Internship Report on Panasonic.doc

“Comparative Analysis of ACI Panasonic and Its Competitors”

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1.1 Origin of the Report:The internship program helps us to conduit the gap between the theoretical knowledge and

real life experience as part of Bachelor of Business Administration (BBA) program. My

assigned academic supervisor Ms. Momena Akhter, Lecturer, ASA University Bangladesh

has assisted me throughout my internship period for the successful completion report. At

first, we together decided the outline of the report and the main area to be focused. Then she

suggested me regarding the criteria that a good report should have and what I should do to

meet those criteria.

1.2 Scope of the Report:The scopes of this project are-

It is a life time experience to work in such projects.

As Marketing Sector of Electronic industry it is now one of the most emerging sectors

of our country, it was great to know about this.

From this project, the readers will have an idea about the Eco Friendly Electronic

industry.

This report is mostly about what I learnt, observed and felt during the period of my

internship program in ACI Limited

1.3 Background of the Study:To know the real life situation internship program is essential especially for the student of

Business Administration. For this reason after completing all the courses of BBA a student

takes the internship program, to launch a career with some practical experience. According to

the ASA University Bangladesh academic curriculum, after finishing all the text-based

courses, a student will have to work as a trainee in an organization for three months; this

period is known as Internship. The basic objective of this program is to make students known

to how the next life would be and how much relation a job life is having with the theoretical

experience that s/he had faced in the last four years. Successful completion of internship is

the submission of internship report to the academic advisor and respective organization and

presenting it in front of them. Internship report is a mandatory requirement of the Bachelor of

Business Administration degree (BBA) of ASA University Bangladesh.

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This report has been designed to reveal my on the job internship with ACI LIMITED from

the period of September 11 to December 11, 2011. In these three months, I’ve done different

work such as Showroom analysis, Market Action Plan, Sales Forecasting, Making Trade

Promotion and trade offer analysis, Preparing Demo of Newspaper advertisement, Preparing

Tender, and different types of comparative analysis. Basically I’ve worked in a project

known as “Comparative analysis between ACI PANASONIC and its’ competitor”, market

survey for the betterment of their showroom and betterment of Battery market. Being

enthused by this constructive thought of the management I am submitting my prayer for these

phases mainly focused on the Improvement of ACI PANASONIC at ACI Limited.

1.4 Objectives:The main objective of the practical orientation of this report is to analysis the present

condition of Panasonic compare to its competitors.

1.4.1 Broad Objective:The objective is to stress out the “Comparative Analysis of ACI Panasonic and Its

Competitors”

1.4.2 Specific Objectives: To know about the chosen organization in detail

To know about all the services provided by Consumer Brands of ACI Limited.

To identify the feature of different types of ACI Consumer Electric & Electronics

Division activities.

To identify the problem as well how to improve PANASONIC sales.

To know about the Marketing policies and sales strategy of ACI PANASONIC.

Analysis of the customer’s view towards Electronics Market

Analysis of the customer’s satisfaction level to ACI Panasonic

Analysis of the 4Ps of ACI Panasonic compare to its competitors.

1.5 Methodology:The report has been prepared primarily based on primary data & secondary data. Primary

data has been collected from an interview with the help of a questionnaire from market visit.

The secondary data has been collected from the Electronic division. Besides this, some

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secondary sources such as books, journals, reports etc have been also used in preparing this

report.

Source of Data: The inputs are collected from two sources:

To gather information I used both primary and secondary sources. These two methods are

discussed below-

Primary Data

Major portion of the information was collected from the Market Visit with an interview with

customers by a questionnaire. From them I collected the necessary information and used in this

project.

Secondary Data

I also took the help of secondary data such as taking help from Brand manager, Senior Product

Executive and Head of Sales and Distribution of ACI Electric and Electronics Division. I’ve also

take help from different printed documents of ACI Limited. The total methodology of the report

is showing below for better clarity and easier understanding through flowchart construction.

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Primary data

Secondary data

Raw data gathering from Market Visit

with a questionnaire

Information from indirect source

Interview

Annual report, other documents etc.


1.6 Data processing:1. Collected information is processing through data processing software.

2. Different analysis, working variables and working definitions is embodied here.

Data analysis My research method included survey with the sample size of 15 respondents (customers

taking training programs). The data has been collected through self-administered survey. The

questionnaire was circulated from the organization to the respondents. Hence they have

filled those as per their perceptions and returned us back and we were able to know their

feedback regarding the service provided to them.

The data analysis technique that is used here is frequency distribution which has been done

through using the SPSS Software. The statistical data is given by representing those in

different frequencies. The analytical model that is used here is Graphical Model. Through

visual representation the analysis is made clearly and elaborately.

1.7 Limitation:

There is no previous study and written information on this topic was available.

Latest information was not available.

Taking information from competitors’ company was too tough to collect.

In depth information can’t be provided due to maintain the confidentiality of

company.

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Taking interview of consumer was tough to maintain.

There was not enough time to make this report a rich one as I’ve to work in office for

a long.

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ACI Limited is one of the leading companies in Bangladesh. It was established as a subsidiary of Imperial

Chemical Industries (ICI) plc, U.K. in 1968. At that time it was one of the oldest industrial units in our

country. After the liberation war, the enterprise was declared ‘abandoned’. Then it had been incorporated in

Bangladesh on the 24 of January 1973 as ICI Bangladesh Manufacturers Limited as a subsidiary of ICI. On

24 June 1973, the factory restarted its operations under the name ICI Bangladesh Manufactures Limited. On

the 5 of May 1992, ICI Plc divested 70% of its share to local (Bangladeshi) management and hence ACI

Limited came into existence. At present ACI is a leading corporate body in Bangladesh. It is a Public Limited

Company with a total number of 15,550 shareholders, among which there are six foreign as well as fourteen

local institutional shareholders. The company is diversified in to six major businesses. Besides, the company

has a large list of international associates and partners with trade and business agreement.

ACI is the first organization in Bangladesh to earn both the ISO 9001 certificate for Quality Management

System in 1995 and the ISO 14001certification on Environmental Management in 2000. It is a transparent

and customer focused company. It always strive for innovation, continuous improvement and never

compromise with the quality.

ACI's mission is to achieve business excellence through quality by understanding, accepting,

meeting and exceeding customer expectations. ACI follows International Standards on

Quality Management System to ensure consistent quality of products and services to achieve

customer satisfaction. ACI also meets all national regulatory requirements relating to its

current businesses and ensures that current Good Manufacturing Practices (cGMP) as

recommended by World Health Organization is followed properly. ACI has been accepted as

a Founding Member of the Community of Global Growth Companies by the World

Economic Forum which is the most prestigious business networking organization.

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Advanced Chemical Industry (ACI) Limited


2.1 Our Mission:

ACI’s mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology. ACI is committed to the pursuit of excellence through world-class products, innovative processes and empowered employees to provide the highest level of satisfaction to its customers.

2.2 Our Vision :

To realize the mission ACI will:

Endeavor to attain a position of leadership in each category of its businesses.

Attain a high level of productivity in all its operations through effective and efficient use of resources, adoption of appropriate technology and alignment with our core competencies.

Develop its employees by encouraging empowerment and rewarding innovation.

Promote an environment for learning and personal growth of its employees.

Provide products and services of high and consistent quality, ensuring value for money to its customers.

Encourage and assist in the qualitative improvement of the services of its suppliers and distributors.

Establish harmonious relationship with the community and promote greater environmental responsibility within its sphere of influence.

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2.3 Our Values : Quality

Customer Focus

Fairness

Transparency

Continuous Improvement

Innovation

2.4 Business Units

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A. Pharmaceuticals

In 1973, the UK based multinational pharmaceutical company, ICI plc, established a

subsidiary in Dhaka, known as ICI Bangladesh Manufacturers Limited. In 1992, ICI plc

divested its share to local management, and the company was renamed Advanced Chemical

Industries (ACI) Limited.

ACI formulates and markets a comprehensive range of more than 387 products covering all

major therapeutic areas, which come in tablet, capsule, powder, liquid, cream, ointment, gel,

ophthalmic and injection forms. ACI also markets world-renowned branded pharmaceutical

products like Arimidex, Casodex, Zoladex, Atarax etc. from world-class multinational

companies like ASTRAZENECA, UK and UCB, BELGIUM in Bangladesh.

ACI is actively engaged in introducing newer molecules and Novel Drug Delivery Systems

(NDDS) to meet the needs of the future.

ACI introduced the concept of quality management system by being the first company in

Bangladesh to achieve ISO 9001 certification in 1995 and follows the policy of continuous

improvement in all its operations.

Aligned with the concept that a pharmaceutical must ensure effective management of

environment, ACI complies with standard environment management policy, thus adorned

with EMS 14001 in 2000.

ACI maintains a congenial and supportive relationship with the healthcare community of

Bangladesh, with the belief that business excellence can only be achieved through pursuit of

quality by understanding, accepting, meeting and exceeding customer expectations.

The management of ACI, a competent team of professionals, thus operates with a progressive

attitude to provide effective solutions to satisfy the customers’ needs, through its products

and services of uncompromising quality.

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B.Agribusinesses:

ACI Agribusiness is the largest integrator in Agriculture and Livestock and Fisheries. These

businesses have subunits like Crop Protection, Seed, Fertilizer, Agrimachineries, and Animal

Health. These businesses have glorified presence in Bangladesh.

CC & PH supplies crop protection chemicals, Seed supplies Hybrid Rice, vegetable and

Maize seeds, Fertilizer Supplies Micronutrient and Foiler fertilizer, Agrimachineries supplies

Tractors, Power Tiller and Harvester and Animal Health supplies high quality Nutritional,

Veterinary and Poultry medicines and vaccines.

ACI Agribusiness is having strong partnership with national and international R & D

companies, universities and research institutions. Before introducing any product, it is

elaborately tested in the laboratory and farmers’ field.ACI Agribusiness has a large,

knowledgeable and highly skilled Field Force provides training and technical advices to the

farmers.

ACI is significantly contributing to national food security through its Agribusinesses division,

which is the leading agricultural integrator of the country. ACI Agribusinesses is providing

complete solution to the farmers need. This division has five separate SBUs. They are Seeds,

Fertilizer, Motors, Crop Care & Public Health, and Animal Health. Farmers have developed

confidence in our products for quality and economics. Farmers have also come to expect

proper knowledge based service from our field force. It has the following Business:

Crop Care and Public Health

Livestock and Fisheries

Fertilizer

Cropex

Seeds

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http://www.aci-bd.com/CC_andPublic_health.php

http://www.aci-bd.com/seeds.php

http://www.aci-bd.com/Cropex.php

http://www.aci-bd.com/Fertilizer.php

http://www.aci-bd.com/live_s_and_fish.php


C. Consumer Brands & Commodity Products ACI Consumer Brands was initiated in 1995 with two major brands of the company – ACI

Aerosol and Savlon. These are two of most prestigious products which are enjoying the

leadership position in the market. The division started to take new businesses through off

shore trading as well as local manufacturing. In this process

ACI Consumer Brands launched many new products and also bonded with Joint Venture

business relationships with ‘Dabur India’ and ‘Tetley UK’ and attained international alliances

with world renowned companies.

The Consumer Brands Division boasts in having an unequivocal presence in consumers' heart

with the market leading brands like ACI Aerosol, Savlon, ACI Mosquito Coil & ACI Pure

Spices and Flour. With close to 80% market share in own categories, ACI Aerosol and

Savlon are the persistent performers in keeping the household clean and free from germs and

harmful insects. The ACI mosquito coil has also emerged as a formidable opponent to both

the mosquito and the competition, by providing effective and affordable solution to the

conscious people of Bangladesh.

A sound mind goes with a sound body-ACI believes in this age old proverb and our young

generation needs to grow up with healthy physique and sound mind who will lead the nation

in future. With this belief, ACI has entered in to the commodity food business with “ACI

Pure” Brand. The aim is to provide purest of the food products to Bangladeshi consumers at

affordable price for which ACI has invested in very large scale in state of the art

manufacturing facilities for daily kitchen essentials like vacuum evaporated edible Salt,

Spices and Flour. The products are delighting the consumers by providing 100% dirt free,

pure and natural food ingredients which can compete against any international products.

ACI Consumer Brands is successfully serving the consumer demand for foreign products in

household and personal care category with the world renowned product range of Colgate,

Nivea & Dabur. With the proper distribution and marketing by ACI consumer brands, the

world's No. 1 tea brand "Tetley" is now available to the consumers of Bangladesh.

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As a successful business, The ACI Consumer Brands is focused on achieving the consistent

growth required to continue the success and to make ACI an even stronger company. The

Consumer Brands believe this is the best way to benefit the consumers, people and the

shareholders of ACI.

ACI Consumer Brands Strategic Business Unit is headed by the Executive Director, Mr. Syed

Alamgir. Mr Alamgir is regarded as an authoritarian personality in the area of Sales and

Marketing in Bangladesh market. His track record has many successful brands which reached

leadership position in different categories in FMCG market. He is supported by competent

group of professionals working in the Marketing and Sales operations.

Mission of Consumer Brands: To become one of the top most consumer product marketing companies in the

country.

To associate with any one of the major international Companies having excellent

reputation and market acceptability, around the globe.

At a glance the business of ACI Consumer Brands are like below:

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Home Care Products: ACI AerosolACI Aerosol is one of the prestigious products of this country which has been enjoying the

market leadership position since its marketing in 1967. ACI Aerosol is produced through a

unique process of production and quality checking. The product is one of its kinds with

unique fragrance and mosquito killing ability. It is fully free from any environmentally

perilous material like CFC. ACI Aerosol has four different pack sizes. They are: 250 ml,

350ml, 475 ml and 800 ml.

ACI Mosquito

ACI Mosquito Coil is another product of the Home Care category products of ACI Consumer

Brands. It is also produced in ACI Formulations. ACI Mosquito Coil also has some

differentiation based on color, shape and fragrance. These are: ACI Mosquito Coil Green,

ACI Super Coil and ACI Super Plus High Booster Coil. ACI Coils enjoys very predominant

position and fighting to become absolute leader in the market place.

Air Care Products:ACI has another very attractive product in this Air Care category with Angelic Fresh Air

Freshener. This is the first ever locally manufactured Air Freshener of this country whose

fragrances has been seriously applauded by the users and has become market leader in two

years time. Angelic Air Freshener has two variants based on two serene fragrances. They are:

Citrus Burst and Orchid Breeze.

Hygienic Products:Savlon:ACI has another very strong range of products in its Hygiene Product category. Savlon is

almost an essential product in every home of this country. Savlon Liquid Antiseptic is the

highest selling antiseptics. It is used in minor burn, cut and abrasion. Savlon has unique

proportion to heal and sooth wound and protect from infection. It washes the wound, heals

and protects instantly from getting infection. It has more than 75% market share of its

category. Savlon Liquid Antiseptic has four pack sizes. They are: 56 ml, 112 ml, 500 ml, and

1 liter.

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Savlon Antiseptic:

Savlon Antiseptic Cream is another range of products in Hygiene Product category. The

product is basically another disinfectant for using only on skin surfaces. It also cleans the

wound, soothes and heals the pain. It has a special effect on skin-cut or wounds because it

can stay for longer time on the impact area than Savlon liquid antiseptic. Savlon Antiseptic

Cream is routinely used in almost 90% of the country’s Hair Cutting salon as after shave

antiseptic. It has two pack sizes: 30 gm and 60 gm.

Savlon liquid Soap:

Savlon liquid Soap is a powerful hand wash which not only kills bacteria but also moisturizes

the skin. Savlon liquid Soap has two pack sizes. They are: 250 ml, 1000ml. 250 ml pack has

both dispenser and refill pack. Savlon range takes care of almost all the aspects of hygiene of

a family. For bath time pleasure and protection from bacteria and also a stress less shower,

ACI Consumer Brands has Savlon Family Protection Soap in two different sizes: 70 gm and

100 gm.

Freedom Sanitary Napkin:

For feminine hygiene ACI launched Savlon Freedom Sanitary Napkin last year. This product

is very good in quality as it has ‘Super Absorbent Polymer’ to keep its user dry for whole

day. The product has two variants: Regular and Heavy Flow.

Vanish Toilet Cleaner:

ACI has introduced a high quality toilet cleaner for the disinfection and cleaning in the brand

name of Vanish Toilet Cleaner. The product kills bacteria in the toilet, fragrances the

surroundings and keeps the toilet sparkling.

ACI Electronic And Electrical Division

ACI Electrical Division has started marketing of Energy Saving Lamp (CFL), Switch &

Socket, Tube Light, Starter and Miniature Circuit Breaker (MCB) under the “Sparkle” brand

name. With an aim of providing high quality, eco-friendly and innovative products, the

‘Sparkle” brand has already received an overwhelming response from the market. Now ACI

Electronics is one of the successful distributor of world renowned Panasonic Brands.

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Commodity Foods:

ACI Pure Salt

“ACI Pure Salt was launched in 2005. Within the very short period it has been enjoying the

pride of the Brand Leader. The best in its kind, ACI Pure Salt is vacuum evaporated, free

flowing and properly iodized. It is also very porous and free flowing. Iodine is coated in

every single grain which makes it an essential product for the children; the absence of right

quantity of iodine in their food may cause mental disability to them. ACI Pure Salt has won

the "BEST BRAND OF BANGLADESH AWARD 2008" for unparallel customer loyalty

beating all the brands in Foods & Beverages category.”

ACI PURE SUGAR:

ACI Limited has launched sugar under the brand “ACI Pure” in 2010. “ACI Pure Sugar” was

launched in an attractive three layer laminated pack. Its outstanding color and striking design

will draw the consumer’s attention. This is yet another step by ACI Consumer Brands to

enrich the consumers’ kitchen with Pure Food products in Bangladesh. It is being made

through state-of-the-art technology with 99.9% polarization, which makes it sweeter than any

other sugar brands. In Addition, it has less than 50 ICUMSA which gives more whiteness and

purity in line with the brand promise of ACI Pure.

International Alliances:

Oral Care: Colgate Palmolive

ACI represents Colgate Palmolive Company as exclusive marketing partner and distributor

for the territory of Bangladesh. Colgate is the worldwide leader of the oral care products

category. The products have a high demand among the consumers of Bangladesh like

anywhere in the world. Colgate tooth paste removes plaque and keeps the mouth fresh for

long time. Colgate herbal toothpaste is a unique kind of herbal solution for teeth and gum

related problems and has a very high demand among consumers.

Personal Care: Nivea

ACI was appointed as sole distributor and marketing partner of Beiersdorf AG, Germany the

manufacturer of Nivea brand products. The products are best in their category in respect of

quality. Nivea products are getting popular day by day in Bangladesh.

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Hair Care: Godrej

We represent Godrej Consumer Products Limited to market their products. Currently the

demands of Godrej hair dye products are on sharp rise.

Low Calorie Sweetener: Merisant

ACI consumer Brand markets low calorie sweetener products of Merisant for weight

conscious customers and also for them who want to avoid direct sugar. The products are:

Canderel and Equal both in tablet and powder form.

2.5 subsidiaries of ACI Limited:

ACI Formulations Ltd.

ACI Agrgochemicals

Apex Leathercrafts Limited

ACI Salt Limited

ACI Pure Flour Limited

ACI Foods Limited

Premiaflex Plastics Limited

Creative Communication Limited

ACI Motors Limited

ACI Logistics Limited

2.6 Joint Ventures:

ACI Godrej Agrovet Private Limited

Tetley ACI (Bangladesh) Limited

Asian Consumer Care (Pvt) Limited

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2.7 Distribution Network

The company maintains strategically located sales centers in nineteen different

locations across the country. It has developed an advanced distribution system through

its skilled and trained manpower and a large fleet over eighty vehicles. The distribution

system is fully equipped for handling continuing volume of diverse range of products

from the various businesses.

The company's distribution centers are highly streamlined, computerized and

automated. We are capable of maintaining a cold chain for some specialized range of

products such as vaccines and insulin. The combination of this advanced function and

multidimensional capabilities made it possible to handle hundreds of products

efficiently. At a glance the distribution system of ACI limited is like below:

19 strategically located depots

86 own fleet of vehicles

WAN connected locations

Professionally selected

distributors

Extensive penetration in rural

market

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2.8 Corporate Social Responsibility

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Societal Development through Educational Programs

ACI’s guiding principle in all its operations is to be a ‘responsible corporate citizen’. Thus,

Social Responsibility is a top priority for every individual at ACI. Our endeavors toward

discharging our social responsibilities have become more focused since our adoption of the

principles of the Global Compact.

Initiatives that have shown significant contribution to societal development are Continued

Medical Education (CME) for medical professionals and Children’s Education

Programs.

A dedicated team of medical graduates makes up the Medical Services Department (MSD) in

ACI, which carries out CME programs termed ‘Clinical Meetings’ all across Bangladesh.

These are essentially non-advertised meets of medical professionals that serve as a training

and knowledge-sharing forum, often conducted by experts on the subject. Our partners in

development for these programs are doctors, medical associations and/or departments, and

various study groups. The level of involvement of ACI in these programs may range from

only sponsoring the entire program to providing all types of services and technical support to

the presenter to even conducting the program by an MSD doctor. Support from MSD include

research support for deliberations at the meet, literature and multimedia presentation for the

program, updates on new technology and thoughts in medical fields, and even educational

support to any participant in their area of interest.

ACI has also undertaken an English Education program in Faridpur, one of the remotest

districts of Bangladesh. This provides support to teach English Language to school going

children. Doctors in Bangladesh who are not living in the metropolitan cities have very

limited access to the Internet or any other sources of information. In order to keep them

updated on the developments in the medical practices regularly, the CME program has been

proven highly effective. ACI believes that by promoting education of children, we are

contributing to societal development by shaping the minds of our future leaders.

Educating the farmers, with a focus on Environment Friendly Practices

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ACI has undertaken extensive programs to educate crop farmers all over rural Bangladesh in

Good Agricultural Practices. We have a team of agricultural experts working at the field level

all across the country, holding a range of technical trainings and field demonstrations. Their

activities include:

Field demonstrations on various methods of crop protection, that pose the least hazard for the environment

Training on new technologies of cultivation, for higher yields and new crops

Training to channel partners (e.g. retailers and agricultural extension workers) and third parties (e.g. NGO workers)

ACI also has similar education programs for animal and poultry farmers.

These include:

Technical trainings on diverse aspects of farming, and on application of new technologies

Farmers’ group meeting for sharing of learning and experience

Free visits to farms by veterinarians, to identify problems and give advices to individual farmers

Our farmers are mostly illiterate having learnt the art and science of farming by assisting their

family on the fields. Our continuous endeavors to educate farmers have given significant

benefits on three fronts:

Raising the level of awareness among farmers on improving their agricultural output through application of new technology, encouraging them to share experiences with neighboring farmers and, in the long run, developing educated farmers.

Raising the educational level and technical knowledge of channel partners and third parties who act as advisors to the farmers.

Most importantly, making the farmers aware of ways to protect the environment from

hazardous uses of chemicals on their farms, allowing them the opportunity for informed

decision-making. ACI hopes to continue to play a leading role in promoting greater

environmental responsibility among farmers in Bangladesh.

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2.9 Environment Policy:

ACI Limited is committed to formulate and conduct all its operation in an

environmentally friendly manner ensuring continual improvement in the utilization of

resources and prevention of pollution or degradation of the environment.

In pursuit of this Goal, ACI will:

Comply with all local and national legislations.

Conserve natural resources like water and energy for sustainable development, and adopt environmentally safe processes.

Ensure appropriate treatment of all effluents prior to discharge.

Ensure appropriate communication with internal and external interested parties on environmental issues.

Create awareness on environmental issues among our employees and contractors.

Ensure waste management in an environmentally responsible manner through continuous up gradation of technology.

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Panasonic Corporation, based in Osaka, Japan is a worldwide leader in the development and

manufacture of electronic products for a wide range of consumer, business, and industrial

needs.

In Asia Pacific Region, Panasonic has a long standing presence beginning from its first

factory in Thailand in 1961. Over the years, Panasonic's operation has rapidly expanded in

the region. Today, its operations span across 9 countries with a total of 112 companies,

employing a total workforce of about 109,000 in the region. The company recorded

consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31,

2011, globally.

In 2001, Panasonic Asia Pacific assumed the role of a regional headquarters for the Asia and

Oceania region, providing support in logistics, information communication, financial

services, human resource development and productivity enhancement for Panasonic

companies in the region.

World renowned electronics company Panasonic and ACI Limited has joined together to

bring the Panasonic Audio Visual products to Bangladeshi consumers. The association was

formally announced on the 16th of April through the launching ceremony in Bangladesh

China Friendship Conference Center. Under this arrangement with Panasonic regional office

in Singapore, ACI Consumer Electronics, a newly formed division in ACI Consumer Brands

SBU will market the Panasonic AV products in Bangladesh.

Panasonic has a rich range of AV products comprising of High Definition LCD and Plasma

Television, Home Theatre system, DVD and Blu-ray DVD player, Digital Still Camera &

Camcorder. The LCD and Plasma TVs are marketed under Panasonic VIERA brand and the

Cameras are marketed under LUMIX brand.

For the easy-availability of these products to the customers, ACI Consumer Electronics has

already appointed 11 dealers inside Dhaka and 5 dealers outside, who will carry the

Panasonic products for display and sales purpose.

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ACI Consumer Electronics- ACI Panasonic


3.1 Scenar i o Market : Bangladesh

Product : Audio Video products

Brand : Panasonic

Finished material source : Malaysia, Singapore, China, Japan

Packing : Singapore

Marketing & Distribution : ACI limited

Product life cycle : Re-introduction

3.2 MissionTo be one of the best electric & Electronics Company, the company must provide truly

consistent and high standard quality products to the target segment capitalizing on the

concepts of total quality management, greater customer focus, promotion, after sales service

and continuous improvement

3.3 Product PositioningACI LIMITED is a well established in the sector of Manufacturing, Distribution & sales. The

company name ACI LIMITED is strong distribution channel and good reputation to all

corners of the country. Therefore ACI LIMITED has planned to introduce Sparkle Brand

(Electric Electronics) product for marketing in Bangladesh Community. The items and their

intended users in the local market are given below:

SL No

Item Uses Category Users

1 Color Television CTV, PLASMA & LCD Private, commercial , hotels & hospitals

2 Refrigerator Frost, No-frost and Freezer. Private, commercial , hotels & hospitals

3 Air Conditioner 1.window, 2. Split

Thermal cooling, Air Temperature and Humidity control

Private& public space, House, apartments, restaurants, office, Hotels and commercial institution

4 Home & Kitchens MWO,E/Oven, Iron, Private, Hotels & Hospitals.

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Appliances Blander ,Room heater, Cheaper, vacuum cleaner, etc

3.4 Easy Installment Payment Option ACI Consumer Electronics has now extended easy monthly installment payment option for

all Credit Card holders of Standard Chartered Bank, (InstaBuy), Brac Bank (Pay Flex) and

Bank Asia (Easy Buy). Under this arrangement, one can pay in easy installments of 3,6,12 &

18 months.

3.5 Target MarketThe main sales outlet will be located in Dhaka metro or Divisional head quarter. Which will

be at the prime locations of Metro towns The selected market or primary Market in the initial

phase or first two years of its operation will be the urban populace ( Middle, Upper middle &

upper class) of the Metropolitan of Dhaka. The area outside Dhaka will be considered as the

secondary Market.

3.6 Target Market & SegmentThe business is aimed at the Middle, Upper middle & Upper class segment of the total Urban

class Segment of the total urban market segment. This segment includes both private and

public users.

3.7 Organizational SetupThe organizational set-up of Electric & Electronics Department will be based on the Line and

Staff method. Necessary authority will be delegated to the employees for quicker decision

within the framework of the company.

The Department will have a dedicated group of trained personnel both in marketing and

technical side and such the department will have all advantages to utilize the market potential

and resource personnel.

The head of department (sales distribution), will ran the show with the area sales manager &

sales coordinator as his deputy. He will be responsible for administering the day-to-day

operation to the department. The Head of department (sales & distribution) will directly

report to the Executive Director, CB. The other members of sales team will include Area

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sales managers, sales coordinator, Sales officers, Sales representatives, Maintenance and

service personnel will report to the Department Head.

3.8 B u si n e ss Model of ACI Panasonic: The Panasonic AV business is based on the following steps

1. Import

2. Warehousing

3. Distribution

4. Advertising & Promotion

5. After-Sales Service

1. Import: The Panasonic Audio Video Products will be imported from the Panasonic Asia

appointed distributor for ACI Limited, “Apex Trading Pte Ltd”. ACI will open LC,

arrange PSI and customs clearance (after import). Apex will ship the products along

with necessary POP materials within 30 days of receiving the LC. Apex will prepare

documents as per PSI company requirement and submit the documents soon after PSI

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to its bank.

2. Warehousing: The Panasonic AV products will be stored in separate pre-designated warehouse

because of the business nature. The warehouse will have necessary registration for

import & trade related purpose. The stored products will be invoiced in warehouse and

distributed to country-wide dealers through courier service.

3. Distribution: The dealers will be appointed for the Panasonic range. Based on the location, area

profile and capacity of the dealers, the products will be given to the dealers. The

high-end products like LCD and Plasma TV will be limited to very selective dealers

in prime location of Dhaka and Chittagong. Each dealer will be given monthly sales

target, and based on the target the dealer will keep enough stock. If required the sales

in-charge for the dealer can cross-check the report with the inventory hold by the

dealer to verify.

4. Advertising & Promotion: Major promotional activities will be financed by Panasonic Singapore which includes

Print Ad in Newspaper & Magazine, TV commercial, Outdoor branding, trade fair

participation, Seminar, Product display for public etc. ACI Ltd provide decoration

and signboard in specific dealer outlets to further strengthen the brand.

Promotional Advertising strategy: Advertising and promotional activities for Sparkle will be undertaken during initial

year on a major Scale. The promotional activities will be aimed at:

Making the targeted customers aware of the company and its products.

Positioning of the products among the intended customers and creation of

brand awareness and Loyalty.

Promote the product as high quality but price-competitive in comparison to its

competitors brand.

Affect the substantial sale of the products within the target market and incur a

profit.

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Develop and uphold the image of the company as a customer oriented

concern.

5. After-Sales Service: ACI will provide after-sales service free of cost within the warranty period. The

service term will be as per industry standard. The servicing and repairing will be done

in the separate portion of the warehouse and in the dealer point by the mobile service

team or approved Panasonic technicians of the appointed dealer. The dealer will

receive the products entitled for servicing and determine if the technical team in the

dealer-point can do the required servicing.

If not, dealer will call the mobile servicing team or send the product to central service

centre located at warehouse. The cost of servicing within the warranty period will be

entirely borne by ACI Limited. The cost will include the service fee to the technician

and spare parts. Panasonic will provide spare parts for servicing at a minimal cost to

ensure the service facility. The dealers will keep detailed records of the repairing

service in the given format and submit the report monthly along with the payment

(where necessary) to ACI.

3.9 SWOT Analysis of ACI Panasonic:

Strength:

1. Experience

2. Strong Manpower

3. Financial Strength

4. Strong Network

Weakness:

1. New Entry in Electronics Market

2. Shortage of distribution points

Opportunities:

1. Increasing Market Demand

2. Offering Quality Product

3. Better Service

4. Competitive Price

Threats:

1. Lower Prices Products

2. Non Guarantee Products

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Strength: Experience:

Panasonic itself established as a brand according to its name and distribution. Beside this ACI

Limited has a great positive market image in Bangladeshi market. So Panasonic is enjoying a

yearlong strong brand image in the electronic market of Bangladesh with its reliable and

sustainable activities with their customers.

Strong manpower:

ACI is a renowned company in Bangladesh. It has strong manpower which is experienced

and skilled. They have sufficient and strong technological knowhow. So, it has appointed

strong manpower for the distribution and marketing of Panasonic.

Financial Strength:

ACI Consumer Electronics is a financially sound company backed by enormous resources of

the mother concern ACI Limited. As a result distributor and customer feel comfort to deal

with this company.

Strong Network:

ACI Limited is an established company, so it is maintaining a strong distribution network all

over the country. At present a highly established distributors are engaged to distribute the

Panasonic electronics.

Weakness: New Entry in Electronics Market:

Panasonic is a old established company in Electronic Market of Bangladesh but due to some

operational problem it stops its’ operation for some years within which other companies like

Sony, Samsung capture a large portion of market share. So now Panasonic is considered as a

new entrance in electronic market. So they are facing some difficulties.

Shortage of distribution points:

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Due to some operational problem ACI Consumer Electronics can’t operate in every point, so

Panasonic are facing shortage of distribution point right now.

Opportunities:

Increasing Market Demand:

As its new but the sales growth proves that the customers are accepting Panasonic products

cordially.

Offering Quality Product:

Panasonic products are directly imported from Singapore and it has worldly acceptance to

customers.

Better Service: Panasonic Product offers better service quality for its products.

Competitive Price: Though the price of Panasonic product is higher than its competitors but due to its quality the price is competitive.

Threats: Lower Prices Products:

Some Chinese and local companies are offering low prices products. Considering our living a

large number of customers are accepted this product which is a threat for Panasonic to

expand their market.

Non Guarantee Products:

People from lower class and too some extend middle class are purchasing non guarantee

products which is a threat for Panasonic to expand their market.

3.10 Competitiveness of ACI Panasonic w ith ot h e r Companies:

1. Separate warehouse for storing, invoicing & distribution

2. Rolling credit with cash deposit, credit recovery depends on actual selling of

products to the end customer.

3. Advertising & Promotion expense borne by Principle

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4. Dealer Based operation rather than distributor and retailer type channel. Strong

branding and POP material support in the dealer outlets.

5. After-sales service, technical team for servicing.

3.11 Marketing strategy of ACI Panasonic

The Marketing Strategy of ACI Electronics through its Marketing and Sales department

during its initial Two Years is a broad-based plan that comprises of all marketing

considerations regarding market identification and segmentation along with the factors of

product mix, positioning, market share, pricing, promotion, distribution etc.

The main objectives are:

1. Marketing the targeted Customers aware of the company and its products.

2. Positioning of the products among the intended customers and creation of brand

awareness and loyalty.

3. Promote the product as high quality but competitive price in comparison to its

competitor’s brands.

4. Affect a Substantial sale of the products within the target market and incur a profit.

5. Develop and uphold the image of the company as a customer oriented concern.

3.12 Panasonic Ideas For Life:

This global brand slogan for Panasonic represents our commitment in providing products and

services based on ideas that will enrich lifestyles and assist the advancement of society. Our

focus isn't just on products, it's also on ideas. Ideas that will enhance your life and broaden

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your horizons. Through these relevant, innovative and valuable ideas, Panasonic aims to

continually enrich lives and contribute to the prosperity of societies throughout the globe. To

know more about our global brand, visit Panasonic ideas for life at Panasonic Global Site.

3.13 Management Philosophy of Panasonic ASIA PACIFIC:Basic Management ObjectivesRecognizing our responsibilities as industrialists, we will devote ourselves to the

progress and development of society and the well-being of people through our

business activities, thereby enhancing the quality of life throughout the world.

Our BeliefsAt Panasonic, we are committed to maintaining the same philosophy wherever we

operate. In particular for Panasonic overseas operations, this philosophy is

characterized by the following tenets:

Contribution to SocietyHere in Singapore, besides involvement in community activities and sponsorships,

Panasonic actively seeks to create employment opportunities and to enrich the

quality of the workforce through skill upgrading and training for a better Quality of

Life. To achieve this, Panasonic has invested in its Panasonic Regional Training

Center, a fully equipped modern training academy for its staff.

Promotion of Technology TransferIt is through a synergistic environment that Panasonic employees pursue and

breakthrough to greater heights of technological progress. Panasonic recognises the

wisdom of shared expertise and resources in order to promote product and machine

technology advancement, productivity and quality excellence. With local participation

in Panasonic's state-of-the-art R&D activities, mutual technological progress is

ensured. The combination of technological expertise and Panasonic's concept of

manufacturing excellence has led to Panasonic products achieving the highest

quality.

Spreading Panasonic Management Philosophy within the context of local government policy

This philosophy forms the integral part of Panasonic's overseas policy; the concept

of being a responsible and society conscious industrialist is imparted to all staff. In

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Singapore, Panasonic realizes its commitment to improving the international

competitiveness of its operations with the support of incentives offered by the

government.

Environmental Activities:

To be the No. 1 Green Innovation Company in the Electronics Industry

Panasonic aims to become the No. 1 Green Innovation Company in the

electronics industry towards 2018 and make environment central to all our

business activities.

Panasonic Asia Pacific ‘eco ideas’ Declaration 2010

'eco ideas' for Lifestyles

Achieve 80% of sales to be contributed by eco products in Asia Pacific by

March 2013.

Utilise social media platforms (Facebook, YouTube etc) to generate eco

awareness and inculcate eco habits.

Roll out Panasonic Global Eco Learning Program in the region.

'eco ideas' for Business-styles

Target 500,000 tons of CO2 emissions reduction by March 2013 versus

"Business-as-usual" level*.

Develop 4 more model 'eco ideas' factories in Asia Pacific by 2013.

*Level of CO2 emissions projected assuming no improvement is made since

Fiscal Year 2005.

Environmental Policy

Panasonic Asia Pacific Pte. Ltd. (PA) has the mission to market PANASONIC

products and support the companies in the Asia-Oceania (ASOM) region in

logistics, information communication, financial services, human resource

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management, and marketing, environment, quality, procurement and

manufacturing innovation as the regional headquarters.

3.14 Customer Satisfaction Level toward Panasonic:

To analyze the customer satisfaction level I asked several question to customers. By which I

got the answers which are described with the assistance of Pie Chart in below:

Physical Facilities of Panasonic Outlet are attractive: Panasonic has several own and

exclusive outlets from which Panasonic products are directly sold to the customers. 32%

customers are strongly satisfied with its facilities, 44% are satisfied, 20% not satisfied nor

dissatisfied and 4 % are dissatisfied.

Availabity of products: Panasonic has several products according to the customer demand.

These products are available in ACI Panasonic. 29% customer is strongly satisfied with the

availabity of Panasonic products, 35% are satisfied, 30% not satisfied nor dissatisfied and 6%

are dissatisfied.

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Salesmanship of Outlet manager is good:

Two to three salesmen are available in Panasonic Retail outlet. 27% customers are strongly

satisfied with their services, 25% are satisfied, 35% not satisfied nor dissatisfied, 12%

dissatisfied and 1% strongly dissatisfied.

Level of satisfaction with After Sales Service:ACI Panasonic offer after sales service for their customers. 35% customers are strongly satisfied

with this service, 29% are satisfied, 24% not satisfied nor dissatisfied, 9% dissatisfied and 3%

strongly dissatisfied.

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4.1 Competitors &Substitutes

For any business to succeed, the company needs to know almost as much about their competitors

as about the own company and customers. A competitive analysis allows the company to identify

their competitors and evaluate their respective strengths and weakness. By knowing the actions

of the competitors, it’ll have a better understanding of what products or Services Company

should offer how they can market them effectively and how can one position in the market.

So for my report purpose by looking at primary competitors to find out the difference of

Panasonic with its competitors I had to make an analysis. 14 major companies plays a vital role

in the existing, local market are marketing competitive products with same features. Since there

is a substantial supply gap in the marketing, there will not be any significant marking problems.

In any case, the company will counter any threat from competitors through adopting competitive

pricing, higher advertising and promotional efforts, better warranties and after sales services.

Special attention will be given to keeping the prices of the ACI Panasonic items at a Standard

rate in comparison to the existing market.

The details of the business plan in the preceding pages reveal that the marketing of ACI

Panasonic brand is viable. It also reveals that there is a substantial demand of the products in the

intended market. All the employees of the sales and marketing department will be educated and

qualified and the line of business.

The ACI Panasonic brand name is proposed only to work out this summery. We suggest some

catchy name, which goes with an image of International brand of Electronics Item. There are

three major companies are existing in the market.

Sl. No Name of the Companies Brand Name

1 Transcom Electronics Ltd. Philips,

2 Rangs Electronics Ltd Sony

3 Electra International Samsung

So there are some analyses of these above three competitors concerning their operation in

Bangladesh.

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Philips

Koninklijke Philips Electronics N.V. (The ‘Company’ or ‘Royal’ Philips Electronics) is the

parent company of ‘Philips’ Group (‘Philips’ or the ‘Groups’). Royal Philips Electronics of the

Netherlands is a diversified Health and Well-being company, focused on improving people’s

lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips

integrates technologies and design into people-centric solutions, based on fundamental customer

insights and the brand promise of “sense and simplicity”.

Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and

services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the

company is a market leader in cardiac care, acute care and home healthcare, energy efficient

lighting solutions and new lighting applications, as well as lifestyle products for personal well-

being and pleasure with strong leadership positions in male shaving and grooming, portable

entertainment and oral healthcare.

It’s distributed by Transcom International in Bangladesh. Philips has 20 showrooms al over the

Bangladesh.

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Samsung

Samsung Electronics is a South Korean multinational electronics and information technology

company headquartered in Samsung Town, Seoul. It is the flagship subsidiary of the Samsung

Group. With assembly plants and sales networks in 61 countries across the world, Samsung has

approximately 160,000 employees.

In 2009, the company took the position of the world’s biggest IT maker by surpassing the

previous leader Hewlett-Packard. Its sales revenue in the areas of LCD and LED displays and

memory chips is number one in the world.

In the TV segment, Samsung’s market position is dominant. For the four years since 2006, the

company has been in the top spot in terms of the number of TVs sold, which is expected to

continue in 2010 and beyond. In the global LCD panel market, the company has kept the leading

position for eight years in a row.

It is operating its business from last 10 years in Bangladesh Electronics market. It has three types

of selling channels: retail, corporate and dealer. Its Product authorized dealer is Electra

International. All levels of people are their customers, mainly middle class and upper middle

class. Their pricing strategy is to have comparison with the recent market rate by comparing with

competitors. Quality and Service are the two basic way to market their products. They assemble

And market their products in Bangladesh.

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http://en.wikipedia.org/wiki/LED

http://en.wikipedia.org/wiki/LCD

http://en.wikipedia.org/wiki/Hewlett-Packard

http://en.wikipedia.org/wiki/Samsung_Group

http://en.wikipedia.org/wiki/Samsung_Group

http://en.wikipedia.org/wiki/Seoul

http://en.wikipedia.org/wiki/Samsung_Town

http://en.wikipedia.org/wiki/Information_technology

http://en.wikipedia.org/wiki/Electronics

http://en.wikipedia.org/wiki/Multinational_corporation

http://en.wikipedia.org/wiki/South_Korean


Sony

Sony’s humble beginning started in Japan in 1946 from the sheer determination and hard work of

two bright and enterprising young men. Both Masaru Ibuka and Akio Morita joined hands in

making their dream of a successful global company a reality. Learn more about who we are and

what we do in this section. No other consumer electronics company today is as steeped in history

and innovation as Sony

The company name of Sony was created by combining two words of “sonus” and “sonny”. The

word “sonus” in Latin represents words like sound and sonic. The other word “sonny” means

little son. Used in combination, Sony is supposed to represent a very small group of young

people who have the energy and passion towards unlimited creations and innovative ideas. With

the far-sight of expanding worldwide, it was in 1958 that the company formally adopted “Sony

Corporation” as its corporate name. Easy to pronounce and read in any language, the name Sony,

which has a lively ring to it, fits comfortably with the spirit of freedom and open-mindedness.

In Bangladesh It is merged with Rangs Electronics. Rangs Group of Companies (RGC), is one of

the most reputed and largest group in Bangladesh. The Group has always been known as a

pioneer in the field of consumer technology in Bangladesh. The company was registered under

the Companies Act of 1913 and was incorporated in Bangladesh on 29th March, 1984. In course

of time the company has spread its branches in various field of business and achieved remarkable

success. At present there are sixteen sister concerns and each of them is a complete Division with

individual strategy & policy and employees.

Rangs has achieved the name of trust of the customers. Customer satisfaction is the prime focus

of all its Divisions. The group stands in the front line in paying Government revenue also. Sony

promote itself through Sales Promotion, Event Sponsorship, Sales from Retail, Corporate and

dealer point and Special campaign regarding special occasion.

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4.1 Comparison of 4P's

4.1.1 Product Comparison with the Competition:

Panasonic SonySamsung Philips

Audio Visual Product:o PLASMAo LCDo CRTo Home Theatero Camerao Camcorder Health And Beauty Care Air Conditioner: Home Appliance:o Refrigeratoro Washing Machineo Microwave Oven o Vacuum Cleaner Kitchen Appliance:

o Blendero Rice Cookero Iron

Televisions & Projector

BRAVIA LCD TV Projector Sony Television Blu-ray Home Theatre Walkman Digital Players

Home Theatre & Audio

Home Video

Cameras & Camcorders

Home & Kitchen Appliances

Refrigerator & Freezer Washing Machine Oven Air Condition

Television

Audio/Video Products

Home Theater DVD

Refrigerator/Freeze

Microwave Oven

Television CTV HTV

Audio/Video Products Home Theater CD Sound Machine Blue Ray Player Clock Radio DVD Player Docking

Entertainment System DVD Micro Theater RCR AZ

Domestic Appliances

Philips Air Fryer

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4.1.2 Price Comparison with the Competition:

Type Panasonic Sony Philips Toshiba Samsung

21" CTV TC- 21GX20M TX- 21RX20M KV - SW2180 KV - HG21M80 21PT5007 / 94 21PT5027 21CZ 8 21LZE68

Price 19,147 20,888 25,990 24,995 18,500 19,700 23,500 24,500

Discount 1,000 1,000 DVD player DVD player

29" CTV TC- 29RX20M KV - SZ2992M50 29PT6807 29PT5607 29LZE 77 29C3

Price 35,684 44,990 37,000 25,000 47,000 34,000

Discount 1,000 Philips iron Philips iron

32" LCD TX-32LX80M TX-32LX800M T400 S400 32TA2800 32PFL7332 32AV500E

Price 76,589 104,440 129,990 139,990 104,000 155,000 120,000

Discount 32000 in DITF 34000 DVD/Oven DVD/Oven Digital Cam

37" LCD TX-37LX800M

TX-37LZ80M S400 37TA2800 37AV500E

Price 109,662 121,847 199,990 150,000 188,000

Discount 50,000 home theatre

42"LCD/Plasma TX-42LZ80M TH-42PV8H S400 40 V400 40 CSPS42QS

Price 151,438 121,847 279,990 289,990 270,000

Discount 94,000 90,000 50,000

50" Plasma TH-50PV80H V 400 46 in CSPS50QS

Price 240,212 389,990 295,000

Discount 90,000

DVD Player DVD - S2 DVP - NS508P DVP - NS57P DVP - 5986K DVP - 3126K SD - 550SA SD - K270

Price 7659 7990 7490 8900 5900 7500 8500

Discount 2000 2000

Home Theatre SC PT - 160 SC PT - 465 SC PT - 565 DAV - DZ 270K DAV - DZ570K DAV - DZ870K HTS - 3105 HTS - 3357 HTS-3548W

Price 24,195 33,421 49,087 27,900 37,900 59,900 20,000 29,000 5,000

Discount 1,000 1,000 1,000 1,000 1,450 2,250

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4.1.3 Place Comparison with the Competition:Panasonic Sony Philips Samsung

Own Showrooms

Exclusive showroom

Multi Brand dealers

Direct sales to corporate

Retail

Corporate

Dealer

Retail

Corporate

Dealer

Retail

Corporate

Dealer

4.1.4 After Sales Service Comparison with the Competition:Panasonic Sony Philips Samsung

1. Own service center.

2. One year warranty.

3. After-sales service free of

cost within the warranty

period.

4. The servicing and

repairing will be done in

the separate portion of the

warehouse and in the

dealer point by the mobile

service team or approved

Panasonic technicians of

the appointed dealer


2. Parts Change

3. Service charge +

Inspection Charge

4. No home services for

Domestic Appliance

Products

5. One year warranty. Parts

Change

6. Replacement if parts not

available

7. Service charge +

Inspection Charge

8. No home services for

Domestic Appliance

Products


2. Parts Change.

3. No replacement

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4.1.5 Promotional Strategy Comparison with the Competition:

Panasonic Sony Philips Samsung Sales their products mainly in

their own showrooms and retail shops and thorough Personal selling

Advertising in the renowned dailies, popular magazines on a regular basis.

Outdoor advertising-Bill board, Neon sign, major traffic points, car sticker at road side.

Sales promotional activities like- sales discounts and special offer for off season.

In-house promotional measures in the forms of sales allowances and target bonuses for sales employee.

Better warranties and better sales service than the competitors.

Sales Promotion Event Sponsorship Sales from Retail,

Corporate and dealer point Special campaign

regarding special occasion.

Sales their products mainly in their own showrooms and retail shops

Door to door selling process, for this they use mapping for prospective areas.

Special campaign regarding special occasion.

Point-Of-Sales Sales Promotions Attending Corporate Fair Advertise in Print Medias.

Sales their products mainly in their own showrooms.

Sales Promotions Advertise in Print Medias. Special offers.

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4.2 Brand Comparison:

Category Panasonic Sony Philips Samsung

Cash Installment

Credit Card Installment

Interest on Installment

Installation Facilities

After Sales Service

Eco Friendly Products

Green Marketing

Sponsorship

Television advertisement:

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4.3 Brand Position Comparison:

Satisfied with Price:30% customers are satisfied with the price of Sony, 28% with Philips, 27% with Samsung and

15% with Panasonic. It’s because of the high price of Panasonic products.

Satisfied with Features:30% customers are satisfied with the features of Sony, 27% with Panasonic, 22% with

samsung and 21% with Philips products.

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Satisfied with Sales Promotion:29% customers are satisfied with Sony because they offfer dfferent sales promotion during

the whole year but in contrast 21% are satisfied with Panasonic because they offer only when

any special occasion comes. Beside 27% are satisfied with Samsung and 23% with Philips.

Satisfied with Visual Appealing:Due to modern and new age lool 31% customers like Panasonic products. In contrast 25%

like Sony, 23% like Samsung and 21% like Philips.

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Satisfied with Problem Solving:Panasonic has efficient work team and strong after sales services, so 30% customers are

satisfied with it. In contrast 27% like Sony, 23% like Samsung and 20% like Philips.

Customers Reliability: Panasonic is a world renowned brand. It has strong and positive brand image, so 31% customers can rely on it. In contrast 25% rely on Sony, 23% rely on Samsung and 21% rely on Philips.

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Product Quality:Panasonic offer latest technology with highest quality. So 33% customers are satisfied with it.

In contrast 67% like Sony, 22% like Samsung and 19% like Philips.

Brand Image:Panasonic is a world renowned brand. It has strong and positive brand image but it was stoppped its operation for some years in Bangladesh, so as a new entrance still they couldn’t achieve the first position but they are almost same to Sony. 29% customers consider Panasonic as a best brand. In contrast 31% consider Sony, 23% Samsung and 17% Philips.

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From this study it is observed that ACI Sparkle has some good points as:

ACI Limited is a well know local company.

Annual income of ACI Limited is increasing day by day.

In a large scale it is contributing to the country’s GDP.

ACI Limited has a wide range of products and businesses.

ACI Limited provides its works force an excellent place to work.

It has already achieved a good will among the customers.

Customers take Panasonic product due to its features and visual appeal.

The after sales service of Panasonic Product is good.

Panasonic itself has a strong brand image and in Bangladesh it is distributed by ACI Limited,

The brand image of Panasonic is very high.

The product quality is better than its competitors.

Also from the report, it is observed that ACI Limited has some problems as:

Due to workforce scarcity workload on executives, sales team.

More training sessions on Technical areas should be covered.

Lots of new companies are coming with low price product and complete

electrical solution.

Employees are not motivated in some areas.

The Price of Panasonic price is higher than its competitors.

Panasonic has not any Television advertisement.

Panasonic has not much promotion compare to its competitors.

Panasonic doesn’t offer attractive trade promotion.

The salesmanship of the sales executive in Panasonic retail shop is not up to mark

compare to its competitor’s.

Panasonic product is not available to the whole Bangladesh.

The customer reliability of this brand is higher.

The retail outlet is not in the electronic zone.

Customers are not satisfied with their business policy and service.

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Findings


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Recommendations


Panasonic should revise its pricing strategy because in context to our country it’s too

high to consume.

Increase the brand image through much promotion.

Introduce low price model in the existing product line in order to capture the new

population segment.

Introduce new trade promotion to attract dealer to increase the sales volume.

Launching new campaign to attract customer as its new in market.

ACI Panasonic should provide training to its retail outlet executive for the betterment

of their salesmanship.

ACI Panasonic should extend its business throughout the Bangladesh.

Retail outlet should take in the electric zone.

ACI electronic division should take some necessary steps to create awareness among

their target customers about their products, services and new arrivals.

They should provide some sort of reward occasionally like other competitors give

winter reward or yearend reward. They also provide reward to the sales people so that

they feel motivated and word hard for promoting and sell the product.

ACI Panasonic also can promote it-self by attempting some CSR activities.

In the Panasonic banner ACI light division can also sponsor some school or street

competitions.

They should give billboard advertisements in Dhaka and outside of Dhaka, especially

in the highways.

To cover all the districts in Bangladesh ACI Panasonic need to increase the field

force. By increasing the field force the work load of a salesperson will be reduce and

he can concentrate more to his assigned region.

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Conclusion


ACI Panasonic is doing well now a day though it had faced a huge loss as a new entrance at the

beginning. Now it has captured the interest of customers. The main problem in the business

policy is different from the market. Though it has less market share but the important thing is its

still surviving in the electronic market. Many company examples are there who started business

with Now ACI Panasonic needs to go for the promotional activities to make aware the customers

that they are selling Panasonic products as well. Moreover, the company needs to gain more

distinctive competencies otherwise it will create difficulties for ACI Panasonic to run their

business in the long run.

Finally I want to say that I have learned a lot & also gather real life experience while working

with ACI Limited. In my report I have tried to arrange those findings & information that I gather

during my three months period with this company.

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Assael, H. 1992, ‘Consumer Behavior and Marketing Action’, 4th Edition,

USA, PWS-Kent, pp. 223-227.

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Internet Link:

www.bashundharagroup.com access: 1 October, 2011.

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http://www.bashundharagroup.com/


www.bpc.com access: 10th October, 2011.

www.ebharatgas.com access: 19th October, 2011.

www.worldlpgas.com access: 25th October, 2011.

http://bangladesheconomy.wordpress.com/category/engineering-sectorsteel-and-metals- industry/ access: 2 November, 2011.

http://www.bsrm.com/productsprice.php access: 9th November, 2011

http://en.wikipedia.org/wiki/Steel access: 15th November, 2011.

http://en.wikipedia.org/wiki/Steel_production_by_country access: 18th November 2011.

Others Link:i. Company Profile of Bashundhara Group.

ii. Annual Report of the Company.

iii. Monthly Sales Report of Bashundhara Steel.

iv. Monthly Price Statement.

www. aci -bd.com/

www. panasonic .com.sg/

dspace.bracu.ac.bd:8080

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Appendix- 1

http://www.panasonic.com.sg/

http://www.aci-bd.com/

http://en.wikipedia.org/wiki/Steel_production_by_country

http://en.wikipedia.org/wiki/Steel

http://www.bsrm.com/productsprice.php

http://bangladesheconomy.wordpress.com/category/engineering-sectorsteel-and-metals-%20%20%20industry/

http://bangladesheconomy.wordpress.com/category/engineering-sectorsteel-and-metals-%20%20%20industry/

http://www.worldlpgas.com/

http://www.ebharatgas.com/

http://www.bpc.com/


Questionnaire SurveyTo Identify the Current Situation of PANASONIC ELECTRONICS

Customer Information (Optional):Name: _________________________________________

Age: ________________

Sex: o Male o Female Occupation: ________________

Instructions: Please answer the following question by putting tick mark on the options

1. Factor Structure and Item Listing for the Retail Service Quality Scale

BI

The physical facilities at this outlet are attractive.

BJ

Has this store merchandise available when the customers want it?

BK

Have the Employees has knowledge to answer customers’ questions?

BL

Are you satisfied with the after sales service of PANASONIC?

2. Compare PANASONIC SHOWROOM with the Branded Electronic Products Showroom and rank it from your point of view:Criteria PANASONIC

ACISONY

RANGSTRANSCOM Digital

LG BUTTERF

LYBN PriceBO Features BP Sales Promotion

BQ Physical aspectsBR Visually

appealingBS ReliabilityBT Personal

interactionBU Problem-solving

ACI Consumer Electronics

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Appendix- 2


Price List

SL # Code Product Name MRP1 B043 Panasonic CRT TV TC-21FS10 18,500.00 2 B001 Panasonic CTV - TC-21GX20 20,500.00 3 B002 Panasonic CTV - TX-21RX20 22,500.00

Digital Camera4 B072 Panasonic D. Camera DMC-F3 17,000.00 5 B073 Panasonic D. Camera DMC-FH1 14,000.00 6 B075 Panasonic D. Camera DMC-FH22 22,000.00 7 B074 Panasonic D. Camera DMC-FH3 17,000.00 8 B076 Panasonic D. Camera DMC-FP1 24,000.00 9 B082 Panasonic D. Camera DMC-FP3 28,000.00

10 B054 Panasonic D. Camera DMC-FP8 39,000.00 11 B052 Panasonic D. Camera DMC-FS12 24,500.00 12 B016 Panasonic D. Camera DMC-FS15 24,000.00 13 B037 Panasonic D. Camera DMC-FS4 15,500.00 14 B038 Panasonic D. Camera DMC-FS42 17,500.00 15 B014 Panasonic D. Camera DMC-FS6 16,000.00 16 B015 Panasonic D. Camera DMC-FS7 20,000.00 17 B039 Panasonic D. Camera DMC-FT1 36,000.00 18 B242 Panasonic D. Camera DMC-FT10 30,000.00 19 B017 Panasonic D. Camera DMC-FX48 30,000.00 20 B018 Panasonic D. Camera DMC-FX580 34,000.00 21 B053 Panasonic D. Camera DMC-FX65 39,000.00 22 B020 Panasonic D. Camera DMC-FZ28 33,781.00 23 B055 Panasonic D. Camera DMC-FZ35 40,000.00 24 B243 Panasonic D. Camera DMC-FZ40 44,500.00 25 B021 Panasonic D. Camera DMC-G1 78,000.00 26 B078 Panasonic D. Camera DMC-GF1K 84,500.00 27 B058 Panasonic D. Camera DMC-GH1 165,000.00 28 B057 Panasonic D. Camera DMC-LX3 46,000.00 29 B077 Panasonic D. Camera DMC-TZ10 38,000.00 30 B019 Panasonic D. Camera DMC-TZ15 30,000.00 31 B040 Panasonic D. Camera DMC-TZ6 32,000.00 32 B041 Panasonic D. Camera DMC-TZ7 36,000.00 33 B056 Panasonic D. Camera DMC-ZR1 40,000.00 34 Panasonic D. Camera DMC-S1 13,500.00 35 Panasonic D. Camera DMC-S3 15,500.00 36 Panasonic D. Camera DMC-FH2 19,500.00 37 Panasonic D. Camera DMC-FH27 26,500.00 38 Panasonic D. Camera DMC-FZ100 54,500.00 39 Panasonic D. Camera DMC-LX5 54,500.00 40 B090 PANASONIC D.CAMERA DMC-F2 13,000.00 41 B091 PANASONIC D.CAMERA DMC-FT2 40,000.00

DVD / HT36 B060 Panasonic DVD H.T. SC-VK480 25,000.00 37 B061 Panasonic DVD H.T. SC-VK680 32,000.00 38 B062 Panasonic DVD H.T. SC-VK880 44,000.00 39 B249 Panasonic DVD H.T. SC-PM02 14,000.00 40 B248 Panasonic DVD H.T. SC-VKX20 28,000.00 41 B111 PANASONIC DVD HOME THE.SC-PT480

35,000.00 42 B112 PANASONIC DVD HOME THE.SC-PT580 45,000.00 43 B110 PANASONIC DVD HOME THE.SC-PT75 35,000.00 44 B113 PANASONIC DVD HOME THE.SC-PT980 60,000.00 45 B033 Panasonic DVD HT-SC-PT170 30,000.00

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46 B034 Panasonic DVD HT-SC-PT570 44,000.00 47 B035 Panasonic DVD HT-SC-PT870 58,000.00 48 B068 PANASONIC DVD PLAYER DVD-S33 8,000.00 49 B096 PANASONIC DVD PLAYER DVD-S38 8,000.00 50 B114 PANASONIC DVD PLAYER-S58 10,000.00 51 B085 PANASONIC EVOLTA AA2B 101.35 52 B236 Panasonic Home Theatre SC-PT22 22,000.00 53 B011 Panasonic HT - SC-PT160 25,000.00 54 B012 Panasonic HT - SC-PT465 35,000.00 55 B013 Panasonic HT - SC-PT565 52,000.00 56 B066 PANASONIC HT SC-ZT1GC-S 129,500.00 57 B119 PANASONIC LCD REMOTE CON.RC-LCD 3,000.00 58 B116 PANASONIC MICROSYSTEM SC-PM24 14,000.00 59 B067 PANASONIC MINI HIFI SC-PM5 14,000.00

LCD / PLASMA60 B004 Panasonic LCD TV - TX-32LX80 85,500.00 61 B005 Panasonic LCD TV - TX-32LX800 107,500.00 62 B006 Panasonic LCD TV - TX-37LX80 119,500.00 63 B007 Panasonic LCD TV - TX-37LZ80 129,500.00 64 B008 Panasonic LCD TV - TX-42LZ80 155,000.52 65 B063 Panasonic LCD TV TH-L19X10 35,000.00 66 B231 PANASONIC LCD TV TH-L22X20 45,000.00 67 B064 Panasonic LCD TV TH-L26X10 55,000.00 68 B044 Panasonic LCD TV TH-L32C10 72,000.00 69 B097 PANASONIC LCD TV TH-L32C20 70,000.00 70 B100 PANASONIC LCD TV TH-L32U20 99,500.00 71 B098 PANASONIC LCD TV TH-L32X20 80,000.00 72 B045 Panasonic LCD TV TH-L37S10 129,500.00 73 B101 PANASONIC LCD TV TH-L37U20 120,000.00 74 B099 PANASONIC LCD TV TH-L37X2 110,000.00 75 B046 Panasonic LCD TV TH-L42S10 156,000.00 76 B102 PANASONIC LCD TV TH-L42U20 140,000.00 77 B027 Panasonic LCD TV-TH-L32S10 111,500.00 78 B026 Panasonic LCD TV-TH-L32X10 88,000.00 79 B028 Panasonic LCD TV-TH-L37X10 119,500.00 80 B103 PANASONIC LED LCD TV TH-L32D25 149,500.00 81 B104 PANASONIC LED LCD TV TH-L42D25 278,500.00 82 B009 Panasonic P-TV - TH-42PV8 129,000.00 83 B010 Panasonic P-TV - TH-50PV80 239,500.00 84 B105 PANASONIC PLASMA TV TH-P42A2 109,500.00 85 B235 Panasonic Plasma Tv TH-P42V20 199,000.00 86 B106 PANASONIC PLASMA TV TH-P42X20 119,500.00 87 B108 PANASONIC PLASMA TV TH-P46U20 240,000.00 88 B239 Panasonic Plasma TV TH-P46V20 260,000.00 89 B081 Panasonic Plasma TV TH-P50S10 348,500.00 90 B109 PANASONIC PLASMA TV TH-P50U20 280,000.00 91 B107 PANASONIC PLASMA TV TH-P50X20 224,000.00 92 B065 PANASONIC PLASMA TV TH-P54Z1 666,000.00 93 B032 Panasonic Plasma TV-TH-P42S10 220,000.00 94 B030 Panasonic Plasma TV-TH-P42X10 144,500.00 95 B031 Panasonic Plasma TV-TH-P50C10 258,500.00 96 B029 Panasonic PlasmaTV-TH-P42C10 135,000.00

Refrigerator97 B047 Panasonic Refrig BT222SA/K/S 38000.0098 B048 Panasonic Refrig BT262MA/K/S 44000.0099 B049 Panasonic Refrig BU302S 45000.00

100 B244 Panasonic Refrig BU303L 50000.00

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101 B069 Panasonic Refrig BU342 50000.00102 B245 Panasonic Refrig BU343L 56000.00103 B050 Panasonic Refrig BW414S 70000.00104 B051 Panasonic Refrig BW464V 78000.00105 B070 Panasonic Refrig BY551 113000.00106 B071 Panasonic Refrig BY601 123500.00

Video Camera107 Panasonic V. Camera HDC-SD80 57,500.00 108 Panasonic V. Camera HDC-TM80 64,500.00 109 Panasonic V. Camera SDR-S71 32,500.00 110 Panasonic V. Camera SDR-H101 46,500.00 111 B042 Panasonic V. Camera HDC-SD20 67,000.00 112 B024 Panasonic V. Camera SDR-H80 48,000.00 113 B079 Panasonic V. Camera SDR-H85 45,000.00 114 B059 Panasonic V. Camera SDR-H90 56,000.00 115 B023 Panasonic V. Camera SDR-S26 40,000.00 116 B080 Panasonic V. Camera SDR-S50 35,000.00 117 B022 Panasonic V. Camera VDR-D50 25,000.00 118 B092 PANASONIC V.CAMERA HDC-SD60 55,000.00 119 B093 PANASONIC V.CAMERA HDC-TM60 65,000.00 120 B094 PANASONIC V.CAMERA HDC-TM700 94,500.00 121 B095 PANASONIC V.CAMERA SDR-H95 50,000.00 122 B096 PANASONIC V.CAMERA SDR-H96 50,001.00

BLU-RAY / Battery 123 B115 PANA. BLU-RAY DISC PLY.DMP-BD45 25,000.00 124 B240 Panasonic Alkalin C 2B-LR14T-2B 250.00 125 B241 Panasonic Alkalin D 2B-LR20T-2B 270.00 126 B083 PANASONIC ALKALINE AA2B 85.00 127 B122 PANASONIC ALKALINE AA4B 155.00 128 B084 PANASONIC ALKALINE AAA2B 85.00 129 B025 Panasonic Blu Ray Disc Player DMP-BD30 46,000.00 130 B036 Panasonic BLU-RAY Player DMP-BD60 46,000.00

Product Line of ACI Panasonic:

System Camera

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Appendix- 3

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/systemcamera


Digital AV:

TV

VIERA Plasma TV VIERA LED LCD TV

VIERA LCD TV Digital Still Camera

Advanced Stylish Creative Stylish Casual Super Zoom

TOUGH

Camcorder

3D Full HD Full HD

SD

DVD Player and Recorder

DVD Player

DVD Recorder

Blu-ray

Blu-ray Home Theater

Portable Audio

CD Radio Cassette Recorder IC and Cassette Recorder

Radio and Cassette Player

Home Audio

Home Theatre

Micro Hi-Fi

Car Audio System AV Accessories

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http://www.panasonic.com.sg/wps/portal/home/products/digitalav/avaccessories

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/caraudiosystem

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/homeaudio/microhifi

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/homeaudio/hometheatre

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/homeaudio

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/portableaudio/radioandcassetteplayer

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/portableaudio/icandcassetterecorder

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/portableaudio/cdradiocassetterecorder

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/portableaudio

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/bluray/blurayhometheater

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/bluray

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/dvdplayerandrecorder/dvdrecorder

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/dvdplayerandrecorder/dvdplayer

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/dvdplayerandrecorder

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/camcorder/sdcardcamcorder

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/camcorder/fullhd

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/camcorder/3dfullhd

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/camcorder

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/digitalstillcamera/tough

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/digitalstillcamera/superzoom

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/digitalstillcamera/stylishcasual

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/digitalstillcamera/creative

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/digitalstillcamera/advancedstylish

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/digitalstillcamera

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/tv/vieralcdtv

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/tv/vieraledlcdtv

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/tv/vieraplasmatv

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/tv

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/tv

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/systemcamera

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/digitalstillcamera

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/camcorder

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/dvdplayerandrecorder

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/bluray

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/portableaudio

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/homeaudio


Mobile Audio

Mobile Entertainment

DVD -R Disc HDMI Cable Headphone

Portable Speaker and Microphone Home Appliances:Air Conditioner

Air Curtain Cassette Type Ceiling Type Ducted (Hide-Away) Type Mini Cassette Type Multi Split Air Conditioner Single Split Air Conditioner

Window Air Conditioner

Battery

Alkaline Battery Evolta Battery Evolta Rechargeable Battery

Electric Fan

Ceiling Fan Cycle Fan Desk Fan Living Fan Stand Fan

Wall Fan

Kitchen Appliances

Refrigerator Microwave Oven Rice Cooker Thermo Pot Juicer and Blender Induction Heating Cooktop Pressure Cooker

Other Small Appliances Laundry and House Cleaning

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http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/laundryandhousecleaning

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances/othersmallappliances

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances/pressurecooker

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances/inductionheatingcooktop

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances/juicerandblender

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances/thermopot

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances/ricecooker

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances/microwaveoven

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances/refrigerator

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/electricfan/wallfan

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/electricfan/standfan

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/electricfan/livingfan

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/electricfan/deskfan

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/electricfan/cyclefan

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/electricfan/ceilingfan

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/electricfan

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/battery/evoltarechargeablebattery

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/battery/evoltabattery

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/battery/alkalinebattery

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/battery

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner/windowairconditioner

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner/singlesplitairconditioner

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner/minicassettetype

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner/ductedhideawaytype

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner/ceilingtype

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner/cassettetype

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner/aircurtain

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/avaccessories/portablespeakerandmicrophone

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/avaccessories/headphone

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/avaccessories/hdmicable

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/avaccessories/dvdrdisc

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/caraudiosystem/mobileentertainment

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/caraudiosystem/mobileaudio

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/caraudiosystem

http://www.panasonic.com.sg/wps/portal/home/products/digitalav/avaccessories

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/airconditioner

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/battery

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/electricfan

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/kitchenappliances


Electric Iron Vacuum Cleaner

Washing Machine Shower System

Health And Beauty:Health Care:

Blood Pressure Meter

Personal And Beauty Care:Beauty Care:

Epilator Eyelash Curler Face and Hair Ionizer Facial Ionic Steamer Facial Roller Facial Trimmer Ladies Shaver Nail Polisher Platinum Hot and Cold Steamer Pore Cleanser

Hair Dryer And Styler: Hair Dryers Hair Styler Ionity Hair Dryers

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http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/hairdryerandstyler/ionityhairdryers

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/hairdryerandstyler/hairstyler

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/hairdryerandstyler/hairdryers

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/porecleanser

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/platinumhotandcoldsteamer

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/nailpolisher

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/ladiesshaver

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/facialtrimmer

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/facialroller

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/facialionicsteamer

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/facialandhairionizer

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/eyelashcurler

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/beautycare/epilator

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/showersystem

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/laundryandhousecleaning/washingmachine

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/laundryandhousecleaning/vacuumcleaner

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/laundryandhousecleaning/electriciron

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/laundryandhousecleaning

http://www.panasonic.com.sg/wps/portal/home/products/homeappliances/showersystem

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/healthcare/bloodpressuremeter/EW3006

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/healthcare/bloodpressuremeter/EW3106


Mens Shaver And Trimmer: Baby Hair Trimmer Battery Operated Shavers Rechargeable Shavers Trimmer

Telephone:

Corded Phone Integrated Telephone Systems

DECT Phone

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http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/mensshaverandtrimmer/trimmer

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/mensshaverandtrimmer/rechargeableshavers

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/mensshaverandtrimmer/batteryoperatedshavers

http://www.panasonic.com.sg/wps/portal/home/products/healthandbeauty/personalandbeautycare/mensshaverandtrimmer/babyhairtrimmer


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