Kathmandu University School of Management

Kathmandu College of Management

Internship Report

As part of the requirement for

Bachelors in Business Administration Program

Course Code: RES 403

Internship Employer:

Dynamic Dream Tradelink Pvt. Ltd.

Name of Work Supervisor:

Alka Shrestha, Marketing Officer

Address: Baluwatar, Kathmandu

Intern:

Mr. Ayush Man Tamrakar

KU Regd. No: A011935-10

June, 2014

i

DECLARATION

I, the undersigned declare that this project is a result of my study carried out in the

year 2014. It has not been previously submitted to any other university or any other

examination.

Signature

Ayush Man Tamrakar

BBA 2010-1014

KU Registration: A011935-10

Kathmandu College of Management

ii

Recommendation letter from employer

iii

Recommendation letter from college supervisor

iv

ACKNOWLEDGEMENT

I would like to express my gratitude to all those who gave me the opportunity to

explore and complete this internship. First of all, I would like to express my indebted

gratitude and special thanks to Mr. Pawan Chitrakar, Executive Director, Dynamic

Dream Tradelink Pvt. Ltd., Kathmandu who in spite of being extraordinarily busy

with his duties, took time out to hear, guide and keep me on the correct path and

allowed me to carry out my internship at his esteemed organization.

Besides that, I would like to thank my internship supervisor, Ms. Alka Shrestha.

Without her guidance, encouragement, feedback, and suggestions throughout this

internship, this internship program would not have been worthwhile. I also would like

to express my gratitude to all the staffs of Dynamic Dream Tradelink Pvt. Ltd for their

continuous support.

I express my deepest thanks to Mr. Madhu Sudan Gautam for his guidance and

support. He provided me with various resources and information necessary to

complete the report. . It was his encouragement, patience, and valuable feedback that

enabled me to complete this work.

Sincerely,

Ayush Man Tamrakar

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EXECUTIVE SUMMARY

This is the internship report based on the two month long internship program that I

successfully completed at Dynamic Dream Tradelink Pvt. Ltd. under the Marketing

Division from 21/02/2014 to 21/04/2014 as a requirement of my undergraduate BBA

program, Kathmandu University School of Management. As being completely new to

corporate world setting, every period spent in the Marketing Department gave me

some amount of experience all the time, all of which cannot be explained in words.

But nonetheless, they were all beneficial for my career.

This report is based on my findings which I gathered during the two month period

through personal observation. This report is a brief description and summary of my

work that I performed during the internship period at DDT Pvt. Ltd. The company

works as a disbursement agent for Himalayas Spring Water, the company which

produces one of the best drinking water in the world, Himalayas’ ONTOP.

DDT Pvt. Ltd. is a service oriented organization established with the objective of

providing professional and high level services in aspects of trade and commerce in

Nepal.

During the course of internship at DDT Pvt. Ltd., I worked in the Marketing division

of Himalayas ONTOP in the Head Office at Baluwatar. The marketing division looks

after the various marketing strategies and market information necessary to make

various decisions. The department is also responsible for business development of the

company; this requires the department to reflect the market share and position of the

organization through the medium of various distribution agents.

The internship program provided me with a great opportunity of being exposed to real

business dealings and a chance of professional insight which would help me in the

future. The theoretical knowledge about my subjects became potent and strong with

the help of such practical implication. I was able to analyze the market segmentation

strategy, the target marketing strategy, positioning strategy, promotional strategy and

other strategies of DDT Pvt. Ltd. I also collected the data regarding the functions of

sales department and the data about different departmental strategies.

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TABLE OF CONTENTS

DECLARATION ............................................................................................................ i

Recommendation letter from employer ......................................................................... ii

Recommendation letter from college supervisor ......................................................... iii

ACKNOWLEDGEMENT ............................................................................................ iv

EXECUTIVE SUMMARY ........................................................................................... v

TABLE OF CONENTS ................................................................................................ vi

LIST OF TABLES ..................................................................................................... viii

LIST OF FIGURES ...................................................................................................... ix

LIST OF ACRONYMS ................................................................................................. x

Part One ....................................................................................................................... 11

INTRODUCTION ....................................................................................................... 11

1.1. Background ....................................................................................................... 11

1.2. Goals/Objectives of Internship ......................................................................... 12

1.3. Jobs Performed in the Internship ...................................................................... 12

1.4. Roles of the Supervisors ................................................................................... 13

Part Two....................................................................................................................... 14

INTRODUCTION OF INDUSTRY & COMPANY ................................................... 14

2.1. Introduction to Dynamic Dream Tradelink Pvt. Ltd. ........................................ 14

2.1.1. Mission and Objectives of the Company ................................................... 16

a) Mission ...................................................................................................... 16

b) Objectives .................................................................................................. 16

vii

2.1.2. Organizational Strategies ........................................................................... 16

2.1.3. Major Products of the Company ................................................................ 17

2.1.4. Organizational Structure of the Company ................................................. 18

2.2. Organization’s General and Competitive Environment .................................... 18

Part Three .................................................................................................................... 20

REPORTING ON MAJOR ASSIGNMENTS UNDERTAKEN ................................ 20

3.1. Analyze Marketing Strategies of the Company ................................................ 20

3.2. Analyze and Evaluate the Clients and the Market Share .................................. 21

3.3. Develop a Marketing Campaign for the Company ............................................... 24

3.3. Make an Operational Plan of Clients and Customer Relationship ................... 25

3.4. Other Duties and Responsibilities ..................................................................... 25

Part Four ..................................................................................................................... 26

REFLECTION OF INTERNSHIP ............................................................................... 26

References .................................................................................................................... 28

viii

LIST OF TABLES

Table 1: Product of Himalayas’ ONTOP with the Wholesale and Retail Price .......... 17

Table 2: Requirement Orders of Himalayas’ ONTOP ................................................. 22

Table 3: Categories of Clients on the basis of Sales Payment ..................................... 22

Table 4: Phase Wise Marketing Campaign .................................................................. 24

ix

LIST OF FIGURES

Figure 1: Organization Structure of Dynamic Dream Tradelink Pvt. Ltd. .................. 18

x

LIST OF ACRONYMS

BBA Bachelors in Business Administration

DDT Dynamic Dream Tradelink

HACCP Hazard Analysis and Critical Control Points

KCM Kathmandu College of Management

KU Kathmandu University

KUSOM Kathmandu University School of Management

Ltd. Limited

MRP Maximum Retail Price

PH Power of Hydrogen

Pvt. Private

TDS Total Dissolved Solids

USA United States of America

UV Ultra Violet

VAT Value Added Tax

11

Part One

INTRODUCTION

1.1. Background

For the completion of Bachelors of Business Administration (BBA) degree under

Kathmandu University, students of eighth semester were required to work as an intern

in an organization for minimum of 4 to 6 weeks. This report is a part of the internship

program and is based on the work I performed as an intern at Dynamic Dream

Tradelink Pvt. Ltd.

The internship program provided me with a great opportunity to observe a real work

setting and gain experience, knowledge and skills that would certainly help me in my

career. As a student pursuing undergraduate BBA program I have learnt many

subjects related to management but never before had I been given the opportunity to

apply my course book knowledge in a real work setting. This internship program gave

me a platform to see whether the learnt theories apply in the real world and also to

understand how actual organizations work. The internship program in essence

enhanced my classroom knowledge. It gave me a valued career-related experience,

helped me understand an organization's culture, structure and relationships and

developed my interpersonal skills boosting my confidence. The program also gave me

ideas about my area of interest, which field I would like to pursue in my future and

where I can maximum utilize my strengths.

Under the internship program, I chose Dynamic Dream Tradelink Pvt. Ltd. as my

internship organization. Dynamic Dream Tradelink Pvt. Ltd. was established on April

4, 2011 as a private company with the objective of operating trade in Nepal.

This report is designed as per the requirement of Kathmandu University School of

Management. It gives an idea about Dynamic Dream Tradelink Pvt. Ltd. and focuses

on the work I undertook as an intern in the organization.

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1.2. Goals/Objectives of Internship

The internship program provided me with an opportunity to learn in a real work

setting. My goal of internship was to gain experience of working in an organization

where the theories and skills learnt at college could be applied. During my internship

period, I set specific objectives which are as follows:

1. To develop a practical understanding of how an organization operates.

2. To develop interpersonal skills by interacting with professionals.

3. To understand the corporate culture and learn to adapt to the culture.

4. To determine whether a particular field could be pursued for a future career

path.

5. To translate classroom theory, knowledge and skills into contemporary

organizational settings.

6. To be aware of the possible challenges and problems that could occur in an

organization.

7. To understand the strategies and policies adopted by Dynamic Dream

Tradelink Pvt. Ltd. for improvement of trade market in Nepal.

8. To establish and develop a professional network.

9. To develop an appropriate work behavior.

1.3. Jobs Performed in the Internship

During the course of internship at Dynamic Dream Tradelink Pvt. Ltd., I worked in

the Marketing division for Himalayas ONTOP in the Head Office at Baluwatar. The

marketing division looks after the various marketing strategies and market

information necessary to make various decisions. The department is also responsible

for business development of the company; this requires the department to reflect the

market share and position of the organization through the medium of various

distribution agents. The major roles and responsibilities I was assigned to perform

were:

1. Learn about various marketing strategies of the company.

2. Analyze and evaluate the clients and the market share.

3. Minor business development tasks of other entities of the company.

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4. Develop a marketing campaign of Himalayas’ ONTOP for the company

5. Make an operational plan of developing customer relationship

6. Other duties and responsibilities.

Apart from the duties mentioned above I assisted the supervisor in preparation of

reports relating to Dynamic Dream Tradelink Pvt. Ltd. For this purpose I was asked to

conduct interviews with the Dynamic Dream Tradelink Pvt. Ltd. employees. Other

works where I got involved were the daily office activities involving a lot of

interaction with the employees.

On the whole, my internship period at Dynamic Dream Tradelink Pvt. Ltd. was a

fruitful and learning experience. I was assigned important works and given a lot of

responsibilities. Working in this organization gave me a lot of confidence, and a belief

that I would be able to work in any organization in the future if given proper

guidance. My classroom knowledge relating to accounting helped me with the work. I

was able to improve my communication skills and learnt the organizational culture.

1.4. Roles of the Supervisors

The roles of the intern supervisor who was also the Head of the Marketing

Department are:

1. To identify and analyze organization’s strengths and weaknesses, and respond

to opportunities and threats in the marketing environment.

2. To set goals for growth and to increase market share.

3. To manage distribution channels such as shops and wholesalers.

4. To develop plans for advertising, sales promotion, public relations, personal

selling and sales management.

During the internship, I was assigned to work under the direct supervision of the

supervisor from marketing department. She performed significant roles and

responsibilities as mentioned above. She was very supportive throughout the

internship period and provided me with proper guidance.

14

Part Two

INTRODUCTION OF INDUSTRY & COMPANY

2.1. Introduction to Dynamic Dream Tradelink Pvt. Ltd.

Dynamic Dream Tradelink Pvt. Ltd. is a service oriented organization established

with the objective of providing professional and high level services in aspects of trade

and commerce in Nepal. The company is specialized in providing services through

aspects of trading agency, food and beverages with premium specialties, high level

craft products and traditional packaged food products along with additional programs

such as language consultation and event management. It visions to excel

professionalism and institutionalism in Nepal and make the line of business

prestigious and self-sufficient.

Dynamic Dream Tradelink and Himalayas ONTOP

The company works as a disbursement agent for Himalayas Spring Water, the

company which produces one of the best drinking water in the world, Himalayas’

ONTOP. It is the sole distributor of the product in Kathmandu, Lalitpur, Bhaktapur

and Pokhara. The company with competitive advantage takes pride in being

associated with Himalayas Spring Water and supply the finest drinking water, the

world has ever seen.

In 2009, Dynamic Dream Tradelink Pvt. Ltd. was approached by Himalayas’ Spring

Water Pvt. Ltd. to assist in the disbursement of Himalayas’ ONTOP in Nepal. Since

DDT Pvt. Ltd. had a nationwide network, Himalayas’ Spring Water Pvt. Ltd. decided

to appoint DDT Pvt. Ltd. as their main distributor for four core areas/district of the

country.

In the present context of global warming where perpetual ice source from the

Himalayas has been decreasing, getting pristine water is very difficult. But, since the

Himalayas' ONTOP is extracted from this water source, Dynamic Dream Tradelink

Pvt. Ltd. as a disbursement agent is able to assure the distribution of this pristine

water all across the country.

15

The factory is located at Langtang National Park, Dhunche, Rasuwa with its office

headquarter for Nepal at New Baneshwor and the office of the distribution agent,

Dynamic Dream Tradelink Pvt. Ltd. is located at Baluwatar, Kathmandu

(Disbursement Agent for Himalayas’ ONTOP, 2014).

Dynamic Dream Pvt. Ltd. and Other Ventures

DDT Pvt. Ltd. functions currently as a trading agency, a management consultancy,

and a joint venture organization and service provider in various other aspects such as

language, crafts and food products. It is a service-oriented business.

The company has been actively involved in supporting other principal companies in

the market to sell as well as associate with their products and services in an efficient

and profitable manner. It has been functioning in this line of business since the past

three years.

With the popularity of golf services all over the world, Nepal Golf Zone is a premium

golf driving range in Nepal established by DDT Pvt. Ltd. with additional services

ranging from restaurant and bar to cigar clubs and gold academy. Located in one of

the urban areas of Kathmandu, it provides the best golf as well as other recreational

benefits with the motive of popularizing the game of golf.

The company also is in partnership with Himalayan Harvest, a company specialized

in selling traditional food products. It is a growing Nepal based supplier of a full line

of delicious homemade and other Nepali food products. The unique specialty of

Himalayan Harvest is providing delicious and mouth lingering taste of different

Nepali food nationwide. The company remains 100 percent committed to customer

satisfaction, good service and high-quality food. It strives to ensure that the products

are produced at its peak to ensure the best flavor is delivered the customers. The

products are also packed to maintain maximum freshness and taste.

The company is in a joint venture with Crafted in Kathmandu, a high level handicraft

company specialized in exporting its product to foreign countries. It is a handicraft

business which aims at preserving, conserving and restoring the historical essence of

World Heritage City of Kathmandu. It manufactures and sells the products and

services of the artisans and crafts persons who have the finest skills, knowledge and

resourcefulness.

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DDT Pvt. Ltd., as a growing firm in the country accepts the challenge to achieve

greater heights and cross farther distances in its endeavors and stand out as a strong

organization in Nepal.

2.1.1. Mission and Objectives of the Company

a) Mission

To enrich the lifestyles and hygiene of the people all over the nation through

the consistent distribution of Himalayas’ ONTOP and build the brand name of

the company.

b) Objectives

The major objective of Dynamic Dream Tradelink Pvt. Ltd. is to ensure the

delivery of pristine and naturally rich spring water from the glaciers of

Langtang to all the clients of Himalayas Spring Water Pvt. Ltd. in Nepal.

2.1.2. Organizational Strategies

After the high level of testing inside the factory, Himalayas’ ONTOP is introduced in

the market. It is glacier spring bottled drinking water to be certified with the Food

Safety Hazard Analysis Critical Control Point (HACCP) system and tested and passed

by USA and Japan Food Quality Department.

ONTOP uses the highly advanced and updated technological machineries for its

processing. The water passes through the upgraded machines from Italy for filling and

packing while Japan's machine does the task of bottling. Four steps of filtration are

done by the use of good quality micro filters up to 0.2 micron and UV sterilization

neutralizes all the bacteria for the complete purity. (Our Company, 2008)

The amazingly low TDS value of 16 which is rare to find all across the world makes

this premium water suitable to make most expensive tea, coffee, and other drinks to

enhance the taste. It is also suitable for making expensive cosmetic products and can

be used for new born children. Likewise the non-Reverse Osmosis process used in

Himalayas' ONTOP helps preserve the original taste of Himalaya's glacier water with

all the minerals. (Disbursement Agent for Himalayas’ ONTOP, 2014)

17

Water carries many invisible substances: minerals, oxygen, and nutrients which lacks

in water undergone through Reverse Osmosis. A recent World Health Organization

study concluded that Himalayas’ ONTOP must contain some trace of minerals to

endorse good health, one of the unseen threats that reverse osmosis systems will

neglect to perform.

Himalayas’ ONTOP is enriched with nutrients like calcium, magnesium, fluoride,

sodium, chloride, potassium, nitrogen with PH value of 6.68.

Himalayas’ ONTOP has been certified by ‘finewaters.com’ as the Best Drinking

Water in the World and also awarded the ‘Best Designed Bottle’ by Pentawards,

France (Our Company, 2008)

2.1.3. Major Products of the Company

Himalayas' ONTOP is overwhelmed to come up with the water as the first initiation

brought from one of the highest spring water sources in the world. Assured purity is

the synonym for Himalayas' ONTOP. It is the natural spring water, privilege of the

premium group. The main motive of Himalayas Spring Water is to deliver the genuine

essence of naturally rich spring water which is further processed through completely

automated bottling system.

Table 1: Product of Himalayas’ ONTOP with the Wholesale and Retail Price

Particulars 350 ml

Pet Bottle

500 ml Pet

Bottle

500 ml

Triangular

Bottle

900 ml

Pet Bottle

Wholesale Price 26.00 32.00 52.00 39.00

Retail Price 33.00 40.00 74.00 50.00

18

2.1.4. Organizational Structure of the Company

Figure 1: Organization Structure of Dynamic Dream Tradelink Pvt. Ltd.

2.2. Organization’s General and Competitive Environment

Himalayas’ ONTOP has a number of highly satisfied clients around the nation

belonging to diverse sectors like restaurants and bars, Marts, star hotels, financial

institutions, national and international organizations, banks, embassies, private

hospitals and international schools. Currently, it has more than two hundred satisfied

clients. The clients’ continued and long standing associations with the company are

testimonies to the efficiency, skills and reliability of the product and service quality.

Customers are very much satisfied with quality, timely delivery and their services.

The company has encountered varieties of customers with diverse responses towards

Himalayas’ ONTOP. These various responses have been gathered from the clients and

the clients’ meeting:

Executive Director

Mr. Pawan Chitrakar

Sales and Finance Officer

Mr. Udit Ranjit

Payment Collection Incharge

Mr. Subarna

Distribution Incharge

Mr. Hari

Distribution Staff

Mr. Rajkumar

Assistant Sales Officer

Ms. Ashita Rai

Marketing Officer

Ms. Alka Shrestha

Asst. Mkt. Officer

Mr. Anish Lama

Office Premises Incharge/Staff

Mr. Babu Kaji

Office Staff

Mrs. Chija

Director - Business Development

Mr. Milan Shrestha

19

Good looking bottle

Good taste of water

Differentiated

Some people look for cheaper brand of water

Health conscious people prefer good quality water

There are number of competitors for Himalayas’ ONTOP in the market. Some of the

major listed competitors today are:

Aqua 100

Evian Water

Vittel

Catch Des Himalayas

Himalayan Live Natural

Emirates Water

Perrier

Volvic Water

Other Cheap Mineral Water

Himalayas’ ONTOP have some other water companies as the competitors in the

market. It has been able to edge over them with the marketing of qualitative product,

committed personnel, and the trust and satisfaction that it has been able to generate

among the customers.

20

Part Three

REPORTING ON MAJOR ASSIGNMENTS UNDERTAKEN

3.1. Analyze Marketing Strategies of the Company

My first task was to understand the various marketing strategies followed by the

company. I was given internal files and reports regarding this matter. I learnt that the

marketing strategy used was direct selling and target marketing. The motive here was

to understand how the marketing activities of DDT Pvt. Ltd. are operated and to

understand the impact of effective marketing in the industry.

The company has been operating with success since the past two years and has gained

a large number of clients for its distribution of Himalayas’ ONTOP. The customers

highly favor the consumption of Himalayas’ ONTOP for it was one of the most

hygienic drinking waters available in Nepal with HACCP. With this advantage, the

market penetration was quite favorable and the company was able to reach out with its

product to the targeted customers through its clients i.e. the retailers.

As suggested by the Head Company, Himalayas Spring Water Pvt. Ltd., DDT Pvt.

Ltd. used the geographical segmentation and segmented the market to apply necessary

strategies as required. Similarly along with this, the company used target marketing to

position its product to the high end clients. The company’s customers for Himalayas’

ONTOP are:

Restaurants and Bars, Marts

Star Hotels

Financial Institutions

National and International Organizations

Banks, Embassies

Private Hospitals

International Schools

The above mentioned categories are the only clients through which the Himalayas’

ONTOP is being used for resale and distribution purposes. Through these clients and

mediums, the water is being efficiently and effectively distributed.

21

DDT Pvt. Ltd. came to notice through several interactions with the clients that the

reason for the preference of Himalayas’ ONTOP was because of its desire among the

customer and high profit margin. Since, restaurants and bars charge its retailed

product prices above the MRP, the retailers have an opportunity to sell the product

with great margin including VAT and Service Charges. Even with the prices being

charged very high, the customers do not hesitate in consuming it, since the quality

being offered in Himalayas’ ONTOP has no other easily available alternative; with

this the high profile customers mostly demand Himalayas’ ONTOP in the high end

restaurants and bars. Through this market information, the company approached the

prospecting clients for the purpose of resale and association.

3.2. Analyze and Evaluate the Clients and the Market Share

The task given to me was to analyze the information of various clients of the company

and make necessary evaluations accordingly. Every client was to be evaluated on the

basis of its quantity of orders and the payment consistency.

The clients were evaluated from the viewpoint of sales. The clients were placed in

four categories: Category A, Category B, Category C and Category D. Each category

was segmented on the basis of the number of weekly orders and the payment

schedules. The company has clients who have number of orders paid regularly or

irregularly. With this criterion in hand, the client is either deemed to be critical or

normal.

The table below mentions the requirement for the clients to be divided into different

categories as per the necessary orders:

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Table 2: Requirement Orders of Himalayas’ ONTOP

Requirement No. of orders

Requirement for orders to be classified as maximum: Above 50 cases per month.

Requirement for orders to be classified as average: From 5 to 50 cases per month.

Requirement for orders to be classified as minimum: At least 5 cases per month.

Table 3: Categories of Clients on the basis of Sales Payment

Category Orders Payment Status

A Maximum/Average/Minimum Regular Normal

B Minimum Irregular Normal/Critical

C Average Irregular Critical

D Maximum Irregular Highly Critical

23

The Category A clients who made regular orders and payments are as follows:

1. Hotel Hyatt Regency

2. Hotel Dwarikas’

3. Hotel De’ L Annapurna

4. Hotel Radisson

5. Hotel Shangrila

6. Gokarna Resort Forest

7. Hotel Shanker

8. Hotel Yak & Yeti

9. Hotel Royal Singhi

10. Hotel Summit

11. Hotel Radisson

12. Tamarind

13. Embassy Restaurant

14. Le’ Sherpa

15. Irish Pub

16. Alice Restaurant

17. Attic Bar

18. Borderland Resort

19. Barista Café

20. Chez Caroline

21. Dechenling Garden

22. Dhulikhel Hospital

23. Dhulikhel Resort

24. Hattiban Resort

2.1. Himalayan Java

25. Himalayan Beans

26. Mezzee by Roadhouse

27. Red Carpet

28. Royal Saino Restaurant

29. Royal Nepal Golf Club

30. Standard Chartered Bank

31. Mega Bank Limited

32. Nepal Investment Bank

33. Brian’s Grill House

34. Bricks Café

35. Ban Thai Restaurant

24

3.3. Develop a Marketing Campaign for the Company

In the second month of the internship period, I was required to prepare a tentative six

months marketing campaign in Kathmandu for the budget of Rs. 10,00,000. I

prepared it with my past experience and theories of marketing studies.

Table 4: Phase Wise Marketing Campaign

Phase Duration Activities Tentative Budget

Allocated

I First month-

Second month Facebook Promotion

Customer Feedback Events

Client Feedback

Rs. 20,000

Rs. 100,000

Rs. 30,000

II Second month

to fourth

month

Free stock for conferences and

meetings

Association with high level

companies and corporate

bodies

Rs. 200000

III Second month

to fifth month Run charity events

Organize social/community

welfare programs

Rs.50,000

IV Third month Client meet

Distribution of T-shirt and

Freebies

Rs. 2,00,000

V Fifth month to

sixth month Run television and newspaper

advertisements

Rs.2,00,000

VI Sixth Month Organize a big event or

sponsor in a big event.

Rs. 2,00,000

25

3.3. Make an Operational Plan of Clients and Customer

Relationship

One major part of my internship was to develop a plan to prepare an operational

outline on how the customers should be provided value through the products. The

company had primarily been focusing on the target market and the major focus was

on the high end clients only. However, it was later realized that it was lacking in

maintaining customer relationship. Similarly, the company made efforts to generate

strategies and tactics to maintain the client and customer relationship.

The clients were in favor of the resale of Himalayas’ ONTOP only due to the

presence of high profit margins as mentioned above. However, the clients were not

aware of the premium level quality and features of the water being involved. Due to

this fact, the company had to send this message through the communication channels.

Along with this, no other efforts had been made to strengthen the relationship between

the company and its clients or the customers. Thus, the need for client and customer

relationship was highly at demand.

For this I initiated the need of gaining the accurate perception and attitude of the

clients and customers of the Himalayas’ ONTOP. The plan of action which was

forwarded was to conduct a survey to get all the responses. Through the administered

questionnaire all the feedbacks would be gathered. The survey needed to be

conducted on a self-administered basis and this needed to be conducted with due

conscience.

3.4. Other Duties and Responsibilities

Apart from the duties mentioned above I assisted the supervisor in preparation of

marketing reports. For this purpose I was asked to conduct interviews with the DDT

Pvt. Ltd. employees. Other works where I got involved, was the routine office

activities involving a lot of interaction with the employees. I was frequently involved

in brainstorming ideas relating to new marketing strategies and concepts. I was

actively involved in generating necessary ideas regarding the development of the

products.

26

Part Four

REFLECTION OF INTERNSHIP

The experience of working as an intern at DDT Pvt. Ltd. was fascinating and the

experience is sufficient to build me as I advance into my career. This report has been

prepared in order to establish the events that took place in DDT Pvt. Ltd. as I worked

as an intern in the marketing division. It is a reflection showing the experiences

during the period. This section is divided into three parts and begins with a self-

reflection, career outlook and the over view of the organization as seen from the

inside.

Working in the trading concern enabled me to understand various interpersonal skills

required for marketing and sales aspect through distribution channels. The primary

thing I realized was that communication is frequently an essential feature to

accomplishment. It is also essential for an individual to have the skill of multi-tasking

throughout the operational hours. This would make one flexible in the work place.

Similarly, I also understood that it is important to maintain punctuality in order to be

successful. Other keys to success demands that an individual has to have a proficient

attitude in order to fit in the competitive market. At the same time, one must have the

capability to network with individuals in the field of one’s occupation.

It is essential for individuals to be involved in internship programs in order to be in a

position of understanding the important aspect of the work. In the study of business

management, individuals are usually encouraged to associate with other individuals so

that they would be in a place of gaining knowledge in the field. It is for this purpose

that I made efforts for an internship position as an Assistant Marketing Officer in

DDT Pvt. Ltd. Through this platform I was able to build the gap between the practical

and theoretical understanding. Throughout this internship tenure, I was fortunate to

undergo three important stages in my experience. The stages include orientation into

the marketing and sales channels of a distribution system, applying the various

concepts of marketing strategies, and understanding the value of intermediaries in the

supply chain management.

Throughout the internship period, I had to initiate my objectives as I worked. The first

objective was to attain the knowledge on the manner in which the DDT Pvt. Ltd.

27

worked and carried out its practices. The other objective was to have adverse

knowledge in the marketing field. In order to have a precise picture of the nature of

the work I was assigned, I used various approaches. The primary approach included

direct conversation with the various department representatives and the clients.

Moreover, I had the opportunity of observing the heads of different divisions

responding to issues, which affected their divisions directly.

The academic objectives of this program can also be considered under this

section. Technically, the objective of the program was to complete and fulfill

the KU undergraduate program requirements which required all students to

complete 4-6 week internship program. However, beyond this straight forward

objective, unmentioned objectives were to be able to apply and test the

academic gains, or the theoretical knowledge, that I have made in the past seven

semesters. Furthermore, the opportunity to work in a trading concern was not

allowed to pass by since as an undergraduate of marketing specialization, the

opportunity came with substantial benefits academically. I am very delighted at

this fact and believe this contribution to the organization will help me in my

future encounters with such organizations, or any other related fields. The internship

programs importance can thus be highlighted from this final section of the report, as

to how essential it could be to undergo such a program. I can proudly state that they

have achieved more confidence from this 8 weeks internship program than I was

receiving during entire year sessions of the undergraduate program. I feel more

certain of my future paths now that I have gained experience, and for this I give

credit to the internship program.

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References

Disbursement Agent for Himalayas’ ONTOP. (2014). Retrieved from Dynamic

Dreams Tradelink Pvt.Ltd.: http://ddreamsnepal.com/services/water-supply/

Our Company. (2008). Retrieved from Himalayas Spring Water:

http://www.himalayaswater.com/ontop/story.html

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