Internship Major Project on LED

INTRODUCTION

The worldwide lighting industry provides a vital service essential to modern life. It provides

the nation with the most prevalent energy form known in history—light.

This project consists of a detailed study which was undertaken at Lighting Science Pvt Ltd on

the company’s overall functioning. The project explains the principles and practices of the

organization.

Lighting Science is a Light manufacturing in India. It owns some of the prestigious global

brands. The main aim of Lighting Science is to provide best lighting solutions and to be a

globally recognized firm. To achieve this it concentrates more on building long term

relationships with all our associates, customers, partners, and employees.

The organization functions with various departments such as Marketing, Finance, Personnel

and Production. It maintains a cross-department interaction for achieving the organizations

effectiveness. The departments are driven by qualified and experienced professionals backed

by an efficient work force. It encourages employees to be participative, innovative and

creative and thus building a team spirit which helps them to realize collective potential. The

products of the company have a good reputation in the market and hence the growth of the

company is very much imminent.

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ELECTRIC LIGHTS

An electric light is a device that produces light by the flow of electric current. It is

the most common form of artificial lighting and is essential to modern society,

providing interior lighting for buildings and exterior light for evening and night-time

activities. Most electric lighting is powered by centrally generated electric power, but

lighting may also be powered by mobile or standby electric generators or battery

systems. Battery-powered lights, usually called "flashlights" or "torches" , are used for

portability and as backups when the main lights fail.

The two main families of electric light are incandescent lamps, which produce

light by a filament heated white-hot by electric current, and gas-discharge lamps,

which produce light by an electric arc through a gas. The energy efficiency of

electric lighting has increased radically since the first demonstration of arc lamps and

the incandescent light bulb of the 19th century. Modern electric light sources come in

a profusion of types and sizes adapted to a myriad of applications.

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https://en.wikipedia.org/wiki/Light_bulb

https://en.wikipedia.org/wiki/Arc_lamp

https://en.wikipedia.org/wiki/Electric_arc

https://en.wikipedia.org/wiki/Gas-discharge_lamp

https://en.wikipedia.org/wiki/Electrical_filament

https://en.wikipedia.org/wiki/Incandescent_light_bulb

https://en.wikipedia.org/wiki/Flashlight

https://en.wikipedia.org/wiki/Battery_(electricity)

https://en.wikipedia.org/wiki/Artificial_lighting

https://en.wikipedia.org/wiki/Electric_current

https://en.wikipedia.org/wiki/Light

CHAPTER - 1

COMPANY OVERVIEW OF LIGHTING SCIENCE

COMPANY PROFILE

The Lighting Science family of energy efficient commercial indoor and outdoor LED lighting

solutions offers architects, developers and building managers many of the most advanced

LED products on the market today. Conceived, created and built by some of the best people

in the lighting field, these products help save energy and reduce the carbon footprint without

sacrificing light quality.

LED lighting is the next generation of lighting technology. Lighting Science has pushed the

limits of research and development delivering on the promise of LED lighting by producing

pacesetting LED indoor and outdoor architectural, commercial, landscape and building

design lighting solutions. These products are changing the way we light our skyscrapers,

apartment complexes, campuses, parking garages, work environments and places of worship.

They believe that in order to manufacture and to market sustainable products, we must begin

by committing to sustainable practices in our sourcing, product development, manufacture

and delivery. Our commitment extends to the use of our own products in all of our facilities,

recycled materials and soy based inks in all of our packaging and promotional literature, and

a program designed to take back old technology lamps and fixtures that are replaced by our

LED products and guarantee that they are disposed of in a responsible way. Our technology is

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completely “clean” and recyclable, our LED lamps and fixtures contain no pollutants such as

mercury or other hazardous materials.

ABOUT US

Lighting Science is the world’s leading maker of advanced lighting products. By applying the

science of light, our team outperforms the competition and delivers on the promise of LED

technology for indoor and outdoor lighting projects. From outer space to major cities and

now your home, Lighting Science products and solutions are environmentally friendly, save

money and increase energy independence.

LED lighting is the next generation of lighting technology. For years, LED lighting products

have been just out of reach, but Lighting Science has pushed the limits of research and

development to produce sustainable industry-leading lighting innovations for retail,

infrastructure, commercial, and custom design lighting systems.

Based in Satellite Beach, Florida, the company is staffed by thought-leaders in design,

engineering and manufacturing who, by taking a holistic approach to R&D, turn ideas into

intelligent LED lighting solutions; faster, better and more successfully than the competition.

And that success shows, with consumers, cities, federal agencies, national retailers and global

brands all choosing reliable Lighting Science products.

Lighting Science product lines include lamps, retail and commercial lighting products,

products for public and private infrastructure and custom solutions for special artistic

projects. In addition to our Satellite Beach, Florida Innovation Center and manufacturing

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facility; Lighting Science’s European operations are based in Middelburg, The Netherlands;

and, the company has sales offices in Castle Hill, Australia & New Delhi, India.

Lighting Science, changing the way the world experiences light. Explore the future of

lighting, today.

BOARD OF DIRECTORS

Arun Narayan (Managing Director)

Has ardent faith in transparency to the core. He is a cut throat business entrepreneur

and a technocrat, highly professional in finance and accounts, legal and personnel,

advertisements and in circulation or marketing.

Nikhil Radan (Director)

A. Kannan (DGM – Sales)

S. Nagarajan (Sales Executive)

Devendra Sahu (DGM - Sales)

Varshkar Ratnarjun (Manager)

Director of board at Lighting Science handles Marketing and Sales wing of the group.

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Entering Management Team

The top management of the team is a highly proven team in planning and

implementing new plans and consolidating leadership position in their business. The team has

experience in running a leading Lighting industry.

Management Responsibilities (ISO 9001- 2000)

Customer satisfaction.

Statutory or regulatory requirement needed to conduct business.

Management requirement

Employee’s satisfaction

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COMPITITORS INFORMATION

There are lots of competitors for Lighting Science’s LED products, but the major

competitors are:

Royal Philips of the Netherlands is a diversified Health and Well-being company, focused on

improving people’s lives through timely innovations. As a world leader in healthcare,

lifestyle and lighting, Philips integrates technologies and design into people-centric solutions,

based on fundamental customer insights.

Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips

Electronics, is the leading Health and Wellbeing company.

Today, Philips is a simpler and more focused company with global leadership positions in

key markets of Healthcare, Lighting and Consumer Lifestyle, addressing people’s Health and

wellbeing needs and aspirations as its overarching.

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Havells India Limited is a $1.3 Billion leading Fast Moving Electrical Goods (FMEG)

Company and a major power distribution equipment manufacturer with a strong global

footprint. Havells enjoys enviable market dominance across a wide spectrum of products,

including Industrial & Domestic Circuit Protection Devices, Cables & Wires, Motors, Fans,

Modular Switches, Home Appliances, Electric Water Heaters, Power Capacitors, CFL

Lamps, Luminaries for Domestic, Commercial and industrial Applications.

Havells in 2007 created history by acquiring world’s renowned lighting company Sylvania

thus registering itself amongst top 5 lighting companies in the world. Today, Havells owns

some of the most prestigious global brands like Havells, Crabtree, Sylvania, Concord,

Luminance and Standard. Its global network constitutes of 7000 professionals across 91

branches & representative offices in over 50 countries. Its fourteen state-of-the-art

manufacturing plants in India located at Haridwar, Baddi, Noida, Sahibabad, Faridabad,

Alwar, Neemrana and seven world class manufacturing plants located in Europe, Latin

America & Africa are manufacturing globally acclaimed products, synonymous with

excellence and precision in the electrical industry.

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Bajaj Electricals Ltd (BEL) (BSE: 500031) is an Indian consumer electrical equipments

manufacturing company based in Mumbai, Maharashtra.It is a part of the INR380 billion

(US$6.5 billion) Bajaj Group. It has diversified with interests in lighting, luminaries,

appliances, fans, LPG based Generators, engineering and projects. Its main domains are

lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes and

luminaires. Consumer durables include appliances and fans. Engineering and projects

include transmission line towers, telecommunications towers, highmast, poles and special

projects, and others include die casting, wind energy & solar energy. Some notable project

includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea

Link

It has 19 branch offices spread in different parts of the country with a chain of about 1000

distributors, 4000 authorised dealers, over 400,000 retail outlets and over 282 Customer

Care centres. OUR VISION

We aim to bring greater happiness to our customers, through our products

and services, while continuously enhancing stakeholder value.

COMPANY PHILOSOPHY

"Trust builds Quality

Quality builds Satisfaction

Satisfaction builds Relationship

Relationship builds Trust

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As one of the world`s leading engineering corporations, CG provides end-to-end solutions,

helping its customers use electrical power effectively and increase industrial productivity

with sustainability. CG was established in 1937 in India; and, since then the Company has

been a pioneer and has retained its leadership position in the management and application of

electrical energy.

Our unique and diverse portfolio ranges from transformers, switchgear, circuit breakers,

network protection & control gear, project engineering, HT and LT motors, drives,

lighting, fans, pumps and consumer appliances and turnkey solutions in all these areas;

thus enhancing the many aspects of industrial and personal life. This portfolio has been

structured into 3 SBUs - Power Systems, Industrial Systems and Consumer Products. For

details please refer to the panel on the right.

Since 2005, CG has embarked upon an ambitious globalization strategy, growing both

organically and inorganically, drawing into its fold leading international companies such as

Pauwels, Ganz, Microsol, Sonomatra, MSE and PTS. Consequent to this globalisation, CG

now enjoys manufacturing bases in Belgium, Canada, Hungary, Indonesia, Ireland, France,

UK and US, in addition to more than twenty manufacturing locations in India, employing

more than 8000 employees worldwide with diverse nationalities and cultures. A worldwide

marketing network of more than 150 representatives spans the globe, offering the entire

range of CG’s products, solutions and services.

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From a small beginning in 1973 as a tube making unit, Surya Roshni Ltd has emerged

today as a vast conglomerate with the largest ERW pipe manufacturing plant in India, a

large cold rolling strip mill at Bahadurgarh (Haryana) and two lighting units one each at

Kashipur (Uttrakhand) and Malanpur (Madhya Pradesh) producing fluorescent tube lights,

GLS lamps, CFL lamps, HPSV Lamps, HPMV Lamps and Metal Halide Lamps. The

company also markets a wide range of Luminaires and Accessories, High Mast Lighting

Systems, Lighting Poles, Decorative Poles and MCBs. It's turnover ending March 2012 is

Rs.2753.70 crores (approximately USD 550 Million).

With its firm commitment to produce the best of quality at an affordable price through

technology upgradation, value proposition and deep concern for customer satisfaction, the

company is justifiably a leader in the league in both the steel pipe and lighting industry.

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HPL, with its unwavering commitment to the creation of world-class quality products, the

HPL Group has created a niche for itself in the electrical industry. Today, HPL is regarded

as “The Technology Brand of India” and is one of the premium manufacturers of reliable

Electrical Protection Equipments, Switchgears, Electronic Energy Meters and Energy

Management Systems. Consistent and sound policies have helped the HPL Group mark a

strong presence nationally as well as globally. In its own special way, HPL is committed to

the growth and expansion of Brand India. Through our deliberations in the electrical

industry, we believe we can actively participate in furthering the cause of brand India.

Superior technology, impressive product portfolio and a quality driven attitude have given

HPL an edge in the competitive market. This has also attracted major international players

to collaborate with HPL and work successfully together.

HPL, current year with a turnover of over 1000 crores, has a strong work force of over

5000, including Technocrats, Design and R&D Engineers and Marketing Professionals.

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Lamps and lighting systems from OSRAM provide the basis for a beautiful view of things,

ensure safety and comfort, allowing for the efficient use of resources. For more than 100

years, OSRAM has been "passionate about intelligent light". As a globally operating

company, we also explicitly encourage socially and environmentally responsible policies

around the world - as well as sponsoring art and culture at home and abroad.

Company Profile

OSRAM is one of the two leading light manufacturers in the world. The company’s

portfolio covers the entire value chain from components to electronic control gears as well

as complete luminaires, light management systems and lighting solutions.

Managing Board of OSRAM - Wolfgang Dehen, Chairman of the Managing Board (CEO),

Dr. Peter Laier and Dr. Klaus Patzak represent the Managing Board of OSRAM Licht AG.

More information about the top management can be found here.

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Wipro Infotech is a leading manufacturer of computer hardware and provider of IT

services in India and the Middle East region. Part of Wipro Ltd, the $6.98 billion

conglomerate and global leader in technology enabled solutions, the company leverages on

the parent's philosophy of 'Applying Thought' to enable business results by being a

transformation catalyst.

Backed by our strong quality processes and rich experience managing global clients across

various business verticals, we align IT strategies to your business goals. From simple

changes in process to innovative solutions, we help our customers harness the power of IT

to achieve profitable growth, market leadership, customer delight and sustainability. Along

with our best of breed technology partners, Wipro Infotech also helps you with your

hardware and IT infrastructure needs.

Our vast IT services portfolio includes consulting, systems integration, application

development and maintenance, technology infrastructure services, package implementation

and R&D services among others.

Wipro Infotech maintains offices across India, and has operations in Middle East. We also

have a joint venture with DAR Al Riyadh Group in Saudi Arabia.

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Thomas Edison is heralded for his genius as an inventor. Less known is his brilliance as a

business pioneer. By aligning multiple businesses to bring innovation to the marketplace,

he laid the path for today's GE. Learn more about the inspiration - and the perspiration - of

the man who started it all.

It began in a small barn in the year 1900. Thousands of patents and even two Nobel prizes

later, the GE Global Research lab has continued to bring new technologies to our lives.

Read about the first GE research lab and how it evolved into a worldwide entity.

From the first affordable light bulb through the X-ray tube, the television, to the visible LED

or the MRI technology, GE scientists of the past 130 years were inventing things that made,

and still make our world work better.

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PRODUCTS

Lighting Science has emerged as a preferred choice for discerning individual and industrial

consumers. Lighting Science is one of the largest manufacturer of LEDs in the country.

S. No. Series Products Name Extensions Wattages (W)

1. Prolific

Roadways

1. LSR Roadways

2. DBR Roadways

LSR 1

LSR 1.5

LSR 2

LSR 2.5

LSR 3

LSR 3.5

LSR 4

DBR 1

DBR 2

45 W

60 W

75 W

90 W

100 W

120 W

150 W

200 W

300 W

2. Curb to Door

Series

1. Low Bay

2. Flood light

C2DLB P0

C2DLB P1

C2DLB P2

C2DFL P0

C2DFL P1

C2DFL P2

40 W

70 W

140 W

40 W

70 W

140 W

3. Flat Lowbay

Series

1. Flat LowBay FLB V2

FLB V2.5

90 W

120 W

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2. Flat Lowbay

Under Canopy Light

FLB V3

FLBC 075W

FLBC 125W

150 W

75 W

125 W

4. Industrial and

Landscape

Lighting

1. Industrial Highbay

2. Acorn- Post Top

Lantern

3. Baylume

IHB1

IHB2

TRA1

TRA2

BLY 24 BLK

BLY 48 BLK

200 W

300 W

50 W

75 W

50 W

88 W

5. Commercial

Lighting

1. Glimpse

2. LED Panel 2X2

3. LED Tube Light

GLP6

LP 32 REC

LP 45 REC

LED 09W

LED 18W

15 W

32 W

45 W

9 W

18 W

6. Definity

Lamps

1. PAR 20

2. PAR 30

3. PAR 38

DFN 20

DFN 30

DFN 38

8 W

15 W

18 W

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4. MR16 6W

5.MR16 8W*

6. BR30

7. A19

DFN 16

DFN 16

DFNBR30

DFN19

6 W

8 W

15 W

8 W

CERTIFICATIONS

1. RoHS – All the products are RoHS (Restriction of hazardous Substances) certified.

2. ETL – All the products are ETL certified.

3. UL – All the products are UL certified.

4. IP 66 – All the products are IP66 certified

5. ENEC – All the products are ENEC certified

6. FCC – All the products are FCC certified

7. NOM – All the products are NOM certified

8. DAMP – All the products are DAMP certified

9. CE – All the products are CE certified

VISION, MISSION AND VALUES

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Vision

To be a globally recognized corporation that provides best LED lighting solutions, delivered

by best-in-class people

Mission

To achieve our vision through fairness, business ethics, global reach, technological expertise,

building long term relationships with all our associates, customers, partners, and employees

Values

Customer Delight: A commitment to surpassing our customer expectations.

Leadership by example. A commitment to set standards in our business and transactions

based on mutual trust.

Integrity and Transparency: A commitment to be ethical, sincere and open in our dealings.

Pursuit of Excellence : A commitment to strive relentlessly, to constantly improve ourselves,

our teams, our services and products so as to become the best in class.

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Organizational chart

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Managing Director

Accounts And HR

Vice President

DGM –NORTH & EAST

Product Manager

DGM- SOUTH & WEST

Logistic Manager

Quality Manager

Executive Tendering

Senior Manager

(Dehradun)

Senior Manager

(Lacknow)

Manager

(Ahmedabad)

Deputy Manager

(New Delhi)

Deputy Manager

(New Delhi)

Assistant Manager

(Jaipur)

Quality support

Deputy Regional Manager

(Hyderabad)

Deputy Manager

(Chennai)

Sales Executive

(Erode)

Sales Executive

(Mumbai)

Sales Engineer

(Hydrabad)

PRODUCT PROFILE

PROLIFIC ROADWAYS

1. LSR ROADWAYS

The LSR RoadWay luminaire provides one-for-one replacement for existing HID roadway

installations. When compared to traditional HID sources, LSG’s LED street light fixtures

reduces energy consumption and provides uniform light distribution and increased light

levels. Features & Benefits

High quality illumination combine with energy efficient LED technology for superior

optical performance and maximized pole spacing

Full cutoff optic meets Dark Sky requirements.

Tool-less access to electrical components

2 sizes and 4 optical packages

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2. DBR ROADWAYS

The LSG DBR luminaire provides one-for-one replacement for existing high wattage HID

roadway installations. It serves as a replacement for luminaires with wattages of 250W up to

400W. Features & Benefits

High quality illumination combined with energy efficient LED technology for superior

optical performance and maximized pole spacing

Sustainable Design - Full cutoff optic meets Dark Sky requirements

Compatible with smart grid services, remote monitoring capabilities, dimming,

midnight dimming, and occupancy sensors

Tested to LM-79 and LM-80 standards

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CURBE TO DOOR SERIES

1. LOW BAY

Lighting Science Group is pleased to announce the latest advancement in energy-efficient

LED facility lighting, the C2D LowBay light provides excellent color rendering for enhanced

visibility and safety.

Established with a modular optical design, this C2D luminaire is available in multiple optical

platforms and provides light output at 6000 lumens, with a lower cost per delivered lumen

over the life of the installation.

Features

Compact size for small spaces & unobtrusive aesthetics

High lumen output

Adaptable - easily change optical distributions

Fits most traditional mounting options

Lower cost per delivered lumen

Low-profile modern design

Excellent color rendering for enhanced visibility & safety

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FLAT LOWBAY SERIES

1. FLAT LOWBAY

The versatile Lowbay LED fixture combines high light output with low energy consumption

—85 lumens/watt—providing glare-free light for forecourt lighting, warehouses, stockrooms,

parking garages, gyms, hangars, tunnels, and canopy lighting for gas stations where low

maintenance is required for continuous operation. Furthermore, the fixture is available with a

dimming function and/or occupancy sensors to provide additional energy saving options. To

ensure performance and reliability, the fixture was tested under the rigorous LM-79 process

by an independent laboratory approved by the U.S. Department of Energy’s CALiPER

program and is CE certified Features

Lasts a minimum of 50.000 hours, which is over 6 years at 24- hour daily operation,

equivalent to approximately 5 times the life span of a TL tube or HID bulb

Long life span ensures lower maintenance and lamp replacement costs

Custom sensor developed by Lighting Science

Excellent colour rendering for improved vision

Choice of multiple mounting options for application on most vertical and horizontal

surfaces

Instant on/off: LED does not require long start-up time after ignition to come to full

brightness. Hot restrike: lamps can be switched on/off without taking into account a

cooling-down period

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2. FLAT LOWBAY UNDER CANOPY LIGHT

The versatile Lowbay LED fixture combines high light output with low energy consumption

—85 lumens/watt—providing glare-free light for forecourt lighting, warehouses, stockrooms,

parking garages, gyms, hangars, tunnels, and canopy lighting for gas stations where low

maintenance is required for continuous operation. Furthermore, the fixture is available with a

dimming function and/or occupancy sensors to provide additional energy saving options. To

ensure performance and reliability, the fixture was tested under the rigorous LM-79 process

by an independent laboratory approved by the U.S. Department of Energy’s CALiPER

program and is CE certified Features

Lasts a minimum of 50.000 hours, which is over 6 years at 24- hour daily operation,

equivalent to approximately 5 times the life span of a TL tube or HID bulb

Long life span ensures lower maintenance and lamp replacement costs

Custom sensor developed by Lighting Science

Excellent colour rendering for improved vision

Choice of multiple mounting options for application on most vertical and horizontal

surfaces

Instant on/off: LED does not require long start-up time after ignition to come to full

brightness. Hot restrike: lamps can be switched on/off without taking into account a

cooling-down period

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INDUSTRIAL AND LANDSCAPE LIGHTING

1. INDUSTRIAL HIGHBAY

The BayLight provides a one-for-one replacement for existing HID sources in a wide range

of industrial applications. Lighting Science designed the BayLight to meet the critical

requirements of these applications by matching the performance of conventional 400W HID

systems while delivering as much as a 35% reduction in energy usage. Features

Underdriving LEDs to improve efficiency and system life

Ventilated precision airflow

Uses up to 35% less energy vs. comparable HID systems with similar performance

Optional integrated occupancy sensor for greater energy savings

Typical Applications include: Warehouses, Distribution Centers, Commercial /

Industrial Areas, Manufacturing Facilities, Storage / Utility Areas, Cold Storage

Facilities

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2. BAYLUME

• Up to three times longer life at approximately half the energy consumption of conventional sources.

• Significantly longer life leads to reduced maintenance and material costs.

• Good color rendering for enhanced visibility and safety.

• Choice of mounting options to meet a variety of architectural forms in horizontal and vertical

positions.

• Instant on/instant re-strike.

COMMERCIAL LIGHTING

1. GLIMPSE

Lighting Science’s integration of our leading edge optical, thermal and driver design

excellence are all on display with Glimpse… A luminaire of which there truly is no equal.

Designed to mirror the form of a recessed downlight in application, the Glimpse can be

retrofit into 5” or 6” recessed downlights by simply replacing the existing Edison base lamp

and trim or, unlike any of its competitors, be surface mounted to a J-Box as a luminaire.

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750 lumen WW package provides up to 20% more light than similar competitor

offerings

Available in 2700, 3000, 4000K

Dimmable down to 5%

Designed for a 50,000 hour life

Consumes just 15 watts

Uses 70% less material in design than a standard downlighting system

Up to 80% more efficient than comparable HID systems with similar performance

5 year limited warranty

Energy Star qualified

2. LED PANEL 2X2

Typicall used to replace 2'x2' and 2'x4' fluorescent fixtures,

the super high output(SHO) LED Flat Panel is designed to lay

in drop ceilingsin offices,schools and healthcare

applications. The flat panels are fully dimmable,and are

compatible with building controls,motion sensors,timers,and

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daylight harvesting systems.

The design of the panels produces an even,consistent

shadowlesslight.The LEDs enable long life,high lumen

maintenance,high CRI,low maintenance,and are

constructed without hazardous materials

3. LED TUBE LIGHT

Designed for use in display cases, showcases, exhibits, under shelves, museums, coves and

architectural applications. The Symetrie Slim linear LED luminaire is a superior lighting

solution generating uniform, bright white, vertical and horizontal illumination providing an

environmentally friendly, energy-efficient solution that significantly lowers operating costs

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and reduces the carbon footprint, while attracting attention. The fixture is a thin, linear profile

less than 3/4" tall x 3/4" wide. Features

Best in class performance in compact profile and variety of lengths

High quality illumination - bright white, true to color, high CRI

Delivers uniform vertical and horizontal illumination eliminating shadows

Delivers more lumens per watt of energy consumed than most traditional sources

High efficiency and longer life lowers operating and maintenance costs

Cool lighting envelope reduces HVAC loads

Environmentally friendly - absence of mercury and other hazardous materials

Free of UV and IR emissions reducing product packaging and waste

DEFINITY LAMPS

1. PAR 20

Lighting Science Group is proud to unveil a new family of LED lamps that delivers a high

level of value and an uncompromising measure of quality. With Definity lamps, there are no

sacrifices-brilliantly bright, environmentally friendly, energy efficient and longer life all in

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one affordable package. Equivalent Source : 45W - 55W halogen Lumen Output : 310 -

350lm Power Consumption : 8W Efficacy : 39 - 44lm/w Features

Reduced energy consumption and operating costs by up to 80%.

Maintenance free operation - lasts up to 25 times longer than conventional lighting.

Environmentally friendly - no mercury

Warm, crisp, pleasing light color - CRI 86 - 88

CCT 2740 - 4000K

Dimmable

Instant on


In most instances, payback less than a year

2. PAR30




one affordable package. Standard PAR30 Features

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Equivalent Source : up to 75W & 90W halogen

Lumen Output : 700 - 943lm & 920 - 1060lm

Power Consumption : 15 & 18W

Efficacy : 44 - 53lm/w & 51 - 59lm/w

PAR30 Shortneck Features

Equivalent Source : up to 65W halogen

Lumen Output : up to 800lm

Power Consumption : 13W

Efficacy : 56 - 62lm/w

High Efficacy (H1) PAR30 Features


Lumen Output : up to 795lm


Efficacy : up to 65lm/w

3. PAR 38

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one affordable package. The Definity PAR38 LED lamp is suitable for wet locations,

enclosed luminaires and has up to four unique beam distributions for application flexibility.

Standard Par38 features

Equivalent Source : up to 90 & 120 Watt halogen

Lumen Output : 850 - 950lm & 1250 - 1460lm

Power Consumption : 18 & 24 Watts

High Efficacy Par38 features


Lumen Output : 900 - 975lm


High Efficacy : 60 - 65lm/w

4. MR16 6W*

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one affordable package. Standard MR16 LED Lamp Features

Equivalent Source : 20W halogen

Lumen output : 265 - 300lm



MR16 GU10 Features





MR16 HO Features





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5. BR 30




one affordable package. Equivalent Source : Up to 75W incandescent Lumen Output : 725 -

895lm Power Consumption : 15W Efficacy : 48 - 60lm/w Features


Maintenance free operation - lasts up to 25 times longer than conventional lighting.

RoHS compliant, Environmentally friendly - no mercury or lead

Patent pending optical design acheives smooth beam pattern to achieve a warm room

filling glow for general illumination applications

Dimmable to 5% of light on most dimmers

Instant on


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6. A19

Created with the most advanced thermal materials available, the Definity A19 LED lamp is

unmistakably lighter and more efficient than ever before. This A19 lamp truly replicates the

form, weight and omni-directional function of an incandescent A19 lamp. Equivalent

Source : Up to 40W & 60W Incandescent Lumen Output : 450 - 480lm & 800 - 850lm Power

Consumption : 8W & 12W Efficacy : 56 - 60lm/w & 67 - 71 lm/w Features


Maintenance free operation - lasts over 50 times longer than conventional lighting.

RoHS compliant - contains no mercury

Dimmable to 5% of light on most dimmers

Lightweight

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CHAPTER - 2

SWOT ANALYSIS OF LIGHTING SCIENCE

SWOT ANALYSIS

A scan of internal and external environment is an important part of the strategic planning

process. Environment factors internal to the firm can be classified as strength (s), and

weakness (w), and factors external to the firm can be classified as opportunity (o), and Threat

(T). Such an analysis of internal and external factors is referred as SWOT analysis. The

SWOT analysis has been useful tool for the industry. The process of utilizing the SWOT

approach requires an internal survey of opportunities and threats.

STRENGTHS

Trained skilled and dedicated employees and committed management.

Flexibility in production and supply of products with different product mixture.

Development of new product as per requirement of the customer with minimum lead

– time.

On time delivery of products as per the specifications or drawings.

Competitive price

Complete information on local area network (LAN) system for easy traceability.

Adoption of griffin technology in production (it is used for recycling the scrap

materials)

The company has good technical training centre (TTC) for the training and

development of staff.

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WEAKNESS

Have to face the bureaucracy

Essences of professional HRM: - absences of performance appraisal system merit

rating system.

Hectic Work Schedule, the company is having work schedule of three shifts of eight

hours each and the company is facing worker shortage both these factors contributes

to the additional stress on the present work force.

OPPORTUNITIES

Backward integration, the companies cease to be dependent on there need and have

integrated backwards; this is explained by the huge distribution network.

To give maximum employment opportunities in the Karnataka sincere and hard

working people help to build the company marketing share.

Diversification

The company has huge scope in diversifying their business into few other countries

because of good market share in the present trend.

THREATS

Economy showdown

New technology

Government regulations.

Increase competition in this segment / Industry to liberalization there is increase the

competitors in last 5 yrs company has to fight for marketing share.

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Dependent on economy scenario

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CHAPTER - 3

FUNCTIONAL ANALYSIS OF LIGHTING SCIENCE

ORGANIZATIONAL CHART AND STRUCTURE

FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION

Functional department play a vital role in the organization. Functional department of global

nutrition are:-

Human resource department

Marketing & sales department

Finance department

Research & development department

Finance

Our Finance professionals partner with operating groups to provide financial support for

their initiatives, while managing the overall financial performance of Lighting Science.

Members of the Finance Department also play an integral role in making key strategic

business decisions, such as the evaluation of contractual relationships with business partners

and new business ventures.

Human Resources

At Lighting Science, we're known for our focus on people and Human Resources leads the

way, partnering with our businesses in corporate, divisional and product units. Our Human

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Resources department, whether at the divisional or corporate level, manages training and

development, succession planning, compensation, benefits, recruitment and staffing, and

other specialties geared towards attracting, retaining and developing the best and the

brightest.

Marketing

Our Marketing Department is responsible for successfully positioning our products in the

highly competitive marketplace, with a focus on disease management—managing human

health, not just products

Department members initiate rigorous market and product specific research to determine how

best to launch a new product and create tools to support our sales force, as well as

programmers to educate our customers and consumers.

Research and Development

Innovation is the hallmark of every vital development at QRG. New ideas, inventions deepen

scientific knowledge and give its work force a new impetus towards technical progress.

QRG technological strengths and its endeavour towards continuous research & development

have allowed it to fulfil its responsibilities towards its customers. The responsibility of

providing its customers the best products and zero defect services to enable them to be

comfortable and secure in usage of electricity.

MARKETING STRATEGIES

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Marketing strategies which can be used in future by the company to increase its client base

and increase its sales.

1. Designing of catalogue for the company - A four page catalogue can be designed for

the company which will contain all the products manufactured by the company along

with their technical specifications.

Company’s vision, mission, goals, quality policy & address of corporate offices will

also be mentioned in the catalogue.

Catalogues can be sent to the companies in the sector who can be potential clients of

the company.

2. Advertisement in newspapers & magazines – Advertisements in newspapers

(Times of India, Hindustan Times, Dainik Jagran, Punjab Kesri) and Magazines

(Electrical Today, Electronics for you etc.) will help company increase their client

base. Advertisement will contain the information about the products manufactured,

quality policy, certifications and approvals from the government. The companies who

has the requirement of LEDs can contact the head office mentioned in advertisement.

3. Searching new clients and sending Introductory letters - Potential

Clients or the companies dealing in LED Lighting sector can be searched from

internet. Introductory letters along with company catalogue can be sent to these

companies. We can expect orders from these companies in future.

4. E- Marketing of company – Company can advertise through online B2B (Business

to Business) marketing sites. In E-marketing sites , companies can give details about

there products, addresses of corporate office, marketing offices, employee strength,

email I.D., clients , product catalogue etc. Buyers can search sellers according to

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product and place orders to the company. Company can give advertisement banners

which can be hyperlinked to company website.

Example : www.punebusinessdirectory.com

www.tradeindia.com

www.indianyellowpages.com

www.indiamart.com

5. Online searching of buyers - Company can also search clients on Internet on

B2B (Business to Business) buying & selling sites. Weekly checking of B2B sites

can help in identification of buyers who are interested in purchase of products

manufactured by our company.

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http://www.indiamart.com/

http://www.indianyellowpages.com/

http://www.tradeindia.com/

http://www.punebusinessdirectory.com/

DEALER'S NETWORK

QRG's legendary customer focus empowers its people to build sturdy and lasting

relationships with its business partners, employees and customers, thus paving the way for

unparalleled future growth. Dealers form the core of the company and thanks to a well

organized distribution network dealers and retail outlets in India the company is able to meet

its customers demand.

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COMPARATIVE ANALYSIS OF LIGHTING SCIENCE AND HAVELLS

LED PRODUCTS

STRATEGIC PLANNING SYSTEM

Lighting Science Havells Pvt Ltd

Long term planning Short term planning

High value, High price

products

High volume, low price products

Controlled growth Rapid growth

Mature & high growth business High margin business

Standard Products Customized Products

Design to costMASS Marketing Design to performance

NICHE Marketing

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BUDGETING SYSTEM


Aggressive Conservative

Fund for small and attractive

locations

Fund for large and low cost locations

Less emphasis on cost cutting More emphasis on cost cutting

Feature and quality driven Cost driven

Margin of safety Tight ship

REPORTING SYSTEM


Limited vertical integration Vertical integration

Taller structure Flatter structure

High level of MIS networking Average level of MIS

networking

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PERFORMANCE EVALUATION SYSTEM


Easy Difficult

Frequent and repetitive

evaluation

Occasional

evaluation

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CHAPTER - 4

DATA ANALYSIS AND INTERPRETATION

OBJECTIVE

To understand the basic concepts of marketing

To understand the market survey of LIGHTING SCIENCE.

Comparative analysis of Lighting Science’s LED with Havells’s LED.

To know what features and factors are most compelling among the consumers.

To know the LIGHTING SCIENCE’s products life span.

To know whether consumers of different brands wants to switch to LIGHTING

SCIENCE.

To know whether the consumers are satisfied or not with the LIGHTING SCIENCE

products.

RESEARCH METHODOLOGY

The research methodology used in this project is described below in detail:

Secondary Data: Company brochures and manuals, Internet etc.

Primary Data: Questionnaire.

Tools Used: Both Qualitative and Quantitative

Sampling Method: Random Sampling

Sample Size: 149

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Target Audiences: Consumers

LIMITATIONS OF THE STUDY

My area is confined to New Delhi only and not on any other places.

Most of the retailers are not responsive, actually they didn’t gave adequate time to

answer the question.

Possibility of error in data collection because many of the retailers may have not

given correct answer to the questions

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NUMBER OF CONSUMERS TO WHOM QUESTIONNAIRE WAS

GIVEN

Q1) Do you own any of the LIGHTING SCIENCE products?

SR.NO. PARTICULARS NO. OF RESPONDENTS PERCENTAGE

1 Yes 103 69.12%

2 No 46 30.87%

3 Total 149 100%

YES NO0

10203040506070

No. of Respondents

Series 1

INFERENCE:

The above table infers that, 69% people have LIGHTING SCIENCE products & 31%

people do not have.

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CONSUMERS HAVING LIGHTING SCIENCE PRODUCTS

CLASSIFICATION BY PURCHASE PERIOD

What was the life span of the product?

SR.NO. PARTICULARSNO. OF

RESPONDENTSPERCENTAGE

1 Less than 6 months 1 0.97%

2 6 months to 1 year 13 12.62%

3 1 -2 years 21 20.38%

4 2 – 5 years 48 46.60%

5 More than 5 years 20 19.41%

9 Total 103 100%

Less than 6 Months

6 Months to 1 Year

1-2 Years 2-5 Years More than 5 Years

05

101520253035404550

No. of Respondents

No. of Respondents

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INFERENCE: The above table indicates that only 0.97% of the products had a life span less

than 6 months where as 12.62% of the products had a life span of 6 to 1 year. Majorly all the

products had a life span of more than 1 year i.e. about 20.38% had a life span of 1 to 2 year, a

staggering 46.60% of the products had a life span of 2-5 years and 19.41% of the products

had a life span of more than 5 year.

CLASSIFICATION BY USAGE PURPOSE

What is main purpose of using LIGHTING SCIENCE product?


1 Personal 47 52%

2 Official 43 40%

3 Both 13 8%

4 Total 103 100%

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INFERENCE:

The above table indicates that, 52% of the consumers are purchasing LIGHTING SCIENCE

products for personal use, 8% of the consumers purchased for both the official and personal

use and 40 % of the consumers purchased it for official use.

SATISFACTION LEVEL OF LIGHTING SCIENCE PRODUCTS

Where you satisfied with the LIGHTING SCIENCE product?

SR.NO. PARTICULARSNO. OF


1 Strongly satisfied 69 67%

2 Satisfied 13 12.62%

3 Dissatisfied 5 4.85%

4Strongly

dissatisfied16 15.55%

5 partially satisfied 0 0%

Total 103 100%

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No. of respondents

Strongly SatisfiedSatisfiedDissatisfiedStrongly dissatisfiedpartially Satisfied

INFERENCE:

The above table indicates that 67% people satisfied with their products, 12.62% strongly

satisfied with their products, 4.85% people are dissatisfied with their products and 15.55%

people strongly dissatisfied with their products.

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CUSTOMERS PREFERENCE IN LIGHTING SCIENCE PRODUCTS

Which features were preferred mostly by you in LIGHTING SCIENCE product?

SR.NO

.PARTICULARS

NO. OF


1 Product functionality 37 36%

2 Product design 33 32%

3 Packaging 21 20%

4 Product Size 8 8%

5Service –

Repair ,Warranty & etc4 4%

Total 103 100%

Product

functionali

ty

Product

design

Packag

ing

Product

Size

Servi

ce – R

epair

,Warr

anty

& etc

0%

10%

20%

30%

40%

Series1

INFERENCE:

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The above table indicates that, 32% people gives preference to Product design, 36% for

Product functionality, 8% for Product Size, 20% give preference Packaging, 4% gives

Service – Repair ,Warranty & etc.

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FACTORS INFLUENCE BUYING DECISION

What are the factors which influence your buying decision?


1 Price 37 36%

2 Availability 28 28%

3 Schemes 17 16%

4 Quality 12 12%

5 Advertisement 8 8%

Total 103 100%

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INFERENCE:

The above table indicates that, 28% people influencing through availability of product, 36%

influencing through price, 16% through schemes, 12% through Quality of LIGHTING

SCIENCE products & 8% through advertisement.

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CONSUMERS NOT HAVING LIGHTING SCIENCE PRODUCTS

CUSTOMERS FROM OTHER BRANDS

Will you switch over from any other brand to this brand?


1 Yes 12 20%

2 No 34 80%

Total 46 100%

INFERENCE:

The above table indicates that about 20% of the consumers not owning a LIGHTING

SCIENCE product are willing to switch over it from other brands and 80% do not want to

switch over.

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CLASSIFICATION BY CUSTOMERS PURCHASE PLAN

If yes when would you like to purchase the LIGHTING SCIENCE Products?


1 Less than 6 months 20 44%

2 6 months to 1 year 17 40%

3 1 -2 years 7 12%

4 2 – 5 years 2 4%

5 More than 5 years 0 0%

Total 46 100%

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INFERENCE:

The above table indicates that around44%of the consumers from the other brands are willing

to purchase LIGHTING SCIENCE products in less than 6 months, 40% are willing to switch

within 6 month to 1 yr., 12% consumers are willing to switch over within 1-2 yr. & 4%

people plans for purchasing their product in 2-5 yr.

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MAIN PURPOSE OF PRODUCT USAGE

What will be the main purpose of buying the product?


1 Personal 24 52%

2 Official 15 36%

3 Both 7 12%

4 Total 46 100%

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INFERENCE:

The above table indicates that, 52% consumers are willing to use the LIGHTING SCIENCE

Products for personal use, 12% for both use & 36% for Official use.

FACTORS INFLUENCE BUYING DECISION

12. What factors will influence you in switching over from other brands? (Rank 1-5)

SR.NO

.PARTICULARS NO. OF RESPONDENTS RANK PERCENTAGE

1 Price 20 1 40%

2 Availability 5 4 12%

3 Schemes 7 3 20%

4 Quality 9 2 24%

5 Advertisement 5 5 4%

6 Total 46 100%

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Price Availability Schemes Quality Advertisement0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Series1

INFERENCE:

The above table indicates that, 12% of the consumers are influenced by availability of

product where as 40% are influenced by price, 24% are influenced by quality, 20% through

schemes & 4% through advertisement.

CUSTOMERS PREFERENCE IN LIGHTING SCIENCE PRODUCTS

What type of features you prefer most from LIGHTING SCIENCE?



2 Product design 21 44%

3 Packaging 3 8%

4 Product Size 3 8%

5Service –

Repair ,Warranty & etc3 8%


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INFERENCE:

The above table indicates that, 44% give preference to Product design, 32% to Product

functionality, and 8% for Packaging, 8% for Service, 8% for Product Size.

14. Please tick one of the item for each of the product for your desire LIGHTING SCIENCE

products?

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0%5%

10%15%20%25%30%35%40%45%50%

Series1

CONCLUSION

The study was done in order to find out the purchase decision of customers towards

Lighting Science products. After analyzing the data, it was found that the purchase decision

of customers towards Lighting Science products is better and not the best. It was seen that the

consumers owning the LIGHTING SCIENCE products were quiet satisfied as the life span of

the products were very good which is one of the most important aspects to become a good

company. Moreover the consumers not owning a LIGHTING SCIENCE product were keen

to switch over to a LIGHTING SCIENCE product from other brands as they find the features

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very much compelling which is good for the company. Various suggestions are suggested to

increase the purchase decision of customers and help to reach target.

DIRECTION FOR FUTURE RESEARCH

There are some aspects influencing customer purchase decisions like dependency on

the Culture of the country. In-depth study of the demand for the products are left

untouched in this study due to time Constraints which can further be explored.

The factors such as higher expectation and satisfaction level of the brand can further

researched. And the testing of availability of the products with the retailers can be

explored for the further research.

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RECOMMENDATIONS

Company executive should visit dealers on regular basis.

They should pay proper attention towards checking of various components of products

before end user delivery. Otherwise it tends towards defame of brand name in comparison

to rivals.

Need to expand customer care centre.

Proper attention should be paid for advertisement planning otherwise it may lead to

problem for dealer as well as for company.

Company should tie up with some event management company to organize various

promotional activities like canopy, Carnival.

Company should make policy for fixed end user price for all dealers so that fair game will

be played & dealer would not to compromise on their margin.

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BIBLIOGRAPHY

The lists of reference for the purpose of completing this marketing project are as given

below:

Reference Books

Saunders,.M., Lewis. P., and Thornhill.A. (2003), Research Methods for Business

Students, 3rd Edition, Financial Times Prentice

Boyd and Stasch (2001), Marketing Research, 3rd Edition, Financial Times Prentice

Websites

http://www.lsgc.com

http://business.mapsofindia.com/india-company/l/lighting-science.html

http://lightingscience.wordpress.com

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ANEXXURE

MARKETING SAMPLE QUESTIONNAIRE

Employee Name: -.................................................................

Designation: -.........................................................................

CUSTOMER PERSONAL INFORMATION

NAME:

AGE:

GENDER:

Q1) are you currently using any LIGHTING SCIENCE product/products?

Q2) from where did you get to know the product?

a) Newspaper b) Internet

c) Magazines d) Other Sources (If Any)

Q3) for how long you have being using the product?

Q4) do you find the product satisfactory?

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Q5) what is the purpose of buying the product?

a) Official b) Personal

c) Both

Q6) what features of any lighting product/products are most important to you?

a) Product Functionality b) Product Design

c) Packaging d) Product Size

e) Warranty/Repair

Q7) what factors influenced you in buying a LIGHTING SCIENCE product?

a) Price b) Quality

c) Advertisements d) Schemes

e) Availability

Q8) what is your say about the pricing of the LIGHTING SCIENCE products?

Q9) will you recommend the products to others?

Q10) Suggestions and Recommendations

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Internship Major Project on LED

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