Internship Report - RadioONE

DECLARATION

I, _ _ _ _ _ _ _, pursuing Bachelors in Arts bearing registration number _ _ _ _ _ _

_ declare that the internship report is an original and bonafide work carried out by

me in partial fulfillment of the requirements of BA Arts – Journalism, School of

Graduate Studies, Jain University, Bangalore..

I further declare that this report has not been previously submitted for the reward

of any degree or diploma to any university or institution.

Yours Truly

NAME

Date: _ _ _ _ _

Place: Bangalore

4/19/2023Internship Report - RadioONE FM 94.3For Christ College, Bangalore.

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DECLARATION OF THE GUIDE

This is to certify that the internship report submitted by Ms/Mr _ _ _ _ _ _ _ _, in

partial fulfillment of Bachelor of Arts course, School of Graduate Studies, Jain

University, Bangalore, was carried out by the student under the guidance of Mr

Sachin A Tantry during the period of October - November 2012.

Signature of H.O.D Signature of the Guide

Signature of Center Head


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ACKNOWLEDGEMENTS

I, _ _ _ _ _ _ , would like to thank the management and staff of Red FM 93.5 FM,

Bangalore for the support and guidance provided for the period of my Internship

at their organisation. A special thanks to Mr. Manu Tripathi – Programming

Director for providing me this opportunity. I also gratefully acknowledge the

confidence shown in me by the Radio Jockeys at Red FM 93.5 FM by assigning

vital projects to me.

I am grateful to Jain University for giving me a chance to have a practical

experience of what I have learned.

I am especially indebted to Dr Mythili P Rao – Center Head, Mr

Venugopal N - Head of the Department, Arts and Mr Sachin A Tantry –

Lecturer, Journalism and all the professors of the Arts department for their

support and guidance during the time of internship


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COMPLETION LETTER


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OBJECTIVE

The objective of the internship at Red FM 93.5 FM was to acquaint oneself with

the workings of a private FM Radio station functioning in Indian markets. The

role of the my internship as a Radio Producer was to learn all the techniques

which includes skills like

Content Management,

Production of Radio shows,

Scripting,

Recording and Editing of Radio segments, Advertisements

Outdoor broadcasting

Preparing Press Briefs


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ORGANIZATION PROFILE

RadioOne FM 94.3 is a Mid-Day Multimedia and BBC Worldwide venture in

India. RadioOne FM 94.3 head quartered in Mumbai has its presence in Bangalore,

Delhi, Pune, Kolkata, Ahmedabad, and Chennai.

Target group of listeners and Format of the Music

Radio One FM 94.3 aims to target the 20-30 age group and positions itself as a

youthful and energetic channel, which listeners will return to for its 24/7 offering of

hit songs. The station also has a journalistic team to develop content in segments such

as education, jobs, relationships, fashion, eating out, health and fitness, travel, sports

and entertainment.

Radio One FM 94.3 has divided its day’s programming based on different time

slots. The station will play songs according to the mood, which listeners are in that

time slot. For instance, breakfast drive will play songs with a high energy level; late

mornings it will target housewives and hence play a mix of popular numbers along

with old songs. The late afternoon slot is targeted at college-going students. The late

evening slot will play soft and soothing numbers for listeners to retire for the day. The

late night retro slot, as the name suggests, will play all old songs. The graveyard shift

will make the listener call it a day with gentle music.

Radio MID DAY West (India) Ltd

301 Pride Elite, 3rd Floor,

10 Museum Road,

Bangalore – 560001

Ph: 080 – 40150943

Fax: 080 – 40150840

www.radioone.in


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Introduction

Radio Producers play a vital role in any Radio station in managing the content and the

segments of the Radio shows. A Radio Producer is responsible for controlling the

output of radio programmes the role involves activities from content management,

generating ideas, scripting for Advertisements or station characters, to editing and

presentations to client too. They are involved in the entire process of broadcasting

content for radio. They manage teams of Radio Jockeys, Broadcast assistants, studio

and sound engineers and DJs. Selecting music; scheduling, scriptwriting and

researching are key aspects of the role.

Roles and Responsibilities:

Deciding on content and programme scheduling;

Controlling programme output, approving final versions of recorded features;

Selecting music appropriate to the programme, the audience and the station;

Managing and training small creative teams, working with Radio Jockeys, DJs

and sound engineers;

Choosing, sourcing and researching guests and bands;

Generating ideas for programmes and pitching the same;

Researching material for programme content and writing interview questions;

Editing recorded material using digital;

Managing budgets;

Producers have to double up as presenters;

Responding to listeners' comments and questions;

Conducting interviews either in the studio or on location;

If working in the production of radio commercials/advertisements, liaising

with local businesses and helping to create an audio identity for them, as well

as casting actors for voice-overs.


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Tasks performed by a Radio Producer

Content Management

On a day-to-day basis a Radio Producer has to provide content to the Radio Jockeys.

Content writing is one of the most important works a Radio Producer has to perform

for each show and daily. Whatever content the Radio Producer provides, the Radio

Jockeys converts it into a Radio segment. Radio Jockeys brings life into the content

provided and presents it in his/her own way. Each Radio Show will have its own

unique segment or sponsors or target groups; therefore the Radio Producer has to

collect information based on each segment.

Sources of obtaining Content

The Radio Producer has to assimilate the content from various channel or sources.

The content is not obtained from only few sources. Its need vast resources.

The news can be gathered through various methods and sources like,

Internet

Television

Newspapers

Magazines

Head Office

Monitoring other stations

Word of mouth

A list of all the sources are provided in the Appendix A


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The information provided by the sources may contain some redundant or excess data

too. Therefore a careful scanning and surfing the above sources is performed, and the

best and the most appropriate news has to be selected and must be complied in a

document called the Information Bites.

Information Bites is a document, which contains all the information that has to

be provided to the Radio Jockeys. Some times even paper cutting or photocopies are

made of the article, which is newsworthy and attached with the Information Bites

document. It is prepared on a daily basis. All the information and news gathered have

to be classified into various genres like,

Movies – Bollywood and Sandalwood

Most listeners want to know the latest happenings of tinsel town. The film

news is one of the most heard and interesting news. The segments of the

Radio shows are based on the news of the Hindi and Kannada Film Industry.

Therefore a lot of research has to be done in gathering these segments.

Headlines – Local, Regional, National and International

This is a story or news that represents the mass audience, who want to know

what is happening internationally, nationally, inside the state or the city. This

contains a very relevant issue or an event that has occurred very recently. But

the news or the story is not presented in the exact same manner as some

issues can be serious. So the Radio Producer has to provide a different angle

to the story, which is informative and humorous.

Lifestyle

This is a type of news, which gives information about some latest trends in

fashion, health, house keeping, electronic gadgets, sales or discounts or

exhibition of products and services, and many more.

Sports

This contains the news all the latest happenings of the Sports world. More

emphasis is stressed on cricket, tennis, F1 and football due to their popularity


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in India. It may have information on the results of the matches, the timely

scores, future matches and other related information.

Obscure or Bizarre

Everyone wants to listen to abnormal things than normal things. Obscure or

Bizarre news are listened with more curiosity, so providing such news is very

important. This news is just for the entertainment and fun and cannot be taken

seriously.

Trivia or Did You Know

This news is also very similar to the previous but these are more informative.

This news will surely ring the bell in the listeners mind providing some facts

that were never explored or understood.

Interviews

Many times interviews are conducted by Radio Jockeys on celebrities or

politicians, therefore a good research has to be done so ask the right questions

are to be asked and for the right occasion too.

Life history and Facts of a Celebrity

Celebrities are always in news so its good to have some more insight into

their life as it can add more value to any news segment. Some times a

birthday of a Celebrity may carry more listeners so the Radio Jockey has to

take more about the Celebrity as the listeners are curious to know more about

their favorites. Things like their schooling, hobbies, favorites which include

color, food, clothes, destination, song etc.

Contests

All Radio stations conduct contest on a regular basis and give out gifts too.

Therefore even questions are to be prepared and provided to the Radio

Jockey.

A sample of an Information bites is provided in the Appendix B.


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Pitching in the News to the Radio Jockeys and Programming Director

All the information or news collected must have to be approved by the Radio Jockey and

the Programming Director. So a discussion with them is to be conducted where the

Producer has to Pitch his stories. In this session, the Producer has to explain the story and

the angle by which it will be presented On-air and the Radio Jockey and the

Programming Director will take a decision on the story which can be aired. This

discussion is necessary as mentioned earlier a Radio station follows a format and has a

specific Target Group and also may have any political inclination and the stories have to

cater to all these parameters. Finally, after a round of discussion, some stories may get

approved and some rejected or even postponed for further dates. These approved stories

will be inserted into the into the Programming flow of that particular show.


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Preparation of Programming Flow Chart

After the discussion with the Radio Jockey and Programming Director, the stories

approved are inserted into Programming Flow Chart. They are placed with respect to the

timings and the segments. Each Radio Jockeys has his/her own Programming Flow Chart.

Programming Flow Chart is a document, which has details of all the segments and their

respective stories of the show, which are chronologically arranged with respect to the

exact time when each segment will be aired. It is handed over to the Radio Jockey and

based on the information provided in this document, the Radio Jockey presents the show.

It contains all the details of the stories, contests, promos and recordings.

A sample of a Programming Flow Chart is provided in the Appendix C.


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Production

Recording

Many segments in a Radio show will require Recordings. The recording can be of the

listeners, callers, contest participants or contest winners or sometimes even the voice of

the Radio Jockeys. Most Recordings are performed by the Radio Producer and sometimes

in the presence of the Radio Jockey. These recordings are specific to each Radio Show,

therefore based on the theme a recording is performed.

Firstly, the person whose voice is to be recorded has to be intimated and also brief

him/her about the reason as to the need of his/her voice. Sometimes the Radio Producer

has even script the speaker’s dialogues and statements so as to make it sound good on

Radio. All recordings do not come out perfectly on the first attempt, so many attempts are

made and the speaker may have to repeat a couple of times. There may be long pauses or

usage of a politically incorrect word, thought or a statement too, or the other

disturbances. Therefore, after recording the Sound bites, it has to be edited so that the

sound bite is ready to be aired.

Editing of these Sound bites can be performed using softwares like SONY Sound

Forge, SONY Vegas or DAD. The length of these Sound bites has to be as per the

requirement of the segment. After editing, they have to be named with a particular code

called the CUT ID and each code is unique for a particular Radio show. Later, the CUT

IDs are uploaded into the DAD software, which is the software used by the Live Studio.

The details of the CUT IDs have to be informed to the Radio Jockey so that the Radio

Jockey known when to play the particular Sound bite.


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Types of Recordings

There are many segments that needs recording of voices, jingles and opinions. This is

specific to each Radio segment, as each show will have unique concepts. On a day-to-

day basis these recordings are performed and the same has to be edited.

1. Birth-Day Bakra

In this segment a person whose birthday falls on the same day will be contacted

through the telephone and fooled. This person is called as the Birthday Bakra in

the terms of RadioONE show. The Radio Producer has to provide a Birthday

Bakra everyday through his/her sources and he/she has to get all possible details

of the person. Radio Producer also has to find out the right time to call the subject.

Usually the Radio Producer in the presence of the Radio Jockey will call

the subject and will make the Radio Jockey to ask some weird and irrational

questions and irritate the subject. Finally, the Radio Jockey discloses his identity

and wishes the subject on behalf of the Radio station and also promises him a gift

voucher.

Now, the Radio Producer will have to edit this conversation and convert it

into a Sound bite that can be played in the Radio show. It has to fit in the time

provided for the segment. After editing, it has to be composed into a Capsule and

also a Teaser. A Capsule is a Sound bite, which with the actual conversation also

has the music and certain special effects, which are pre defined for this particular

segment. The Capsule is played in the actual segment. A Teaser is a Sound bite,

which is shorter in length and contains only the response of the Birthday Bakra

greeting all the listeners on-air. The Teaser is played before and after the show

and is intended to invite the listeners and make them curious about that segment.


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2. Tring-tring

Tring-tring is similar to the previous segment where again a subject is fooled, but

in this segment a professional is called and is asked to improve his way of

working. The Radio Producer has to obtain details a professional everyday

through his/her sources and he/she has to get all possible professional details of

the subject. Radio Producer also has to find out the right time to call the subject.

Basically, the Radio Jockey will impersonate himself as a professional and

complain the method the subject is performing his work and will also give the

subject some tips to improve his working habits. Finally when the subject gets

irritated the Radio Jockey will reveal his identity and calm the subject.


into a Sound bite then also prepare a Capsule and a Teaser that can be played in

the Radio show.

3. 9.45 Special Caller – Interview

In the 9.45 Special Caller segment, an individual with a special talent, message or

an achievement is interviewed on-air. The subject will be asked to explain the

deed he/she has performed and also the reason what inspired him to make this

effort. The intent of this section is to bring out the efficacy of the deed and also

inspire the listeners to follow the same and help change the world and make it a

better place. This is more or less like an interview.

The Radio Producer has to on day-to-day basis get such individuals who

can contribute to the segment. All the details of the individual have to be obtained

and proper research has to be performed to assess his authenticity. Also draft

suitable questions, so that the Radio Jockey knows what to ask and what not to

ask too.


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into a Sound bite then also prepare a Capsule and a Teaser that can be played in

the Radio show.

4. 30 Seconds To Fame

30 Seconds To Fame is a segment where an individual with a special talent or

skill will have to exhibit his/her talent within 30 seconds. The individual will

have to perform his feature continuously for 30 seconds thus also entertaining the

listeners.

The Radio Producer has to on day-to-day basis get such individuals who

can perform a special talent and contribute to the segment. All the details of the

individual have to be obtained. Also draft suitable questions, so that the Radio

Jockey knows what to ask and what not to ask too.

The Radio Producer will have to edit and convert it into a Sound bite then

also prepare a Capsule and a Teaser that can be played in the Radio show.


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Preparing Calendar of events

The Radio Producer has to prepare a Calendar of events every month, which will give

details of certain important events or dates that hold relevance to the Radio Shows. The

Calendar will help the Radio Producer in planning the possible contests, events, and

promotions for the entire month. The calendar includes details such as:

Celebrities Birthdays

Anniversaries

Festivals

General Holidays

Sporting events

Movie releases

Music releases

Concerts

A sample of a Calendar of Celebrities Birthdays for month of July is provided in the

Appendix D.

A sample of a Calendar of Cricket Matches Fixtures for the year 2007 is provided in

the Appendix E.


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Management of the Contests

Contests are a very regular happening at any Radio station. Therefore a lot of importance

is stressed on them. They also help in increases the popularity of a Radio station. There

are various steps in managing a Contest:

1. Identification or initiation of a Contest

Most contests are either identified by a Radio Producer or sponsored by Clients or

Advertisers. A Radio Producer has to be constantly looking for avenues for

conducting contests by means of celebrities birthdays, anniversaries, special

events, movie releases or sporting events. Clients or Advertisers also sponsor

contests to promote their brand.

2. Preparation of the questions for the Contest

Appropriate questions have to be provided for the contest and with correct

answers. The questions must have relevance and must be related to the concept of

the contest.

3. Execution of the contests

Contests are to be scheduled for certain Radio shows and the respective Radio

Jockey is informed about the same. The Radio Jockey has to be briefed about the

contest and the rules of the contest and the sponsors and the gifts too.

4. Arrangement of gifts

This is one of the most important part of conducting a contest as the participants

participate in the intention of winning the gifts and the gifts have to be equally

attractive and interesting.


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Firstly, the Radio Producer has to allocate funds for the gifts and then get

the approval from the Programming Director. Then the Radio Producer has to

decide what gift has to be given for the winners. If the contest is sponsored by

Clients or Advertisers, the gifts are also determined by them.

After the decision is taken on the gifts the Radio Producer has to visit the

places where these gifts are available and has to secure them.

E.g.

o Contests for the Birthdays or Anniversaries of celebrities may have gifts like

CDs or DVDs of the movies of the celebrities.

o Some general contests may have gift coupons from shops or food vouchers

from restaurants.

o Some contests may be based on the premiere of movies, so movie tickets have

to be arranged.

5. Intimation and delivery of the gifts to winners

The Radio Jockey will conduct the contest and will select the winner. The Radio

Jockey will take all the details of the contest winner and hand it over to the Radio

Producer. The Radio Producer will intimate the contest winner and will also

make sure that contest winner receives it too.


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Script Writing

Script writing was another very important aspect of a Radio Producer as sometimes

the Radio Jockeys will require to be assisted with certain complex topics like politics,

business or technical terminology. Script writing is just as much a craft as

interviewing, tape editing and mixing. The length of each narration segment is

generally determined by how much information and context is necessary to make

sense of taped segments. Scripting requires a certain level of artistic or stylistic

writing in which the wish to engage a listener.

RadioONE has certain station characters, which have defined characteristics, and

the script must be consistent over all bites. These characters have made an entry into

the listeners mind by their humor or wit, so the script must be as good as the last one.

o Katri Manja, is the Kannada version of Circuit of MunnaiBhai fame.

This character is a very innocent and brainless. Usually, he poses a

problem and also provides a very silly and a humorous answer.

o Life on Bangalore with Rajni Saar, is an imitation of the famous Tamil

super star and his take on issues in Bangalore. He speaks in a very funny

accent and boasts about his skills of tacking issues in Bangalore in his own

manner, which defies all laws of physics, logic and language.

Script also has to be written for clients who want to place an Advertisement with

the Radio station. These scripts have to be written in an adhoc manner as clients may

approach at any point of time and may want an Advertisement instantly.


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Outdoor Broadcasting / Live Links

Outdoor Broadcasting / Live Links are segments when a Radio Producer will have to

visits outdoor venues for events, exhibitions or parties and act as a Radio Jockey by

providing information about that event. The Radio Producer will have to interact with

the people involved in the event and gather their opinion and experience from the

venue and coordinate with the studio Radio Jockey.

Sometimes the Radio Producer has to approach passersby and interact with them

by asking them about their views and opinions about any current issue or incident.


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Special Events

1. E-zone promotional event at Cosmos Mall with actress Ms Sharmila Mandre

This event was a marketing initiative of RadioONE to gain more business from the

store E-Zone which is the sister concern of Pantaloons. Pantaloons provide a huge

source of revenue to RadioONE in cities like Mumbai, Delhi and Chennai. So to

generate revenues from Pantaloons even in Bangalore, this initiative was

experimented.

The event was conducted at the E-Zone store at Cosmos Mall in Bangalore on 9 th

June 2007, and was conducted in the presence of a Kannada actress Ms Sharmila

Mandre.

A Treasure hunt was conducted in the premises of the E-Zone store. The MC gave

10 clues to the participants and the first three participants who successfully completed

the competition with the maximum number of correct answers were given gifts.

I was in-charge of creating all the questions, scripting the MC’s speech with the

clues and provide the right answers. I was also involved in the verification and

declaration of the winners.

After the announcements of the winners, I recorded the voice of the actress Ms

Sharmila Mandre and her views and experience on the events and also voices of the

winners, and these voices were edited and converted into capsules and was aired.

A sample of the Script of the TREASURE HUNT conducted at the venue is provided in

the Appendix F.


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2. Innings with Ponting, event with ING Vysya

Innings with Ponting, was an event sponsored by ING Vysya Bank in association

with RadioONE FM 94.3 on June 13th 2007. ING Vysya had invited Mr. Ricky

Ponting, captain of the Australian cricket team to Bangalore for a fun filled event. Mr.

Ponting would interact with 350 children who are passionate about the game of

cricket.

Mr. Ponting would spend some time with them in the nets by playing a game of

cricket and also give them some valuable tips for improving their cricketing skills and

leadership skills.

a. Questions for contest

RadioONE had the responsibility of selecting the young cricketers within the

age group of 14 to 18 for the event by means of a contest on air. This contest

was conducted for a period of 10 day from June 3rd to June 12th 2007. Daily

RadioONE would invite callers and ask them three questions about Mr. Ricky

Ponting and whoever gives the correct answers will be selected.

I was given the responsibility of preparing for the questions that had to be

asked on a daily basis to the caller. So a thorough research had to be

conducted and relevant facts had to be gathered and framed into questions.

A sample of questions about Mr. Ponting is provided in the Appendix G.

b. Questions on the event

I was also given the responsibility of scripting the speech of the MC from

RadioONE and draft the questions that can be asked to MR. Ponting on the

day of the event.


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c. Recording of the voices of the Parents and the young cricketers who

participated in the event.

As many people participated and all had a great time, we wanted to record

their voice and experiences and beam it on air. So I was in charge of

interacting the participants and even their parents and recording their voices

and experiences. Later these sound bites had to be edited and converted into a

Capsule and a Teaser.

d. Press Brief

Every event has to be summarized by a Press Brief so that it can be provided to

the media or the clients. The Press Brief contains the brief summary of the

incidents of the event and the manner the event was conducted.

A sample of the Press Brief of the event Innings with Ponting conducted at the

venue is provided in the Appendix H.


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3. Coca Cola Speed Jamming

Coca Cola Speed Jamming is a national event, which promotes the idea of Speed

Dating or Blind Dating. This event was conducted for a period of Six days starting

from 19th June 2007 to 25th June 2007. This contest aims in bringing two singles

together and providing an opportunity for them to interact. A girl will come on-air

and ask a question to all the boys. The boys must reply back with the Wackiest and

Craziest answer for the girls question and the girl will select the best answer. Then

the couple will receive a food voucher, which is like their first date.

On a daily basis I had to scan the calls of the girl who wants to go on-air and ask

the questions. Select the girl with the best question and good attitude. Record her

voice and prepare the Capsule and Teaser and inform the Radio Jockey. When the

contest begins, scanning all the replies from the boys received through telephone calls

or SMSs and coordinating with the Radio Jockey and the girl whose had asked the

question. Finally, with the consent of the girl selecting the most impressive reply and

declaring the winner. After declaration of the winners, arrangement for the delivery of

the gifts is to be performed.

This was a contest that I handled single handedly and performed all the aspects of the

Production.


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4. Movie Promo and Celebrity Interviews

RadioONE promotes many new movies and also conducts many promos, contests and

interviews of the actors in the movie. All these events have to be coordinated by the

Radio Producer.

1. Aap Ka Surror – Himesh Reshmiayya (Bollywood)

This was a very hyped movie and the debut movie of the actor turned singer

composer Himesh Reshmiayya. Sound bites of an interview Himesh

Reshmiayya was sent by the Head office at Mumbai. At our station we had to

make a similar interview with a local Radio Jockey. Therefore questions had to be

scripted and given to the Radio Jockey and recording of the local Radio Jockey

asking the same question had to be performed and converted into three segments.

Also free tickets were given to lucky callers and manage the delivery of the

tickets.

2. Sathyavan Savithri – Ramesh Arvind (Sandalwood)

This is the second movie of Kannada actor Ramesh Arvind as a director. This

movie was promoted through RadioONE. I had to prepare questions for the

interview with the actors of the movie namely Ramesh, Jennifer and Nethra and

also conduct the interview with the presence of the Radio Jockey. Later edit the

same and create a Capsule and a Teaser.

Also free tickets were given to lucky callers and manage the delivery of the

tickets.


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CONCLUSION

The internship at RadioONE FM 94.3 was a fulfilling experience where I was able to

put the knowledge gained to practice. This helped me in the process of building in the

necessary skills that a Radio Producer has to inculcate.

I was really lucky to have been involved in some major events like E-zone, Ricky

Ponting and the Speed Jamming. On the process I did commit many mistakes, but it is

all a learning experience.

I was also given lot of responsibility and was asked to manage a major promo of the

Coca Cola Speed Jamming all by myself and my Supervisor was quite happy with my

efforts.

When my Supervisor addressed me on my last day of the internship, he gave me a

score of 10 on 10. They have promised me that in the future if there are any

requirements by the organization, I will be considered as their first choice.

I would like to say that this stint with RadioONE as one of the most memorable days

of my life and have a larger family.


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Internship Report - RadioONE

Documents

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