMENT
SUPPORT PRODUCT
MARKETING● Define● Current team
○ Product Marketers (Utility)○ Designer○ Brands/Partnerships○ Video○ Customer Marketing○ Events & Community○ Journalist○ Advisors ○ Networs of Vendors
● Future talent @mgonnering
DEVELOPMENT● Define● Current team
○ Front-End○ Architecture○ Dev Operations○ QA○ UI/UX○ API/Integrations
● Future talent○ Agile, move across technologies○ Creativity & innovation
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PRODUCT● Define● Current team
○ Product Managers ○ Project Managers○ Technical Writers
● Future talent○ Business Analysts○ Data Science○ Researchers
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SUPPORT
● Define● Current team
○ Central support team (help desk)○ Training & implementation○ Customer Outreach○ Digital Asset Managers
● Future talent○ Marketing technologists○ Library sciences
@mgonnering
Working for a technology company(my story, roles)
Why technology is important for business(why, so what, philosophy, process)
Careers(path, advice)
@mgonnering
Why does a business use technology?
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Why is that stuff important?
@mgonnering
More efficient, More effective Automate tasks, Save money, Track & analyze stuff, Focus on developing competencies
So what?@mgonnering
A career at the intersection of technology and business helps organizations achieve their mission.
● Greater velocity● Realization of the vision● Create additional value for customers
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Business Philosophy
Mission - exist?
Vision - future?
Values - important?
Ethics - right/wrong?
Strategy - connect?
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In order to realize these
benefits and adopt the
philosophy, technology
needs to be implemented
and managed properly…@mgonnering
...and that is a constant struggle.
@mgonnering
Careers as business technologists…adding, implementing and maintaining software.
By discipline (MarTech, FinTech)By industry (EdTech)
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6 STEPSa business may use to for technology
1. INSPIRED TO ACT
● Something happens● Marketing from
technology company● Networking ● Event learnings
2. PROBLEM IDENTIFIED
● Technology solves problems● Documentation● Collaboration
3. SEARCH FOR OPTIONS
● Search● Recommendations● Networking
4. ENTERTAIN PROVIDERS
● Coordination of demos, discoveries, proposals, contracts
● Cultural evaluations, not just a functionality decision
5. ROLL OUT
● Change management● Implementation & Training● Staged introduction
6. MAINTENANCE
● Ongoing communications● Configurations● New releases● Additional users● Contract renewals
Working for a technology company(my story, roles)
Why technology is important for business(why, so what, philosophy, process)
Careers(path, advice)
@mgonnering
business technologistproduct manager
project manager
business analyst
research
data science
developmentcorporate communications
technical writer
customer support
promotionsmarketing
your imagination
● Passion(create the mission, enable the effort, make it fun)
● MeetUps(tech, comm, product, dev, design, marketing)
● Professors & Internships(co-author, present, internships that matter)
● Automate your job (outside sales, project management)
● Creativity is your differentiation(imagination, endless possibilities)
[email protected]@mgonnering
OUTTAKES
T E C H L I B S
______TECH@mgonnering
Every Discipline is High on Tech
discipline or industry