Interop Las Vegas

Interop Las Vegas 2011 Report &Interop Las Vegas 2012 Summary

Interop Las Vegas 2011 Event Feedback/Summary

Attendance of 13,530 Including 160 Press/Analysts

See Media Coverage Highlights here:http://www.interop.com/lasvegas/2011/in-the-news.php

See Video Testimonials and Quotes here: http://www.interop.com/lasvegas/exhibition/exhibitor-testimonials.php

See a snapshot of audience company names/titles here:http://liveevents.techweb.com/collateraldownloads/interop/INTEROP-Las-

Vegas-Misc/Interop_Las_Vegas_2011_Verified_Attendee_Snapshot.pdf

Exhibitor Testimonials from interviews at the Las Vegas 2011 event

• Jennifer Robinson-McAdams, Cisco: “We put our best foot forward and showcase our hottest technologies for these decision makers. Cisco exhibits at all four Interops throughout the globe. So we’re very much looking forward to the next one in Tokyo and then in Mumbai and New York, and we’ll most certainly be here in Las Vegas again next year.”

• Dariann Lucarelli, Xirrus: “It’s a great mix of demographics for us. We really hit those core IT people that we’re constantly trying to hit throughout the year and various verticals that we’re trying to go after.

• Mark Romano, WatchGuard: “We’ve been here at Interop for many, many years. We really enjoy the audience that comes here to Interop - they fit a profile that we’re looking for in our marketplace. We have had great success this year – just like last year. When we’re looking for IT professionals, people who make decisions about network security, this is the place to be. We’re very happy with the results we get here.”

• Mark Campbell, McAfee: “We’ve seen a lot of great people coming in. Our booth has been full. It’s really a great show.”

• Scott Bostwick, Barracuda: “Interop is a key show for us. You can see by the crowd over in our booth that this is the place where the action is. IT Directors come. We’ll always be at Interop. Interop is a key part of our strategy.”

Expo Entrance

Expo Floor

InteropNet - NOC

Audience Research

Las Vegas 2011

Methodology • The attendee surveys were fielded online by Decipher,

Inc. A random sample of Interop Las Vegas registered attendees were invited by email to participate in an online survey.

• The post-show survey was fielded from June 8th to June 27th, 2011. Results represent 242 respondents.

Attendee Profile SummaryJob FunctionIT Decision Makers 74%Business Decision Makers 26%

Company SizeLarge ( 500+ employees) 50%Medium (75 – 499 employees) 26%Small (1 - 74 employees) 24%

Level of ResponsibilityExecutive 23%Manager 45%Staff 32%

Job Functions

Business Decision Maker 26% IT Decision Maker 74%

CEO/President/FounderSales/Marketing ManagerBusiness DevelopmentProduct/Brand ManagerEngineering/Development managerVice President (non-IT)Purchasing manager/buyerOperations/HR/Finance ManagerGeneral Manager (non IT)Other

7%6%3%2%2%1%1%1%1%1%

IT ManagerIT DirectorNetworkingCIO/CTO/CXO/VPSystemsTechnical SupportApplications/SoftwareTelecommunicationsOther IS/IT Occupations

18%13%9%8%7%5%4%3%7%

Company Size (# of Employees)Large (500+) 50%

50,000 or more 9%

10,000 to 49,999 6%

5,000 to 49,000 7%

2,500 to 4,999 8%

1,000 to 2, 499 11%

500 to 999 10%

Medium (75-499) 26%

201 to 499 12%

75 to 200 14%

Small (1-74) 24%

21 to 74 10%

6 to 20 7%

1 to 5 7%

Vertical IndustriesGeneral Business 70% Technology Channel 22% Service Provider 8%

Government/Military 11% Computer/Network Consultants 7% Other Service Provider/Channel 3%

Education 9% Backbone Network/Fiber Network 2%

Financial Services 7% Systems or Network Integrator 7% Local Exchange Carrier (LEC) 1%

Business/Professional Services 6% VAR/VAD 2% Medical/Healthcare/Pharmaceuticals 6% OEM/Components 2% Wireless/Cellular/PCS 1%

Manufacturing 5% Computer Retailer/Wholesaler/Distributer 1% Cable/Broadcast/TV 0%

Transportation/Utilities/Energy 5% Other Technology Channel 2% Interexchange/Long-Distance Carrier (IXC) 0%

Computer Manufacturer/Networking/Communications Manufacturer 4%

Software Publisher/Developer/ISV 4%

Construction/Architecture/Engineering 3%

Media/Entertainment 2% Retail/Distributor/Wholesaler (non-computer) 1%

Other 9%

Q. What industry does your organization represent?

Reasons for Attending Interop

Identify and/or evaluate new products 74%

Stay up to date on trends in the industry 73%

Ability to see multiple products/vendors in one place 68%

Physically see or interact with new products 62%

Meet with companies I am considering doing business with 56%

Gather information to set priorities or strategy 54%

Meet and network with others in the industry (peers) 45%

Learn new skills 45%

Meet with companies I am considering partnering with 35%

Have you previously attended Interop?

a good mix of alumni and new attendees

Involvement with IT Purchase Process: 95% net

Q: What role(s) do you play in the purchase of IT products and services for your company?

Involvement with Vendors: 90% net

Q: What is your involvement with the IT vendors for your company?

31%

43%

51%

54%

55%

69%

71%

I issue RFPs to the vendors

I review contracts from the vendors

I manage the relationship with key vendors

I review the performance of our current vendors

I am one of the primary contacts for the vendors

I review and evaluate the updated/upgraded products from vendors

I review proposals from vendors

Product Category InvolvementIT Security 66%

Network Infrastructure 66%

Mobile Devices/Smart Phones

64%

Tablet Computers 63%

Cloud Computing Applications/Services

63%

Virtualization-Server 62%

IT Management 60%

Servers 60%

Desktop/Notebook Computers

59%

Wireless LANs 58%

Network; Server Operating Systems

55%

Network Performance Products

54%

Virtualization-Desktop 53%

Storage 56%

Communications Services 55%

Data Center Networks 50%

Network Testing & Monitoring

49%

Unified Communications/VoIP

49%

Video Conferencing 48%

Data Center Environments

44%

Physical Security 41%

Document Management 40%

Collaboration 40%

Enterprise Applications 39%

Services/consulting 37%

Q: Which of the following categories are you involved with evaluating, deploying, researching or possibly buying?

IT Project Priorities Over the Next 12 Months

The IT Spending Trend is Healthy for the Interop Audience

Other Events Attended in the last 12 monthsCisco Live 12%

Interop New York 10%

Microsoft TechEd 8%

Cloud Expo 8%

VMworld 8%

EMC World 7%

RSA Conference 7%

Citrix Synergy 5%

Black Hat 5%

Super Computing 5%

CTIA 4%

Network World IT Roadmap Events 3%

Storage Networking World (SNW) 3%

Enterprise Connect 3%

Gartner ITxpo 3%

Web 2.0 Expo 2%

Enterprise 2.0 Conference 2%

Cloud Connect 2%

Data Center World 1%

Oracle Open World 1%

Q. Which of the following events and conferences have you attended in the last 12 months?

Interop Las Vegas 2012

• Conference: May 6 - 10• Expo: May 8 - 10• Mandalay Bay Convention Center

Audience forecast• Total attendance 13,000+• Media & Analysts 160+• Exhibitors 350+ (100,000 sqft)

Workshops (with sponsorship opportunities)* audience forecasts

*Enterprise Cloud Summit - Platforms (Sunday) & Private Clouds (Monday) 250-300 *Enterprise Cloud Summit - Big Data Workshop (Monday) 100-150*Desktop Virtualization & Transformation (Sunday) 100-150 *IT Channel Summit (Monday) 100-150 *IT Leadership Summit (Sunday & Monday) 100-150*Carrier Cloud & Managed Services (Wednesday) 50-70

Conference Tracks (Tuesday – Thursday) • Cloud Computing• Virtualization • Data Center • Storage• Information Security & Risk Management• Networking• Wireless & Mobility• IT Management• Collaboration

Keynotes: Tuesday & Wednesday 8:30am - 10:30am and Tuesday 1pm – 2:15pmExpo Hall: Tuesday & Wednesday 10:00am - 5:00pm Thursday 10am - 3pm

Interop Las Vegas 2012

*These workshops all have sponsorship opportunities associated with them, including thought leadership, marcom/branding, and targeted lead generation

Special Areas on the Expo Floor

• Cloud & Virtualization Zone• Security Zone• Mobility Zone• New Innovators Pavilion• InteropNet NOC (Network Ops Center)• InteropNet OpenFlow Lab

Awards ProgramBest of Interop

• Web site (work in progress re 2012 info.)www.bestofinterop.com