Internship report on Ufone

8/12/2019 Internship report on Ufone

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E X E C U T I V ES UMMARYThe overall consensus of industry analysts isthat Pakistan is one of the countries with a huge3 untapped potential for telecom growth and anattractive investment environment. RecentlyBusiness Monitor International (BMI) rankedPakistan as a key destination for telecom growth.The BMI rankings take into account a numberof factors including industry situation, growthpotential, competitive landscape and economy andpoliticalrisks etc.

The Pakistan market reached the 90million subscriber mark in September 2008,almost double from 2006 numbers. The growthslowed after that and at the end of November 2008the total mobile subscriber number was 90.5million.Pakistan needs to increase telecom

research and development work within thecountry. China and India are in the process ofbecoming world major R&D centers fortechnology and telecommunication. Two top


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Chinese telecom equipment firms have announcedtheir plans tocollaborate with Pakistan: Huawei isworking with UET Lahore and ZTEwill setup R&D center in Islamabad. The goal ofthe policy makersshould be to increase the rate oftransfer of technology from abroad,broaden the pool of local skilled workforce andaccelerate the local production of telecomequipment and handset parts etc.

PTCL was established to operate cellular

telephony. The company commenced itsoperations, under the brand name of Ufone, fromIslamabad on January 29, 2001. Ufone continuedon the path to success. The Company furtherexpanded its coverage and has added new citiesand highways. Ufone has network coverage inmore than 5442 locations and across all majorhighways of the country. Ufone, awholly owned subsidiary of PakistanTelecommunication Co. Ltd (PTCL),is now under the control of ETISALAT group ofUAE. It has 21% ofsubscriber share and added the most lines (2.4million) from 2012-13.


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For those in Pakistan it is the one company wherethey can easilyinvest locally. Ufone is maintaining itssubscribers base in market.However the company needs a big push from itsowners ETISALAT inshape of more investment to increase and enhanceits network and itsquality.

1 INTRODUCTION1.1 COMPANY PROFILEPakistan Telecom Mobile Ltd, operating under the

brand name of

Ufone a wholly-ownedsubsidiary of PTCL commenced its operationson 29th January 2001 as a GSM 900 serviceprovider. Since the outset it has expanded itscoverage and customer base at a rapid pace andestablished itself as one of the leading cellularservice providers inPakistan. Ufone is now considered to be one of themost active, aggressive and innovative playersin the mobile sector of Pakistan. The growth of


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cellular sector in Pakistan can also be attributableto good governance and conducive policies ofthe government of Pakistan In connection withthat in April 2006 Emirates TelecommunicationCorporation, which is commonly known asEtisalat, has assumed management control ofPakistan Telecommunication Corporation Ltd part of the $2.6bn deal to buy a 26% stake. Thesuccessful

privatization of PTCL, andconsequently Ufone, is hailed as ushering ina new era for telecommunications in Pakistan.As mobile users in the country have reached 88million at a very rapid pace, Ufone has a

subscriber base of nearly 17.5 million and a

market share of nearly 21%. Ufone has seen asubscriber growth of over 10 million since July2007 onto its network. Subsequently the growth insubscriber base caused a healthy trend in itsrevenues and margins. Ufone has always playeda pivotal role in the development of cellularmarket in Pakistan. For most part it has been astep ahead in introducing innovative products tothe market. Ufone was pioneer in launching the


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GPRS services and Multi-media MessagingService (MMS)in Pakistan, including the lead in introducingGPRS internationalroaming and prepaid international roaming forthese services in the Pakistani market. CurrentlyUfone has expanded its product portfolio toinclude Black Berry handsets and providing oneof the largest EDGE

networks in the countrytoday. Ufone understands the need tocommunicate effectively and efficientlyat all levels of society, which is why variousproducts are catering for

the needs of the Pakistan corporate market. It

offers services such asmobile office, Virtual Private Network (VPN),and a lot more torevolutionized communication.Ufone provides International Roaming facilitywith more than 215international operators across 124 countries.Ufone has GPRS roamingagreements with more than 100 internationaloperators and also


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provides prepaid roaming facility to more than 15destinations acrossthe country.2 COMPANY ANALYSIS2.1OPERATIONAL ANALYSISUfones operational performance has been veryencouraging. Despitethe stiff competition in Pakistan telecom market

which has led toreduction of prices to bare minimum level, due toits aggressivepolicies and exercising strict control overexpenses the Companymanaged to improve its revenue and after-tax

profit by 87% and 54%respectively, as compared to last year.Future Plans keeping in view the growth potentialof the cellularindustry there is no option but to be aggressive inorder to remain a

potent force in the cellular industry. In order toextend cellular networkUfone has finalized a huge network expansioncontract amounting to


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about USD 550 million, which will enhance thesubscribers capacity by10 million. This is the largest ever expansion

project of Ufone.A strong focus of Ufone is on maintaining highquality of service, whichis always a benchmark of Ufone, increasing usageand exploring newrevenue streams on value added services, marketvisibility throughvarious market initiatives to fulfill subscriberssatisfaction and demandand above all to increase the value of investmentfor the shareholders.Moreover, efficient working of the workforce inthe organization makesit possible to lead the market and maintaincompetitive edge over thecompetitors. The organizational operations can beclarified by studyingthe nature of Ufones organizational structure andhierarchy.2.1.1Organizational Structure


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The organizational Structure at Ufone is Lean orHorizontal structure.One of the organizational functions of Ufone inrelation to its hierarchyis, the company is having Decentralized structure.The flow of communication becomes easy andsimple in such structure. It isdivided into different departments and everydepartment has its head

and all are interconnected.The concept of Departmentalization is effectivelyin practice at Ufone.There are different departments which areworking within theirfunctional units to contribute towards the successof organization and to achieve the over all goalof the Organization. Ufone has 83 departmentsthat are working efficiently and all are interactingwith each other to make it a much bettercompany by satisfying its customers demand.The structure of Ufone comprises of Board ofdirectors who are beingreported by CEO, Chief Executive Officer.


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CEO is a great supervision to the 8 Majoroperations of the company.These operations are divided into departments thatare:2.1.2Finance DepartmentThe head of finance department is designated asCFOChief FinancialOfficer or Vice president of financial head. Thereare further 4 subheads

in Finance Department:

CNCThe department is responsible for Credit exposurefor Ufone postpaid connection. The departmentmaintains the record of all postpaid subscribers

in order to ensure the subscribers validity.

Budgeting and PlanningThe department is working over the budgets, theplanning of budget and its reports to theauthorities. This head provides the annualbudget to be spent. The function of this head isalso to forecast any opportunities or threatstowards the organization. The reporting of thebudget is being done on the monthly basis


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to the head of financial officer to keep the recordof the budgets. Relationship with banks are also

being maintained in order to get help in theneed time.AccountsThe accounting head is responsible for the bookkeeping of the records. The internal audits aredone to ensure the stream lined working of the

processes as well as external audit by theAccountancy firms.Revenue AssuranceThere are Revenue Assurance policies &procedures being made by the personnel. Thisassurance head also Liaise with otherdepartments, obtain, analyze and reconcile reportsto ensure prevention of revenue leakage. Thesub-head also ensure error free billingoperations, deployment of key revenue assuranceapplications/solutions, fraud management.

2.1.3Marketing Department


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The head of marketing department is designatedas CMO- Chief Marketing Officer or VicePresident of Marketing Head. The departmenthas further 3 subheads working in specializedmanner according to the skills and abilities ofthe employees.BrandsThere are basically two products of the Ufonewhich serves as the brands of the company.This sub-head is responsible for the executionof the Brand Activities. Ufone is performing thepromotional activities in Brands sub-head,including advertising over Electronic media and

print media. The promotional

strategies aremade by the sub-head to get the implementation.Marketing Strategy and AnalysisThe sub-head is working in order to formularizethe marketing strategy according to the marketrequirement and consumer

preferences. Theanalysis about the market trend is done and thestrategies are made in relevance. Moreover,competitors are biggest source of reactingtowards the marketing activities.


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Ufone is having a proactive marketing concept incontext ofcompetition.

VASValue Added ServicesVAS sub-head is responsible for proficientfunctioning of conveniences provided to thecustomers, these VAS are Virtual PrivateNetwork, Call Management, Missed Call

Notification, Phonebook Saver and ahost of Infotainment and Entertainment services.2.1.4Information Technology DepartmentWhile being a part of information technology andtelecommunications, Ufoneis having a major department of Information

technology. The head ofinformation technology is termed as CIO- ChiefInformation officers. ITdepartment is working with the division of further 2sub-heads.

Billing

The billing department is responsible foraggregating CDRs and preparation of thepostpaid billing for customer from system.


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IT DevelopmentAny kind of IT development required by the

company in billing or CRM (CustomerRelationship Management) module is done by ITdevelopment team.2.1.5Customer Operations DepartmentOne of the departments to preserve the existing

consumers, Ufone is having a department ofCustomer operations; the head of thisdepartment is designated as VP COPs Vicepresident CustomerOperations. The department is having 2 furthersub heads.

Customer CareUfone provides customer care through CustomerCare Center located in all key cities, across thecountry. Ufones customer care representatives

are more helpful. They will not only resolve

Consumers issues but also guide them intocustomizing Ufone, according to their needs.Customers care is offered to through


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Call CentreCal centre representatives are providing services,

24 hours a day. The customers can contact theUfone Call Center to get answers to all theirqueries. Some of them include:Bill enquiry (credit limit, expiry da

Reporting of lost phoneNumber blocking in case of lost or stolen SIMsConnection status (active / inactive)TariffProducts informationUfone Sales & Service Center informationNearest dealer informationUfone coverage areasEmergency number informationInternational roaming information


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Value added services informationMissed call alerts

Call forwardingConference callFNF Activation / ChangesPost Pay Reward Redemptiono Business CentreThe business centre of Ufone are offeringvarious services to their customers, they are

basically company owned centre,the business centre offers the SIM issuance andothercustomer related issues, retention of customersand handling requests for Mobile numberportability.

Govt. RelationsPTA Pakistan Telecom Authority is theregulatory authority in


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Pakistan concerning the network operators as wellas telecommunication practices. Ufone is alsoabiding the rules thatare being made by PTA. Therelationship with PTA is also beingmaintained as PTA is Govt. regulation.2.1.6Engineering DepartmentThe engineering department is Backbone ofthe company. The head of the department istermed as CTO - Chief Technical Officers or Vicepresident. The Engineering department is dividedinto 4 sub-headsBSSBusiness Support SystemThe subhead is responsible for Radio Planningand networkoptimization.NSSNetwork Switching SubsystemThe Network Switching Subsystem, at Ufonerefers to as the GSM

core network, usually refers to the circuit-switched core network,which is being used by ufone GSM services suchas voice calls, SMS, and Circuit Switched Data


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calls.There is also an overlay architecture on theGSM core network to

provide packet-switched data services and isknown as the GPRScore network. This allows mobile phones to haveaccess toservices such as WAP, MMS, and Internet access.All mobile phones manufactured today have bothcircuit and

packet based services, so Ufone as a networkOperator that ishaving a GPRS network in addition to thestandard GSM core

INIntelligence NetworkThe Intelligent networks main purpose is to take

care ofcharging of prepaid customers and has the balanceupdates ofeach of the customer.2.1.7Sales DepartmentThe sales department at Ufone is headed by Vice

president Sales. Thedepartment is being divided into 3 main sub-heads.


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Corporate Salesthe division of the sales department is handling the

sales forexecutives or corporate clients. These clients arehaving postpaidproducts with billing system.3Franchises & Retail Outletsthis division is handling franchises and retailoutlets with anetwork of more than 365 franchises and 25company-owned

customer service centers along with a distributionnetwork of150,000 outlets nationwide.Sales operationsSales operations at the company have been set upto provide thecustomers, quality services all under one roof soconsumers canwalk in to any Ufone Sales & Service Center forservices like:


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Mobile Number PortabilityConnection purchase

Bill paymentSIM ActivationNumber blocking in case of lost or stolen

SIMsTransfer of subscriptionChanging access levelsNumber change

Address changeSIM replacementProduct / package changeActivation of VASConnection closure


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Handset & other mobile accessoriesPIN / PUK code number inquiry

GPRSIR activationMissed Call NotificationCall ForwardingConference CallFNF Activation / ChangesPost Pay Reward Redemption2.1.8Human Resource DepartmentHuman Resource department is being headed by

the HR executive

designated as Chief of Human resourcedepartment. The department isworking for the personnel in the organization.There are 3 main sub-heads in


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the departmentRecruitment and Compensation Benefits

Ufone has this policy of not mentioning the nameof the company in a job advertisement. Usuallyhiring takes place through outsourcing with ahelp of a third party. Final selection takesplace after the candidate has been interviewed bythe Manager of the department who requires thenew employee and then theHR Manager. A very effective way to retain anemployee is to give him compensation andbenefits. At Ufone following benefits aregiven: Medical Facility to employee and his/her

parents and Paid

Vacations, Gratuity, Provident fund etc.TrainingTraining & Development involves improving theknowledge, skillsand abilities of the individuals. A continuoustraining isconducted inside Ufone to improve theperformance of the


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employee. There are two types of trainingsconducted at Ufone:In-house Training and External Training.

HR OperationsHR operations at Ufone include the working overall Humanresource Functions that areo Orientationo Human Resource Planningo HR hiring / recruitmento Selection Processo Compensation and benefitso Training and Developmento Human Resource Information system

Strategic Planning Departmento This department directly reports to ChiefExecutive officer. o Ufone views strategy as an

overall approach and plan. This departmentmonitors the executions of strategic plans andgoals across the business. So, Strategic Planningat company is the overall Planning thatfacilitates the good management of a process.


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Ufone strategic planning is providing the bigpicture of companys operations and longterm goals.o Forecasting the opportunitieso Building Synergieso Long-term Planningo Implementation of Strategic Plans2.2 HUMAN RESOURCE ANALYSISCurrently there are over 1500 permanentemployees working in Ufonenationwide. On the entry level the HR Departmentis mostly taking MBA graduates. According toUfone their belief is that "Their people are theirgreatest asset. The HR team takes great pride inacknowledging the contribution of eachemployee. Ufone focuses a lot on HRDevelopmen nt and for that the HR team ensures:

Staff of Ufone consists of world classProfessionals and Ufone ensures that the rightsystems are in place to encourage peopleto develop to their full potential


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Collaborative and mutually supportive work

environment iscreated that encourages people to growTeam of professionals is built which deliversexpertise byparticipating in business decisions

Performance Management and RewardSystems are developed which underlies theBusiness strategy of UfoneA clearly defined Recruitment & Selectionpolicy is defined

The need for Training & Development of

employees is assessedCompensation & Benefit plan is developedwhich ensures thatemployees are motivated2.2.1ManagementIn Ufone the hierarchy is very lean, in general thewhole setup iscentralized all the matters are to be reported to thehead office and all


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the policies and targets are approved at the higherlevel. But at the

branch level the structure is decentralized.2.2.2PersonnelThere are about 150 employees who are workingin the Ufone Head Office and 2500 employeesserving nationwide. All of them are verydevoted as they are given a wonderful learningenvironment to work,

pay offered to them is also very attractive andample chance of progress motivates them towork more. The job analysis is done on targetsassigned and daily routines. The employees areindeed verysatisfied and motivated.2.2.3Recruitment & SelectionRecruitment is the process of gathering a pool ofcandidates for an organizational vacancy.Selection is the process of short listing only thequalified candidates who are fit for the job. In

terms of recruitment and selection it isimportant to consider carrying out a thorough job


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analysis to determine the level of skills/technicalabilities, competencies, flexibility of theemployee required etc. And HR at Ufonefollows these criteria. Ufone policy of recruitmentis very simple, if at any time there is a vacancy,due to retirement, resignation, ifemployees opted for the golden handshake or thedeath of an employee, the management of the

branch will inform the head office

about the vacancy. The head office will place anadvertisement in all major newspaper with theall necessary information required to befurnished by the applicant. Ufone has this

policy of not mentioning the name of the company

in a job advertisement. Usually hiring takesplace through outsourcing with a help of a thirdparty. Ufone mostly hires employeesthrough Pioneer Services and Sydiat HaiderAssociates. Final selection takes placeafter the candidate has been interviewed by the

Manager of thedepartment who requires the new employee andthen the HR Manager.


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On the joining day, the employee has to submitthe followingdocuments to the HR Department:

Joining ReportCopies of educational and professionaldegrees/certificatesReference Letter

Three copies of recent passport size

photographs2.2.4Training & DevelopmentTraining & Development involves improving theknowledge, skills and abilities of theindividuals. A continuous training is conducted

inside Ufone to improve the performance of theemployee. There are twotypes of trainings conducted at Ufone:


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Visits to different department of the companyCompanys Policies, Rules and Regulations

2.2.7Human Resource Information System

(HRIS)At Ufone profiles of all the employeescontaining data relating their payroll, leaves,

benefits etc is saved in a database known as HRIS.Ufone uses a locally procured HRIS which is to beupgraded using Enterprise Resource Planning(ERP).2.2.8Human Resource PlanningPlanning provides a guideline to accomplish anactivity. At Ufone theHR team plans everything so that the outcomesand results can beperceived before the plan is actually implemented.This makes the

planning more accurate and efficient; it also savestime and money.3


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2.3MARKETING ANALYSISUfone is having 2nd largest number of subscribers.Ufone has been

attracting the masses since the time of itsorigination. Ufone is alsoknown for its quick marketing.MARKETING MIXI have analyzed the marketing mix of the Ufone.Marketing mixincludes the analysis of the firms product,pricing, promotion andplacement. Ufones marketing mix can be2.3.1PRODUCTUfone understands the value of words and the

need to communicateeffectively and efficiently at all levels of society,which is why companys primary focus is on U.Ufone offers, Prepay & Postpayservices in the Telecom sector.Ufone Prepay

Ufone prepay is the product segmented for theyoungsters. They are segmented on the basis oftheir age and status. They recharge through the


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prepaid cards whenever they feel comfortable toload the cards.Ufone PostpayUfone Postpay is created for the executives andbusiness class people, who require making callswithin the country or internationally for thebusiness purposes. Business executives enjoy the

benefits and value added services connected withPostpay product ofUfoneUfone For EveryoneThe telecom markets growing rate in Pakistan ishigher than any Asian country. Ufone offers lowerrates and better network then other already

established cellular companies. All livingstandardshave been captured by Ufone, like Students, Laborand Businessmen,etc.Ufone aims to provide with wider coverage,superior connectivity, clearsignals & voice quality to their valued customers.U-Circle


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Prepay provides an easy way to call Friends &Family. Ufone is makingit easy for its consumers to call friends & familywith U Circle. Now theconsumers can talk more for less with the mosteconomical rates tocall their Ufone Circle.U ShareUfone Prepay customers can now share their

balance with

each other through a simple SMS in 3 easy steps.Mobile Number PortabilityUfone welcomes consumers to bring their mobilenumber to the best service. Through MobileNumber Portability (MNP), mobile phonesubscribers can retain their mobile phone numberswhen they change mobile operators. Thereforea 0300-xxxxxx or 0345-xxxxxxx can be aUfone customer in the MNP regime.2.3.2PRICINGAs compare to other telecommunication

companies, Ufone offers itsservices with lower and affordable rates. The priceof product matters


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in the market but low price with high densityservice is not an easytask to accomplish. For the satisfaction of valuedconsumer Ufonemerged the low Price and high density serviceswith wide network.Both, the Prepay & Postpay tariff are beingdefined as follows:Ufone to Ufone 0.90 0.60 0.50 0.40Ufone to Other MobileOperators 1.15 1.10 1.10 0.90Ufone to PTCL & WLLNetwork 1.00 0.80 0.70 0.60SMS ChargesUfone to Ufone 0.50 0.50 0.50 0.50Ufone to Other MobileOperators 1 1 1 1Free offersFree Minutes 0 200 400 1000Free SMS 0 25 50 100Security DepositLocal & Nationwide 750 1,000 1,500 2,500International Dialing 2,500 2,500 3,000 5,000International Roaming 15,000 15,000 15,000 15,000


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Highlights of Recent Earning Report

For the first quarter 20s13-14 ending October 30,2013s Ufone profit beforetax was Rs.7.7 billion with net Profit of Rs.5.1

billion, which is 7% lower thanthat of the corresponding quarter of last year. Forthe full year 2012-13 aftertax profit was Rs 20.78 billion which was 22%less than previous years profit.Dividend of Rs 3 per share was awarded whichcorresponds to an impressive dividensd yield of12.3%.Pricing StrategyPricing strategy plays very important role toacquire market share where giant competitorsare already working and moving ahead.Ufone has implemented low pricing strategies toreach its objectives. Pakistans mostly

population contains on Middle class and working

class people. In this view the low pricing strategyof Ufone gets attention of many customers. Inthe early age of Ufone launched, they


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decide their logo by the people opinions that boostits products. An advertising campaign launchedshowingBakra Market that relates tomiddle class of Pakistan.2.3.3PROMOTIONFor the promotion of product, print media,electronic media, billboards,broachers and leafletshas been utilized for the awareness of variouscustomers.

Time to time, Ufonepromotes itsservices / schemes to their users andgeneral public via using various type of promotionchannels. Throughthe advertisements people get awareness about the

product and areable to choose the best one for fulfill theirrequirement in MobileTelecommunication.Electronic mediaUfone is making use of electronic mediathrough Television advertisements. Ufone ishaving its great deal of advertisement ontelevision, to aware its consumers about thelatest product offerings. The interesting part


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is that Ufone is sticking with its humorousappeal and is doing really good in it. Ufoneis famous for its own style of humorousadvertisements which are truly becoming the talkof the town. Ufone ismotivated with providing best ads to people withquick service.Advertising campaign is special and impressivethan other cellular

companies, like concept, models, colors schemeand visualizing. Theadvertisement of post pay has been very muchattractive for thebusiness class customers with theslogan of endless possibilities.

Print MediaUfone is actively providing its advertisements inprint form as well. They are using various ways asa means of promoting the brand. Ufonesadvertsisments can be seenin newspapers and magazines. Ufone is vigorousin attracting people and making them upo dateabout any new information through print media aswell.


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BillboardsBillboards (Including skyscrapers) are thekey sources for the promotion of Ufone.Ufone is also in practice with placingbillboards to the prominent areas, which arehaving the most contactof the people. These billboards are the remindersof the brand throughwhich people get attracted. New packages or anyupdates about theproduct features are displayed. Different kind ofadvertisement can beseen on Television and billboards. Ufone is also aco-sponsor of Cricket

World Cup 2007. Moreover, the shops title boardsare also beingsponsored by Ufone over all Pakistan. Now retailstores and shops havealso adopted the mobile brands. People areseeing fabric stores, toystores and even doctors offices displaying thephone company brandsignboards.


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SMS MarketingUfone is not only making a use of electronic

media as its promotionalactivities. But Ufone is also doing marketing of itsnew packages, theirupdates, any new offerings through SMS. Ufone iscommitted to retainits existing customers to get switched to othernetwork operator.Through SMS marketing, Ufone is making itsconsumers aware, withnew items launched and easy way to exercisethose facilities by Ufone.Internet Marketing3There are users who are activeusers. They are in continuescontact with www i.e web.These users try to find thesolutions through internet.Ufone website


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Road, Super Highway & Motorway etc. Sowherever they are inPakistan, Ufone keeps them connected.Ufones Network Up gradationUnder the agreement, Huawei will provide itsfuture-oriented EnerGGSM solution to expand Ufone's network to coverover 1,500 cities, towns, villages and all majorhighways in the country. The network also

allows Ufone subscribers to enjoy high-speedwireless data service. The GSM contract forUfone also include Huawei's new generationGSM dual density BTS that feature highintegrated and receiving sensitivity to improve the

network performance and lower the cost ofnetwork construction and O&M expenditure. Inaddition, Huawei will provide MobileSoftswitch solution based on the advanced R4architecture to satisfy Ufone's networkexpansion requirements, enables the telecomservice provider to evolve into 3G smoothly2.3.5Market SegmentationUfone is segmenting the market accordingdemographic segmentation,


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i.e. on the basis of age groups. Ufone hassegmented its product on the

basis of its features.Ufone Prepay is segmented for the youngsters,

whit attractivepackages to their requirementsUfone Postpay is segmented for the people ofmature age,having their own business, belongs to businessclass or peoplewho are senior executives of the organizations3 ENVIRONMENTAL ANALYSIS3.1 INDUSTRY AND MARKETANALYSISCellular Mobile segment of the industry is

considered an engine of growth for telecomsector in Pakistan. Cellular Mobile sectorcontinued


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to add 2.1 million subscribers per month duringthe year 2013-14. Cellular mobile operatorscontinued their Aggressive marketing andnetwork expansion. Competition among operators

became moreintensive with aggressive entry of CM Pak, aChina Mobile subsidiary inPakistan. CM Pak with their brand Zong andTelenor have added

significant Subscribers veryrapidly. Several cellular operators offeredvarious Value Added Services at lower rates toattract more customers. The sector exhibitedslow growth than year before. Cellular Mobile

teledensity jumped from 39% in 2012-13 to 54.7%

in 2013-14. Collective Revenues of the sectorhave grew by 35% in the year 2007-08 against a record growth of 48% in the year2012-13. Cellular subscribers grew by about40% in the year 200708, as against 82% in2006 -07 and more than 100% during 2005-06.

Main reason for its slowgrowth could be the rising inflation which affectsthe affordability,


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higher taxes, saturation of the urban markets andlow tariffs. Regulator remained vigilant inresolving all sector related issues. The mostsignificant development was the shift from 7 to 8digit numbering plan, which was completedduring 2013-14. It was a huge task and PTA tookit as a challenge. Not only all cellular MSC butalso all fixed line switches have been enabledfor 8 digits. It is consider as a great

success of the regulator for implementing it inshort span of time. Verification of unauthorizedSIMs was another herculean task wheretremendous progress has been made. Incollaboration with NADRA andmobile operators, PTA has devised acomprehensive mechanism to verify the SIMS.It was observed that approximately 7 millionSIMS have not been registered properly whowere warned by PTA and operators weredirected to register immediately otherwise facedisconnection. PTA launched a media campaignin this regard along with strong warning hasbeen issued to unregistered user if they failed


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to register their connections, it will be blocked.Besides, PTA ordered closure of variousFranchises who were not implementing the proper

procedure for issuance of cellular mobile SIMs.PTA continued its IMEIUFONEUfone is offering the products which are

categorized on the basis oftheir connection nature. There are basically twoproducts of the Ufonewhich are facilitating the consumers.Ufone PrepaidUfone Prepaid is consumers brand, vibrant,innovative andunique, with an identity thats entirely its own.Ufone prepaid is attracting the youth of Pakistan.Ufonerecognizes the need of consumers to stay in touchwith friends

and family which is why Prepaid scratch cards areavailable infour denominations to suit their budget; soconsumers can


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charge their phone easily with their pocket.Ufone offers value added services; sending theMMS to variouscontacts, Theres Voice mail for when subscribers

are unable toattend their calls, ofcourse consumers need tokeep in touch withfriends all the time and calling isnt alwaysconvenient, thats

where SMSs come in; so consumers can put their

thumbs togood use. Consumers can download all sorts ofcool picturemessages, wallpapers, ring tones, logos and what

not from theUfone website onto your cell phone.Ufone PostpaidAn endless possibility of Ufone Postpay is aconnection thatconnects with customers determination to conquerall odds.Ufone Postpaid is a brand that keeps up withconsumers,


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understanding their drive for victory in thebusiness arena and your sense of belonging inyour personal life. So thesegmentation is based onthe business superiors and highprofiles. On the road to success, Ufone Postpaid isa brand for those who expect more from life,from themselves and from their phones, so turnyour mobile communication into the uniqueexperience you always wanted. Ufone aims atproviding consumers with the most superiormobile phone services, widest quality network& best customer services for consumers on theirjourney to success. Ufone Postpaid is designed tosuit your lifestyle & communication drive.3.1.2Growth Rate for the Entire IndustryThe growth rate of the Pakistans cellular industrycan be measuredthrough the number of subscribers in Pakistan.The growth of thesesubscribers can be analyzed through the provincialsubscribers.SubscribersGrowth and


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PenetrationCellular Mobile sector has shown an impressivegrowth over the years.Pakistan has been one of the fastest growingmobile markets amongthe emerging telecom Markets. Subscription ofsubscribers remainedimpressive for another year and all companiestogether added more

than 25 million subscribers to their networks.Total subscribers crossed 88 million at the endof 2013-14. During the year 2013-14, Telenoradded about 7.4 million subscribers ascompared to 7.1 million in 2012-13. Mobilink

comes second with the addition of 5.7 millionsubscribers during the same period. Waridtelecom succeeded to add another 4.8 millionsubscribers this year. Ufone added 4.0 millionsubscr-ibers in 2013-14 as compared to itsaddition of 6.5 million in previous year1. CMPak

entered the cellularmarket with aggressive marketing andinfrastructure roll out. Its growth


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was negative previous year but this year it added2.9 million subscribers in last few months.Cellular Mobile penetration in Pakistanreached 54.7% at the end of 2013-14, which is15.3 percentage pointshigher than the last year.Despite impressive addition of cellular subscribersby operators during 2013-14, Cellular Mobilemarket could not maintain its growth patternsof the last 3-4 years. Generally, the growth ofsubscribers has declined considerably in 2013-14, which is evident in Table - 7. Total subscribersgrowth has been reported 40% in 2013-14, whichhas declined from 82% in the year 2012-13.Growth of cellular subscribers has declined

by all major companies. Mobilink growthdeclined registered from 53% to 22% whileTelenor growth has declined from 199% in2012-13 to69% in 2013-14. CMPakhas entered the market recently and has shownpositi

Market Leader (Market share)Largest Network Coverage


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Strong Brand (Jazz)High %age of high end

customersLow network dependency on 3rdParty (own backhaul fibre & LDI)

On net advantageCan charge price premiumStrong media presenceFinancial muscle through strong

top lineExperienced & dynamic teamMost exposed to loss ofcustomersWeak customer care


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Billing issues & hidden chargesTechnical issues due to mix of

old &new infrastructure and multiplevendorsSlow process due to OTInternal bureaucracyUnsustainable opex structureOpportunities Threats

Opportunities ThreatsTELENORTelenor Pakistan launched its operations inMarch 2005 as thesingle largest direct European investment inPakistan, settingprecedence for further foreign investments inthe telecom sector.The company has covered several milestonesover the past twenty eight months


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and grown in a number of directions, Telenorhave grown to become a leadingtelecom operator in the country. In fiscal year2006, Telenor achieved nearly 200%growth in our subscriber base the highest inthe industry by a wide margin.Telenor are the fastest growing mobile networkin the country, with coveragereaching deep into many of the remotest areas ofPakistan. In the most difficultterrains of the country, from the hilly northernareas to the sprawling deserts in thesouth, at times we are the only operatorconnecting the previously unconnected.Strengths WeaknessExtensive rural market presenceGeared for 3G(Substantial high end customer base)

Presence in international

financial


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market(No hurdle in International borrowing)Able to hire cream resources

frommktUse of MVNO to increase

revenueNew Revenue streams(Mobile advertisements/ mobilecommerce etc.)Industry reaching maturityHigher probability of churn intheindustryCustomer loyalty low in the

industryMNP major loser in industry


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Price war can hit moreGlobal Operator

Aggressive rollout of networkBrand consistencyStrong retail networkEmployee loyalty (HR)Quick reaction to competitors100% equity financed operation

Long term vision forprofitabilityStrong & effective marketing

Strong vendors (Nokia siemens)Maintaining substantial growthin revenue


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Top management Non-

Pakistani

Single VendorHigh Capex & Opex costZTE equipment in northern area(untapped market)3Geared to Challenge No. 1positionEmployer of Choice3G part of their business caseGeo/socio/economic factors

Religious elements oppositionIrrational behavior of industry

(Zong)


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number and one could hoped that in future it willgrab more marketshare. CM Pak has added more subscribers in lastfew months and ithas continued its aggressive media campaignalong with infrastructurerollout which helping it to grab more market sharein short span oftime.

3.3 TECHNOLOGICAL ANALYSISTelecommunication sector in PakistanThe telecommunications sector at the global levelis passing throughrapid technological developments and anincreasingly liberal policyenvironment. The same holds true for Pakistanwhere the sector hasbeen exposed to reforms witnessing a significantexpansion of bothfixed and mobile networks and strikingimprovements in quality.3


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Pakistan may be categorized among those Asianeconomies which have partially privatized thestate owned telecom sector whiledeferring the introduction of full scale competitionto a future time. There exists a servicecompetition rather than network competition. Toinculcate and strengthen the concept of a marketdriven economy, thegovernment of Pakistanestablished an independent regulator with the

name of Pakistan Telecommunications Authority(PTA) in 1996. Afterwards a lot ofachievements had been made in Pakistan telecomsector. Although tremendous growth has taken

place in the Pakistan telecomsector but most of it can be attributed to thecellular growth. Fixed lineis still awaiting a take off. Similarly Value AddedServices have grown but are still a drop in thebucket. Now that the competition has beenintroduced in the telecom sector some very

positive impact have been observed on thegrowth of the sector in a short span of time whichis expected to continue to grow for at least nextfive years if the daring


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investors influx continue as in the last 3 years. Thegrowth of Pakistantelecom sector with the usage of technology can

be seen in the sectorsofMobile SectorFixed Line SectorWireless Local Loop SectorPayphone ServicesInternet Services

3.3.1Technological ProblemElectricityA technical disturbancePower crisis is leaving worst financial impacts ontelecom sector likeany other business domain of the country. Withincreasing competition,decaying service prices, investment pressure for3G rollout, emergence


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of new players and growing operational expenses,power shortage in the country has fanned thefire in shaking telecom investors. An immediateand effective re-evaluation of business strategyshould be carried out in order to lessen theeffects of this dilemma. With considerablegeographic spread and a populous rural track,telecom companies are working vigorously toexpand their network reach to far

flung areas ofthe country. The current business scenario, where

the rise in cost of primary and uninterruptedpower supply has amplified enormouslytelecom companies must tie their hands togetherto share their infrastructure to minimize theexpenses. Estimates, suggest that there are morethan twenty thousand telecom towers in hecountry that worth millions of dollars. Marketstudy predicts that at least 20% telecom towersare erected with no competitor's presence,which can be shared amongst the cellularoperators. Telecom infrastructure sharing can notonly shave the fat off an operator's capex butalso opex costs as well, can be vital in coming


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days. All operators' under the umbrella ofgovernment must unite to gain the benefits ofnetwork sharing.3.3.2InnovationThe implementation of latest technologyPakistan Telecom has a lot more to achieve, theindustry may furtherexpand and lower tariffs can also be achieved. The

present players

have many chances to take lead, as consumers aremore well-awareabout their purchase decision concepts such asconnectivity, coverage,voice quality and value added services and will

only go for the bestpackages available. Broadband in the last mile,Value added productsand content development are rather barelyexplored markets and offera great deal to an aggressive investor. 3G

services in major citieswould take a slow start but will catch on fairlywell and will be a major


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contributor in satisfying consumers needs

provided these are offered at affordable costwith easy access, availability, reliability and withabundant content. Our Industry already has LL(Local Loop), WLL (Wireless Local Loop),LDI (Long distance and International), and ISP(Internet ServiceProvider) players and WiMax; 3G cellular systemsare expected be a

part of this Industry soon. Many actions have beenstarted to make 3Gservices casual in society.The recent focus of the industry is theproliferation of broadband services ataffordable rates throughout the nation. The latesttechnology of 3G mobile communications (mobile

broadband) has been earmarked and PTA willsoon be inviting applications for 3G spectrumauction. This technology will increase operatingcapacity and revenues by using HSPAtechnology; at the same time it will also providesuperior and high speed broadband services, videotelephony, internet,video streaming, high quality mobile TV and anumber of value added


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3services. The players are focusing on massadvertisement, offeringexpanding coverage, customer services and uniqueand attractivepackages.R&D FundThe R&D fund is not being used for sectors

benefit and it is

recommended that either the R&D fund isabolished or reduced to alogical level with considering historical utilizationwith respect togrowth in cellular industry. The scope and

utilization of the R and Dfund needs to focus on:1. Establish of local manufacturing of handsets2. Subsidy on alternate uses of energy and localdevelopment3. Training and development of human resources

for call centersand research and telecom education4. Development of local content and softwaredevelopment.


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34 DEPARTMENT WORKPERFORMEDI did my internship at Ufone in Strategic Planning& ProgramManagement Office (PMO) Department. Thedepartment directlyreports to the Chief Executive Officer (CEO) and

major responsibilitiesof the department are as following:Defines the organizations corporate goals andobjectives.Collects and evaluates internal and external

information that may affect the organizationspresent and future state.Develops the organizations long range(strategic) and shortrange(operating) plansIdentification & development of SynergiesDevelopment & implementation of StrategicInitiatives at


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business levelOverview the implementation of the Strategic

plan & other initiatives through the PMOdivision.Major TasksThe work I have done in the PMO department wasrelated with analyzing the strategies of thecompany. The departmentStrategicPlanning And PMO is concerned with planningfor the strategies, the future perspectives andmanaging the business operations.4.1 Reports and PresentationsThe activities I performed in the department wereconcerned withmaking reports and presentations. I had beenassigned a task to makea report on the

Tariffs comparison of the network operators

in telecomindustry.


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Pricing comparison of the network operatorsin telecomindustry.Coverage Comparison of the industryWhile making different strategies in order to gainmaximum marketshare, it is immensely important to examine the

existing situation ofthe company to head towards the lead. So theinternees were givensuch projects to provide the picture of market stateaccording to theirunderstanding. The reports were not only to

provide a minor help tothe supervisors but also to aware the interneesabout the state oftelecom industry in various aspects. The reportswere not muchcomplex and complicated. It was required toprovide a 4 or 5 pagesreport within 5 days.


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4.1.1Tariffs comparison of IndustryMy first report to the supervisors was, drawing thecomparison

between the network operators on the basis oftheir tariffs. Eachnetwork operator is providing a unique andattractive form of tariffsdifferentiated from each other. So I gathered theinformation from the

websites of the network operators. I have alsogained a great help fromthe annual reports of Pakistan Telecom Authority.UFONEUfone has introduced ULoan where it has offered

a facility to customers to avail a loan in order tomake an important call if and when they runout of credit. Uloan facility is available only forvoice calls. The loan amount will be deductedfrom the next recharge e.g. UTop Up & CardRecharge. Only customers with a balance less than

Rs .2.50+tax can avail the ULoan service.Recently, Ufone has enhanced Uloan amountto Rs. 5.00+tax. It has launched Paanch kaPandrah package. In this


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promotion, each 5 minutes call gave the next 10minutes absolutely free. In this offer, there areno daily charges and customer will be charged@ Rs. 1.125/30 seconds for Ufone to Ufone and1.25/30second for all other fixed and mobilenetworks. Ufone has recentlylaunched another promotion in which its prepaidsubscribers can nowcall five friends and family numbers absolutelyfree from midnight to 7am by just paying a nominal daily charge ofRs.1.99 (excluding 15%GST). Ufone also launched unlimited SMS (up to5,000 SMS) offer to itssubscribers at Rs.150 to all networks with 30 daysvalidity. Throughthis promotion, Ufone subscribers can share theirthoughts, exchangejokes and chit chat with their friends. Ufone, inline with otheroperators, has launched another package Uwonin which itssubscribers can call to any other Ufone number atRs.1.00 per minute.


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Off-net tariffs of Uwon package are Rs.1.60 perminute.4.1.2Pricing comparison of network OperatorsThe second report I had submitted was tocompare the pricing of the different networkoperators on the basis of Calls rates, Value Addedservices, Quality provided over Voice calls andSMS. I have made a

Pricing Strategy Matrixalso, in order to position all network operators.Pricing Versus Quality

Below is the summary ofthe Quality of ServiceSurvey conducted byPTA.Voice CallUfone has a very highvoice call service qualityCallsSame Network OffNetwork


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Fixed LineNetwork InternationalUfonePrepay 2.50 2.50 2.50 19.54Public Demand 1.98 1.98 1.98MobilinkJazz Budget 1.80 1.98 1.98 23Jazz Easy 2.10 2.50 2.50 23Jazz Octane 2.40 2.50 2.50 23Jazz Ladies 2.50 2.50 2.50 23TelenorDjuice 2.82 3.44 3.44Not available

Talk Shawk 2.3 2.3 2.3Not availableNetworkAccessibility(%)ServiceAccessibility(%)CallCompletionRatio


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(%)Mobilink 99.8 98.9 97.2Ufone 99.4 97.2 95.9Telenor 99.1 98.2 93.3in terms of network and service accessibility.However, it needs toimprove its call completion ratio.SMSUfone has one of the highest sms serviceaccessibility.Pricing for Value added ServicesThe table below shows pricing for value addedservices of differentmobile operators. These prices are inclusive of21% GST. The prices

highlighted in blue depict the lowest and the

prices in red depict themaximum for each category in the market.ServiceAccessibility (%)Mobilink

100Ufone 99.9Telenor 100VAS Mobilink Ufone TelenorTo Same Network 1.00 0.50 1.00


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To Other Network 1.50 1.00 1.00International SMS 5.00 1.50 5.00MMS ActivationCharges (Rs.) Not Available Free FreeMMS Per Incoming /Outgoing Message 6.005.005.00GPRS Per MB 18.00 15.00 15.00Balance Inquiry Free 0.50 Free3Pricing Strategies MatrixI have placed the major network operators in thePricing Stratgy Matrixon the basis of the pricing information. Also about

Ufone calls rates,sms rates and quality we can conclude that:Ufone has priced its sms rates low andprovides a high smsservice quality to penetrate the market.

Due to high quality of service Ufone has

priced its call rates atcost plus premium price.


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4.1.3Coverage comparison of the industryAnother finding about the coverage of the mobilenetwork operators inthe industry was being assigned. I had completedthis report on thebasis of showing the graphical representation ofmarket share by eachcompany, the number of cell sites they havecovered, number of

franchises over all the country, and the populationcovered in the ruralareas.51Economy PenetrationUFONETELENORSkimming PremiumWARIDJAZZLow QUALITY HighLow


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PRICESMarket Share:The market share of mobilink was the highestduring the year07-08. Telenor and Ufoneshowedthe same maret shareby 21%. Warid had a marketshare of 18% and Zong had 4%.Franchises:

The Grsph is showing the number of stores orfarnchisesexisted by each company. Themajor stores are of Mobilinkfollowed by Ufone.Cell SitesDuring the year 2007-2008, the cell sites byeachoperator is shown in thegraphCoverageThe population covered in the rural areasconcerning the cities, towns and villages areshown in the graph. The value is in thousand(000).4.2 Industry IssuesWith annual growth around 100% for some yearsnow, the mobile


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telephone market in Pakistan has beenexperiencing a period of strong and sustaineddevelopment. However, Pakistan is sufferingimportant economic turbulences which willhave a direct impact on foreignoperators in the country.Some of the reasons are:The decline in Rupee value against the US

Dollar, the decrease inthe interconnect charges and lower priced tariffshave resulted in an overall decrease of ARPU inUS Dollar terms.The ongoing economic and political turmoil

along with the worsening of security conditionsin Pakistan have caused an increased outflow ofcapital from the country, causing the Rupeevalue to decline a further 13% against US Dollarin the thirdquarter.In light of the worsening economic conditionsand the lack of prudent policies, theinternational rating agencies like S&P and


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Moodys have recently downgraded Pakistans

sovereign rating.In the period of 2007-2008 themobile sector has been characterized

by:Falling ARPUSteady subscriber and revenue growthalthough a slightdecrease in growth has been appreciated from the

previous year.Intense competition by new internationalplayers coming to themarket recently.Network deployment in the regions to

increase addressablemarket as a measure against falling ARPUs.Mobile services, despite high costs, still growrapidly. Subscribernumbers increased from 68,000 in 1996 to 3.3million by end-2013;since then the subscriber base has surged to reach80 million in early


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2007 and surpass 95 million in 2008. Penetrationhad reached the 58%mark, but judging by the commercial activity inthe market there wasstill room for expansion. While progress has beenmade in theregulatory area, some rigidity in policies had beenslowing growth.5 IDENTIFICATION OF MAIN

PROBLEMSThe main problem in the current era faced bythe telecom industry in Pakistan is increasedtaxes imposed by government. The companies

existing in telecom sector are facing major declinedue to the fact. In the budget, government hadincreased the rate of GST on telecom sectorsignificantly and analysts are of the view that itmay have an advance impact on telecom usageand resultantly, the GST collection may dropconsiderably from the sector. So far, theGovernment


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consumers due to competition in the market.Activation tax collection has increased fromRs. 17.57 billion in 2012-13 to Rs. 19.18 billion in2013-14 which is 11% higher than the previousyear. Among the operators, Mobilink iscontributing about one fourth of the totalactivation tax, which has market share insubscribers over 37%. Telenor contribution wasreported around 28% whose market share in totalsubscription is 21%. Ufone share in activationtax was reported 16% while it has marketshare in total subscribers is similar to that ofTelenor. It indicates that Ufone addition islower than the Telenor.5.2WithholdingtaxWithholding tax is an advance income tax, whichmay be adjusted at the end of the year. CellularMobile sector contributes a huge sum ofamount in the form of withholding tax to FBR.During the year 2013-14, cellular mobilecompanies deposited over Rs. 23.2 billion, whichis 33% higher than the last year. Mobilink hasdeposited over Rs. 10.1 billion in


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this head, which is 44% of total WHT deposited toFBR in 2013-14. Telenor's share in total WHTwas 25% who deposited over Rs. 5.8 billionduring 2013-145.3 InvestmentIn this competitive market, operators are bound toincrease the investment to get more shares ofsubscribers. In last 5 years, cellularmobile operators have invested over US$ 8.4

billion in Pakistan which has created largenumber of employment opportunities all acrossthe country. During 2013-14, Cellular playersinvested over US$ 2.3 billion, which is 12%lower than the previous year. During theyear

2013-14, Mobilink invested over US$ 919million while Telenor invested over US$565million. CMPak is another operator who startedexpanding lately and invested over US$ 200million in last few months. Warid and Ufoneinvested US$ 480 and US$ 232 million

respectively during the year2013-14.5.4 Devaluation of CurrencyDevaluation of Pakistani currency has furtherexacerbated the financial


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position of the industry. Particularly thoseoperators who are engaged in rapidinfrastructure rollout and dependent on foreignloans from off shore sources have to bear lossdue depreciation of currency. Devaluation oflocal currency has increased the cost of doingbusinessconsiderably. Moreover, low tariffs andincreased tax rates could also

be responsible factors for low profit margins in theindustry. However, the revenue growth seemsquite comfortable of alloperators though itlower as compared to previous years. In the year2013-14, revenuegrew by 35% compare to 48%last year. Among the operators, Telenoris the most efficient operator in terms of revenuegeneration who has increased about 97%revenue in 2013-14 compared to previous yearand reported Rs. 45 billion revenues in the fiscalyear 2013-14. Mobilink earned about Rs. 80

billion revenues, which is 24% higherthan the last year.6 FINDINGSI observed a trend of aggressive marketing andadvertisement by the mobile operators in


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Pakistan. They proudly announce 50 paisa, 3paisa, 1 paisa call rates. Trying to one-up othercompetitors, the advertisements emphasize thelowest possible rate to grab the consumerattention. In reality the low rates beingadvertised come up with many conditions. Tofigure it out one has to read the fine print carefullythat usually marked with * (asterisk). I thinkthis is unfair to the consumers

and we need tocriticize this trend which some may characterize

asdeceptive marketing.Pakistan has remarkable growth intelecommunication industry. It isfound that 75% population of Pakistan has mobile

phones and thecounting is increasing day by day. PTA recordedcustomers are about88 million. This is huge craze in mobile industry.Since I am working on this project, I found someirregularities:

6.1 Network Connectivity ProblemPeople are worried about cellular servicethey often complaint that


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cellular operators are not willing to enhance theirservices. Caller feels disturbance, busy network,and unauthorized call ending.6.2 Dirty SMSCellular operators provide bundle SMS /MMS offers which results hugeload on networks. Bundle offers also cause dirtyand unethical jokesand SMS.6.3 Rough/Unreal Ideas in AdvertisingMany cellular service companies are using roughideas for TV advertisement. Specially prepaidproducts are not belonging to realities. Theimagination is not attractive and not belongs to

human.6.4 Too Much AdvertisementCellular companies are having bombardment ofadvertisement on TV channels. People arefading up with this type of unnecessaryadvertisements.6.5 Advertising BudgetCompanies are spending Millions dollars for infavor of advertising but


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they dont pay attention for the improvement in

network or service. Although UfonesManagement has signed Rupees 550 millioncontract to spend its operation in interior areasand villages of Pakistan but there is still moreamount required to provide better service forcustomers.597 RECOMMENDATIONS7.1Installation of equipment with professionalengineersCellular companies must understand the worth oftheir presence in themarket. If there is a growth, there is immensecompetition. Cellularcompanies should pay attention on the servicewhich is providing tocustomers. They just spend on their networkgrowth but dont realizethe value of service. Advanced Technologicalequipment should beinstalled with professional engineers this willbenefit the consumers.


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All departments are working together and theywants to create a work environment in whichemployees can improve their minds,continuously learn, gain professional growth andfeel inspired by similarly motivated individuals.The Ufone takes pride in providing the bestpossible working environment. They take aconstant interest in ones progress by conductingevaluations and offering the support and

resources one needs. I reveal somecomplications in Findings. It has been analyzedthat people are concerned about call rates theydo not prefer any particular company.Consumer searches good service with lowest call

rates, although companies are minimizing callrates this will result more growth in the marketand to meet the customer needs by satisfyingthem.9 REFERENCESThe information has been gathered through thevarious sourcesincludingUfoneDepartment of Strategic Planning


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Pakistan Telecommunication Authority

Annual Reports2012-2013www.ufone.comwww.telecompk.net

www.pta.gov.pk.www.propakistani.comwww.financialdaily.com
http://www.ufone.com/http://www.telecompk.net/http://www.pta.gov.pk/http://www.pta.gov.pk/http://www.propakistani.com/http://www.financialdaily.com/http://www.blogger.com/share-post.g?blogID=5956563483849053115&postID=7396914968681115267&target=emailhttp://www.financialdaily.com/http://www.propakistani.com/http://www.pta.gov.pk/http://www.telecompk.net/http://www.ufone.com/

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