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RegisteR now! www.ifitt.org/enter JanuaRy 28 - 30 2009 Rai aMsteRDaM the netheRlanDs initiative & organization • Explore the development of eTourism in the future • 130 Presentations over 3 days • Unique forum for academic, industry, destination managers and marketeers and government representatives eTourism dynamic challenges for travel and tourism The 16th International Conference on Information Technology and Travel & Tourism Keynotes Heinz Kreuzer, CEO, tui infotec Vincent Vander- pool-Wallace, Minister of Tourism & Aviation, the Bahamas Christian Haas, Enterprise Technology Architect, Microsoft Corporation Rebecca Jennings, Principal Analyst, Forrester Research Ed Parsons, Geospatial Technologist, google Andrew Pozniak Travel Industry Leader in the Central and Eastern Europe, Middle East & African markets, google January 30 Dutch Day Dutch-Flemish programme

Transcript of internetomgeving eTourism - accessibletourism.org · on ICT-enabled dynamic challenges for travel...

RegisteR now!

www.ifitt.org/enter

JanuaRy 28 - 30 • 2009Rai aMsteRDaM • the netheRlanDs

initiative & organization

•ExplorethedevelopmentofeTourisminthefuture

•130Presentationsover3days

•Uniqueforumforacademic,industry,destinationmanagersandmarketeersandgovernmentrepresentatives

eTourism dynamic challenges for travel and tourism The 16th International Conference on Information Technology and Travel & Tourism

Payment & cancellation conditions: AllpricesareinEuroandincl.VAT.You can register by internet, www.ifitt.org/enter. After we havereceivedyourregistrationform,wewillsendyouaconfirmationofparticipationaswellasaninvoice.Theparticipationfeemustbepaidwithin14daysandalwayspriortothestartoftheevent.Noregistrationwillbeconfirmedbeforepaymentisreceived.Youwillreceiveyouradmissiontickettwotothreeweeksbeforetheeventbyemail.

Cancellationispossibleupto15dayspriortotheeventandwillin-curachargeofd100,-+VATservicechargeincancellationcosts.Afterthispointintimeorifyoudonotattendthefullchargewillbepayable.Cancellationmayonlytakeplaceinwriting(viafaxorviapost).Substitutionbyacolleagueisalwayspossible.

Registration fees NoIFITTmember IFITTmemberIndividual d830 d747Academic d630 d567Student d285 d256,50DutchDay d180 d162

Registration fee of enteR conference includes:Participationattheconference(3days,includingDutchDay),ENTERproceedings(papersofresearchtrack),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.

Registration fee of Dutch Day conference includes: ParticipationattheDutchspokenconference(oneday,January30,2009),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.

accommodation AccommodationfortheconferencemaybearrangedthroughtheRAIbookingservice.Pleasevisitwww.ifitt.org/enter.

attendance Certificate CertificateofAttendancewillbeavailablefromtheconferencesecretariatonrequest.

Data protectionYouraddressdetailswillbeaddedtoourdatabaseinordertokeepyouinformedaboutouractivitiesandthoseofoursponsors.Ifyouobjecttothis,thenpleasecontactus.

Register now: www.ifitt.org/enter

FuncTion Person AFFiliATion Programme chair Professor Dimitrios Buhalis ICTHR, Bournemouth University, UKiFiTT chair Professor Andrew J. Frew IFITT President & Queen Margaret University, UKlocal Host Marc Dekkers Heliview Conferences & Training B.V., Netherlands research Track Chair: Professor Wolfram Höpken University of Applied Sciences Ravensburg-Weingarten Co-chair: Dr Ulrike Gretzel Texas A&M University, USACo-chair: Dr Rob Law Hong Kong Polytechnic University, China eDestinations Track Chair: Inkeri Starry Finnish Tourist Board, FinlandCo-chair: Alex Rayner UNWTO, SpainCo-chair: Tinkara Pavlovčič Kapitanovič Slovenian Tourist Board, Slovenia industry & innovations Track Chair: Jens Thraenhart Chameleon Strategies, CanadaCo-chair: Eric Basha Microsoft, USA Co-chair: John Kent Youtravel.com & www.aquisresorts.com, Greece PhD Workshop, pre-enTer Chair: Professor Matthias Fuchs Mid Sweden University, SwedenCo-chair: Dr Marianna Sigala University of Aegean, GreeceCo-chair: Prof John van der Pijl Gert Erasmus University, Netherlands Local Host: Karel Werdler InHolland, Netherlands Dutch Day Chair: Karin Elgin Nijhuis TEAM Tourism Consulting, NetherlandsCo-chair: Robert Govers University of Leuven, Belgium

enTer 2009 ProGrAMMe coMMiTTeeDateJanuary28-30,2009

loCationRAIExhibitionandcongresscentreEuropaplein22,1078GZAmsterdam,TheNetherlandsT:+31(0)20-5491212F:+31(0)20-6464469www.rai.nl

ContaCtHeliviewConferences&TrainingB.V.POBox9615,4801LS,Breda,TheNetherlandsTel.:+31(0)76-5484000Fax:+31(0)76-5484099

For registrations and cancellations:ParticipantsAdministrationENTER2009Tel.:+31(0)76-5484020

For programme and sponsor information:Mr.MarcDekkers,ConferenceManagerTel.:+31(0)76-5484000Email:[email protected]

For logistical organisation:Ms.ShelitavanderWeegen,ConferenceCoördinatorTel.:+31(0)76-5484067Email:[email protected].

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KeynotesHeinzKreuzer,CEO,tui infotec

VincentVander-pool-Wallace,Minister of Tourism & Aviation,the Bahamas

ChristianHaas,Enterprise Technology Architect,Microsoft Corporation

RebeccaJennings,Principal Analyst,Forrester Research

EdParsons, Geospatial Technologist,google

AndrewPozniakTravel Industry Leader in the Central and Eastern Europe,Middle East & African markets, google

initiative & organization Partners

January 30 • Dutch Day

Dutch-Flemish programme

sponsor

Friday 30th January

08:00 – 09:00 Registration (RAIConference,EntranceE)

09:00 – 10:30

Destination FoCus(RoomM)

Current hot potatoes for DMssModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)

e-Distribution as an e-marketing tool; strategy, implementation and resultsbyKatrineMosfjeldVisitOSLO

Meta-search: things to come and things to dobyManfredHackl(EC3&[+o])

Meta-search: things to come and things to dobyWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

inDustRy anD innovation FoCus(RoomQ)

eCommerce and profitability: lessons from hospitalityModerator:RomanEgger

internet innovation for small businessesbyIselinSkogland(e-hotelservices)

internet as a sales channel - best practicesbyStephenWilliams(FitzgeraldGroup)

woRKshoP(RoomO)

Destination & industry research needs and Research agendas for the futureModerators:PeterVarlowandPellervoKokkonen

woRKshoP(RoomN)google online Marketing Challenge?8,000students300+universitiesin47countriesModerator:UlliGretzelJamieMurphyDianaDervalLeoWoerndl

DutCh Day(RoomL)

nederlands- en vlaamstalige dag(PresentationsinDutchandFlemish)

strategie en de online wereld(eTourismStrategies)Moderator:KarinElginNijhuis(TEAMTourismConsulting)

Place brands en e-brands(Placebrandsande-brands)doorRobertGovers(KatholiekeUniversiteitLeuven)

Distributie in de hedendaagse reis- en internetomgeving(Traveldistributionintoday’sinternetenvironment)doorJanPeeters(PassaatConsulting,voormaligManagingDirectorMytravelenFirstChoice)

trends in online marketing in de nederlandse reiswereld(TrendsinonlinemarketingintheDutchtravelmarket)doorGijsvanderHulst(IndustryManagerTravel,GoogleNederland)

10:30 – 11:00 Coffee & tea break (RubyLounge)

11:00 – 12:30

Destination FoCus(RoomM)

the challenges and opportunities of it innovations for future DMo business modelsModerator:RogerCarter(TEAM)

the future impact of it on DMo business models: an overviewbyRogerCarter(TEAM)

the growth in mobile internet access: what are the implications for DMo information and reservation services?byPeterVarlow(TEAM)

how can DMos use it innovations to help them market and manage their destinations for business tourism?bySteenJakobsen(WonderfulCopenhagen)

inDustRy anD innovationFoCus(RoomQ)visioning and preparing for the futureModerator:JensThraenhart(ChameleonStrategies)

interoperability technology to target customersbyJohnLambe(Openjaw)

From Digital Divide to eenablementbyEricBasha(Microsoft)

Corporate online initiatives - the future of computing and impacts on tourismbyJoostNienhuis–(GeneralManager,COIMicrosoft)

visioning the future byAnnaPollock(DestiCorp)

woRKshoP(RoomO)

how to publish your research workshop PublicationsandJournalRankingsRobLaw(HongKongPolytechnicUniversity)AndrewFrew(QueenMargaretUniversity)

ReseaRCh FoCus (RoomN)

Recommender systemsModerator:FrancescoRicci

TheeffectsofvirtualproductExperienceonchangingconsumers’firstimpressionBiasbyHer-SenDoong,Hui-ChihWang,Jian-GuoFong

Towardsriskminimizationfornovicegamblers:a‘notsoexpert’systembyG.MichaelMcGrath

Buildinganontology-basedFrameworkforTourismRecommendationServicesbyOlawandeDaramola,MathewAdigun,CharlesAyo

DutCh Day(RoomL)

web 2.0 Moderator:RobertGovers(KatholiekeUniversiteitLeuven)

Destination marketing 1.0 en 2.0 (Destinationmarketing1.0and2.0)doorKarinElginNijhuis(TEAMTourismConsulting)

social media & hospitality:een natuurlijk huwelijk(SocialMedia&Hospitality:anaturalmarriage)doorRonaldvandenHoff(C.D.E.F.Holding,CyberdigmaLab,Mindz.com-Seats2Meet.com)happyhotelier.com(Happyhotelier.com)doorGuidovanElshout(HaagscheSuites)

12:30 – 13:30 lunch (RubyLounge)

13:30 – 15:00

CRoss-tRaCK Panel DeBate(RoomQ)

etourism: the Future challenges and research required

Facilitator:HannesWerthner(ViennaUniversityof

Technology)Participants:Cihan

Cobanoglou,RomanEgger,EricBasha,DimitriosBuhalis,JensThraenhart,AnnaPollock,

PeterVarlow

ReseaRCh FoCus (RoomM)

Papers in progress Moderator:TimothyJung

ICTandSustainableTourismDevelopment:AnAnalysisoftheLiteraturebyAlishaAli,AndrewJ.Frew

iVisit:AnInformationExchangeToolforSelf-driveTouristsinRemoteAustraliabyDeanCarson,DorisSchmallegger,GrahamThompson,RoyJones,AlanPilgrim

AnIn-DepthCaseStudyofElectronicDistributionSystemsinDifferent-SizedHotelsinKoreabyHong-bummKim,SunnyHam,Hae-youngMoon

WebAccebilityinTourismWebsitesbyJaumeJaume

DutCh Day innovation(RoomN)

DutCh Dayinnovation(RoomO)

DutCh Day innovation(RoomL)

DutCh Day(RoomL)

visies op de nabije toekomst (eTourismfutures)Moderator:KarinElginNijhuis(TEAMTourismConsulting)

vervagende grenzen tussen werk, reizen en gastvrijheid(Disappearingbordersbetweenwork,travelandhospitality)doorGonnieBeen(ManagerCommunications,MicrosoftNederland)

Reizen door de virtualitijd(Travelwithvirtuality)doorDr.JacobvanKokswijk(CapgeminiProfessorin“virtualisatie”aandeMedischeFaculteitvandeKatholiekeUniversiteitLeuven)

15:00-15:30 Conference closing and announcementsbyProfessorAndrewJ.Frew,PresidentIFITT,ProfessorDimitriosBuhalis,ENTER2009Chair,MarcDekkers,ConferenceHost

15:30 – 16:30 Farewell drinks (RubyLounge)

16:30 – 19:00 oPtional touRs oR FRee tiMe

20:30 – late informal get together – dinner/drinks Locationsuggesion:HoopmanIrishPub,Leidseplein6,1017PTAmsterdam

• Customercentricity• InspireconsumerswithICTs• Recommendersystems• Socialnetworkingandtravel• Web2.0andTravel2.0• ICT-enabledsegmentation• eTourismanddisability• AccessibleeTourismdesign• eLearningfortourism• Directvsindirectdistribution• ICT-basedproductivity• Reengineeringtourism• eTourismandpricing• Revenuemanagement• Webanalytics• Onlinesecurity• ePayments• eBrandingandbrandintegrity• Distributionstrategies

• ICT-enabledpartnerships• Advanceddistributionsystems• Pollingservices• Travelsearchandmetasearch• Interoperabilityand

interconnectivity• Web3.0andTravel3.0• Destinationwebsitesand

clusters• Advanceddestinationportals• Geographicalmashups• Locationbasedservices• WirelesssystemsandWiMAX• Mobilesolutions• Usabilityandwebdesign• Multimediaconvergence• Affiliatemarketingonline• SmartICTinvestments• Onlineadvertising

organized by the international Federation for information technology and travel & tourism (iFitt), enteR 2009 at amsterdam is the 16th enteR Conference bringing together international experts in all aspects of information and communication technologies in travel and tourism.

In2009,ENTERwillmoveontothecityofAmsterdam,theNetherlands,takingplaceinthewell-knownRAIExhibitionandCongressCentre.AmsterdamiscentrallylocatedinEurope,easilyaccessibleforinternationalparticipants,andfromitscanalstofamoushistoricalsightsoneofthemostromanticandbeautifulcitiesinEurope.

ENTERoffersauniqueforumforacademic,industryandgovernmentrepresentativestoexplorethefutureofICTsintourismthroughresearchanddynamicdialoguewithinthesocialnetworkoftheIFITTcommunity.ThechairsofENTER2009areworkinghardtodevelopthemostcomprehensiveprogrammeeverforENTER.Withmorethan130presentationsover3daysandmorethan450participants,ENTERistheeventintourismandtechnologythatbringsresearchers,industryanddestinationstogether.Thethreetracks,namelyresearch,destinationsandindustryaredesignedinawaythatenablesmaximumexchangeofinformationandinteraction.Presentationsanddebateswillexplorethestate-of-the-artresearchandindustrycasestudies.ThisyearwewillconcentrateonICT-enableddynamicchallengesfortravelandtourismtocoverbothtechnologyandbusinessandtherewillalsobeplentyforlocal

andnationalgovernmentagenciestoconsider.Issuesdiscussedcoverawiderangeofcutting-edgechallengesandthefollowinggivesaflavourofthis:

WelookforwardtowelcomeyoutoENTER2009@AmsterdamandtoengageyoumorewiththeIFITTglobalcommunity.

Professor Dimitrios Buhalis BournemouthUniversityandENTER 2009 Chair

Professor andrew Frew Queen Margaret University and President IFITT

Marc Dekkers Heliview Conferences & Training B.V. and Conference Host

Welcome to enTer2009@Amsterdam

who should attend?ENTERistheeventintravel&tourismandtechnologythatbringsresearchers,industry,destinations,managementorganisationsandgovernmenttogether.ThedelegatesrangefromleadingCEOs,destinationmanagers,ICTmanagers,marketingmanagers,internationalconsultants,travelandtourismpractitioners,studentsandresearchpioneers.

Cross-conferencetrack

IndustryandInnovationFocus

DestinationsFocus

ResearchFocus

Break–networking-social

DutchDay

thursday 29th January

08:00 – 09:00 Registration (RAIConference,EntranceE)

09:00 – 10:30Keynote

visioning the future of technology for tourism(Room:Forum)

the future of social media and tourismbyRebeccaJennings(PrincipalAnalyst,ForresterResearch)

etourism and geo-looking to the futurebyAndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)&EdParsons(GeospatialTechnologist,Google)

Moderator:ProfessorDimitriosBuhalis(BournemouthUniversity)

10:30 – 11:00 Coffee & tea break(RubyLounge)

11:00 – 12:30

Destinations FoCus (RoomM)

user generated Content and travel reviewsModerator:JosefMargreiter(TirolWerbung)

user generated Content and travel destinationsbyJensThraenhart(ChameleonStrategies)

social networking: Challenges and opportunities for Destination MarketingbyKarinNijhuis(Interimair)

user generated content for destinationsbyHelenaEgan(TripAdvisor)

hotel reviews as base for marketing concepts for destinations byFriedrichVonScanzoni(HolidayCheck)

inDustRy anD innovation FoCus(RoomQ)

tourism marketing and search (seo, seM, Meta-search)Moderator:JohnKent(YouTravel.com)

AndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)

FaisalGaleria(ManagingDirectorofEuropeandAsia,Kayak)

tourism brand/image online advertising for the futurebyNickySmith(Microsoft)

Challenges and opportunities in tourism searchbyKevinMay(Travolution)

ReseaRCh FoCus(RoomO)

website optimisation (A)Moderator:RobertoDaniele

WebsiteaccessibilityofU.S.basedhospitalitywebsitesbyLinaXiong,CihanCobanoglu,PamelaCummings,FrederickDeMicco

AstudyofChineseandinternationalonlineuserperceptionsofhotelwebsites,usefulnessbyShanShanQi,RobLaw,DimitriosBuhalis

Globale-readinessofhotelchainwebsitesbyPeterO’Connor

ReseaRCh FoCus(RoomN)

online communitiesModerator:MichaelMcGrath

RoleofcommunityinformaticsinheritagetourismdevelopmentbyUlrikeGretzel,HanyoungGo,KyungheeLee,TazimJamal

Fromparadigmatictosyntagmaticcommunities:asocio-semioticapproachtotheevolutionpatternofonlinetravelcommunitiesbyLorenzoCantoni,StefanoTardini,AlessandroInversini,ElenaMarchiori

the virtualization of backpacker culturebyCodyParis

ReseaRCh FoCus(RoomP)

Platforms and tools(A)Moderator:MartinHitz

DesigningonlinevirtualworldsforculturalheritagebyFrancescoBellotti,RiccardoBerta,AlessandroDeGloria,LudovicaPrimavera

AnautomatedapproachforderivingsemanticannotationsoftourismproductsbasedongeospatialinformationbyMarkusZanker,MatthiasFuchs,AlexanderSeebacher,MarkusJessenitschnig,MartinStromberger

RFiD-based action tracking for measuring the impact of cultural events on tourism byNicolaZeni,NadzeyaKiyavitskaya,SerenaBarbera,BasarOztaysi,LuisaMich

12:30 – 13:30 lunch(RubyLounge)

13:30 – 15:00

Best Research Papers(Room:Forum)Across-conferencepresentationofthe3shortlistedbestresearchpapersandAwards

Chair:ProfessorWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

learning adaptive recommendation strategies for online travel planning byTariqMahmood,FrancescoRicci,AdrianoVenturinitravel queries on cities in the united states: implications for search engine marketing in tourism byZhengXiang,BingPan

adoption of a destination-wide CRM approach: an empirical analysis of the determinants in the swiss hospitality industry byMichaelFux,ThomasMyrach

Best Paper awards Ceremony, WolframHöpken,AndrewFrew,DimitriosBuhalis

15:00 – 15:30 Coffee & tea break(RubyLounge)

15:30 – 17:00

Destinations FoCus(RoomM)

Commercialisation Dilemmas: Building internal commercial capacityModerator:ProfessorDimitriosBuhalis(BournemouthUniversity)

Commercialisation strategies for DMos/DMss: the slovenia caseby Tinkara Pavlovčič Kapitanovič (SlovenianTouristBoard)

lessons from DMs privatisationbyJosefMargreiter(TirolWerbung)

Bringing the small players on boardbyMarcoTruffelli(VisitScotland.com)

experiences from the pollingservicebyAndrewDaines(VisitBritain)

inDustRy anD innovation FoCus(RoomQ)

inspire & engage- Personalization/advanced CRMModerator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)

JensThraenhart(ChameleonStrategies)

web-based loyalty system application for independent hotelsbyJohnFotis(Marketplan)

inspire and engage onlinebyBriceBay(Unaira)

Reflecting the needs of global travellersbyMichaelLevie(CitizenM)

online innovations for the futurebyStephanEkbergh(Travelstart)

ReseaRCh FoCus(RoomO)

website optimisation(B)Moderator:MichaelMcGrath

Ontheimportanceofhyperlinks:anetworkscienceapproachbyRodolfoBaggio,MagdaAntonioliCorigliano

Culturaldestinationusability-thecaseofvisitBathbyAlessandroInversini,LorenzoCantoni

EffectivenessofeBrochures:ananalysisofusepatternsbyFaizAnuar,ZhengXiang,UlrikeGretzel

ReseaRCh FoCus(RoomN)

user generated content(B)Moderator:MarkusZanker

Complaintsontheonlineenvironment-thecaseofHongKonghotelsbyNormanAu,DimitriosBuhalis,RobLaw

TheimpactofonlinereviewsonthechoiceofholidayaccommodationsbyKatiaLauraSidali,HolgerSchulze,AchimSpiller

TheimportanceanduseofweblogsforbackpackersbyChristofHofstaetter,RomanEgger

ReseaRCh FoCus(RoomP)

Platforms and tools(B)Moderator:LuisaMich

VRUM™:Atoolformodellingtravelpatternsofself-drivetouristsbyNicholasHolyoak,DeanCarson,DorisSchmallegger

MPEG-7compliantindexationtoolformultimediatouristcontentbyMariaTeresaLinaza,CristinaSarasua,YolandaCobos

TheadoptionoffingerprintpaymenttechnologymechanismsatthecustomerendbyAnilBilgihan,SrikanthBeldona,CihanCobanoglu

17:05 – 18:00 Chapter summit(RoomM)

Chapter summit(RoomQ)

Chapter summit(RoomN)

etourism education workshop (RoomO)

Moderators:MagielVenemaCihanCobanogluAnitaFernandez-YoungDimitriosBuhalis

Bloggers summit(RoomP)

18:00 – 19:00 informal drinks(RubyLounge) etourism education social Bloggers social

20:00 – late Conference dinner

Programme

subject to change

www.ifitt.org/enter

RegisteR now! www.ifitt.org/enter Welcome to enTer2009@Amsterdam

Monday 26th January

19:30 – late informal get together – dinner/drinksLocationsuggestion:ESCAPECaffé,Rembrandtplein11,1017CTAmsterdam

tuesday 27th January PhD workshop Pre-enteR location: hogeschool inhollanD, Boelelaan 1109, 1081 hv amsterdam

09:00 – 09:30 Registration

09:30 – 09:40 welcome and opening RemarksbyProfessorMatthiasFuchs,Chair

09:40 – 09:45 iFitt President MessagebyProfessorAndrewJ.Frew

09:45 – 10:00 tourism information system ResearchbyProfessorMatthiasFuchs,MidSwedenUniversity

10:00 – 10:15 using web 2.0 for conducting researchbyDrMariannaSigala,AegeanUniversity

10:15 – 10:30 tips for Completing that DissertationbyProfessorAndrewJ.Frew

10:30 – 11:00 Coffee & tea break

11:00 – 13:00

Research proposal presentations open discussion(moderatedbyMatthiasFuchsandMariannaSigala)ShanShanQi FuzzyHierarchicalEvaluationof(HongKongPolytechnicUniversity) theUsefulnessofLuxuryHotelWebsitesCodyParis TheVirtualMobilitiesofBackpackers(ArizonaStateUniversity)RosannaLeung DevelopmentofWebsitePersonality(HongKongPolytechnicUniversity)JaneSørensen Web2.0anduser-generated-contentonwebsites(ÅrhusUniversity) fortourists.Ananalysisofreactionpatternsamong

receiversClemensKöltringer InformationNeedsofCityTravellers-(MODULUniversityVienna) InvestigatingtheImplicationsofConsumers’

InformationSearchonActualTravelBehaviourJebrilAlhelalat CreatingValuethroughUsing(ManchesterMetropolitanUniversity) theInternetasaRelationshipMarketingToolinthe

HotelIndustry:AnEmpiricalApplicationinClassifiedHotelsinPetra,Jordan

RonaldIberl EvaluationoftheAcceptanceof(UniversityofInnsbruck) VirtualWorldsintheTourismSector:AnExtended

TechnologyAcceptanceModellingApproachThomasGramlich AdoptionandDiffusionofOnline(LeopoldFranzensUniversityofInnsbruck) BookingPortalsinthealpineHotelSector-

AnextendedModelofAdoptionBehaviourAnjaPapathanassis Emergingdistributionchannelsfortourism(BournemouthUniversity)

lunch

14:15 – 15:15 BreakoutSessions

Concurrent session i: Moderator:MatthiasFuchs

Concurrent session ii:Moderator:MariannaSigala

15:15 – 15:45 Coffee & tea break

15:45 – 16:15 ReviewofBreakoutSessions

16:15 – 16:45 Research Panel Discussion(MatthiasFuchs,MariannaSigala,UlrikeGretzel,FrancescoRicci,RobertGovers,DimitriosBuhalis)

16:45 – 17:00 awards Ceremony and Closing Remarks

17:00 – 19:00 Finish – social networking

19:30 – late informal get together – dinner/drinksLocationsuggestion:CaféHeffer,Oudebrugsteeg7,1012JNAmsterdam

Register now! www.ifitt.org/enter Register now! www.ifitt.org/enter

wednesday 28th January enteR 2009 Conference

08:00 – 09:00 Registration(RAIConference,EntranceE)

09:00 – 9:30

welcome, conference opening, introduction to track chairs(Room:Forum)

welcome to enteR 2009byProfessorAndrewJ.Frew(President,IFITT)welcome to hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)

welcome and team presentationbyProfessorDimitriosBuhalis(ENTER2009Chair)welcome and administrationbyMarcDekkers(ConferenceHost)

09:30 – 10:30Keynote

using innovation and etourism for destination strategic advantagebyVincentVanderPool-Wallace(MinisterofTourismandAviationfortheBahamas)Classical tour operation and e-commerce - a challenge for the it landscapebyHeinzKreuzer(CEO,TUIInfoTec)

Moderator:ProfessorAndrewJ.Frew(QueenMargaretUniversity)

10:30 – 11:00 Coffee & tea break (RubyLounge)

11:00 – 12:30

Destinations FoCus(RoomM)

Destinations and eFuturesModerator:InkeriStarry(FinnishTouristBoard)

etourism developments in hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)

Destination management, businessintelligence & web 2.0 -– the Bahamas experiencebyJamesRam(IndusaGlobal)

technological challenges for the destination management systems of the futurebyHannesWerthner(ViennaUniversityofTechnology)

inDustRy anD innovation FoCus weB2.0 (RoomQ)

online Communities and Content integrationModerator:JensThraenhart(ChameleonStrategies)

web 2.0 and tourismbyButchLanglois(CEO,PlanetEye.com)

Consumer generated content and hotel reviewsbyFriedrichvonScanzoni(CEOInternationalbusinessHolidayCheck)

travel 2.0byJimHamill(www.tourism2-0.co.uk)

travel professionals online communitiesbyTheodoreKoumelis(mynetwork.travel)

taking advantage of web 2.0 for brand developmentbyMorrisSims(founderofbrandkarma,www.circos.com)

ReseaRCh FoCus (RoomN)

Mobile technologyModerator:WolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

WirelessapplicationsindestinationsbyDimitriosBuhalis,LucaPistidda

PersonalizedmobilecitytransportadvisorysystembyGytisTumas,FrancescoRicci

IntelligentroutingsystemforapersonalisedelectronictouristguidebyAnderGarcia,MariaTeresaLinaza,OlatzArbelaitz,PieterVansteenwegen

ReseaRCh FoCus (RoomP)

electronic marketing Moderator:FrancoisBedard(UQAM)

AffiliatemarketingintravelandtourismbyRobertoDaniele,AndrewJ.Frew,KateVarini,AsmikMagakian

Capitalcitytourism:onlinedestinationimageofWashington,DCbyWei-JueHuang,ByeongCheolLee

E-mailservicequalityforprofitandnotforprofitorganisationsinthetourismindustrybyAstridDickinger,UlrikeBauernfeind

12:30 – 13:30 lunch(RubyLounge)

13:30 – 14:00Keynote

innovative platforms and future benefits/applications for tourism (Room:Forum)Surface/Web2.0assets/businessintelligence,Communication/collaborationandsupportingmobilitybyChristianHaas(EnterpriseTechnicalArchitect,Microsoft)

Moderator:JensThraenhart(ChameleonStrategies)

14:00 – 15:30

Destinations FoCus(RoomM)

web 2.0 for destinations- a fancy trend or a must?Moderator:Tinkara Pavlovčič Kapitanovič(SlovenianTouristBoard)

google tools for tourismbyAndrewPozniak(GoogleIndustryLeader,EmergingMarkets-Travel)

web 2.0“ - business models for DMosbyChristianMaurer(IMCUniversityofAppliedSciencesKrems)

travel 2.0 in austria - a guidebook for tourism organisationsbyMartinSchobert(austria.info)

shifting to 2.0byInkeriStarry(FinnishTouristBoard)

inDustRy anD innovation FoCus (RoomQ)

travel and tourism Convergence & Multi-Channel ManagementModerator:MarcoTruffelli(VisitScotland.com)

GuillaumeThevenot(BusinessDevelopmentManager-HospitalityAmadeus)

JohnStarkey(CEOofFCVTechnologiesandSVPofTripharbor.com)

StephenJoyce(CEOofRezgoandPresident,IFITTNorthAmerica)

RiazPisani(ContacTravel)

inDustRy anD innovation FoCus (RoomO)

Microsoft high tech developments workshop Facilitator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)

the benefits of developing on the Ms platform for tourism entitiesbyChristianHaas(Microsoft)

Photosynth & virtual earthbyVikasArora(Microsoft)

SantiagoLorenteGarcía–Barbón(MicrosoftTourismInnovationCenter)

KevinLasitz(VicePresident,Infusion,Microsoft)

ReseaRCh FoCus (RoomN)

user-generated content(A)Moderator:MariannaSigala

ComparisonofdeceptiveandtruthfultravelreviewsbyKyung-HyanYoo,UlrikeGretzel

Trustintravel-relatedconsumergeneratedmediabyKyung-HyanYoo,YoonjungLee,UlrikeGretzel,DanielR.Fesenmaier

Whatistoldintravelblogs?ExploringtravelblogsforconsumernarrativeanalysisbyCarmelaBosangit,ScottMcCabe,SallyHibbert

ReseaRCh FoCus (RoomP)

technology acceptance (A)Moderator:JohnVanDerPijl

E-Businessreadiness,intensityandimpact-anAustrianhotelstudybyMatthiasFuchs,ChristinaWitting,WolframHöpken

Assessinglow-costcarriereAirlinesystemsuccessbyTimothyJung

Informationandcommunicationtechnologiesinbusinessandcorporatetravelmanagement:anoverviewbyBerendienLubbe,AnneliDouglas

15:30 – 16:00 Coffee & tea break(RubyLounge)

16:00 – 17:30

Destinations FoCus (RoomM)

web 2.0 content and virtual CommunitiesModerator:KarinElginNijhuis(TEAMTourismConsulting)

taking advantage of web 2.0 content and virtual communitiesbyWilliamBakker(BritishTourismColumbia)

towards web 3.0byPrimozZizek(E-laborat)

DMos as integrators of multi-channel customer contact, communication and fulfilmentbyJohnWalsh(IrishTourismBoard)

inDustRy anD innovation FoCus(RoomQ)

hospitality Convergence & Multi-Channel ManagementModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)

JohnKent(Youtravel.com)

ScottFarrell(Travelclick)

GeoffCairns(Microsoft)

woRKshoP(RoomO)

accessible etourism and tourism for all – meeting the disabled user requirements Moderator:ElinaMichopoulou(UniversityofSurrey)

technology, accessibility, tourism byIvorAmbrose(ENAT)

tourism and accessibility - a DMos perspectivebyKatrineMosfjeldVisitOSLO

tourism accessibility requirements of the disabled marketbyElinaMichopoulou(UniversityofSurrey)

Discussion on tourism accessibility and technology solutionsSpyrosMichailidis(ENATandeWorxGreece),KerstinMatausch(JKUAustria),DimitriosBuhalis(BournemouthUniversity)

IncollaborationwithEuropeanNetworkforAccessibleTourism

ReseaRCh FoCus(RoomN)

iCt and tourism destinationsModerator:RobertoDaniele

Informationconvergenceinthelongtail:thecaseoftourismdestinationinformationbyAlessandroInversini,DimitriosBuhalis

DevelopmentoftechnologytrainingfordestinationmarketingorganisationsbyByeongCheolLee,BruceWicks,Wei-JueHuang

Thecredibilityofonlinenews:thecaseoftheIcelandTouristGuideAssociation’swebsiteande-newsletterbyStefanHelgiValsson

ReseaRCh FoCus(RoomP)

technology acceptance BModerator:MatthiasFuchs

DeconstructingtraveldecisionmakingandinformationsearchactivitiesbyAndreasZins

DestinationmanagementSystems(DMS):arealitycheckintheGreektourismindustrybyMariannaSigala

Doemotionalmentalmodelsbeforeandafteraneffectivevisitationofavirtualworlddiffer?byBrigitteStangl,AnkeSchneider

17:30 – 18:30 iFitt agM(RoomQ) (iFitt members only)

17:30 – 19:30 welcome reception & speed dating game!

20:30 – late informal get together – dinner/drinksLocationsuggestion:DeKroon,Rembrandtplein17-I,1017CTAmsterdam

• Customercentricity• InspireconsumerswithICTs• Recommendersystems• Socialnetworkingandtravel• Web2.0andTravel2.0• ICT-enabledsegmentation• eTourismanddisability• AccessibleeTourismdesign• eLearningfortourism• Directvsindirectdistribution• ICT-basedproductivity• Reengineeringtourism• eTourismandpricing• Revenuemanagement• Webanalytics• Onlinesecurity• ePayments• eBrandingandbrandintegrity• Distributionstrategies

• ICT-enabledpartnerships• Advanceddistributionsystems• Pollingservices• Travelsearchandmetasearch• Interoperabilityand

interconnectivity• Web3.0andTravel3.0• Destinationwebsitesand

clusters• Advanceddestinationportals• Geographicalmashups• Locationbasedservices• WirelesssystemsandWiMAX• Mobilesolutions• Usabilityandwebdesign• Multimediaconvergence• Affiliatemarketingonline• SmartICTinvestments• Onlineadvertising

organized by the international Federation for information technology and travel & tourism (iFitt), enteR 2009 at amsterdam is the 16th enteR Conference bringing together international experts in all aspects of information and communication technologies in travel and tourism.

In2009,ENTERwillmoveontothecityofAmsterdam,theNetherlands,takingplaceinthewell-knownRAIExhibitionandCongressCentre.AmsterdamiscentrallylocatedinEurope,easilyaccessibleforinternationalparticipants,andfromitscanalstofamoushistoricalsightsoneofthemostromanticandbeautifulcitiesinEurope.

ENTERoffersauniqueforumforacademic,industryandgovernmentrepresentativestoexplorethefutureofICTsintourismthroughresearchanddynamicdialoguewithinthesocialnetworkoftheIFITTcommunity.ThechairsofENTER2009areworkinghardtodevelopthemostcomprehensiveprogrammeeverforENTER.Withmorethan130presentationsover3daysandmorethan450participants,ENTERistheeventintourismandtechnologythatbringsresearchers,industryanddestinationstogether.Thethreetracks,namelyresearch,destinationsandindustryaredesignedinawaythatenablesmaximumexchangeofinformationandinteraction.Presentationsanddebateswillexplorethestate-of-the-artresearchandindustrycasestudies.ThisyearwewillconcentrateonICT-enableddynamicchallengesfortravelandtourismtocoverbothtechnologyandbusinessandtherewillalsobeplentyforlocal

andnationalgovernmentagenciestoconsider.Issuesdiscussedcoverawiderangeofcutting-edgechallengesandthefollowinggivesaflavourofthis:

WelookforwardtowelcomeyoutoENTER2009@AmsterdamandtoengageyoumorewiththeIFITTglobalcommunity.

Professor Dimitrios Buhalis BournemouthUniversityandENTER 2009 Chair

Professor andrew Frew Queen Margaret University and President IFITT

Marc Dekkers Heliview Conferences & Training B.V. and Conference Host

Welcome to enTer2009@Amsterdam

who should attend?ENTERistheeventintravel&tourismandtechnologythatbringsresearchers,industry,destinations,managementorganisationsandgovernmenttogether.ThedelegatesrangefromleadingCEOs,destinationmanagers,ICTmanagers,marketingmanagers,internationalconsultants,travelandtourismpractitioners,studentsandresearchpioneers.

Cross-conferencetrack

IndustryandInnovationFocus

DestinationsFocus

ResearchFocus

Break–networking-social

DutchDay

thursday 29th January

08:00 – 09:00 Registration (RAIConference,EntranceE)

09:00 – 10:30Keynote

visioning the future of technology for tourism(Room:Forum)

the future of social media and tourismbyRebeccaJennings(PrincipalAnalyst,ForresterResearch)

etourism and geo-looking to the futurebyAndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)&EdParsons(GeospatialTechnologist,Google)

Moderator:ProfessorDimitriosBuhalis(BournemouthUniversity)

10:30 – 11:00 Coffee & tea break(RubyLounge)

11:00 – 12:30

Destinations FoCus (RoomM)

user generated Content and travel reviewsModerator:JosefMargreiter(TirolWerbung)

user generated Content and travel destinationsbyJensThraenhart(ChameleonStrategies)

social networking: Challenges and opportunities for Destination MarketingbyKarinNijhuis(Interimair)

user generated content for destinationsbyHelenaEgan(TripAdvisor)

hotel reviews as base for marketing concepts for destinations byFriedrichVonScanzoni(HolidayCheck)

inDustRy anD innovation FoCus(RoomQ)

tourism marketing and search (seo, seM, Meta-search)Moderator:JohnKent(YouTravel.com)

AndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)

FaisalGaleria(ManagingDirectorofEuropeandAsia,Kayak)

tourism brand/image online advertising for the futurebyNickySmith(Microsoft)

Challenges and opportunities in tourism searchbyKevinMay(Travolution)

ReseaRCh FoCus(RoomO)

website optimisation (A)Moderator:RobertoDaniele

WebsiteaccessibilityofU.S.basedhospitalitywebsitesbyLinaXiong,CihanCobanoglu,PamelaCummings,FrederickDeMicco

AstudyofChineseandinternationalonlineuserperceptionsofhotelwebsites,usefulnessbyShanShanQi,RobLaw,DimitriosBuhalis

Globale-readinessofhotelchainwebsitesbyPeterO’Connor

ReseaRCh FoCus(RoomN)

online communitiesModerator:MichaelMcGrath

RoleofcommunityinformaticsinheritagetourismdevelopmentbyUlrikeGretzel,HanyoungGo,KyungheeLee,TazimJamal

Fromparadigmatictosyntagmaticcommunities:asocio-semioticapproachtotheevolutionpatternofonlinetravelcommunitiesbyLorenzoCantoni,StefanoTardini,AlessandroInversini,ElenaMarchiori

the virtualization of backpacker culturebyCodyParis

ReseaRCh FoCus(RoomP)

Platforms and tools(A)Moderator:MartinHitz

DesigningonlinevirtualworldsforculturalheritagebyFrancescoBellotti,RiccardoBerta,AlessandroDeGloria,LudovicaPrimavera

AnautomatedapproachforderivingsemanticannotationsoftourismproductsbasedongeospatialinformationbyMarkusZanker,MatthiasFuchs,AlexanderSeebacher,MarkusJessenitschnig,MartinStromberger

RFiD-based action tracking for measuring the impact of cultural events on tourism byNicolaZeni,NadzeyaKiyavitskaya,SerenaBarbera,BasarOztaysi,LuisaMich

12:30 – 13:30 lunch(RubyLounge)

13:30 – 15:00

Best Research Papers(Room:Forum)Across-conferencepresentationofthe3shortlistedbestresearchpapersandAwards

Chair:ProfessorWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

learning adaptive recommendation strategies for online travel planning byTariqMahmood,FrancescoRicci,AdrianoVenturinitravel queries on cities in the united states: implications for search engine marketing in tourism byZhengXiang,BingPan

adoption of a destination-wide CRM approach: an empirical analysis of the determinants in the swiss hospitality industry byMichaelFux,ThomasMyrach

Best Paper awards Ceremony, WolframHöpken,AndrewFrew,DimitriosBuhalis

15:00 – 15:30 Coffee & tea break(RubyLounge)

15:30 – 17:00

Destinations FoCus(RoomM)

Commercialisation Dilemmas: Building internal commercial capacityModerator:ProfessorDimitriosBuhalis(BournemouthUniversity)

Commercialisation strategies for DMos/DMss: the slovenia caseby Tinkara Pavlovčič Kapitanovič (SlovenianTouristBoard)

lessons from DMs privatisationbyJosefMargreiter(TirolWerbung)

Bringing the small players on boardbyMarcoTruffelli(VisitScotland.com)

experiences from the pollingservicebyAndrewDaines(VisitBritain)

inDustRy anD innovation FoCus(RoomQ)

inspire & engage- Personalization/advanced CRMModerator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)

JensThraenhart(ChameleonStrategies)

web-based loyalty system application for independent hotelsbyJohnFotis(Marketplan)

inspire and engage onlinebyBriceBay(Unaira)

Reflecting the needs of global travellersbyMichaelLevie(CitizenM)

online innovations for the futurebyStephanEkbergh(Travelstart)

ReseaRCh FoCus(RoomO)

website optimisation(B)Moderator:MichaelMcGrath

Ontheimportanceofhyperlinks:anetworkscienceapproachbyRodolfoBaggio,MagdaAntonioliCorigliano

Culturaldestinationusability-thecaseofvisitBathbyAlessandroInversini,LorenzoCantoni

EffectivenessofeBrochures:ananalysisofusepatternsbyFaizAnuar,ZhengXiang,UlrikeGretzel

ReseaRCh FoCus(RoomN)

user generated content(B)Moderator:MarkusZanker

Complaintsontheonlineenvironment-thecaseofHongKonghotelsbyNormanAu,DimitriosBuhalis,RobLaw

TheimpactofonlinereviewsonthechoiceofholidayaccommodationsbyKatiaLauraSidali,HolgerSchulze,AchimSpiller

TheimportanceanduseofweblogsforbackpackersbyChristofHofstaetter,RomanEgger

ReseaRCh FoCus(RoomP)

Platforms and tools(B)Moderator:LuisaMich

VRUM™:Atoolformodellingtravelpatternsofself-drivetouristsbyNicholasHolyoak,DeanCarson,DorisSchmallegger

MPEG-7compliantindexationtoolformultimediatouristcontentbyMariaTeresaLinaza,CristinaSarasua,YolandaCobos

TheadoptionoffingerprintpaymenttechnologymechanismsatthecustomerendbyAnilBilgihan,SrikanthBeldona,CihanCobanoglu

17:05 – 18:00 Chapter summit(RoomM)

Chapter summit(RoomQ)

Chapter summit(RoomN)

etourism education workshop (RoomO)

Moderators:MagielVenemaCihanCobanogluAnitaFernandez-YoungDimitriosBuhalis

Bloggers summit(RoomP)

18:00 – 19:00 informal drinks(RubyLounge) etourism education social Bloggers social

20:00 – late Conference dinner

Programme

subject to change

www.ifitt.org/enter

RegisteR now! www.ifitt.org/enter Welcome to enTer2009@Amsterdam

Monday 26th January

19:30 – late informal get together – dinner/drinksLocationsuggestion:ESCAPECaffé,Rembrandtplein11,1017CTAmsterdam

tuesday 27th January PhD workshop Pre-enteR location: hogeschool inhollanD, Boelelaan 1109, 1081 hv amsterdam

09:00 – 09:30 Registration

09:30 – 09:40 welcome and opening RemarksbyProfessorMatthiasFuchs,Chair

09:40 – 09:45 iFitt President MessagebyProfessorAndrewJ.Frew

09:45 – 10:00 tourism information system ResearchbyProfessorMatthiasFuchs,MidSwedenUniversity

10:00 – 10:15 using web 2.0 for conducting researchbyDrMariannaSigala,AegeanUniversity

10:15 – 10:30 tips for Completing that DissertationbyProfessorAndrewJ.Frew

10:30 – 11:00 Coffee & tea break

11:00 – 13:00

Research proposal presentations open discussion(moderatedbyMatthiasFuchsandMariannaSigala)ShanShanQi FuzzyHierarchicalEvaluationof(HongKongPolytechnicUniversity) theUsefulnessofLuxuryHotelWebsitesCodyParis TheVirtualMobilitiesofBackpackers(ArizonaStateUniversity)RosannaLeung DevelopmentofWebsitePersonality(HongKongPolytechnicUniversity)JaneSørensen Web2.0anduser-generated-contentonwebsites(ÅrhusUniversity) fortourists.Ananalysisofreactionpatternsamong

receiversClemensKöltringer InformationNeedsofCityTravellers-(MODULUniversityVienna) InvestigatingtheImplicationsofConsumers’

InformationSearchonActualTravelBehaviourJebrilAlhelalat CreatingValuethroughUsing(ManchesterMetropolitanUniversity) theInternetasaRelationshipMarketingToolinthe

HotelIndustry:AnEmpiricalApplicationinClassifiedHotelsinPetra,Jordan

RonaldIberl EvaluationoftheAcceptanceof(UniversityofInnsbruck) VirtualWorldsintheTourismSector:AnExtended

TechnologyAcceptanceModellingApproachThomasGramlich AdoptionandDiffusionofOnline(LeopoldFranzensUniversityofInnsbruck) BookingPortalsinthealpineHotelSector-

AnextendedModelofAdoptionBehaviourAnjaPapathanassis Emergingdistributionchannelsfortourism(BournemouthUniversity)

lunch

14:15 – 15:15 BreakoutSessions

Concurrent session i: Moderator:MatthiasFuchs

Concurrent session ii:Moderator:MariannaSigala

15:15 – 15:45 Coffee & tea break

15:45 – 16:15 ReviewofBreakoutSessions

16:15 – 16:45 Research Panel Discussion(MatthiasFuchs,MariannaSigala,UlrikeGretzel,FrancescoRicci,RobertGovers,DimitriosBuhalis)

16:45 – 17:00 awards Ceremony and Closing Remarks

17:00 – 19:00 Finish – social networking

19:30 – late informal get together – dinner/drinksLocationsuggestion:CaféHeffer,Oudebrugsteeg7,1012JNAmsterdam

Register now! www.ifitt.org/enter Register now! www.ifitt.org/enter

wednesday 28th January enteR 2009 Conference

08:00 – 09:00 Registration(RAIConference,EntranceE)

09:00 – 9:30

welcome, conference opening, introduction to track chairs(Room:Forum)

welcome to enteR 2009byProfessorAndrewJ.Frew(President,IFITT)welcome to hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)

welcome and team presentationbyProfessorDimitriosBuhalis(ENTER2009Chair)welcome and administrationbyMarcDekkers(ConferenceHost)

09:30 – 10:30Keynote

using innovation and etourism for destination strategic advantagebyVincentVanderPool-Wallace(MinisterofTourismandAviationfortheBahamas)Classical tour operation and e-commerce - a challenge for the it landscapebyHeinzKreuzer(CEO,TUIInfoTec)

Moderator:ProfessorAndrewJ.Frew(QueenMargaretUniversity)

10:30 – 11:00 Coffee & tea break (RubyLounge)

11:00 – 12:30

Destinations FoCus(RoomM)

Destinations and eFuturesModerator:InkeriStarry(FinnishTouristBoard)

etourism developments in hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)

Destination management, businessintelligence & web 2.0 -– the Bahamas experiencebyJamesRam(IndusaGlobal)

technological challenges for the destination management systems of the futurebyHannesWerthner(ViennaUniversityofTechnology)

inDustRy anD innovation FoCus weB2.0 (RoomQ)

online Communities and Content integrationModerator:JensThraenhart(ChameleonStrategies)

web 2.0 and tourismbyButchLanglois(CEO,PlanetEye.com)

Consumer generated content and hotel reviewsbyFriedrichvonScanzoni(CEOInternationalbusinessHolidayCheck)

travel 2.0byJimHamill(www.tourism2-0.co.uk)

travel professionals online communitiesbyTheodoreKoumelis(mynetwork.travel)

taking advantage of web 2.0 for brand developmentbyMorrisSims(founderofbrandkarma,www.circos.com)

ReseaRCh FoCus (RoomN)

Mobile technologyModerator:WolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

WirelessapplicationsindestinationsbyDimitriosBuhalis,LucaPistidda

PersonalizedmobilecitytransportadvisorysystembyGytisTumas,FrancescoRicci

IntelligentroutingsystemforapersonalisedelectronictouristguidebyAnderGarcia,MariaTeresaLinaza,OlatzArbelaitz,PieterVansteenwegen

ReseaRCh FoCus (RoomP)

electronic marketing Moderator:FrancoisBedard(UQAM)

AffiliatemarketingintravelandtourismbyRobertoDaniele,AndrewJ.Frew,KateVarini,AsmikMagakian

Capitalcitytourism:onlinedestinationimageofWashington,DCbyWei-JueHuang,ByeongCheolLee

E-mailservicequalityforprofitandnotforprofitorganisationsinthetourismindustrybyAstridDickinger,UlrikeBauernfeind

12:30 – 13:30 lunch(RubyLounge)

13:30 – 14:00Keynote

innovative platforms and future benefits/applications for tourism (Room:Forum)Surface/Web2.0assets/businessintelligence,Communication/collaborationandsupportingmobilitybyChristianHaas(EnterpriseTechnicalArchitect,Microsoft)

Moderator:JensThraenhart(ChameleonStrategies)

14:00 – 15:30

Destinations FoCus(RoomM)

web 2.0 for destinations- a fancy trend or a must?Moderator:Tinkara Pavlovčič Kapitanovič(SlovenianTouristBoard)

google tools for tourismbyAndrewPozniak(GoogleIndustryLeader,EmergingMarkets-Travel)

web 2.0“ - business models for DMosbyChristianMaurer(IMCUniversityofAppliedSciencesKrems)

travel 2.0 in austria - a guidebook for tourism organisationsbyMartinSchobert(austria.info)

shifting to 2.0byInkeriStarry(FinnishTouristBoard)

inDustRy anD innovation FoCus (RoomQ)

travel and tourism Convergence & Multi-Channel ManagementModerator:MarcoTruffelli(VisitScotland.com)

GuillaumeThevenot(BusinessDevelopmentManager-HospitalityAmadeus)

JohnStarkey(CEOofFCVTechnologiesandSVPofTripharbor.com)

StephenJoyce(CEOofRezgoandPresident,IFITTNorthAmerica)

RiazPisani(ContacTravel)

inDustRy anD innovation FoCus (RoomO)

Microsoft high tech developments workshop Facilitator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)

the benefits of developing on the Ms platform for tourism entitiesbyChristianHaas(Microsoft)

Photosynth & virtual earthbyVikasArora(Microsoft)

SantiagoLorenteGarcía–Barbón(MicrosoftTourismInnovationCenter)

KevinLasitz(VicePresident,Infusion,Microsoft)

ReseaRCh FoCus (RoomN)

user-generated content(A)Moderator:MariannaSigala

ComparisonofdeceptiveandtruthfultravelreviewsbyKyung-HyanYoo,UlrikeGretzel

Trustintravel-relatedconsumergeneratedmediabyKyung-HyanYoo,YoonjungLee,UlrikeGretzel,DanielR.Fesenmaier

Whatistoldintravelblogs?ExploringtravelblogsforconsumernarrativeanalysisbyCarmelaBosangit,ScottMcCabe,SallyHibbert

ReseaRCh FoCus (RoomP)

technology acceptance (A)Moderator:JohnVanDerPijl

E-Businessreadiness,intensityandimpact-anAustrianhotelstudybyMatthiasFuchs,ChristinaWitting,WolframHöpken

Assessinglow-costcarriereAirlinesystemsuccessbyTimothyJung

Informationandcommunicationtechnologiesinbusinessandcorporatetravelmanagement:anoverviewbyBerendienLubbe,AnneliDouglas

15:30 – 16:00 Coffee & tea break(RubyLounge)

16:00 – 17:30

Destinations FoCus (RoomM)

web 2.0 content and virtual CommunitiesModerator:KarinElginNijhuis(TEAMTourismConsulting)

taking advantage of web 2.0 content and virtual communitiesbyWilliamBakker(BritishTourismColumbia)

towards web 3.0byPrimozZizek(E-laborat)

DMos as integrators of multi-channel customer contact, communication and fulfilmentbyJohnWalsh(IrishTourismBoard)

inDustRy anD innovation FoCus(RoomQ)

hospitality Convergence & Multi-Channel ManagementModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)

JohnKent(Youtravel.com)

ScottFarrell(Travelclick)

GeoffCairns(Microsoft)

woRKshoP(RoomO)

accessible etourism and tourism for all – meeting the disabled user requirements Moderator:ElinaMichopoulou(UniversityofSurrey)

technology, accessibility, tourism byIvorAmbrose(ENAT)

tourism and accessibility - a DMos perspectivebyKatrineMosfjeldVisitOSLO

tourism accessibility requirements of the disabled marketbyElinaMichopoulou(UniversityofSurrey)

Discussion on tourism accessibility and technology solutionsSpyrosMichailidis(ENATandeWorxGreece),KerstinMatausch(JKUAustria),DimitriosBuhalis(BournemouthUniversity)

IncollaborationwithEuropeanNetworkforAccessibleTourism

ReseaRCh FoCus(RoomN)

iCt and tourism destinationsModerator:RobertoDaniele

Informationconvergenceinthelongtail:thecaseoftourismdestinationinformationbyAlessandroInversini,DimitriosBuhalis

DevelopmentoftechnologytrainingfordestinationmarketingorganisationsbyByeongCheolLee,BruceWicks,Wei-JueHuang

Thecredibilityofonlinenews:thecaseoftheIcelandTouristGuideAssociation’swebsiteande-newsletterbyStefanHelgiValsson

ReseaRCh FoCus(RoomP)

technology acceptance BModerator:MatthiasFuchs

DeconstructingtraveldecisionmakingandinformationsearchactivitiesbyAndreasZins

DestinationmanagementSystems(DMS):arealitycheckintheGreektourismindustrybyMariannaSigala

Doemotionalmentalmodelsbeforeandafteraneffectivevisitationofavirtualworlddiffer?byBrigitteStangl,AnkeSchneider

17:30 – 18:30 iFitt agM(RoomQ) (iFitt members only)

17:30 – 19:30 welcome reception & speed dating game!

20:30 – late informal get together – dinner/drinksLocationsuggestion:DeKroon,Rembrandtplein17-I,1017CTAmsterdam

• Customercentricity• InspireconsumerswithICTs• Recommendersystems• Socialnetworkingandtravel• Web2.0andTravel2.0• ICT-enabledsegmentation• eTourismanddisability• AccessibleeTourismdesign• eLearningfortourism• Directvsindirectdistribution• ICT-basedproductivity• Reengineeringtourism• eTourismandpricing• Revenuemanagement• Webanalytics• Onlinesecurity• ePayments• eBrandingandbrandintegrity• Distributionstrategies

• ICT-enabledpartnerships• Advanceddistributionsystems• Pollingservices• Travelsearchandmetasearch• Interoperabilityand

interconnectivity• Web3.0andTravel3.0• Destinationwebsitesand

clusters• Advanceddestinationportals• Geographicalmashups• Locationbasedservices• WirelesssystemsandWiMAX• Mobilesolutions• Usabilityandwebdesign• Multimediaconvergence• Affiliatemarketingonline• SmartICTinvestments• Onlineadvertising

organized by the international Federation for information technology and travel & tourism (iFitt), enteR 2009 at amsterdam is the 16th enteR Conference bringing together international experts in all aspects of information and communication technologies in travel and tourism.

In2009,ENTERwillmoveontothecityofAmsterdam,theNetherlands,takingplaceinthewell-knownRAIExhibitionandCongressCentre.AmsterdamiscentrallylocatedinEurope,easilyaccessibleforinternationalparticipants,andfromitscanalstofamoushistoricalsightsoneofthemostromanticandbeautifulcitiesinEurope.

ENTERoffersauniqueforumforacademic,industryandgovernmentrepresentativestoexplorethefutureofICTsintourismthroughresearchanddynamicdialoguewithinthesocialnetworkoftheIFITTcommunity.ThechairsofENTER2009areworkinghardtodevelopthemostcomprehensiveprogrammeeverforENTER.Withmorethan130presentationsover3daysandmorethan450participants,ENTERistheeventintourismandtechnologythatbringsresearchers,industryanddestinationstogether.Thethreetracks,namelyresearch,destinationsandindustryaredesignedinawaythatenablesmaximumexchangeofinformationandinteraction.Presentationsanddebateswillexplorethestate-of-the-artresearchandindustrycasestudies.ThisyearwewillconcentrateonICT-enableddynamicchallengesfortravelandtourismtocoverbothtechnologyandbusinessandtherewillalsobeplentyforlocal

andnationalgovernmentagenciestoconsider.Issuesdiscussedcoverawiderangeofcutting-edgechallengesandthefollowinggivesaflavourofthis:

WelookforwardtowelcomeyoutoENTER2009@AmsterdamandtoengageyoumorewiththeIFITTglobalcommunity.

Professor Dimitrios Buhalis BournemouthUniversityandENTER 2009 Chair

Professor andrew Frew Queen Margaret University and President IFITT

Marc Dekkers Heliview Conferences & Training B.V. and Conference Host

Welcome to enTer2009@Amsterdam

who should attend?ENTERistheeventintravel&tourismandtechnologythatbringsresearchers,industry,destinations,managementorganisationsandgovernmenttogether.ThedelegatesrangefromleadingCEOs,destinationmanagers,ICTmanagers,marketingmanagers,internationalconsultants,travelandtourismpractitioners,studentsandresearchpioneers.

Cross-conferencetrack

IndustryandInnovationFocus

DestinationsFocus

ResearchFocus

Break–networking-social

DutchDay

thursday 29th January

08:00 – 09:00 Registration (RAIConference,EntranceE)

09:00 – 10:30Keynote

visioning the future of technology for tourism(Room:Forum)

the future of social media and tourismbyRebeccaJennings(PrincipalAnalyst,ForresterResearch)

etourism and geo-looking to the futurebyAndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)&EdParsons(GeospatialTechnologist,Google)

Moderator:ProfessorDimitriosBuhalis(BournemouthUniversity)

10:30 – 11:00 Coffee & tea break(RubyLounge)

11:00 – 12:30

Destinations FoCus (RoomM)

user generated Content and travel reviewsModerator:JosefMargreiter(TirolWerbung)

user generated Content and travel destinationsbyJensThraenhart(ChameleonStrategies)

social networking: Challenges and opportunities for Destination MarketingbyKarinNijhuis(Interimair)

user generated content for destinationsbyHelenaEgan(TripAdvisor)

hotel reviews as base for marketing concepts for destinations byFriedrichVonScanzoni(HolidayCheck)

inDustRy anD innovation FoCus(RoomQ)

tourism marketing and search (seo, seM, Meta-search)Moderator:JohnKent(YouTravel.com)

AndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)

FaisalGaleria(ManagingDirectorofEuropeandAsia,Kayak)

tourism brand/image online advertising for the futurebyNickySmith(Microsoft)

Challenges and opportunities in tourism searchbyKevinMay(Travolution)

ReseaRCh FoCus(RoomO)

website optimisation (A)Moderator:RobertoDaniele

WebsiteaccessibilityofU.S.basedhospitalitywebsitesbyLinaXiong,CihanCobanoglu,PamelaCummings,FrederickDeMicco

AstudyofChineseandinternationalonlineuserperceptionsofhotelwebsites,usefulnessbyShanShanQi,RobLaw,DimitriosBuhalis

Globale-readinessofhotelchainwebsitesbyPeterO’Connor

ReseaRCh FoCus(RoomN)

online communitiesModerator:MichaelMcGrath

RoleofcommunityinformaticsinheritagetourismdevelopmentbyUlrikeGretzel,HanyoungGo,KyungheeLee,TazimJamal

Fromparadigmatictosyntagmaticcommunities:asocio-semioticapproachtotheevolutionpatternofonlinetravelcommunitiesbyLorenzoCantoni,StefanoTardini,AlessandroInversini,ElenaMarchiori

the virtualization of backpacker culturebyCodyParis

ReseaRCh FoCus(RoomP)

Platforms and tools(A)Moderator:MartinHitz

DesigningonlinevirtualworldsforculturalheritagebyFrancescoBellotti,RiccardoBerta,AlessandroDeGloria,LudovicaPrimavera

AnautomatedapproachforderivingsemanticannotationsoftourismproductsbasedongeospatialinformationbyMarkusZanker,MatthiasFuchs,AlexanderSeebacher,MarkusJessenitschnig,MartinStromberger

RFiD-based action tracking for measuring the impact of cultural events on tourism byNicolaZeni,NadzeyaKiyavitskaya,SerenaBarbera,BasarOztaysi,LuisaMich

12:30 – 13:30 lunch(RubyLounge)

13:30 – 15:00

Best Research Papers(Room:Forum)Across-conferencepresentationofthe3shortlistedbestresearchpapersandAwards

Chair:ProfessorWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

learning adaptive recommendation strategies for online travel planning byTariqMahmood,FrancescoRicci,AdrianoVenturinitravel queries on cities in the united states: implications for search engine marketing in tourism byZhengXiang,BingPan

adoption of a destination-wide CRM approach: an empirical analysis of the determinants in the swiss hospitality industry byMichaelFux,ThomasMyrach

Best Paper awards Ceremony, WolframHöpken,AndrewFrew,DimitriosBuhalis

15:00 – 15:30 Coffee & tea break(RubyLounge)

15:30 – 17:00

Destinations FoCus(RoomM)

Commercialisation Dilemmas: Building internal commercial capacityModerator:ProfessorDimitriosBuhalis(BournemouthUniversity)

Commercialisation strategies for DMos/DMss: the slovenia caseby Tinkara Pavlovčič Kapitanovič (SlovenianTouristBoard)

lessons from DMs privatisationbyJosefMargreiter(TirolWerbung)

Bringing the small players on boardbyMarcoTruffelli(VisitScotland.com)

experiences from the pollingservicebyAndrewDaines(VisitBritain)

inDustRy anD innovation FoCus(RoomQ)

inspire & engage- Personalization/advanced CRMModerator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)

JensThraenhart(ChameleonStrategies)

web-based loyalty system application for independent hotelsbyJohnFotis(Marketplan)

inspire and engage onlinebyBriceBay(Unaira)

Reflecting the needs of global travellersbyMichaelLevie(CitizenM)

online innovations for the futurebyStephanEkbergh(Travelstart)

ReseaRCh FoCus(RoomO)

website optimisation(B)Moderator:MichaelMcGrath

Ontheimportanceofhyperlinks:anetworkscienceapproachbyRodolfoBaggio,MagdaAntonioliCorigliano

Culturaldestinationusability-thecaseofvisitBathbyAlessandroInversini,LorenzoCantoni

EffectivenessofeBrochures:ananalysisofusepatternsbyFaizAnuar,ZhengXiang,UlrikeGretzel

ReseaRCh FoCus(RoomN)

user generated content(B)Moderator:MarkusZanker

Complaintsontheonlineenvironment-thecaseofHongKonghotelsbyNormanAu,DimitriosBuhalis,RobLaw

TheimpactofonlinereviewsonthechoiceofholidayaccommodationsbyKatiaLauraSidali,HolgerSchulze,AchimSpiller

TheimportanceanduseofweblogsforbackpackersbyChristofHofstaetter,RomanEgger

ReseaRCh FoCus(RoomP)

Platforms and tools(B)Moderator:LuisaMich

VRUM™:Atoolformodellingtravelpatternsofself-drivetouristsbyNicholasHolyoak,DeanCarson,DorisSchmallegger

MPEG-7compliantindexationtoolformultimediatouristcontentbyMariaTeresaLinaza,CristinaSarasua,YolandaCobos

TheadoptionoffingerprintpaymenttechnologymechanismsatthecustomerendbyAnilBilgihan,SrikanthBeldona,CihanCobanoglu

17:05 – 18:00 Chapter summit(RoomM)

Chapter summit(RoomQ)

Chapter summit(RoomN)

etourism education workshop (RoomO)

Moderators:MagielVenemaCihanCobanogluAnitaFernandez-YoungDimitriosBuhalis

Bloggers summit(RoomP)

18:00 – 19:00 informal drinks(RubyLounge) etourism education social Bloggers social

20:00 – late Conference dinner

Programme

subject to change

www.ifitt.org/enter

RegisteR now! www.ifitt.org/enter Welcome to enTer2009@Amsterdam

Monday 26th January

19:30 – late informal get together – dinner/drinksLocationsuggestion:ESCAPECaffé,Rembrandtplein11,1017CTAmsterdam

tuesday 27th January PhD workshop Pre-enteR location: hogeschool inhollanD, Boelelaan 1109, 1081 hv amsterdam

09:00 – 09:30 Registration

09:30 – 09:40 welcome and opening RemarksbyProfessorMatthiasFuchs,Chair

09:40 – 09:45 iFitt President MessagebyProfessorAndrewJ.Frew

09:45 – 10:00 tourism information system ResearchbyProfessorMatthiasFuchs,MidSwedenUniversity

10:00 – 10:15 using web 2.0 for conducting researchbyDrMariannaSigala,AegeanUniversity

10:15 – 10:30 tips for Completing that DissertationbyProfessorAndrewJ.Frew

10:30 – 11:00 Coffee & tea break

11:00 – 13:00

Research proposal presentations open discussion(moderatedbyMatthiasFuchsandMariannaSigala)ShanShanQi FuzzyHierarchicalEvaluationof(HongKongPolytechnicUniversity) theUsefulnessofLuxuryHotelWebsitesCodyParis TheVirtualMobilitiesofBackpackers(ArizonaStateUniversity)RosannaLeung DevelopmentofWebsitePersonality(HongKongPolytechnicUniversity)JaneSørensen Web2.0anduser-generated-contentonwebsites(ÅrhusUniversity) fortourists.Ananalysisofreactionpatternsamong

receiversClemensKöltringer InformationNeedsofCityTravellers-(MODULUniversityVienna) InvestigatingtheImplicationsofConsumers’

InformationSearchonActualTravelBehaviourJebrilAlhelalat CreatingValuethroughUsing(ManchesterMetropolitanUniversity) theInternetasaRelationshipMarketingToolinthe

HotelIndustry:AnEmpiricalApplicationinClassifiedHotelsinPetra,Jordan

RonaldIberl EvaluationoftheAcceptanceof(UniversityofInnsbruck) VirtualWorldsintheTourismSector:AnExtended

TechnologyAcceptanceModellingApproachThomasGramlich AdoptionandDiffusionofOnline(LeopoldFranzensUniversityofInnsbruck) BookingPortalsinthealpineHotelSector-

AnextendedModelofAdoptionBehaviourAnjaPapathanassis Emergingdistributionchannelsfortourism(BournemouthUniversity)

lunch

14:15 – 15:15 BreakoutSessions

Concurrent session i: Moderator:MatthiasFuchs

Concurrent session ii:Moderator:MariannaSigala

15:15 – 15:45 Coffee & tea break

15:45 – 16:15 ReviewofBreakoutSessions

16:15 – 16:45 Research Panel Discussion(MatthiasFuchs,MariannaSigala,UlrikeGretzel,FrancescoRicci,RobertGovers,DimitriosBuhalis)

16:45 – 17:00 awards Ceremony and Closing Remarks

17:00 – 19:00 Finish – social networking

19:30 – late informal get together – dinner/drinksLocationsuggestion:CaféHeffer,Oudebrugsteeg7,1012JNAmsterdam

Register now! www.ifitt.org/enter Register now! www.ifitt.org/enter

wednesday 28th January enteR 2009 Conference

08:00 – 09:00 Registration(RAIConference,EntranceE)

09:00 – 9:30

welcome, conference opening, introduction to track chairs(Room:Forum)

welcome to enteR 2009byProfessorAndrewJ.Frew(President,IFITT)welcome to hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)

welcome and team presentationbyProfessorDimitriosBuhalis(ENTER2009Chair)welcome and administrationbyMarcDekkers(ConferenceHost)

09:30 – 10:30Keynote

using innovation and etourism for destination strategic advantagebyVincentVanderPool-Wallace(MinisterofTourismandAviationfortheBahamas)Classical tour operation and e-commerce - a challenge for the it landscapebyHeinzKreuzer(CEO,TUIInfoTec)

Moderator:ProfessorAndrewJ.Frew(QueenMargaretUniversity)

10:30 – 11:00 Coffee & tea break (RubyLounge)

11:00 – 12:30

Destinations FoCus(RoomM)

Destinations and eFuturesModerator:InkeriStarry(FinnishTouristBoard)

etourism developments in hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)

Destination management, businessintelligence & web 2.0 -– the Bahamas experiencebyJamesRam(IndusaGlobal)

technological challenges for the destination management systems of the futurebyHannesWerthner(ViennaUniversityofTechnology)

inDustRy anD innovation FoCus weB2.0 (RoomQ)

online Communities and Content integrationModerator:JensThraenhart(ChameleonStrategies)

web 2.0 and tourismbyButchLanglois(CEO,PlanetEye.com)

Consumer generated content and hotel reviewsbyFriedrichvonScanzoni(CEOInternationalbusinessHolidayCheck)

travel 2.0byJimHamill(www.tourism2-0.co.uk)

travel professionals online communitiesbyTheodoreKoumelis(mynetwork.travel)

taking advantage of web 2.0 for brand developmentbyMorrisSims(founderofbrandkarma,www.circos.com)

ReseaRCh FoCus (RoomN)

Mobile technologyModerator:WolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

WirelessapplicationsindestinationsbyDimitriosBuhalis,LucaPistidda

PersonalizedmobilecitytransportadvisorysystembyGytisTumas,FrancescoRicci

IntelligentroutingsystemforapersonalisedelectronictouristguidebyAnderGarcia,MariaTeresaLinaza,OlatzArbelaitz,PieterVansteenwegen

ReseaRCh FoCus (RoomP)

electronic marketing Moderator:FrancoisBedard(UQAM)

AffiliatemarketingintravelandtourismbyRobertoDaniele,AndrewJ.Frew,KateVarini,AsmikMagakian

Capitalcitytourism:onlinedestinationimageofWashington,DCbyWei-JueHuang,ByeongCheolLee

E-mailservicequalityforprofitandnotforprofitorganisationsinthetourismindustrybyAstridDickinger,UlrikeBauernfeind

12:30 – 13:30 lunch(RubyLounge)

13:30 – 14:00Keynote

innovative platforms and future benefits/applications for tourism (Room:Forum)Surface/Web2.0assets/businessintelligence,Communication/collaborationandsupportingmobilitybyChristianHaas(EnterpriseTechnicalArchitect,Microsoft)

Moderator:JensThraenhart(ChameleonStrategies)

14:00 – 15:30

Destinations FoCus(RoomM)

web 2.0 for destinations- a fancy trend or a must?Moderator:Tinkara Pavlovčič Kapitanovič(SlovenianTouristBoard)

google tools for tourismbyAndrewPozniak(GoogleIndustryLeader,EmergingMarkets-Travel)

web 2.0“ - business models for DMosbyChristianMaurer(IMCUniversityofAppliedSciencesKrems)

travel 2.0 in austria - a guidebook for tourism organisationsbyMartinSchobert(austria.info)

shifting to 2.0byInkeriStarry(FinnishTouristBoard)

inDustRy anD innovation FoCus (RoomQ)

travel and tourism Convergence & Multi-Channel ManagementModerator:MarcoTruffelli(VisitScotland.com)

GuillaumeThevenot(BusinessDevelopmentManager-HospitalityAmadeus)

JohnStarkey(CEOofFCVTechnologiesandSVPofTripharbor.com)

StephenJoyce(CEOofRezgoandPresident,IFITTNorthAmerica)

RiazPisani(ContacTravel)

inDustRy anD innovation FoCus (RoomO)

Microsoft high tech developments workshop Facilitator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)

the benefits of developing on the Ms platform for tourism entitiesbyChristianHaas(Microsoft)

Photosynth & virtual earthbyVikasArora(Microsoft)

SantiagoLorenteGarcía–Barbón(MicrosoftTourismInnovationCenter)

KevinLasitz(VicePresident,Infusion,Microsoft)

ReseaRCh FoCus (RoomN)

user-generated content(A)Moderator:MariannaSigala

ComparisonofdeceptiveandtruthfultravelreviewsbyKyung-HyanYoo,UlrikeGretzel

Trustintravel-relatedconsumergeneratedmediabyKyung-HyanYoo,YoonjungLee,UlrikeGretzel,DanielR.Fesenmaier

Whatistoldintravelblogs?ExploringtravelblogsforconsumernarrativeanalysisbyCarmelaBosangit,ScottMcCabe,SallyHibbert

ReseaRCh FoCus (RoomP)

technology acceptance (A)Moderator:JohnVanDerPijl

E-Businessreadiness,intensityandimpact-anAustrianhotelstudybyMatthiasFuchs,ChristinaWitting,WolframHöpken

Assessinglow-costcarriereAirlinesystemsuccessbyTimothyJung

Informationandcommunicationtechnologiesinbusinessandcorporatetravelmanagement:anoverviewbyBerendienLubbe,AnneliDouglas

15:30 – 16:00 Coffee & tea break(RubyLounge)

16:00 – 17:30

Destinations FoCus (RoomM)

web 2.0 content and virtual CommunitiesModerator:KarinElginNijhuis(TEAMTourismConsulting)

taking advantage of web 2.0 content and virtual communitiesbyWilliamBakker(BritishTourismColumbia)

towards web 3.0byPrimozZizek(E-laborat)

DMos as integrators of multi-channel customer contact, communication and fulfilmentbyJohnWalsh(IrishTourismBoard)

inDustRy anD innovation FoCus(RoomQ)

hospitality Convergence & Multi-Channel ManagementModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)

JohnKent(Youtravel.com)

ScottFarrell(Travelclick)

GeoffCairns(Microsoft)

woRKshoP(RoomO)

accessible etourism and tourism for all – meeting the disabled user requirements Moderator:ElinaMichopoulou(UniversityofSurrey)

technology, accessibility, tourism byIvorAmbrose(ENAT)

tourism and accessibility - a DMos perspectivebyKatrineMosfjeldVisitOSLO

tourism accessibility requirements of the disabled marketbyElinaMichopoulou(UniversityofSurrey)

Discussion on tourism accessibility and technology solutionsSpyrosMichailidis(ENATandeWorxGreece),KerstinMatausch(JKUAustria),DimitriosBuhalis(BournemouthUniversity)

IncollaborationwithEuropeanNetworkforAccessibleTourism

ReseaRCh FoCus(RoomN)

iCt and tourism destinationsModerator:RobertoDaniele

Informationconvergenceinthelongtail:thecaseoftourismdestinationinformationbyAlessandroInversini,DimitriosBuhalis

DevelopmentoftechnologytrainingfordestinationmarketingorganisationsbyByeongCheolLee,BruceWicks,Wei-JueHuang

Thecredibilityofonlinenews:thecaseoftheIcelandTouristGuideAssociation’swebsiteande-newsletterbyStefanHelgiValsson

ReseaRCh FoCus(RoomP)

technology acceptance BModerator:MatthiasFuchs

DeconstructingtraveldecisionmakingandinformationsearchactivitiesbyAndreasZins

DestinationmanagementSystems(DMS):arealitycheckintheGreektourismindustrybyMariannaSigala

Doemotionalmentalmodelsbeforeandafteraneffectivevisitationofavirtualworlddiffer?byBrigitteStangl,AnkeSchneider

17:30 – 18:30 iFitt agM(RoomQ) (iFitt members only)

17:30 – 19:30 welcome reception & speed dating game!

20:30 – late informal get together – dinner/drinksLocationsuggestion:DeKroon,Rembrandtplein17-I,1017CTAmsterdam

RegisteR now!

www.ifitt.org/enter

JanuaRy 28 - 30 • 2009Rai aMsteRDaM • the netheRlanDs

initiative & organization

•ExplorethedevelopmentofeTourisminthefuture

•130Presentationsover3days

•Uniqueforumforacademic,industry,destinationmanagersandmarketeersandgovernmentrepresentatives

eTourism dynamic challenges for travel and tourism The 16th International Conference on Information Technology and Travel & Tourism

Payment & cancellation conditions: AllpricesareinEuroandincl.VAT.You can register by internet, www.ifitt.org/enter. After we havereceivedyourregistrationform,wewillsendyouaconfirmationofparticipationaswellasaninvoice.Theparticipationfeemustbepaidwithin14daysandalwayspriortothestartoftheevent.Noregistrationwillbeconfirmedbeforepaymentisreceived.Youwillreceiveyouradmissiontickettwotothreeweeksbeforetheeventbyemail.

Cancellationispossibleupto15dayspriortotheeventandwillin-curachargeofd100,-+VATservicechargeincancellationcosts.Afterthispointintimeorifyoudonotattendthefullchargewillbepayable.Cancellationmayonlytakeplaceinwriting(viafaxorviapost).Substitutionbyacolleagueisalwayspossible.

Registration fees NoIFITTmember IFITTmemberIndividual d830 d747Academic d630 d567Student d285 d256,50DutchDay d180 d162

Registration fee of enteR conference includes:Participationattheconference(3days,includingDutchDay),ENTERproceedings(papersofresearchtrack),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.

Registration fee of Dutch Day conference includes: ParticipationattheDutchspokenconference(oneday,January30,2009),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.

accommodation AccommodationfortheconferencemaybearrangedthroughtheRAIbookingservice.Pleasevisitwww.ifitt.org/enter.

attendance Certificate CertificateofAttendancewillbeavailablefromtheconferencesecretariatonrequest.

Data protectionYouraddressdetailswillbeaddedtoourdatabaseinordertokeepyouinformedaboutouractivitiesandthoseofoursponsors.Ifyouobjecttothis,thenpleasecontactus.

Register now: www.ifitt.org/enter

FuncTion Person AFFiliATion Programme chair Professor Dimitrios Buhalis ICTHR, Bournemouth University, UKiFiTT chair Professor Andrew J. Frew IFITT President & Queen Margaret University, UKlocal Host Marc Dekkers Heliview Conferences & Training B.V., Netherlands research Track Chair: Professor Wolfram Höpken University of Applied Sciences Ravensburg-Weingarten Co-chair: Dr Ulrike Gretzel Texas A&M University, USACo-chair: Dr Rob Law Hong Kong Polytechnic University, China eDestinations Track Chair: Inkeri Starry Finnish Tourist Board, FinlandCo-chair: Alex Rayner UNWTO, SpainCo-chair: Tinkara Pavlovčič Kapitanovič Slovenian Tourist Board, Slovenia industry & innovations Track Chair: Jens Thraenhart Chameleon Strategies, CanadaCo-chair: Eric Basha Microsoft, USA Co-chair: John Kent Youtravel.com & www.aquisresorts.com, Greece PhD Workshop, pre-enTer Chair: Professor Matthias Fuchs Mid Sweden University, SwedenCo-chair: Dr Marianna Sigala University of Aegean, GreeceCo-chair: Prof John van der Pijl Gert Erasmus University, Netherlands Local Host: Karel Werdler InHolland, Netherlands Dutch Day Chair: Karin Elgin Nijhuis TEAM Tourism Consulting, NetherlandsCo-chair: Robert Govers University of Leuven, Belgium

enTer 2009 ProGrAMMe coMMiTTeeDateJanuary28-30,2009

loCationRAIExhibitionandcongresscentreEuropaplein22,1078GZAmsterdam,TheNetherlandsT:+31(0)20-5491212F:+31(0)20-6464469www.rai.nl

ContaCtHeliviewConferences&TrainingB.V.POBox9615,4801LS,Breda,TheNetherlandsTel.:+31(0)76-5484000Fax:+31(0)76-5484099

For registrations and cancellations:ParticipantsAdministrationENTER2009Tel.:+31(0)76-5484020

For programme and sponsor information:Mr.MarcDekkers,ConferenceManagerTel.:+31(0)76-5484000Email:[email protected]

For logistical organisation:Ms.ShelitavanderWeegen,ConferenceCoördinatorTel.:+31(0)76-5484067Email:[email protected].

info

rma

tio

n

KeynotesHeinzKreuzer,CEO,tui infotec

VincentVander-pool-Wallace,Minister of Tourism & Aviation,the Bahamas

ChristianHaas,Enterprise Technology Architect,Microsoft Corporation

RebeccaJennings,Principal Analyst,Forrester Research

EdParsons, Geospatial Technologist,google

AndrewPozniakTravel Industry Leader in the Central and Eastern Europe,Middle East & African markets, google

initiative & organization Partners

January 30 • Dutch Day

Dutch-Flemish programme

sponsor

Friday 30th January

08:00 – 09:00 Registration (RAIConference,EntranceE)

09:00 – 10:30

Destination FoCus(RoomM)

Current hot potatoes for DMssModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)

e-Distribution as an e-marketing tool; strategy, implementation and resultsbyKatrineMosfjeldVisitOSLO

Meta-search: things to come and things to dobyManfredHackl(EC3&[+o])

Meta-search: things to come and things to dobyWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

inDustRy anD innovation FoCus(RoomQ)

eCommerce and profitability: lessons from hospitalityModerator:RomanEgger

internet innovation for small businessesbyIselinSkogland(e-hotelservices)

internet as a sales channel - best practicesbyStephenWilliams(FitzgeraldGroup)

woRKshoP(RoomO)

Destination & industry research needs and Research agendas for the futureModerators:PeterVarlowandPellervoKokkonen

woRKshoP(RoomN)google online Marketing Challenge?8,000students300+universitiesin47countriesModerator:UlliGretzelJamieMurphyDianaDervalLeoWoerndl

DutCh Day(RoomL)

nederlands- en vlaamstalige dag(PresentationsinDutchandFlemish)

strategie en de online wereld(eTourismStrategies)Moderator:KarinElginNijhuis(TEAMTourismConsulting)

Place brands en e-brands(Placebrandsande-brands)doorRobertGovers(KatholiekeUniversiteitLeuven)

Distributie in de hedendaagse reis- en internetomgeving(Traveldistributionintoday’sinternetenvironment)doorJanPeeters(PassaatConsulting,voormaligManagingDirectorMytravelenFirstChoice)

trends in online marketing in de nederlandse reiswereld(TrendsinonlinemarketingintheDutchtravelmarket)doorGijsvanderHulst(IndustryManagerTravel,GoogleNederland)

10:30 – 11:00 Coffee & tea break (RubyLounge)

11:00 – 12:30

Destination FoCus(RoomM)

the challenges and opportunities of it innovations for future DMo business modelsModerator:RogerCarter(TEAM)

the future impact of it on DMo business models: an overviewbyRogerCarter(TEAM)

the growth in mobile internet access: what are the implications for DMo information and reservation services?byPeterVarlow(TEAM)

how can DMos use it innovations to help them market and manage their destinations for business tourism?bySteenJakobsen(WonderfulCopenhagen)

inDustRy anD innovationFoCus(RoomQ)visioning and preparing for the futureModerator:JensThraenhart(ChameleonStrategies)

interoperability technology to target customersbyJohnLambe(Openjaw)

From Digital Divide to eenablementbyEricBasha(Microsoft)

Corporate online initiatives - the future of computing and impacts on tourismbyJoostNienhuis–(GeneralManager,COIMicrosoft)

visioning the future byAnnaPollock(DestiCorp)

woRKshoP(RoomO)

how to publish your research workshop PublicationsandJournalRankingsRobLaw(HongKongPolytechnicUniversity)AndrewFrew(QueenMargaretUniversity)

ReseaRCh FoCus (RoomN)

Recommender systemsModerator:FrancescoRicci

TheeffectsofvirtualproductExperienceonchangingconsumers’firstimpressionBiasbyHer-SenDoong,Hui-ChihWang,Jian-GuoFong

Towardsriskminimizationfornovicegamblers:a‘notsoexpert’systembyG.MichaelMcGrath

Buildinganontology-basedFrameworkforTourismRecommendationServicesbyOlawandeDaramola,MathewAdigun,CharlesAyo

DutCh Day(RoomL)

web 2.0 Moderator:RobertGovers(KatholiekeUniversiteitLeuven)

Destination marketing 1.0 en 2.0 (Destinationmarketing1.0and2.0)doorKarinElginNijhuis(TEAMTourismConsulting)

social media & hospitality:een natuurlijk huwelijk(SocialMedia&Hospitality:anaturalmarriage)doorRonaldvandenHoff(C.D.E.F.Holding,CyberdigmaLab,Mindz.com-Seats2Meet.com)happyhotelier.com(Happyhotelier.com)doorGuidovanElshout(HaagscheSuites)

12:30 – 13:30 lunch (RubyLounge)

13:30 – 15:00

CRoss-tRaCK Panel DeBate(RoomQ)

etourism: the Future challenges and research required

Facilitator:HannesWerthner(ViennaUniversityof

Technology)Participants:Cihan

Cobanoglou,RomanEgger,EricBasha,DimitriosBuhalis,JensThraenhart,AnnaPollock,

PeterVarlow

ReseaRCh FoCus (RoomM)

Papers in progress Moderator:TimothyJung

ICTandSustainableTourismDevelopment:AnAnalysisoftheLiteraturebyAlishaAli,AndrewJ.Frew

iVisit:AnInformationExchangeToolforSelf-driveTouristsinRemoteAustraliabyDeanCarson,DorisSchmallegger,GrahamThompson,RoyJones,AlanPilgrim

AnIn-DepthCaseStudyofElectronicDistributionSystemsinDifferent-SizedHotelsinKoreabyHong-bummKim,SunnyHam,Hae-youngMoon

WebAccebilityinTourismWebsitesbyJaumeJaume

DutCh Day innovation(RoomN)

DutCh Dayinnovation(RoomO)

DutCh Day innovation(RoomL)

DutCh Day(RoomL)

visies op de nabije toekomst (eTourismfutures)Moderator:KarinElginNijhuis(TEAMTourismConsulting)

vervagende grenzen tussen werk, reizen en gastvrijheid(Disappearingbordersbetweenwork,travelandhospitality)doorGonnieBeen(ManagerCommunications,MicrosoftNederland)

Reizen door de virtualitijd(Travelwithvirtuality)doorDr.JacobvanKokswijk(CapgeminiProfessorin“virtualisatie”aandeMedischeFaculteitvandeKatholiekeUniversiteitLeuven)

15:00-15:30 Conference closing and announcementsbyProfessorAndrewJ.Frew,PresidentIFITT,ProfessorDimitriosBuhalis,ENTER2009Chair,MarcDekkers,ConferenceHost

15:30 – 16:30 Farewell drinks (RubyLounge)

16:30 – 19:00 oPtional touRs oR FRee tiMe

20:30 – late informal get together – dinner/drinks Locationsuggesion:HoopmanIrishPub,Leidseplein6,1017PTAmsterdam

RegisteR now!

www.ifitt.org/enter

JanuaRy 28 - 30 • 2009Rai aMsteRDaM • the netheRlanDs

initiative & organization

•ExplorethedevelopmentofeTourisminthefuture

•130Presentationsover3days

•Uniqueforumforacademic,industry,destinationmanagersandmarketeersandgovernmentrepresentatives

eTourism dynamic challenges for travel and tourism The 16th International Conference on Information Technology and Travel & Tourism

Payment & cancellation conditions: AllpricesareinEuroandincl.VAT.You can register by internet, www.ifitt.org/enter. After we havereceivedyourregistrationform,wewillsendyouaconfirmationofparticipationaswellasaninvoice.Theparticipationfeemustbepaidwithin14daysandalwayspriortothestartoftheevent.Noregistrationwillbeconfirmedbeforepaymentisreceived.Youwillreceiveyouradmissiontickettwotothreeweeksbeforetheeventbyemail.

Cancellationispossibleupto15dayspriortotheeventandwillin-curachargeofd100,-+VATservicechargeincancellationcosts.Afterthispointintimeorifyoudonotattendthefullchargewillbepayable.Cancellationmayonlytakeplaceinwriting(viafaxorviapost).Substitutionbyacolleagueisalwayspossible.

Registration fees NoIFITTmember IFITTmemberIndividual d830 d747Academic d630 d567Student d285 d256,50DutchDay d180 d162

Registration fee of enteR conference includes:Participationattheconference(3days,includingDutchDay),ENTERproceedings(papersofresearchtrack),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.

Registration fee of Dutch Day conference includes: ParticipationattheDutchspokenconference(oneday,January30,2009),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.

accommodation AccommodationfortheconferencemaybearrangedthroughtheRAIbookingservice.Pleasevisitwww.ifitt.org/enter.

attendance Certificate CertificateofAttendancewillbeavailablefromtheconferencesecretariatonrequest.

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Register now: www.ifitt.org/enter

FuncTion Person AFFiliATion Programme chair Professor Dimitrios Buhalis ICTHR, Bournemouth University, UKiFiTT chair Professor Andrew J. Frew IFITT President & Queen Margaret University, UKlocal Host Marc Dekkers Heliview Conferences & Training B.V., Netherlands research Track Chair: Professor Wolfram Höpken University of Applied Sciences Ravensburg-Weingarten Co-chair: Dr Ulrike Gretzel Texas A&M University, USACo-chair: Dr Rob Law Hong Kong Polytechnic University, China eDestinations Track Chair: Inkeri Starry Finnish Tourist Board, FinlandCo-chair: Alex Rayner UNWTO, SpainCo-chair: Tinkara Pavlovčič Kapitanovič Slovenian Tourist Board, Slovenia industry & innovations Track Chair: Jens Thraenhart Chameleon Strategies, CanadaCo-chair: Eric Basha Microsoft, USA Co-chair: John Kent Youtravel.com & www.aquisresorts.com, Greece PhD Workshop, pre-enTer Chair: Professor Matthias Fuchs Mid Sweden University, SwedenCo-chair: Dr Marianna Sigala University of Aegean, GreeceCo-chair: Prof John van der Pijl Gert Erasmus University, Netherlands Local Host: Karel Werdler InHolland, Netherlands Dutch Day Chair: Karin Elgin Nijhuis TEAM Tourism Consulting, NetherlandsCo-chair: Robert Govers University of Leuven, Belgium

enTer 2009 ProGrAMMe coMMiTTeeDateJanuary28-30,2009

loCationRAIExhibitionandcongresscentreEuropaplein22,1078GZAmsterdam,TheNetherlandsT:+31(0)20-5491212F:+31(0)20-6464469www.rai.nl

ContaCtHeliviewConferences&TrainingB.V.POBox9615,4801LS,Breda,TheNetherlandsTel.:+31(0)76-5484000Fax:+31(0)76-5484099

For registrations and cancellations:ParticipantsAdministrationENTER2009Tel.:+31(0)76-5484020

For programme and sponsor information:Mr.MarcDekkers,ConferenceManagerTel.:+31(0)76-5484000Email:[email protected]

For logistical organisation:Ms.ShelitavanderWeegen,ConferenceCoördinatorTel.:+31(0)76-5484067Email:[email protected].

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KeynotesHeinzKreuzer,CEO,tui infotec

VincentVander-pool-Wallace,Minister of Tourism & Aviation,the Bahamas

ChristianHaas,Enterprise Technology Architect,Microsoft Corporation

RebeccaJennings,Principal Analyst,Forrester Research

EdParsons, Geospatial Technologist,google

AndrewPozniakTravel Industry Leader in the Central and Eastern Europe,Middle East & African markets, google

initiative & organization Partners

January 30 • Dutch Day

Dutch-Flemish programme

sponsor

Friday 30th January

08:00 – 09:00 Registration (RAIConference,EntranceE)

09:00 – 10:30

Destination FoCus(RoomM)

Current hot potatoes for DMssModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)

e-Distribution as an e-marketing tool; strategy, implementation and resultsbyKatrineMosfjeldVisitOSLO

Meta-search: things to come and things to dobyManfredHackl(EC3&[+o])

Meta-search: things to come and things to dobyWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)

inDustRy anD innovation FoCus(RoomQ)

eCommerce and profitability: lessons from hospitalityModerator:RomanEgger

internet innovation for small businessesbyIselinSkogland(e-hotelservices)

internet as a sales channel - best practicesbyStephenWilliams(FitzgeraldGroup)

woRKshoP(RoomO)

Destination & industry research needs and Research agendas for the futureModerators:PeterVarlowandPellervoKokkonen

woRKshoP(RoomN)google online Marketing Challenge?8,000students300+universitiesin47countriesModerator:UlliGretzelJamieMurphyDianaDervalLeoWoerndl

DutCh Day(RoomL)

nederlands- en vlaamstalige dag(PresentationsinDutchandFlemish)

strategie en de online wereld(eTourismStrategies)Moderator:KarinElginNijhuis(TEAMTourismConsulting)

Place brands en e-brands(Placebrandsande-brands)doorRobertGovers(KatholiekeUniversiteitLeuven)

Distributie in de hedendaagse reis- en internetomgeving(Traveldistributionintoday’sinternetenvironment)doorJanPeeters(PassaatConsulting,voormaligManagingDirectorMytravelenFirstChoice)

trends in online marketing in de nederlandse reiswereld(TrendsinonlinemarketingintheDutchtravelmarket)doorGijsvanderHulst(IndustryManagerTravel,GoogleNederland)

10:30 – 11:00 Coffee & tea break (RubyLounge)

11:00 – 12:30

Destination FoCus(RoomM)

the challenges and opportunities of it innovations for future DMo business modelsModerator:RogerCarter(TEAM)

the future impact of it on DMo business models: an overviewbyRogerCarter(TEAM)

the growth in mobile internet access: what are the implications for DMo information and reservation services?byPeterVarlow(TEAM)

how can DMos use it innovations to help them market and manage their destinations for business tourism?bySteenJakobsen(WonderfulCopenhagen)

inDustRy anD innovationFoCus(RoomQ)visioning and preparing for the futureModerator:JensThraenhart(ChameleonStrategies)

interoperability technology to target customersbyJohnLambe(Openjaw)

From Digital Divide to eenablementbyEricBasha(Microsoft)

Corporate online initiatives - the future of computing and impacts on tourismbyJoostNienhuis–(GeneralManager,COIMicrosoft)

visioning the future byAnnaPollock(DestiCorp)

woRKshoP(RoomO)

how to publish your research workshop PublicationsandJournalRankingsRobLaw(HongKongPolytechnicUniversity)AndrewFrew(QueenMargaretUniversity)

ReseaRCh FoCus (RoomN)

Recommender systemsModerator:FrancescoRicci

TheeffectsofvirtualproductExperienceonchangingconsumers’firstimpressionBiasbyHer-SenDoong,Hui-ChihWang,Jian-GuoFong

Towardsriskminimizationfornovicegamblers:a‘notsoexpert’systembyG.MichaelMcGrath

Buildinganontology-basedFrameworkforTourismRecommendationServicesbyOlawandeDaramola,MathewAdigun,CharlesAyo

DutCh Day(RoomL)

web 2.0 Moderator:RobertGovers(KatholiekeUniversiteitLeuven)

Destination marketing 1.0 en 2.0 (Destinationmarketing1.0and2.0)doorKarinElginNijhuis(TEAMTourismConsulting)

social media & hospitality:een natuurlijk huwelijk(SocialMedia&Hospitality:anaturalmarriage)doorRonaldvandenHoff(C.D.E.F.Holding,CyberdigmaLab,Mindz.com-Seats2Meet.com)happyhotelier.com(Happyhotelier.com)doorGuidovanElshout(HaagscheSuites)

12:30 – 13:30 lunch (RubyLounge)

13:30 – 15:00

CRoss-tRaCK Panel DeBate(RoomQ)

etourism: the Future challenges and research required

Facilitator:HannesWerthner(ViennaUniversityof

Technology)Participants:Cihan

Cobanoglou,RomanEgger,EricBasha,DimitriosBuhalis,JensThraenhart,AnnaPollock,

PeterVarlow

ReseaRCh FoCus (RoomM)

Papers in progress Moderator:TimothyJung

ICTandSustainableTourismDevelopment:AnAnalysisoftheLiteraturebyAlishaAli,AndrewJ.Frew

iVisit:AnInformationExchangeToolforSelf-driveTouristsinRemoteAustraliabyDeanCarson,DorisSchmallegger,GrahamThompson,RoyJones,AlanPilgrim

AnIn-DepthCaseStudyofElectronicDistributionSystemsinDifferent-SizedHotelsinKoreabyHong-bummKim,SunnyHam,Hae-youngMoon

WebAccebilityinTourismWebsitesbyJaumeJaume

DutCh Day innovation(RoomN)

DutCh Dayinnovation(RoomO)

DutCh Day innovation(RoomL)

DutCh Day(RoomL)

visies op de nabije toekomst (eTourismfutures)Moderator:KarinElginNijhuis(TEAMTourismConsulting)

vervagende grenzen tussen werk, reizen en gastvrijheid(Disappearingbordersbetweenwork,travelandhospitality)doorGonnieBeen(ManagerCommunications,MicrosoftNederland)

Reizen door de virtualitijd(Travelwithvirtuality)doorDr.JacobvanKokswijk(CapgeminiProfessorin“virtualisatie”aandeMedischeFaculteitvandeKatholiekeUniversiteitLeuven)

15:00-15:30 Conference closing and announcementsbyProfessorAndrewJ.Frew,PresidentIFITT,ProfessorDimitriosBuhalis,ENTER2009Chair,MarcDekkers,ConferenceHost

15:30 – 16:30 Farewell drinks (RubyLounge)

16:30 – 19:00 oPtional touRs oR FRee tiMe

20:30 – late informal get together – dinner/drinks Locationsuggesion:HoopmanIrishPub,Leidseplein6,1017PTAmsterdam