INTERPATH PTY L T D & CeCC Global Web Communication Strategic Plan
description
Transcript of INTERPATH PTY L T D & CeCC Global Web Communication Strategic Plan
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INTERPATH PTY LTD
&
CeCCGlobal Web Communication
Strategic Plan
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Currently websites can be divided into 3 different categories
CORPORATE WEBSITE - Interpath x 1 (Australia)
VETERINARY PRODUCT WEBSITES - Sashas™ x 6 (Australia, New Zealand, Sth Africa, Canada, USA, Netherlands)
HUMAN PRODUCT WEBSITES - Jointforce™ / XL x 2 (New Zealand, USA)
Interpath currently has a total of 9 websites being managed by CeCC
Web Management Requirements:
Encompass both our Domestic & Internationally registered websites
Be applicable for each of the different web categories (Corporate, Veterinary & Human)
Simple content management system
Premium customer support and training on management products
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IDENTIFY THE NEED FOR CHANGEIDENTIFY THE NEED FOR CHANGE Websites to reflect the global capacity of Interpath & our products
Revamp the general look & feel of websites
Features such as forms, images & news not functioning at required level
Embrace technology & use our website for marketing
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CORPORATE WEBSITE - Interpath
Minor improvements to:
The background, style sheet, index, search options & general page layout
VETERINARY PRODUCT WEBSITE – Sashas™
Major Overhaul (using existing graphics) to:
All aspects of the website - background, style sheet, index, animation, search options, general page layout
HUMAN PRODUCT WEBSITES – Jointforce™ / Joint XL
Minor improvements to:
The background, style sheet, index, search options & general page layout
TM
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Hover Index
Web Background
Colour
Global Position Map
Login Area
Latest News Area
Heading Styles
Content Style Sheet & Colours
Interpath logo with
tag
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Old Product Page
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Focus branding on Sashas™
Included Sashas tag
Clear link to Interpath
Content background
style & colour
Updated Index & Product logos
Clearer search area
Home page links to other
pages – ordering, news
etc
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Clearer focus on product
branding
Product specific index
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Upgrading features of websites
CORPORATE WEBSITE - Interpath
Search area on each web page
Corporate enquiry form
Client login access to specific information
VETERINARY PRODUCT WEBSITE – Sashas™
Search area in conjunction with index
Animated header
Online Sashas Club forum
Information summary for each web page
Online customer forum
E-Newsletter
Customer enquiry form
Sashas club membership form
E-Newsletter
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TRANSFERTRANSFER
Final check of websites & content - make necessary changes
HOSTHOST
CeCC to arrange the transfer of web hosting
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For a successful web communication strategy remember:
IDENTIFY:IDENTIFY:
Be aware of what you need in a web management & content system
Continuously review your website structure & identify the need for change (even its not broken)
DESIGN A STRATEGIC PLANDESIGN A STRATEGIC PLAN
Divide the process into stages, this will also assist in helping you set goals & timelines
Prioritize the work – you can’t do everything at once
IMPLEMENT YOUR STRATEGIC PLANIMPLEMENT YOUR STRATEGIC PLAN
Work through the stages of your plan
Ensure you keep evaluating the strategies, goals & timelines within the plan as these WILL change as you progress
RE VISIT THE PROCESSRE VISIT THE PROCESS
Remember to continuously re-visit this process every 6 – 12 months or as you see fit to ensure your web strategy is still the best possible for your company
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THANK YOUPLEASE ENSURE YOU VISIT OUR WEBSITES:
www.interpath.net.au
www.sashasblend.com
www.jointforce.co.nz