MOOCs and eTourism. A reflection on the university mission, and on the impact of ICTs
internetomgeving eTourism - accessibletourism.org · on ICT-enabled dynamic challenges for travel...
Transcript of internetomgeving eTourism - accessibletourism.org · on ICT-enabled dynamic challenges for travel...
RegisteR now!
www.ifitt.org/enter
JanuaRy 28 - 30 • 2009Rai aMsteRDaM • the netheRlanDs
initiative & organization
•ExplorethedevelopmentofeTourisminthefuture
•130Presentationsover3days
•Uniqueforumforacademic,industry,destinationmanagersandmarketeersandgovernmentrepresentatives
eTourism dynamic challenges for travel and tourism The 16th International Conference on Information Technology and Travel & Tourism
Payment & cancellation conditions: AllpricesareinEuroandincl.VAT.You can register by internet, www.ifitt.org/enter. After we havereceivedyourregistrationform,wewillsendyouaconfirmationofparticipationaswellasaninvoice.Theparticipationfeemustbepaidwithin14daysandalwayspriortothestartoftheevent.Noregistrationwillbeconfirmedbeforepaymentisreceived.Youwillreceiveyouradmissiontickettwotothreeweeksbeforetheeventbyemail.
Cancellationispossibleupto15dayspriortotheeventandwillin-curachargeofd100,-+VATservicechargeincancellationcosts.Afterthispointintimeorifyoudonotattendthefullchargewillbepayable.Cancellationmayonlytakeplaceinwriting(viafaxorviapost).Substitutionbyacolleagueisalwayspossible.
Registration fees NoIFITTmember IFITTmemberIndividual d830 d747Academic d630 d567Student d285 d256,50DutchDay d180 d162
Registration fee of enteR conference includes:Participationattheconference(3days,includingDutchDay),ENTERproceedings(papersofresearchtrack),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.
Registration fee of Dutch Day conference includes: ParticipationattheDutchspokenconference(oneday,January30,2009),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.
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FuncTion Person AFFiliATion Programme chair Professor Dimitrios Buhalis ICTHR, Bournemouth University, UKiFiTT chair Professor Andrew J. Frew IFITT President & Queen Margaret University, UKlocal Host Marc Dekkers Heliview Conferences & Training B.V., Netherlands research Track Chair: Professor Wolfram Höpken University of Applied Sciences Ravensburg-Weingarten Co-chair: Dr Ulrike Gretzel Texas A&M University, USACo-chair: Dr Rob Law Hong Kong Polytechnic University, China eDestinations Track Chair: Inkeri Starry Finnish Tourist Board, FinlandCo-chair: Alex Rayner UNWTO, SpainCo-chair: Tinkara Pavlovčič Kapitanovič Slovenian Tourist Board, Slovenia industry & innovations Track Chair: Jens Thraenhart Chameleon Strategies, CanadaCo-chair: Eric Basha Microsoft, USA Co-chair: John Kent Youtravel.com & www.aquisresorts.com, Greece PhD Workshop, pre-enTer Chair: Professor Matthias Fuchs Mid Sweden University, SwedenCo-chair: Dr Marianna Sigala University of Aegean, GreeceCo-chair: Prof John van der Pijl Gert Erasmus University, Netherlands Local Host: Karel Werdler InHolland, Netherlands Dutch Day Chair: Karin Elgin Nijhuis TEAM Tourism Consulting, NetherlandsCo-chair: Robert Govers University of Leuven, Belgium
enTer 2009 ProGrAMMe coMMiTTeeDateJanuary28-30,2009
loCationRAIExhibitionandcongresscentreEuropaplein22,1078GZAmsterdam,TheNetherlandsT:+31(0)20-5491212F:+31(0)20-6464469www.rai.nl
ContaCtHeliviewConferences&TrainingB.V.POBox9615,4801LS,Breda,TheNetherlandsTel.:+31(0)76-5484000Fax:+31(0)76-5484099
For registrations and cancellations:ParticipantsAdministrationENTER2009Tel.:+31(0)76-5484020
For programme and sponsor information:Mr.MarcDekkers,ConferenceManagerTel.:+31(0)76-5484000Email:[email protected]
For logistical organisation:Ms.ShelitavanderWeegen,ConferenceCoördinatorTel.:+31(0)76-5484067Email:[email protected].
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KeynotesHeinzKreuzer,CEO,tui infotec
VincentVander-pool-Wallace,Minister of Tourism & Aviation,the Bahamas
ChristianHaas,Enterprise Technology Architect,Microsoft Corporation
RebeccaJennings,Principal Analyst,Forrester Research
EdParsons, Geospatial Technologist,google
AndrewPozniakTravel Industry Leader in the Central and Eastern Europe,Middle East & African markets, google
initiative & organization Partners
January 30 • Dutch Day
Dutch-Flemish programme
sponsor
Friday 30th January
08:00 – 09:00 Registration (RAIConference,EntranceE)
09:00 – 10:30
Destination FoCus(RoomM)
Current hot potatoes for DMssModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)
e-Distribution as an e-marketing tool; strategy, implementation and resultsbyKatrineMosfjeldVisitOSLO
Meta-search: things to come and things to dobyManfredHackl(EC3&[+o])
Meta-search: things to come and things to dobyWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
inDustRy anD innovation FoCus(RoomQ)
eCommerce and profitability: lessons from hospitalityModerator:RomanEgger
internet innovation for small businessesbyIselinSkogland(e-hotelservices)
internet as a sales channel - best practicesbyStephenWilliams(FitzgeraldGroup)
woRKshoP(RoomO)
Destination & industry research needs and Research agendas for the futureModerators:PeterVarlowandPellervoKokkonen
woRKshoP(RoomN)google online Marketing Challenge?8,000students300+universitiesin47countriesModerator:UlliGretzelJamieMurphyDianaDervalLeoWoerndl
DutCh Day(RoomL)
nederlands- en vlaamstalige dag(PresentationsinDutchandFlemish)
strategie en de online wereld(eTourismStrategies)Moderator:KarinElginNijhuis(TEAMTourismConsulting)
Place brands en e-brands(Placebrandsande-brands)doorRobertGovers(KatholiekeUniversiteitLeuven)
Distributie in de hedendaagse reis- en internetomgeving(Traveldistributionintoday’sinternetenvironment)doorJanPeeters(PassaatConsulting,voormaligManagingDirectorMytravelenFirstChoice)
trends in online marketing in de nederlandse reiswereld(TrendsinonlinemarketingintheDutchtravelmarket)doorGijsvanderHulst(IndustryManagerTravel,GoogleNederland)
10:30 – 11:00 Coffee & tea break (RubyLounge)
11:00 – 12:30
Destination FoCus(RoomM)
the challenges and opportunities of it innovations for future DMo business modelsModerator:RogerCarter(TEAM)
the future impact of it on DMo business models: an overviewbyRogerCarter(TEAM)
the growth in mobile internet access: what are the implications for DMo information and reservation services?byPeterVarlow(TEAM)
how can DMos use it innovations to help them market and manage their destinations for business tourism?bySteenJakobsen(WonderfulCopenhagen)
inDustRy anD innovationFoCus(RoomQ)visioning and preparing for the futureModerator:JensThraenhart(ChameleonStrategies)
interoperability technology to target customersbyJohnLambe(Openjaw)
From Digital Divide to eenablementbyEricBasha(Microsoft)
Corporate online initiatives - the future of computing and impacts on tourismbyJoostNienhuis–(GeneralManager,COIMicrosoft)
visioning the future byAnnaPollock(DestiCorp)
woRKshoP(RoomO)
how to publish your research workshop PublicationsandJournalRankingsRobLaw(HongKongPolytechnicUniversity)AndrewFrew(QueenMargaretUniversity)
ReseaRCh FoCus (RoomN)
Recommender systemsModerator:FrancescoRicci
TheeffectsofvirtualproductExperienceonchangingconsumers’firstimpressionBiasbyHer-SenDoong,Hui-ChihWang,Jian-GuoFong
Towardsriskminimizationfornovicegamblers:a‘notsoexpert’systembyG.MichaelMcGrath
Buildinganontology-basedFrameworkforTourismRecommendationServicesbyOlawandeDaramola,MathewAdigun,CharlesAyo
DutCh Day(RoomL)
web 2.0 Moderator:RobertGovers(KatholiekeUniversiteitLeuven)
Destination marketing 1.0 en 2.0 (Destinationmarketing1.0and2.0)doorKarinElginNijhuis(TEAMTourismConsulting)
social media & hospitality:een natuurlijk huwelijk(SocialMedia&Hospitality:anaturalmarriage)doorRonaldvandenHoff(C.D.E.F.Holding,CyberdigmaLab,Mindz.com-Seats2Meet.com)happyhotelier.com(Happyhotelier.com)doorGuidovanElshout(HaagscheSuites)
12:30 – 13:30 lunch (RubyLounge)
13:30 – 15:00
CRoss-tRaCK Panel DeBate(RoomQ)
etourism: the Future challenges and research required
Facilitator:HannesWerthner(ViennaUniversityof
Technology)Participants:Cihan
Cobanoglou,RomanEgger,EricBasha,DimitriosBuhalis,JensThraenhart,AnnaPollock,
PeterVarlow
ReseaRCh FoCus (RoomM)
Papers in progress Moderator:TimothyJung
ICTandSustainableTourismDevelopment:AnAnalysisoftheLiteraturebyAlishaAli,AndrewJ.Frew
iVisit:AnInformationExchangeToolforSelf-driveTouristsinRemoteAustraliabyDeanCarson,DorisSchmallegger,GrahamThompson,RoyJones,AlanPilgrim
AnIn-DepthCaseStudyofElectronicDistributionSystemsinDifferent-SizedHotelsinKoreabyHong-bummKim,SunnyHam,Hae-youngMoon
WebAccebilityinTourismWebsitesbyJaumeJaume
DutCh Day innovation(RoomN)
DutCh Dayinnovation(RoomO)
DutCh Day innovation(RoomL)
DutCh Day(RoomL)
visies op de nabije toekomst (eTourismfutures)Moderator:KarinElginNijhuis(TEAMTourismConsulting)
vervagende grenzen tussen werk, reizen en gastvrijheid(Disappearingbordersbetweenwork,travelandhospitality)doorGonnieBeen(ManagerCommunications,MicrosoftNederland)
Reizen door de virtualitijd(Travelwithvirtuality)doorDr.JacobvanKokswijk(CapgeminiProfessorin“virtualisatie”aandeMedischeFaculteitvandeKatholiekeUniversiteitLeuven)
15:00-15:30 Conference closing and announcementsbyProfessorAndrewJ.Frew,PresidentIFITT,ProfessorDimitriosBuhalis,ENTER2009Chair,MarcDekkers,ConferenceHost
15:30 – 16:30 Farewell drinks (RubyLounge)
16:30 – 19:00 oPtional touRs oR FRee tiMe
20:30 – late informal get together – dinner/drinks Locationsuggesion:HoopmanIrishPub,Leidseplein6,1017PTAmsterdam
• Customercentricity• InspireconsumerswithICTs• Recommendersystems• Socialnetworkingandtravel• Web2.0andTravel2.0• ICT-enabledsegmentation• eTourismanddisability• AccessibleeTourismdesign• eLearningfortourism• Directvsindirectdistribution• ICT-basedproductivity• Reengineeringtourism• eTourismandpricing• Revenuemanagement• Webanalytics• Onlinesecurity• ePayments• eBrandingandbrandintegrity• Distributionstrategies
• ICT-enabledpartnerships• Advanceddistributionsystems• Pollingservices• Travelsearchandmetasearch• Interoperabilityand
interconnectivity• Web3.0andTravel3.0• Destinationwebsitesand
clusters• Advanceddestinationportals• Geographicalmashups• Locationbasedservices• WirelesssystemsandWiMAX• Mobilesolutions• Usabilityandwebdesign• Multimediaconvergence• Affiliatemarketingonline• SmartICTinvestments• Onlineadvertising
organized by the international Federation for information technology and travel & tourism (iFitt), enteR 2009 at amsterdam is the 16th enteR Conference bringing together international experts in all aspects of information and communication technologies in travel and tourism.
In2009,ENTERwillmoveontothecityofAmsterdam,theNetherlands,takingplaceinthewell-knownRAIExhibitionandCongressCentre.AmsterdamiscentrallylocatedinEurope,easilyaccessibleforinternationalparticipants,andfromitscanalstofamoushistoricalsightsoneofthemostromanticandbeautifulcitiesinEurope.
ENTERoffersauniqueforumforacademic,industryandgovernmentrepresentativestoexplorethefutureofICTsintourismthroughresearchanddynamicdialoguewithinthesocialnetworkoftheIFITTcommunity.ThechairsofENTER2009areworkinghardtodevelopthemostcomprehensiveprogrammeeverforENTER.Withmorethan130presentationsover3daysandmorethan450participants,ENTERistheeventintourismandtechnologythatbringsresearchers,industryanddestinationstogether.Thethreetracks,namelyresearch,destinationsandindustryaredesignedinawaythatenablesmaximumexchangeofinformationandinteraction.Presentationsanddebateswillexplorethestate-of-the-artresearchandindustrycasestudies.ThisyearwewillconcentrateonICT-enableddynamicchallengesfortravelandtourismtocoverbothtechnologyandbusinessandtherewillalsobeplentyforlocal
andnationalgovernmentagenciestoconsider.Issuesdiscussedcoverawiderangeofcutting-edgechallengesandthefollowinggivesaflavourofthis:
WelookforwardtowelcomeyoutoENTER2009@AmsterdamandtoengageyoumorewiththeIFITTglobalcommunity.
Professor Dimitrios Buhalis BournemouthUniversityandENTER 2009 Chair
Professor andrew Frew Queen Margaret University and President IFITT
Marc Dekkers Heliview Conferences & Training B.V. and Conference Host
Welcome to enTer2009@Amsterdam
who should attend?ENTERistheeventintravel&tourismandtechnologythatbringsresearchers,industry,destinations,managementorganisationsandgovernmenttogether.ThedelegatesrangefromleadingCEOs,destinationmanagers,ICTmanagers,marketingmanagers,internationalconsultants,travelandtourismpractitioners,studentsandresearchpioneers.
Cross-conferencetrack
IndustryandInnovationFocus
DestinationsFocus
ResearchFocus
Break–networking-social
DutchDay
thursday 29th January
08:00 – 09:00 Registration (RAIConference,EntranceE)
09:00 – 10:30Keynote
visioning the future of technology for tourism(Room:Forum)
the future of social media and tourismbyRebeccaJennings(PrincipalAnalyst,ForresterResearch)
etourism and geo-looking to the futurebyAndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)&EdParsons(GeospatialTechnologist,Google)
Moderator:ProfessorDimitriosBuhalis(BournemouthUniversity)
10:30 – 11:00 Coffee & tea break(RubyLounge)
11:00 – 12:30
Destinations FoCus (RoomM)
user generated Content and travel reviewsModerator:JosefMargreiter(TirolWerbung)
user generated Content and travel destinationsbyJensThraenhart(ChameleonStrategies)
social networking: Challenges and opportunities for Destination MarketingbyKarinNijhuis(Interimair)
user generated content for destinationsbyHelenaEgan(TripAdvisor)
hotel reviews as base for marketing concepts for destinations byFriedrichVonScanzoni(HolidayCheck)
inDustRy anD innovation FoCus(RoomQ)
tourism marketing and search (seo, seM, Meta-search)Moderator:JohnKent(YouTravel.com)
AndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)
FaisalGaleria(ManagingDirectorofEuropeandAsia,Kayak)
tourism brand/image online advertising for the futurebyNickySmith(Microsoft)
Challenges and opportunities in tourism searchbyKevinMay(Travolution)
ReseaRCh FoCus(RoomO)
website optimisation (A)Moderator:RobertoDaniele
WebsiteaccessibilityofU.S.basedhospitalitywebsitesbyLinaXiong,CihanCobanoglu,PamelaCummings,FrederickDeMicco
AstudyofChineseandinternationalonlineuserperceptionsofhotelwebsites,usefulnessbyShanShanQi,RobLaw,DimitriosBuhalis
Globale-readinessofhotelchainwebsitesbyPeterO’Connor
ReseaRCh FoCus(RoomN)
online communitiesModerator:MichaelMcGrath
RoleofcommunityinformaticsinheritagetourismdevelopmentbyUlrikeGretzel,HanyoungGo,KyungheeLee,TazimJamal
Fromparadigmatictosyntagmaticcommunities:asocio-semioticapproachtotheevolutionpatternofonlinetravelcommunitiesbyLorenzoCantoni,StefanoTardini,AlessandroInversini,ElenaMarchiori
the virtualization of backpacker culturebyCodyParis
ReseaRCh FoCus(RoomP)
Platforms and tools(A)Moderator:MartinHitz
DesigningonlinevirtualworldsforculturalheritagebyFrancescoBellotti,RiccardoBerta,AlessandroDeGloria,LudovicaPrimavera
AnautomatedapproachforderivingsemanticannotationsoftourismproductsbasedongeospatialinformationbyMarkusZanker,MatthiasFuchs,AlexanderSeebacher,MarkusJessenitschnig,MartinStromberger
RFiD-based action tracking for measuring the impact of cultural events on tourism byNicolaZeni,NadzeyaKiyavitskaya,SerenaBarbera,BasarOztaysi,LuisaMich
12:30 – 13:30 lunch(RubyLounge)
13:30 – 15:00
Best Research Papers(Room:Forum)Across-conferencepresentationofthe3shortlistedbestresearchpapersandAwards
Chair:ProfessorWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
learning adaptive recommendation strategies for online travel planning byTariqMahmood,FrancescoRicci,AdrianoVenturinitravel queries on cities in the united states: implications for search engine marketing in tourism byZhengXiang,BingPan
adoption of a destination-wide CRM approach: an empirical analysis of the determinants in the swiss hospitality industry byMichaelFux,ThomasMyrach
Best Paper awards Ceremony, WolframHöpken,AndrewFrew,DimitriosBuhalis
15:00 – 15:30 Coffee & tea break(RubyLounge)
15:30 – 17:00
Destinations FoCus(RoomM)
Commercialisation Dilemmas: Building internal commercial capacityModerator:ProfessorDimitriosBuhalis(BournemouthUniversity)
Commercialisation strategies for DMos/DMss: the slovenia caseby Tinkara Pavlovčič Kapitanovič (SlovenianTouristBoard)
lessons from DMs privatisationbyJosefMargreiter(TirolWerbung)
Bringing the small players on boardbyMarcoTruffelli(VisitScotland.com)
experiences from the pollingservicebyAndrewDaines(VisitBritain)
inDustRy anD innovation FoCus(RoomQ)
inspire & engage- Personalization/advanced CRMModerator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)
JensThraenhart(ChameleonStrategies)
web-based loyalty system application for independent hotelsbyJohnFotis(Marketplan)
inspire and engage onlinebyBriceBay(Unaira)
Reflecting the needs of global travellersbyMichaelLevie(CitizenM)
online innovations for the futurebyStephanEkbergh(Travelstart)
ReseaRCh FoCus(RoomO)
website optimisation(B)Moderator:MichaelMcGrath
Ontheimportanceofhyperlinks:anetworkscienceapproachbyRodolfoBaggio,MagdaAntonioliCorigliano
Culturaldestinationusability-thecaseofvisitBathbyAlessandroInversini,LorenzoCantoni
EffectivenessofeBrochures:ananalysisofusepatternsbyFaizAnuar,ZhengXiang,UlrikeGretzel
ReseaRCh FoCus(RoomN)
user generated content(B)Moderator:MarkusZanker
Complaintsontheonlineenvironment-thecaseofHongKonghotelsbyNormanAu,DimitriosBuhalis,RobLaw
TheimpactofonlinereviewsonthechoiceofholidayaccommodationsbyKatiaLauraSidali,HolgerSchulze,AchimSpiller
TheimportanceanduseofweblogsforbackpackersbyChristofHofstaetter,RomanEgger
ReseaRCh FoCus(RoomP)
Platforms and tools(B)Moderator:LuisaMich
VRUM™:Atoolformodellingtravelpatternsofself-drivetouristsbyNicholasHolyoak,DeanCarson,DorisSchmallegger
MPEG-7compliantindexationtoolformultimediatouristcontentbyMariaTeresaLinaza,CristinaSarasua,YolandaCobos
TheadoptionoffingerprintpaymenttechnologymechanismsatthecustomerendbyAnilBilgihan,SrikanthBeldona,CihanCobanoglu
17:05 – 18:00 Chapter summit(RoomM)
Chapter summit(RoomQ)
Chapter summit(RoomN)
etourism education workshop (RoomO)
Moderators:MagielVenemaCihanCobanogluAnitaFernandez-YoungDimitriosBuhalis
Bloggers summit(RoomP)
18:00 – 19:00 informal drinks(RubyLounge) etourism education social Bloggers social
20:00 – late Conference dinner
Programme
subject to change
www.ifitt.org/enter
RegisteR now! www.ifitt.org/enter Welcome to enTer2009@Amsterdam
Monday 26th January
19:30 – late informal get together – dinner/drinksLocationsuggestion:ESCAPECaffé,Rembrandtplein11,1017CTAmsterdam
tuesday 27th January PhD workshop Pre-enteR location: hogeschool inhollanD, Boelelaan 1109, 1081 hv amsterdam
09:00 – 09:30 Registration
09:30 – 09:40 welcome and opening RemarksbyProfessorMatthiasFuchs,Chair
09:40 – 09:45 iFitt President MessagebyProfessorAndrewJ.Frew
09:45 – 10:00 tourism information system ResearchbyProfessorMatthiasFuchs,MidSwedenUniversity
10:00 – 10:15 using web 2.0 for conducting researchbyDrMariannaSigala,AegeanUniversity
10:15 – 10:30 tips for Completing that DissertationbyProfessorAndrewJ.Frew
10:30 – 11:00 Coffee & tea break
11:00 – 13:00
Research proposal presentations open discussion(moderatedbyMatthiasFuchsandMariannaSigala)ShanShanQi FuzzyHierarchicalEvaluationof(HongKongPolytechnicUniversity) theUsefulnessofLuxuryHotelWebsitesCodyParis TheVirtualMobilitiesofBackpackers(ArizonaStateUniversity)RosannaLeung DevelopmentofWebsitePersonality(HongKongPolytechnicUniversity)JaneSørensen Web2.0anduser-generated-contentonwebsites(ÅrhusUniversity) fortourists.Ananalysisofreactionpatternsamong
receiversClemensKöltringer InformationNeedsofCityTravellers-(MODULUniversityVienna) InvestigatingtheImplicationsofConsumers’
InformationSearchonActualTravelBehaviourJebrilAlhelalat CreatingValuethroughUsing(ManchesterMetropolitanUniversity) theInternetasaRelationshipMarketingToolinthe
HotelIndustry:AnEmpiricalApplicationinClassifiedHotelsinPetra,Jordan
RonaldIberl EvaluationoftheAcceptanceof(UniversityofInnsbruck) VirtualWorldsintheTourismSector:AnExtended
TechnologyAcceptanceModellingApproachThomasGramlich AdoptionandDiffusionofOnline(LeopoldFranzensUniversityofInnsbruck) BookingPortalsinthealpineHotelSector-
AnextendedModelofAdoptionBehaviourAnjaPapathanassis Emergingdistributionchannelsfortourism(BournemouthUniversity)
lunch
14:15 – 15:15 BreakoutSessions
Concurrent session i: Moderator:MatthiasFuchs
Concurrent session ii:Moderator:MariannaSigala
15:15 – 15:45 Coffee & tea break
15:45 – 16:15 ReviewofBreakoutSessions
16:15 – 16:45 Research Panel Discussion(MatthiasFuchs,MariannaSigala,UlrikeGretzel,FrancescoRicci,RobertGovers,DimitriosBuhalis)
16:45 – 17:00 awards Ceremony and Closing Remarks
17:00 – 19:00 Finish – social networking
19:30 – late informal get together – dinner/drinksLocationsuggestion:CaféHeffer,Oudebrugsteeg7,1012JNAmsterdam
Register now! www.ifitt.org/enter Register now! www.ifitt.org/enter
wednesday 28th January enteR 2009 Conference
08:00 – 09:00 Registration(RAIConference,EntranceE)
09:00 – 9:30
welcome, conference opening, introduction to track chairs(Room:Forum)
welcome to enteR 2009byProfessorAndrewJ.Frew(President,IFITT)welcome to hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)
welcome and team presentationbyProfessorDimitriosBuhalis(ENTER2009Chair)welcome and administrationbyMarcDekkers(ConferenceHost)
09:30 – 10:30Keynote
using innovation and etourism for destination strategic advantagebyVincentVanderPool-Wallace(MinisterofTourismandAviationfortheBahamas)Classical tour operation and e-commerce - a challenge for the it landscapebyHeinzKreuzer(CEO,TUIInfoTec)
Moderator:ProfessorAndrewJ.Frew(QueenMargaretUniversity)
10:30 – 11:00 Coffee & tea break (RubyLounge)
11:00 – 12:30
Destinations FoCus(RoomM)
Destinations and eFuturesModerator:InkeriStarry(FinnishTouristBoard)
etourism developments in hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)
Destination management, businessintelligence & web 2.0 -– the Bahamas experiencebyJamesRam(IndusaGlobal)
technological challenges for the destination management systems of the futurebyHannesWerthner(ViennaUniversityofTechnology)
inDustRy anD innovation FoCus weB2.0 (RoomQ)
online Communities and Content integrationModerator:JensThraenhart(ChameleonStrategies)
web 2.0 and tourismbyButchLanglois(CEO,PlanetEye.com)
Consumer generated content and hotel reviewsbyFriedrichvonScanzoni(CEOInternationalbusinessHolidayCheck)
travel 2.0byJimHamill(www.tourism2-0.co.uk)
travel professionals online communitiesbyTheodoreKoumelis(mynetwork.travel)
taking advantage of web 2.0 for brand developmentbyMorrisSims(founderofbrandkarma,www.circos.com)
ReseaRCh FoCus (RoomN)
Mobile technologyModerator:WolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
WirelessapplicationsindestinationsbyDimitriosBuhalis,LucaPistidda
PersonalizedmobilecitytransportadvisorysystembyGytisTumas,FrancescoRicci
IntelligentroutingsystemforapersonalisedelectronictouristguidebyAnderGarcia,MariaTeresaLinaza,OlatzArbelaitz,PieterVansteenwegen
ReseaRCh FoCus (RoomP)
electronic marketing Moderator:FrancoisBedard(UQAM)
AffiliatemarketingintravelandtourismbyRobertoDaniele,AndrewJ.Frew,KateVarini,AsmikMagakian
Capitalcitytourism:onlinedestinationimageofWashington,DCbyWei-JueHuang,ByeongCheolLee
E-mailservicequalityforprofitandnotforprofitorganisationsinthetourismindustrybyAstridDickinger,UlrikeBauernfeind
12:30 – 13:30 lunch(RubyLounge)
13:30 – 14:00Keynote
innovative platforms and future benefits/applications for tourism (Room:Forum)Surface/Web2.0assets/businessintelligence,Communication/collaborationandsupportingmobilitybyChristianHaas(EnterpriseTechnicalArchitect,Microsoft)
Moderator:JensThraenhart(ChameleonStrategies)
14:00 – 15:30
Destinations FoCus(RoomM)
web 2.0 for destinations- a fancy trend or a must?Moderator:Tinkara Pavlovčič Kapitanovič(SlovenianTouristBoard)
google tools for tourismbyAndrewPozniak(GoogleIndustryLeader,EmergingMarkets-Travel)
web 2.0“ - business models for DMosbyChristianMaurer(IMCUniversityofAppliedSciencesKrems)
travel 2.0 in austria - a guidebook for tourism organisationsbyMartinSchobert(austria.info)
shifting to 2.0byInkeriStarry(FinnishTouristBoard)
inDustRy anD innovation FoCus (RoomQ)
travel and tourism Convergence & Multi-Channel ManagementModerator:MarcoTruffelli(VisitScotland.com)
GuillaumeThevenot(BusinessDevelopmentManager-HospitalityAmadeus)
JohnStarkey(CEOofFCVTechnologiesandSVPofTripharbor.com)
StephenJoyce(CEOofRezgoandPresident,IFITTNorthAmerica)
RiazPisani(ContacTravel)
inDustRy anD innovation FoCus (RoomO)
Microsoft high tech developments workshop Facilitator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)
the benefits of developing on the Ms platform for tourism entitiesbyChristianHaas(Microsoft)
Photosynth & virtual earthbyVikasArora(Microsoft)
SantiagoLorenteGarcía–Barbón(MicrosoftTourismInnovationCenter)
KevinLasitz(VicePresident,Infusion,Microsoft)
ReseaRCh FoCus (RoomN)
user-generated content(A)Moderator:MariannaSigala
ComparisonofdeceptiveandtruthfultravelreviewsbyKyung-HyanYoo,UlrikeGretzel
Trustintravel-relatedconsumergeneratedmediabyKyung-HyanYoo,YoonjungLee,UlrikeGretzel,DanielR.Fesenmaier
Whatistoldintravelblogs?ExploringtravelblogsforconsumernarrativeanalysisbyCarmelaBosangit,ScottMcCabe,SallyHibbert
ReseaRCh FoCus (RoomP)
technology acceptance (A)Moderator:JohnVanDerPijl
E-Businessreadiness,intensityandimpact-anAustrianhotelstudybyMatthiasFuchs,ChristinaWitting,WolframHöpken
Assessinglow-costcarriereAirlinesystemsuccessbyTimothyJung
Informationandcommunicationtechnologiesinbusinessandcorporatetravelmanagement:anoverviewbyBerendienLubbe,AnneliDouglas
15:30 – 16:00 Coffee & tea break(RubyLounge)
16:00 – 17:30
Destinations FoCus (RoomM)
web 2.0 content and virtual CommunitiesModerator:KarinElginNijhuis(TEAMTourismConsulting)
taking advantage of web 2.0 content and virtual communitiesbyWilliamBakker(BritishTourismColumbia)
towards web 3.0byPrimozZizek(E-laborat)
DMos as integrators of multi-channel customer contact, communication and fulfilmentbyJohnWalsh(IrishTourismBoard)
inDustRy anD innovation FoCus(RoomQ)
hospitality Convergence & Multi-Channel ManagementModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)
JohnKent(Youtravel.com)
ScottFarrell(Travelclick)
GeoffCairns(Microsoft)
woRKshoP(RoomO)
accessible etourism and tourism for all – meeting the disabled user requirements Moderator:ElinaMichopoulou(UniversityofSurrey)
technology, accessibility, tourism byIvorAmbrose(ENAT)
tourism and accessibility - a DMos perspectivebyKatrineMosfjeldVisitOSLO
tourism accessibility requirements of the disabled marketbyElinaMichopoulou(UniversityofSurrey)
Discussion on tourism accessibility and technology solutionsSpyrosMichailidis(ENATandeWorxGreece),KerstinMatausch(JKUAustria),DimitriosBuhalis(BournemouthUniversity)
IncollaborationwithEuropeanNetworkforAccessibleTourism
ReseaRCh FoCus(RoomN)
iCt and tourism destinationsModerator:RobertoDaniele
Informationconvergenceinthelongtail:thecaseoftourismdestinationinformationbyAlessandroInversini,DimitriosBuhalis
DevelopmentoftechnologytrainingfordestinationmarketingorganisationsbyByeongCheolLee,BruceWicks,Wei-JueHuang
Thecredibilityofonlinenews:thecaseoftheIcelandTouristGuideAssociation’swebsiteande-newsletterbyStefanHelgiValsson
ReseaRCh FoCus(RoomP)
technology acceptance BModerator:MatthiasFuchs
DeconstructingtraveldecisionmakingandinformationsearchactivitiesbyAndreasZins
DestinationmanagementSystems(DMS):arealitycheckintheGreektourismindustrybyMariannaSigala
Doemotionalmentalmodelsbeforeandafteraneffectivevisitationofavirtualworlddiffer?byBrigitteStangl,AnkeSchneider
17:30 – 18:30 iFitt agM(RoomQ) (iFitt members only)
17:30 – 19:30 welcome reception & speed dating game!
20:30 – late informal get together – dinner/drinksLocationsuggestion:DeKroon,Rembrandtplein17-I,1017CTAmsterdam
• Customercentricity• InspireconsumerswithICTs• Recommendersystems• Socialnetworkingandtravel• Web2.0andTravel2.0• ICT-enabledsegmentation• eTourismanddisability• AccessibleeTourismdesign• eLearningfortourism• Directvsindirectdistribution• ICT-basedproductivity• Reengineeringtourism• eTourismandpricing• Revenuemanagement• Webanalytics• Onlinesecurity• ePayments• eBrandingandbrandintegrity• Distributionstrategies
• ICT-enabledpartnerships• Advanceddistributionsystems• Pollingservices• Travelsearchandmetasearch• Interoperabilityand
interconnectivity• Web3.0andTravel3.0• Destinationwebsitesand
clusters• Advanceddestinationportals• Geographicalmashups• Locationbasedservices• WirelesssystemsandWiMAX• Mobilesolutions• Usabilityandwebdesign• Multimediaconvergence• Affiliatemarketingonline• SmartICTinvestments• Onlineadvertising
organized by the international Federation for information technology and travel & tourism (iFitt), enteR 2009 at amsterdam is the 16th enteR Conference bringing together international experts in all aspects of information and communication technologies in travel and tourism.
In2009,ENTERwillmoveontothecityofAmsterdam,theNetherlands,takingplaceinthewell-knownRAIExhibitionandCongressCentre.AmsterdamiscentrallylocatedinEurope,easilyaccessibleforinternationalparticipants,andfromitscanalstofamoushistoricalsightsoneofthemostromanticandbeautifulcitiesinEurope.
ENTERoffersauniqueforumforacademic,industryandgovernmentrepresentativestoexplorethefutureofICTsintourismthroughresearchanddynamicdialoguewithinthesocialnetworkoftheIFITTcommunity.ThechairsofENTER2009areworkinghardtodevelopthemostcomprehensiveprogrammeeverforENTER.Withmorethan130presentationsover3daysandmorethan450participants,ENTERistheeventintourismandtechnologythatbringsresearchers,industryanddestinationstogether.Thethreetracks,namelyresearch,destinationsandindustryaredesignedinawaythatenablesmaximumexchangeofinformationandinteraction.Presentationsanddebateswillexplorethestate-of-the-artresearchandindustrycasestudies.ThisyearwewillconcentrateonICT-enableddynamicchallengesfortravelandtourismtocoverbothtechnologyandbusinessandtherewillalsobeplentyforlocal
andnationalgovernmentagenciestoconsider.Issuesdiscussedcoverawiderangeofcutting-edgechallengesandthefollowinggivesaflavourofthis:
WelookforwardtowelcomeyoutoENTER2009@AmsterdamandtoengageyoumorewiththeIFITTglobalcommunity.
Professor Dimitrios Buhalis BournemouthUniversityandENTER 2009 Chair
Professor andrew Frew Queen Margaret University and President IFITT
Marc Dekkers Heliview Conferences & Training B.V. and Conference Host
Welcome to enTer2009@Amsterdam
who should attend?ENTERistheeventintravel&tourismandtechnologythatbringsresearchers,industry,destinations,managementorganisationsandgovernmenttogether.ThedelegatesrangefromleadingCEOs,destinationmanagers,ICTmanagers,marketingmanagers,internationalconsultants,travelandtourismpractitioners,studentsandresearchpioneers.
Cross-conferencetrack
IndustryandInnovationFocus
DestinationsFocus
ResearchFocus
Break–networking-social
DutchDay
thursday 29th January
08:00 – 09:00 Registration (RAIConference,EntranceE)
09:00 – 10:30Keynote
visioning the future of technology for tourism(Room:Forum)
the future of social media and tourismbyRebeccaJennings(PrincipalAnalyst,ForresterResearch)
etourism and geo-looking to the futurebyAndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)&EdParsons(GeospatialTechnologist,Google)
Moderator:ProfessorDimitriosBuhalis(BournemouthUniversity)
10:30 – 11:00 Coffee & tea break(RubyLounge)
11:00 – 12:30
Destinations FoCus (RoomM)
user generated Content and travel reviewsModerator:JosefMargreiter(TirolWerbung)
user generated Content and travel destinationsbyJensThraenhart(ChameleonStrategies)
social networking: Challenges and opportunities for Destination MarketingbyKarinNijhuis(Interimair)
user generated content for destinationsbyHelenaEgan(TripAdvisor)
hotel reviews as base for marketing concepts for destinations byFriedrichVonScanzoni(HolidayCheck)
inDustRy anD innovation FoCus(RoomQ)
tourism marketing and search (seo, seM, Meta-search)Moderator:JohnKent(YouTravel.com)
AndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)
FaisalGaleria(ManagingDirectorofEuropeandAsia,Kayak)
tourism brand/image online advertising for the futurebyNickySmith(Microsoft)
Challenges and opportunities in tourism searchbyKevinMay(Travolution)
ReseaRCh FoCus(RoomO)
website optimisation (A)Moderator:RobertoDaniele
WebsiteaccessibilityofU.S.basedhospitalitywebsitesbyLinaXiong,CihanCobanoglu,PamelaCummings,FrederickDeMicco
AstudyofChineseandinternationalonlineuserperceptionsofhotelwebsites,usefulnessbyShanShanQi,RobLaw,DimitriosBuhalis
Globale-readinessofhotelchainwebsitesbyPeterO’Connor
ReseaRCh FoCus(RoomN)
online communitiesModerator:MichaelMcGrath
RoleofcommunityinformaticsinheritagetourismdevelopmentbyUlrikeGretzel,HanyoungGo,KyungheeLee,TazimJamal
Fromparadigmatictosyntagmaticcommunities:asocio-semioticapproachtotheevolutionpatternofonlinetravelcommunitiesbyLorenzoCantoni,StefanoTardini,AlessandroInversini,ElenaMarchiori
the virtualization of backpacker culturebyCodyParis
ReseaRCh FoCus(RoomP)
Platforms and tools(A)Moderator:MartinHitz
DesigningonlinevirtualworldsforculturalheritagebyFrancescoBellotti,RiccardoBerta,AlessandroDeGloria,LudovicaPrimavera
AnautomatedapproachforderivingsemanticannotationsoftourismproductsbasedongeospatialinformationbyMarkusZanker,MatthiasFuchs,AlexanderSeebacher,MarkusJessenitschnig,MartinStromberger
RFiD-based action tracking for measuring the impact of cultural events on tourism byNicolaZeni,NadzeyaKiyavitskaya,SerenaBarbera,BasarOztaysi,LuisaMich
12:30 – 13:30 lunch(RubyLounge)
13:30 – 15:00
Best Research Papers(Room:Forum)Across-conferencepresentationofthe3shortlistedbestresearchpapersandAwards
Chair:ProfessorWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
learning adaptive recommendation strategies for online travel planning byTariqMahmood,FrancescoRicci,AdrianoVenturinitravel queries on cities in the united states: implications for search engine marketing in tourism byZhengXiang,BingPan
adoption of a destination-wide CRM approach: an empirical analysis of the determinants in the swiss hospitality industry byMichaelFux,ThomasMyrach
Best Paper awards Ceremony, WolframHöpken,AndrewFrew,DimitriosBuhalis
15:00 – 15:30 Coffee & tea break(RubyLounge)
15:30 – 17:00
Destinations FoCus(RoomM)
Commercialisation Dilemmas: Building internal commercial capacityModerator:ProfessorDimitriosBuhalis(BournemouthUniversity)
Commercialisation strategies for DMos/DMss: the slovenia caseby Tinkara Pavlovčič Kapitanovič (SlovenianTouristBoard)
lessons from DMs privatisationbyJosefMargreiter(TirolWerbung)
Bringing the small players on boardbyMarcoTruffelli(VisitScotland.com)
experiences from the pollingservicebyAndrewDaines(VisitBritain)
inDustRy anD innovation FoCus(RoomQ)
inspire & engage- Personalization/advanced CRMModerator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)
JensThraenhart(ChameleonStrategies)
web-based loyalty system application for independent hotelsbyJohnFotis(Marketplan)
inspire and engage onlinebyBriceBay(Unaira)
Reflecting the needs of global travellersbyMichaelLevie(CitizenM)
online innovations for the futurebyStephanEkbergh(Travelstart)
ReseaRCh FoCus(RoomO)
website optimisation(B)Moderator:MichaelMcGrath
Ontheimportanceofhyperlinks:anetworkscienceapproachbyRodolfoBaggio,MagdaAntonioliCorigliano
Culturaldestinationusability-thecaseofvisitBathbyAlessandroInversini,LorenzoCantoni
EffectivenessofeBrochures:ananalysisofusepatternsbyFaizAnuar,ZhengXiang,UlrikeGretzel
ReseaRCh FoCus(RoomN)
user generated content(B)Moderator:MarkusZanker
Complaintsontheonlineenvironment-thecaseofHongKonghotelsbyNormanAu,DimitriosBuhalis,RobLaw
TheimpactofonlinereviewsonthechoiceofholidayaccommodationsbyKatiaLauraSidali,HolgerSchulze,AchimSpiller
TheimportanceanduseofweblogsforbackpackersbyChristofHofstaetter,RomanEgger
ReseaRCh FoCus(RoomP)
Platforms and tools(B)Moderator:LuisaMich
VRUM™:Atoolformodellingtravelpatternsofself-drivetouristsbyNicholasHolyoak,DeanCarson,DorisSchmallegger
MPEG-7compliantindexationtoolformultimediatouristcontentbyMariaTeresaLinaza,CristinaSarasua,YolandaCobos
TheadoptionoffingerprintpaymenttechnologymechanismsatthecustomerendbyAnilBilgihan,SrikanthBeldona,CihanCobanoglu
17:05 – 18:00 Chapter summit(RoomM)
Chapter summit(RoomQ)
Chapter summit(RoomN)
etourism education workshop (RoomO)
Moderators:MagielVenemaCihanCobanogluAnitaFernandez-YoungDimitriosBuhalis
Bloggers summit(RoomP)
18:00 – 19:00 informal drinks(RubyLounge) etourism education social Bloggers social
20:00 – late Conference dinner
Programme
subject to change
www.ifitt.org/enter
RegisteR now! www.ifitt.org/enter Welcome to enTer2009@Amsterdam
Monday 26th January
19:30 – late informal get together – dinner/drinksLocationsuggestion:ESCAPECaffé,Rembrandtplein11,1017CTAmsterdam
tuesday 27th January PhD workshop Pre-enteR location: hogeschool inhollanD, Boelelaan 1109, 1081 hv amsterdam
09:00 – 09:30 Registration
09:30 – 09:40 welcome and opening RemarksbyProfessorMatthiasFuchs,Chair
09:40 – 09:45 iFitt President MessagebyProfessorAndrewJ.Frew
09:45 – 10:00 tourism information system ResearchbyProfessorMatthiasFuchs,MidSwedenUniversity
10:00 – 10:15 using web 2.0 for conducting researchbyDrMariannaSigala,AegeanUniversity
10:15 – 10:30 tips for Completing that DissertationbyProfessorAndrewJ.Frew
10:30 – 11:00 Coffee & tea break
11:00 – 13:00
Research proposal presentations open discussion(moderatedbyMatthiasFuchsandMariannaSigala)ShanShanQi FuzzyHierarchicalEvaluationof(HongKongPolytechnicUniversity) theUsefulnessofLuxuryHotelWebsitesCodyParis TheVirtualMobilitiesofBackpackers(ArizonaStateUniversity)RosannaLeung DevelopmentofWebsitePersonality(HongKongPolytechnicUniversity)JaneSørensen Web2.0anduser-generated-contentonwebsites(ÅrhusUniversity) fortourists.Ananalysisofreactionpatternsamong
receiversClemensKöltringer InformationNeedsofCityTravellers-(MODULUniversityVienna) InvestigatingtheImplicationsofConsumers’
InformationSearchonActualTravelBehaviourJebrilAlhelalat CreatingValuethroughUsing(ManchesterMetropolitanUniversity) theInternetasaRelationshipMarketingToolinthe
HotelIndustry:AnEmpiricalApplicationinClassifiedHotelsinPetra,Jordan
RonaldIberl EvaluationoftheAcceptanceof(UniversityofInnsbruck) VirtualWorldsintheTourismSector:AnExtended
TechnologyAcceptanceModellingApproachThomasGramlich AdoptionandDiffusionofOnline(LeopoldFranzensUniversityofInnsbruck) BookingPortalsinthealpineHotelSector-
AnextendedModelofAdoptionBehaviourAnjaPapathanassis Emergingdistributionchannelsfortourism(BournemouthUniversity)
lunch
14:15 – 15:15 BreakoutSessions
Concurrent session i: Moderator:MatthiasFuchs
Concurrent session ii:Moderator:MariannaSigala
15:15 – 15:45 Coffee & tea break
15:45 – 16:15 ReviewofBreakoutSessions
16:15 – 16:45 Research Panel Discussion(MatthiasFuchs,MariannaSigala,UlrikeGretzel,FrancescoRicci,RobertGovers,DimitriosBuhalis)
16:45 – 17:00 awards Ceremony and Closing Remarks
17:00 – 19:00 Finish – social networking
19:30 – late informal get together – dinner/drinksLocationsuggestion:CaféHeffer,Oudebrugsteeg7,1012JNAmsterdam
Register now! www.ifitt.org/enter Register now! www.ifitt.org/enter
wednesday 28th January enteR 2009 Conference
08:00 – 09:00 Registration(RAIConference,EntranceE)
09:00 – 9:30
welcome, conference opening, introduction to track chairs(Room:Forum)
welcome to enteR 2009byProfessorAndrewJ.Frew(President,IFITT)welcome to hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)
welcome and team presentationbyProfessorDimitriosBuhalis(ENTER2009Chair)welcome and administrationbyMarcDekkers(ConferenceHost)
09:30 – 10:30Keynote
using innovation and etourism for destination strategic advantagebyVincentVanderPool-Wallace(MinisterofTourismandAviationfortheBahamas)Classical tour operation and e-commerce - a challenge for the it landscapebyHeinzKreuzer(CEO,TUIInfoTec)
Moderator:ProfessorAndrewJ.Frew(QueenMargaretUniversity)
10:30 – 11:00 Coffee & tea break (RubyLounge)
11:00 – 12:30
Destinations FoCus(RoomM)
Destinations and eFuturesModerator:InkeriStarry(FinnishTouristBoard)
etourism developments in hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)
Destination management, businessintelligence & web 2.0 -– the Bahamas experiencebyJamesRam(IndusaGlobal)
technological challenges for the destination management systems of the futurebyHannesWerthner(ViennaUniversityofTechnology)
inDustRy anD innovation FoCus weB2.0 (RoomQ)
online Communities and Content integrationModerator:JensThraenhart(ChameleonStrategies)
web 2.0 and tourismbyButchLanglois(CEO,PlanetEye.com)
Consumer generated content and hotel reviewsbyFriedrichvonScanzoni(CEOInternationalbusinessHolidayCheck)
travel 2.0byJimHamill(www.tourism2-0.co.uk)
travel professionals online communitiesbyTheodoreKoumelis(mynetwork.travel)
taking advantage of web 2.0 for brand developmentbyMorrisSims(founderofbrandkarma,www.circos.com)
ReseaRCh FoCus (RoomN)
Mobile technologyModerator:WolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
WirelessapplicationsindestinationsbyDimitriosBuhalis,LucaPistidda
PersonalizedmobilecitytransportadvisorysystembyGytisTumas,FrancescoRicci
IntelligentroutingsystemforapersonalisedelectronictouristguidebyAnderGarcia,MariaTeresaLinaza,OlatzArbelaitz,PieterVansteenwegen
ReseaRCh FoCus (RoomP)
electronic marketing Moderator:FrancoisBedard(UQAM)
AffiliatemarketingintravelandtourismbyRobertoDaniele,AndrewJ.Frew,KateVarini,AsmikMagakian
Capitalcitytourism:onlinedestinationimageofWashington,DCbyWei-JueHuang,ByeongCheolLee
E-mailservicequalityforprofitandnotforprofitorganisationsinthetourismindustrybyAstridDickinger,UlrikeBauernfeind
12:30 – 13:30 lunch(RubyLounge)
13:30 – 14:00Keynote
innovative platforms and future benefits/applications for tourism (Room:Forum)Surface/Web2.0assets/businessintelligence,Communication/collaborationandsupportingmobilitybyChristianHaas(EnterpriseTechnicalArchitect,Microsoft)
Moderator:JensThraenhart(ChameleonStrategies)
14:00 – 15:30
Destinations FoCus(RoomM)
web 2.0 for destinations- a fancy trend or a must?Moderator:Tinkara Pavlovčič Kapitanovič(SlovenianTouristBoard)
google tools for tourismbyAndrewPozniak(GoogleIndustryLeader,EmergingMarkets-Travel)
web 2.0“ - business models for DMosbyChristianMaurer(IMCUniversityofAppliedSciencesKrems)
travel 2.0 in austria - a guidebook for tourism organisationsbyMartinSchobert(austria.info)
shifting to 2.0byInkeriStarry(FinnishTouristBoard)
inDustRy anD innovation FoCus (RoomQ)
travel and tourism Convergence & Multi-Channel ManagementModerator:MarcoTruffelli(VisitScotland.com)
GuillaumeThevenot(BusinessDevelopmentManager-HospitalityAmadeus)
JohnStarkey(CEOofFCVTechnologiesandSVPofTripharbor.com)
StephenJoyce(CEOofRezgoandPresident,IFITTNorthAmerica)
RiazPisani(ContacTravel)
inDustRy anD innovation FoCus (RoomO)
Microsoft high tech developments workshop Facilitator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)
the benefits of developing on the Ms platform for tourism entitiesbyChristianHaas(Microsoft)
Photosynth & virtual earthbyVikasArora(Microsoft)
SantiagoLorenteGarcía–Barbón(MicrosoftTourismInnovationCenter)
KevinLasitz(VicePresident,Infusion,Microsoft)
ReseaRCh FoCus (RoomN)
user-generated content(A)Moderator:MariannaSigala
ComparisonofdeceptiveandtruthfultravelreviewsbyKyung-HyanYoo,UlrikeGretzel
Trustintravel-relatedconsumergeneratedmediabyKyung-HyanYoo,YoonjungLee,UlrikeGretzel,DanielR.Fesenmaier
Whatistoldintravelblogs?ExploringtravelblogsforconsumernarrativeanalysisbyCarmelaBosangit,ScottMcCabe,SallyHibbert
ReseaRCh FoCus (RoomP)
technology acceptance (A)Moderator:JohnVanDerPijl
E-Businessreadiness,intensityandimpact-anAustrianhotelstudybyMatthiasFuchs,ChristinaWitting,WolframHöpken
Assessinglow-costcarriereAirlinesystemsuccessbyTimothyJung
Informationandcommunicationtechnologiesinbusinessandcorporatetravelmanagement:anoverviewbyBerendienLubbe,AnneliDouglas
15:30 – 16:00 Coffee & tea break(RubyLounge)
16:00 – 17:30
Destinations FoCus (RoomM)
web 2.0 content and virtual CommunitiesModerator:KarinElginNijhuis(TEAMTourismConsulting)
taking advantage of web 2.0 content and virtual communitiesbyWilliamBakker(BritishTourismColumbia)
towards web 3.0byPrimozZizek(E-laborat)
DMos as integrators of multi-channel customer contact, communication and fulfilmentbyJohnWalsh(IrishTourismBoard)
inDustRy anD innovation FoCus(RoomQ)
hospitality Convergence & Multi-Channel ManagementModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)
JohnKent(Youtravel.com)
ScottFarrell(Travelclick)
GeoffCairns(Microsoft)
woRKshoP(RoomO)
accessible etourism and tourism for all – meeting the disabled user requirements Moderator:ElinaMichopoulou(UniversityofSurrey)
technology, accessibility, tourism byIvorAmbrose(ENAT)
tourism and accessibility - a DMos perspectivebyKatrineMosfjeldVisitOSLO
tourism accessibility requirements of the disabled marketbyElinaMichopoulou(UniversityofSurrey)
Discussion on tourism accessibility and technology solutionsSpyrosMichailidis(ENATandeWorxGreece),KerstinMatausch(JKUAustria),DimitriosBuhalis(BournemouthUniversity)
IncollaborationwithEuropeanNetworkforAccessibleTourism
ReseaRCh FoCus(RoomN)
iCt and tourism destinationsModerator:RobertoDaniele
Informationconvergenceinthelongtail:thecaseoftourismdestinationinformationbyAlessandroInversini,DimitriosBuhalis
DevelopmentoftechnologytrainingfordestinationmarketingorganisationsbyByeongCheolLee,BruceWicks,Wei-JueHuang
Thecredibilityofonlinenews:thecaseoftheIcelandTouristGuideAssociation’swebsiteande-newsletterbyStefanHelgiValsson
ReseaRCh FoCus(RoomP)
technology acceptance BModerator:MatthiasFuchs
DeconstructingtraveldecisionmakingandinformationsearchactivitiesbyAndreasZins
DestinationmanagementSystems(DMS):arealitycheckintheGreektourismindustrybyMariannaSigala
Doemotionalmentalmodelsbeforeandafteraneffectivevisitationofavirtualworlddiffer?byBrigitteStangl,AnkeSchneider
17:30 – 18:30 iFitt agM(RoomQ) (iFitt members only)
17:30 – 19:30 welcome reception & speed dating game!
20:30 – late informal get together – dinner/drinksLocationsuggestion:DeKroon,Rembrandtplein17-I,1017CTAmsterdam
• Customercentricity• InspireconsumerswithICTs• Recommendersystems• Socialnetworkingandtravel• Web2.0andTravel2.0• ICT-enabledsegmentation• eTourismanddisability• AccessibleeTourismdesign• eLearningfortourism• Directvsindirectdistribution• ICT-basedproductivity• Reengineeringtourism• eTourismandpricing• Revenuemanagement• Webanalytics• Onlinesecurity• ePayments• eBrandingandbrandintegrity• Distributionstrategies
• ICT-enabledpartnerships• Advanceddistributionsystems• Pollingservices• Travelsearchandmetasearch• Interoperabilityand
interconnectivity• Web3.0andTravel3.0• Destinationwebsitesand
clusters• Advanceddestinationportals• Geographicalmashups• Locationbasedservices• WirelesssystemsandWiMAX• Mobilesolutions• Usabilityandwebdesign• Multimediaconvergence• Affiliatemarketingonline• SmartICTinvestments• Onlineadvertising
organized by the international Federation for information technology and travel & tourism (iFitt), enteR 2009 at amsterdam is the 16th enteR Conference bringing together international experts in all aspects of information and communication technologies in travel and tourism.
In2009,ENTERwillmoveontothecityofAmsterdam,theNetherlands,takingplaceinthewell-knownRAIExhibitionandCongressCentre.AmsterdamiscentrallylocatedinEurope,easilyaccessibleforinternationalparticipants,andfromitscanalstofamoushistoricalsightsoneofthemostromanticandbeautifulcitiesinEurope.
ENTERoffersauniqueforumforacademic,industryandgovernmentrepresentativestoexplorethefutureofICTsintourismthroughresearchanddynamicdialoguewithinthesocialnetworkoftheIFITTcommunity.ThechairsofENTER2009areworkinghardtodevelopthemostcomprehensiveprogrammeeverforENTER.Withmorethan130presentationsover3daysandmorethan450participants,ENTERistheeventintourismandtechnologythatbringsresearchers,industryanddestinationstogether.Thethreetracks,namelyresearch,destinationsandindustryaredesignedinawaythatenablesmaximumexchangeofinformationandinteraction.Presentationsanddebateswillexplorethestate-of-the-artresearchandindustrycasestudies.ThisyearwewillconcentrateonICT-enableddynamicchallengesfortravelandtourismtocoverbothtechnologyandbusinessandtherewillalsobeplentyforlocal
andnationalgovernmentagenciestoconsider.Issuesdiscussedcoverawiderangeofcutting-edgechallengesandthefollowinggivesaflavourofthis:
WelookforwardtowelcomeyoutoENTER2009@AmsterdamandtoengageyoumorewiththeIFITTglobalcommunity.
Professor Dimitrios Buhalis BournemouthUniversityandENTER 2009 Chair
Professor andrew Frew Queen Margaret University and President IFITT
Marc Dekkers Heliview Conferences & Training B.V. and Conference Host
Welcome to enTer2009@Amsterdam
who should attend?ENTERistheeventintravel&tourismandtechnologythatbringsresearchers,industry,destinations,managementorganisationsandgovernmenttogether.ThedelegatesrangefromleadingCEOs,destinationmanagers,ICTmanagers,marketingmanagers,internationalconsultants,travelandtourismpractitioners,studentsandresearchpioneers.
Cross-conferencetrack
IndustryandInnovationFocus
DestinationsFocus
ResearchFocus
Break–networking-social
DutchDay
thursday 29th January
08:00 – 09:00 Registration (RAIConference,EntranceE)
09:00 – 10:30Keynote
visioning the future of technology for tourism(Room:Forum)
the future of social media and tourismbyRebeccaJennings(PrincipalAnalyst,ForresterResearch)
etourism and geo-looking to the futurebyAndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)&EdParsons(GeospatialTechnologist,Google)
Moderator:ProfessorDimitriosBuhalis(BournemouthUniversity)
10:30 – 11:00 Coffee & tea break(RubyLounge)
11:00 – 12:30
Destinations FoCus (RoomM)
user generated Content and travel reviewsModerator:JosefMargreiter(TirolWerbung)
user generated Content and travel destinationsbyJensThraenhart(ChameleonStrategies)
social networking: Challenges and opportunities for Destination MarketingbyKarinNijhuis(Interimair)
user generated content for destinationsbyHelenaEgan(TripAdvisor)
hotel reviews as base for marketing concepts for destinations byFriedrichVonScanzoni(HolidayCheck)
inDustRy anD innovation FoCus(RoomQ)
tourism marketing and search (seo, seM, Meta-search)Moderator:JohnKent(YouTravel.com)
AndrewPozniak(IndustryLeader,EmergingMarkets-Travel,Google)
FaisalGaleria(ManagingDirectorofEuropeandAsia,Kayak)
tourism brand/image online advertising for the futurebyNickySmith(Microsoft)
Challenges and opportunities in tourism searchbyKevinMay(Travolution)
ReseaRCh FoCus(RoomO)
website optimisation (A)Moderator:RobertoDaniele
WebsiteaccessibilityofU.S.basedhospitalitywebsitesbyLinaXiong,CihanCobanoglu,PamelaCummings,FrederickDeMicco
AstudyofChineseandinternationalonlineuserperceptionsofhotelwebsites,usefulnessbyShanShanQi,RobLaw,DimitriosBuhalis
Globale-readinessofhotelchainwebsitesbyPeterO’Connor
ReseaRCh FoCus(RoomN)
online communitiesModerator:MichaelMcGrath
RoleofcommunityinformaticsinheritagetourismdevelopmentbyUlrikeGretzel,HanyoungGo,KyungheeLee,TazimJamal
Fromparadigmatictosyntagmaticcommunities:asocio-semioticapproachtotheevolutionpatternofonlinetravelcommunitiesbyLorenzoCantoni,StefanoTardini,AlessandroInversini,ElenaMarchiori
the virtualization of backpacker culturebyCodyParis
ReseaRCh FoCus(RoomP)
Platforms and tools(A)Moderator:MartinHitz
DesigningonlinevirtualworldsforculturalheritagebyFrancescoBellotti,RiccardoBerta,AlessandroDeGloria,LudovicaPrimavera
AnautomatedapproachforderivingsemanticannotationsoftourismproductsbasedongeospatialinformationbyMarkusZanker,MatthiasFuchs,AlexanderSeebacher,MarkusJessenitschnig,MartinStromberger
RFiD-based action tracking for measuring the impact of cultural events on tourism byNicolaZeni,NadzeyaKiyavitskaya,SerenaBarbera,BasarOztaysi,LuisaMich
12:30 – 13:30 lunch(RubyLounge)
13:30 – 15:00
Best Research Papers(Room:Forum)Across-conferencepresentationofthe3shortlistedbestresearchpapersandAwards
Chair:ProfessorWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
learning adaptive recommendation strategies for online travel planning byTariqMahmood,FrancescoRicci,AdrianoVenturinitravel queries on cities in the united states: implications for search engine marketing in tourism byZhengXiang,BingPan
adoption of a destination-wide CRM approach: an empirical analysis of the determinants in the swiss hospitality industry byMichaelFux,ThomasMyrach
Best Paper awards Ceremony, WolframHöpken,AndrewFrew,DimitriosBuhalis
15:00 – 15:30 Coffee & tea break(RubyLounge)
15:30 – 17:00
Destinations FoCus(RoomM)
Commercialisation Dilemmas: Building internal commercial capacityModerator:ProfessorDimitriosBuhalis(BournemouthUniversity)
Commercialisation strategies for DMos/DMss: the slovenia caseby Tinkara Pavlovčič Kapitanovič (SlovenianTouristBoard)
lessons from DMs privatisationbyJosefMargreiter(TirolWerbung)
Bringing the small players on boardbyMarcoTruffelli(VisitScotland.com)
experiences from the pollingservicebyAndrewDaines(VisitBritain)
inDustRy anD innovation FoCus(RoomQ)
inspire & engage- Personalization/advanced CRMModerator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)
JensThraenhart(ChameleonStrategies)
web-based loyalty system application for independent hotelsbyJohnFotis(Marketplan)
inspire and engage onlinebyBriceBay(Unaira)
Reflecting the needs of global travellersbyMichaelLevie(CitizenM)
online innovations for the futurebyStephanEkbergh(Travelstart)
ReseaRCh FoCus(RoomO)
website optimisation(B)Moderator:MichaelMcGrath
Ontheimportanceofhyperlinks:anetworkscienceapproachbyRodolfoBaggio,MagdaAntonioliCorigliano
Culturaldestinationusability-thecaseofvisitBathbyAlessandroInversini,LorenzoCantoni
EffectivenessofeBrochures:ananalysisofusepatternsbyFaizAnuar,ZhengXiang,UlrikeGretzel
ReseaRCh FoCus(RoomN)
user generated content(B)Moderator:MarkusZanker
Complaintsontheonlineenvironment-thecaseofHongKonghotelsbyNormanAu,DimitriosBuhalis,RobLaw
TheimpactofonlinereviewsonthechoiceofholidayaccommodationsbyKatiaLauraSidali,HolgerSchulze,AchimSpiller
TheimportanceanduseofweblogsforbackpackersbyChristofHofstaetter,RomanEgger
ReseaRCh FoCus(RoomP)
Platforms and tools(B)Moderator:LuisaMich
VRUM™:Atoolformodellingtravelpatternsofself-drivetouristsbyNicholasHolyoak,DeanCarson,DorisSchmallegger
MPEG-7compliantindexationtoolformultimediatouristcontentbyMariaTeresaLinaza,CristinaSarasua,YolandaCobos
TheadoptionoffingerprintpaymenttechnologymechanismsatthecustomerendbyAnilBilgihan,SrikanthBeldona,CihanCobanoglu
17:05 – 18:00 Chapter summit(RoomM)
Chapter summit(RoomQ)
Chapter summit(RoomN)
etourism education workshop (RoomO)
Moderators:MagielVenemaCihanCobanogluAnitaFernandez-YoungDimitriosBuhalis
Bloggers summit(RoomP)
18:00 – 19:00 informal drinks(RubyLounge) etourism education social Bloggers social
20:00 – late Conference dinner
Programme
subject to change
www.ifitt.org/enter
RegisteR now! www.ifitt.org/enter Welcome to enTer2009@Amsterdam
Monday 26th January
19:30 – late informal get together – dinner/drinksLocationsuggestion:ESCAPECaffé,Rembrandtplein11,1017CTAmsterdam
tuesday 27th January PhD workshop Pre-enteR location: hogeschool inhollanD, Boelelaan 1109, 1081 hv amsterdam
09:00 – 09:30 Registration
09:30 – 09:40 welcome and opening RemarksbyProfessorMatthiasFuchs,Chair
09:40 – 09:45 iFitt President MessagebyProfessorAndrewJ.Frew
09:45 – 10:00 tourism information system ResearchbyProfessorMatthiasFuchs,MidSwedenUniversity
10:00 – 10:15 using web 2.0 for conducting researchbyDrMariannaSigala,AegeanUniversity
10:15 – 10:30 tips for Completing that DissertationbyProfessorAndrewJ.Frew
10:30 – 11:00 Coffee & tea break
11:00 – 13:00
Research proposal presentations open discussion(moderatedbyMatthiasFuchsandMariannaSigala)ShanShanQi FuzzyHierarchicalEvaluationof(HongKongPolytechnicUniversity) theUsefulnessofLuxuryHotelWebsitesCodyParis TheVirtualMobilitiesofBackpackers(ArizonaStateUniversity)RosannaLeung DevelopmentofWebsitePersonality(HongKongPolytechnicUniversity)JaneSørensen Web2.0anduser-generated-contentonwebsites(ÅrhusUniversity) fortourists.Ananalysisofreactionpatternsamong
receiversClemensKöltringer InformationNeedsofCityTravellers-(MODULUniversityVienna) InvestigatingtheImplicationsofConsumers’
InformationSearchonActualTravelBehaviourJebrilAlhelalat CreatingValuethroughUsing(ManchesterMetropolitanUniversity) theInternetasaRelationshipMarketingToolinthe
HotelIndustry:AnEmpiricalApplicationinClassifiedHotelsinPetra,Jordan
RonaldIberl EvaluationoftheAcceptanceof(UniversityofInnsbruck) VirtualWorldsintheTourismSector:AnExtended
TechnologyAcceptanceModellingApproachThomasGramlich AdoptionandDiffusionofOnline(LeopoldFranzensUniversityofInnsbruck) BookingPortalsinthealpineHotelSector-
AnextendedModelofAdoptionBehaviourAnjaPapathanassis Emergingdistributionchannelsfortourism(BournemouthUniversity)
lunch
14:15 – 15:15 BreakoutSessions
Concurrent session i: Moderator:MatthiasFuchs
Concurrent session ii:Moderator:MariannaSigala
15:15 – 15:45 Coffee & tea break
15:45 – 16:15 ReviewofBreakoutSessions
16:15 – 16:45 Research Panel Discussion(MatthiasFuchs,MariannaSigala,UlrikeGretzel,FrancescoRicci,RobertGovers,DimitriosBuhalis)
16:45 – 17:00 awards Ceremony and Closing Remarks
17:00 – 19:00 Finish – social networking
19:30 – late informal get together – dinner/drinksLocationsuggestion:CaféHeffer,Oudebrugsteeg7,1012JNAmsterdam
Register now! www.ifitt.org/enter Register now! www.ifitt.org/enter
wednesday 28th January enteR 2009 Conference
08:00 – 09:00 Registration(RAIConference,EntranceE)
09:00 – 9:30
welcome, conference opening, introduction to track chairs(Room:Forum)
welcome to enteR 2009byProfessorAndrewJ.Frew(President,IFITT)welcome to hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)
welcome and team presentationbyProfessorDimitriosBuhalis(ENTER2009Chair)welcome and administrationbyMarcDekkers(ConferenceHost)
09:30 – 10:30Keynote
using innovation and etourism for destination strategic advantagebyVincentVanderPool-Wallace(MinisterofTourismandAviationfortheBahamas)Classical tour operation and e-commerce - a challenge for the it landscapebyHeinzKreuzer(CEO,TUIInfoTec)
Moderator:ProfessorAndrewJ.Frew(QueenMargaretUniversity)
10:30 – 11:00 Coffee & tea break (RubyLounge)
11:00 – 12:30
Destinations FoCus(RoomM)
Destinations and eFuturesModerator:InkeriStarry(FinnishTouristBoard)
etourism developments in hollandbyJosVranken(CEO,NetherlandsBoardofTourism&Conventions)
Destination management, businessintelligence & web 2.0 -– the Bahamas experiencebyJamesRam(IndusaGlobal)
technological challenges for the destination management systems of the futurebyHannesWerthner(ViennaUniversityofTechnology)
inDustRy anD innovation FoCus weB2.0 (RoomQ)
online Communities and Content integrationModerator:JensThraenhart(ChameleonStrategies)
web 2.0 and tourismbyButchLanglois(CEO,PlanetEye.com)
Consumer generated content and hotel reviewsbyFriedrichvonScanzoni(CEOInternationalbusinessHolidayCheck)
travel 2.0byJimHamill(www.tourism2-0.co.uk)
travel professionals online communitiesbyTheodoreKoumelis(mynetwork.travel)
taking advantage of web 2.0 for brand developmentbyMorrisSims(founderofbrandkarma,www.circos.com)
ReseaRCh FoCus (RoomN)
Mobile technologyModerator:WolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
WirelessapplicationsindestinationsbyDimitriosBuhalis,LucaPistidda
PersonalizedmobilecitytransportadvisorysystembyGytisTumas,FrancescoRicci
IntelligentroutingsystemforapersonalisedelectronictouristguidebyAnderGarcia,MariaTeresaLinaza,OlatzArbelaitz,PieterVansteenwegen
ReseaRCh FoCus (RoomP)
electronic marketing Moderator:FrancoisBedard(UQAM)
AffiliatemarketingintravelandtourismbyRobertoDaniele,AndrewJ.Frew,KateVarini,AsmikMagakian
Capitalcitytourism:onlinedestinationimageofWashington,DCbyWei-JueHuang,ByeongCheolLee
E-mailservicequalityforprofitandnotforprofitorganisationsinthetourismindustrybyAstridDickinger,UlrikeBauernfeind
12:30 – 13:30 lunch(RubyLounge)
13:30 – 14:00Keynote
innovative platforms and future benefits/applications for tourism (Room:Forum)Surface/Web2.0assets/businessintelligence,Communication/collaborationandsupportingmobilitybyChristianHaas(EnterpriseTechnicalArchitect,Microsoft)
Moderator:JensThraenhart(ChameleonStrategies)
14:00 – 15:30
Destinations FoCus(RoomM)
web 2.0 for destinations- a fancy trend or a must?Moderator:Tinkara Pavlovčič Kapitanovič(SlovenianTouristBoard)
google tools for tourismbyAndrewPozniak(GoogleIndustryLeader,EmergingMarkets-Travel)
web 2.0“ - business models for DMosbyChristianMaurer(IMCUniversityofAppliedSciencesKrems)
travel 2.0 in austria - a guidebook for tourism organisationsbyMartinSchobert(austria.info)
shifting to 2.0byInkeriStarry(FinnishTouristBoard)
inDustRy anD innovation FoCus (RoomQ)
travel and tourism Convergence & Multi-Channel ManagementModerator:MarcoTruffelli(VisitScotland.com)
GuillaumeThevenot(BusinessDevelopmentManager-HospitalityAmadeus)
JohnStarkey(CEOofFCVTechnologiesandSVPofTripharbor.com)
StephenJoyce(CEOofRezgoandPresident,IFITTNorthAmerica)
RiazPisani(ContacTravel)
inDustRy anD innovation FoCus (RoomO)
Microsoft high tech developments workshop Facilitator:EricBasha(ManagingDirector,TourismIndustryMicrosoft)
the benefits of developing on the Ms platform for tourism entitiesbyChristianHaas(Microsoft)
Photosynth & virtual earthbyVikasArora(Microsoft)
SantiagoLorenteGarcía–Barbón(MicrosoftTourismInnovationCenter)
KevinLasitz(VicePresident,Infusion,Microsoft)
ReseaRCh FoCus (RoomN)
user-generated content(A)Moderator:MariannaSigala
ComparisonofdeceptiveandtruthfultravelreviewsbyKyung-HyanYoo,UlrikeGretzel
Trustintravel-relatedconsumergeneratedmediabyKyung-HyanYoo,YoonjungLee,UlrikeGretzel,DanielR.Fesenmaier
Whatistoldintravelblogs?ExploringtravelblogsforconsumernarrativeanalysisbyCarmelaBosangit,ScottMcCabe,SallyHibbert
ReseaRCh FoCus (RoomP)
technology acceptance (A)Moderator:JohnVanDerPijl
E-Businessreadiness,intensityandimpact-anAustrianhotelstudybyMatthiasFuchs,ChristinaWitting,WolframHöpken
Assessinglow-costcarriereAirlinesystemsuccessbyTimothyJung
Informationandcommunicationtechnologiesinbusinessandcorporatetravelmanagement:anoverviewbyBerendienLubbe,AnneliDouglas
15:30 – 16:00 Coffee & tea break(RubyLounge)
16:00 – 17:30
Destinations FoCus (RoomM)
web 2.0 content and virtual CommunitiesModerator:KarinElginNijhuis(TEAMTourismConsulting)
taking advantage of web 2.0 content and virtual communitiesbyWilliamBakker(BritishTourismColumbia)
towards web 3.0byPrimozZizek(E-laborat)
DMos as integrators of multi-channel customer contact, communication and fulfilmentbyJohnWalsh(IrishTourismBoard)
inDustRy anD innovation FoCus(RoomQ)
hospitality Convergence & Multi-Channel ManagementModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)
JohnKent(Youtravel.com)
ScottFarrell(Travelclick)
GeoffCairns(Microsoft)
woRKshoP(RoomO)
accessible etourism and tourism for all – meeting the disabled user requirements Moderator:ElinaMichopoulou(UniversityofSurrey)
technology, accessibility, tourism byIvorAmbrose(ENAT)
tourism and accessibility - a DMos perspectivebyKatrineMosfjeldVisitOSLO
tourism accessibility requirements of the disabled marketbyElinaMichopoulou(UniversityofSurrey)
Discussion on tourism accessibility and technology solutionsSpyrosMichailidis(ENATandeWorxGreece),KerstinMatausch(JKUAustria),DimitriosBuhalis(BournemouthUniversity)
IncollaborationwithEuropeanNetworkforAccessibleTourism
ReseaRCh FoCus(RoomN)
iCt and tourism destinationsModerator:RobertoDaniele
Informationconvergenceinthelongtail:thecaseoftourismdestinationinformationbyAlessandroInversini,DimitriosBuhalis
DevelopmentoftechnologytrainingfordestinationmarketingorganisationsbyByeongCheolLee,BruceWicks,Wei-JueHuang
Thecredibilityofonlinenews:thecaseoftheIcelandTouristGuideAssociation’swebsiteande-newsletterbyStefanHelgiValsson
ReseaRCh FoCus(RoomP)
technology acceptance BModerator:MatthiasFuchs
DeconstructingtraveldecisionmakingandinformationsearchactivitiesbyAndreasZins
DestinationmanagementSystems(DMS):arealitycheckintheGreektourismindustrybyMariannaSigala
Doemotionalmentalmodelsbeforeandafteraneffectivevisitationofavirtualworlddiffer?byBrigitteStangl,AnkeSchneider
17:30 – 18:30 iFitt agM(RoomQ) (iFitt members only)
17:30 – 19:30 welcome reception & speed dating game!
20:30 – late informal get together – dinner/drinksLocationsuggestion:DeKroon,Rembrandtplein17-I,1017CTAmsterdam
RegisteR now!
www.ifitt.org/enter
JanuaRy 28 - 30 • 2009Rai aMsteRDaM • the netheRlanDs
initiative & organization
•ExplorethedevelopmentofeTourisminthefuture
•130Presentationsover3days
•Uniqueforumforacademic,industry,destinationmanagersandmarketeersandgovernmentrepresentatives
eTourism dynamic challenges for travel and tourism The 16th International Conference on Information Technology and Travel & Tourism
Payment & cancellation conditions: AllpricesareinEuroandincl.VAT.You can register by internet, www.ifitt.org/enter. After we havereceivedyourregistrationform,wewillsendyouaconfirmationofparticipationaswellasaninvoice.Theparticipationfeemustbepaidwithin14daysandalwayspriortothestartoftheevent.Noregistrationwillbeconfirmedbeforepaymentisreceived.Youwillreceiveyouradmissiontickettwotothreeweeksbeforetheeventbyemail.
Cancellationispossibleupto15dayspriortotheeventandwillin-curachargeofd100,-+VATservicechargeincancellationcosts.Afterthispointintimeorifyoudonotattendthefullchargewillbepayable.Cancellationmayonlytakeplaceinwriting(viafaxorviapost).Substitutionbyacolleagueisalwayspossible.
Registration fees NoIFITTmember IFITTmemberIndividual d830 d747Academic d630 d567Student d285 d256,50DutchDay d180 d162
Registration fee of enteR conference includes:Participationattheconference(3days,includingDutchDay),ENTERproceedings(papersofresearchtrack),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.
Registration fee of Dutch Day conference includes: ParticipationattheDutchspokenconference(oneday,January30,2009),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.
accommodation AccommodationfortheconferencemaybearrangedthroughtheRAIbookingservice.Pleasevisitwww.ifitt.org/enter.
attendance Certificate CertificateofAttendancewillbeavailablefromtheconferencesecretariatonrequest.
Data protectionYouraddressdetailswillbeaddedtoourdatabaseinordertokeepyouinformedaboutouractivitiesandthoseofoursponsors.Ifyouobjecttothis,thenpleasecontactus.
Register now: www.ifitt.org/enter
FuncTion Person AFFiliATion Programme chair Professor Dimitrios Buhalis ICTHR, Bournemouth University, UKiFiTT chair Professor Andrew J. Frew IFITT President & Queen Margaret University, UKlocal Host Marc Dekkers Heliview Conferences & Training B.V., Netherlands research Track Chair: Professor Wolfram Höpken University of Applied Sciences Ravensburg-Weingarten Co-chair: Dr Ulrike Gretzel Texas A&M University, USACo-chair: Dr Rob Law Hong Kong Polytechnic University, China eDestinations Track Chair: Inkeri Starry Finnish Tourist Board, FinlandCo-chair: Alex Rayner UNWTO, SpainCo-chair: Tinkara Pavlovčič Kapitanovič Slovenian Tourist Board, Slovenia industry & innovations Track Chair: Jens Thraenhart Chameleon Strategies, CanadaCo-chair: Eric Basha Microsoft, USA Co-chair: John Kent Youtravel.com & www.aquisresorts.com, Greece PhD Workshop, pre-enTer Chair: Professor Matthias Fuchs Mid Sweden University, SwedenCo-chair: Dr Marianna Sigala University of Aegean, GreeceCo-chair: Prof John van der Pijl Gert Erasmus University, Netherlands Local Host: Karel Werdler InHolland, Netherlands Dutch Day Chair: Karin Elgin Nijhuis TEAM Tourism Consulting, NetherlandsCo-chair: Robert Govers University of Leuven, Belgium
enTer 2009 ProGrAMMe coMMiTTeeDateJanuary28-30,2009
loCationRAIExhibitionandcongresscentreEuropaplein22,1078GZAmsterdam,TheNetherlandsT:+31(0)20-5491212F:+31(0)20-6464469www.rai.nl
ContaCtHeliviewConferences&TrainingB.V.POBox9615,4801LS,Breda,TheNetherlandsTel.:+31(0)76-5484000Fax:+31(0)76-5484099
For registrations and cancellations:ParticipantsAdministrationENTER2009Tel.:+31(0)76-5484020
For programme and sponsor information:Mr.MarcDekkers,ConferenceManagerTel.:+31(0)76-5484000Email:[email protected]
For logistical organisation:Ms.ShelitavanderWeegen,ConferenceCoördinatorTel.:+31(0)76-5484067Email:[email protected].
info
rma
tio
n
KeynotesHeinzKreuzer,CEO,tui infotec
VincentVander-pool-Wallace,Minister of Tourism & Aviation,the Bahamas
ChristianHaas,Enterprise Technology Architect,Microsoft Corporation
RebeccaJennings,Principal Analyst,Forrester Research
EdParsons, Geospatial Technologist,google
AndrewPozniakTravel Industry Leader in the Central and Eastern Europe,Middle East & African markets, google
initiative & organization Partners
January 30 • Dutch Day
Dutch-Flemish programme
sponsor
Friday 30th January
08:00 – 09:00 Registration (RAIConference,EntranceE)
09:00 – 10:30
Destination FoCus(RoomM)
Current hot potatoes for DMssModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)
e-Distribution as an e-marketing tool; strategy, implementation and resultsbyKatrineMosfjeldVisitOSLO
Meta-search: things to come and things to dobyManfredHackl(EC3&[+o])
Meta-search: things to come and things to dobyWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
inDustRy anD innovation FoCus(RoomQ)
eCommerce and profitability: lessons from hospitalityModerator:RomanEgger
internet innovation for small businessesbyIselinSkogland(e-hotelservices)
internet as a sales channel - best practicesbyStephenWilliams(FitzgeraldGroup)
woRKshoP(RoomO)
Destination & industry research needs and Research agendas for the futureModerators:PeterVarlowandPellervoKokkonen
woRKshoP(RoomN)google online Marketing Challenge?8,000students300+universitiesin47countriesModerator:UlliGretzelJamieMurphyDianaDervalLeoWoerndl
DutCh Day(RoomL)
nederlands- en vlaamstalige dag(PresentationsinDutchandFlemish)
strategie en de online wereld(eTourismStrategies)Moderator:KarinElginNijhuis(TEAMTourismConsulting)
Place brands en e-brands(Placebrandsande-brands)doorRobertGovers(KatholiekeUniversiteitLeuven)
Distributie in de hedendaagse reis- en internetomgeving(Traveldistributionintoday’sinternetenvironment)doorJanPeeters(PassaatConsulting,voormaligManagingDirectorMytravelenFirstChoice)
trends in online marketing in de nederlandse reiswereld(TrendsinonlinemarketingintheDutchtravelmarket)doorGijsvanderHulst(IndustryManagerTravel,GoogleNederland)
10:30 – 11:00 Coffee & tea break (RubyLounge)
11:00 – 12:30
Destination FoCus(RoomM)
the challenges and opportunities of it innovations for future DMo business modelsModerator:RogerCarter(TEAM)
the future impact of it on DMo business models: an overviewbyRogerCarter(TEAM)
the growth in mobile internet access: what are the implications for DMo information and reservation services?byPeterVarlow(TEAM)
how can DMos use it innovations to help them market and manage their destinations for business tourism?bySteenJakobsen(WonderfulCopenhagen)
inDustRy anD innovationFoCus(RoomQ)visioning and preparing for the futureModerator:JensThraenhart(ChameleonStrategies)
interoperability technology to target customersbyJohnLambe(Openjaw)
From Digital Divide to eenablementbyEricBasha(Microsoft)
Corporate online initiatives - the future of computing and impacts on tourismbyJoostNienhuis–(GeneralManager,COIMicrosoft)
visioning the future byAnnaPollock(DestiCorp)
woRKshoP(RoomO)
how to publish your research workshop PublicationsandJournalRankingsRobLaw(HongKongPolytechnicUniversity)AndrewFrew(QueenMargaretUniversity)
ReseaRCh FoCus (RoomN)
Recommender systemsModerator:FrancescoRicci
TheeffectsofvirtualproductExperienceonchangingconsumers’firstimpressionBiasbyHer-SenDoong,Hui-ChihWang,Jian-GuoFong
Towardsriskminimizationfornovicegamblers:a‘notsoexpert’systembyG.MichaelMcGrath
Buildinganontology-basedFrameworkforTourismRecommendationServicesbyOlawandeDaramola,MathewAdigun,CharlesAyo
DutCh Day(RoomL)
web 2.0 Moderator:RobertGovers(KatholiekeUniversiteitLeuven)
Destination marketing 1.0 en 2.0 (Destinationmarketing1.0and2.0)doorKarinElginNijhuis(TEAMTourismConsulting)
social media & hospitality:een natuurlijk huwelijk(SocialMedia&Hospitality:anaturalmarriage)doorRonaldvandenHoff(C.D.E.F.Holding,CyberdigmaLab,Mindz.com-Seats2Meet.com)happyhotelier.com(Happyhotelier.com)doorGuidovanElshout(HaagscheSuites)
12:30 – 13:30 lunch (RubyLounge)
13:30 – 15:00
CRoss-tRaCK Panel DeBate(RoomQ)
etourism: the Future challenges and research required
Facilitator:HannesWerthner(ViennaUniversityof
Technology)Participants:Cihan
Cobanoglou,RomanEgger,EricBasha,DimitriosBuhalis,JensThraenhart,AnnaPollock,
PeterVarlow
ReseaRCh FoCus (RoomM)
Papers in progress Moderator:TimothyJung
ICTandSustainableTourismDevelopment:AnAnalysisoftheLiteraturebyAlishaAli,AndrewJ.Frew
iVisit:AnInformationExchangeToolforSelf-driveTouristsinRemoteAustraliabyDeanCarson,DorisSchmallegger,GrahamThompson,RoyJones,AlanPilgrim
AnIn-DepthCaseStudyofElectronicDistributionSystemsinDifferent-SizedHotelsinKoreabyHong-bummKim,SunnyHam,Hae-youngMoon
WebAccebilityinTourismWebsitesbyJaumeJaume
DutCh Day innovation(RoomN)
DutCh Dayinnovation(RoomO)
DutCh Day innovation(RoomL)
DutCh Day(RoomL)
visies op de nabije toekomst (eTourismfutures)Moderator:KarinElginNijhuis(TEAMTourismConsulting)
vervagende grenzen tussen werk, reizen en gastvrijheid(Disappearingbordersbetweenwork,travelandhospitality)doorGonnieBeen(ManagerCommunications,MicrosoftNederland)
Reizen door de virtualitijd(Travelwithvirtuality)doorDr.JacobvanKokswijk(CapgeminiProfessorin“virtualisatie”aandeMedischeFaculteitvandeKatholiekeUniversiteitLeuven)
15:00-15:30 Conference closing and announcementsbyProfessorAndrewJ.Frew,PresidentIFITT,ProfessorDimitriosBuhalis,ENTER2009Chair,MarcDekkers,ConferenceHost
15:30 – 16:30 Farewell drinks (RubyLounge)
16:30 – 19:00 oPtional touRs oR FRee tiMe
20:30 – late informal get together – dinner/drinks Locationsuggesion:HoopmanIrishPub,Leidseplein6,1017PTAmsterdam
RegisteR now!
www.ifitt.org/enter
JanuaRy 28 - 30 • 2009Rai aMsteRDaM • the netheRlanDs
initiative & organization
•ExplorethedevelopmentofeTourisminthefuture
•130Presentationsover3days
•Uniqueforumforacademic,industry,destinationmanagersandmarketeersandgovernmentrepresentatives
eTourism dynamic challenges for travel and tourism The 16th International Conference on Information Technology and Travel & Tourism
Payment & cancellation conditions: AllpricesareinEuroandincl.VAT.You can register by internet, www.ifitt.org/enter. After we havereceivedyourregistrationform,wewillsendyouaconfirmationofparticipationaswellasaninvoice.Theparticipationfeemustbepaidwithin14daysandalwayspriortothestartoftheevent.Noregistrationwillbeconfirmedbeforepaymentisreceived.Youwillreceiveyouradmissiontickettwotothreeweeksbeforetheeventbyemail.
Cancellationispossibleupto15dayspriortotheeventandwillin-curachargeofd100,-+VATservicechargeincancellationcosts.Afterthispointintimeorifyoudonotattendthefullchargewillbepayable.Cancellationmayonlytakeplaceinwriting(viafaxorviapost).Substitutionbyacolleagueisalwayspossible.
Registration fees NoIFITTmember IFITTmemberIndividual d830 d747Academic d630 d567Student d285 d256,50DutchDay d180 d162
Registration fee of enteR conference includes:Participationattheconference(3days,includingDutchDay),ENTERproceedings(papersofresearchtrack),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.
Registration fee of Dutch Day conference includes: ParticipationattheDutchspokenconference(oneday,January30,2009),conferencebag,coffee/teabreaks.Lunchesandconferencedinnerarechargedextra.
accommodation AccommodationfortheconferencemaybearrangedthroughtheRAIbookingservice.Pleasevisitwww.ifitt.org/enter.
attendance Certificate CertificateofAttendancewillbeavailablefromtheconferencesecretariatonrequest.
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Register now: www.ifitt.org/enter
FuncTion Person AFFiliATion Programme chair Professor Dimitrios Buhalis ICTHR, Bournemouth University, UKiFiTT chair Professor Andrew J. Frew IFITT President & Queen Margaret University, UKlocal Host Marc Dekkers Heliview Conferences & Training B.V., Netherlands research Track Chair: Professor Wolfram Höpken University of Applied Sciences Ravensburg-Weingarten Co-chair: Dr Ulrike Gretzel Texas A&M University, USACo-chair: Dr Rob Law Hong Kong Polytechnic University, China eDestinations Track Chair: Inkeri Starry Finnish Tourist Board, FinlandCo-chair: Alex Rayner UNWTO, SpainCo-chair: Tinkara Pavlovčič Kapitanovič Slovenian Tourist Board, Slovenia industry & innovations Track Chair: Jens Thraenhart Chameleon Strategies, CanadaCo-chair: Eric Basha Microsoft, USA Co-chair: John Kent Youtravel.com & www.aquisresorts.com, Greece PhD Workshop, pre-enTer Chair: Professor Matthias Fuchs Mid Sweden University, SwedenCo-chair: Dr Marianna Sigala University of Aegean, GreeceCo-chair: Prof John van der Pijl Gert Erasmus University, Netherlands Local Host: Karel Werdler InHolland, Netherlands Dutch Day Chair: Karin Elgin Nijhuis TEAM Tourism Consulting, NetherlandsCo-chair: Robert Govers University of Leuven, Belgium
enTer 2009 ProGrAMMe coMMiTTeeDateJanuary28-30,2009
loCationRAIExhibitionandcongresscentreEuropaplein22,1078GZAmsterdam,TheNetherlandsT:+31(0)20-5491212F:+31(0)20-6464469www.rai.nl
ContaCtHeliviewConferences&TrainingB.V.POBox9615,4801LS,Breda,TheNetherlandsTel.:+31(0)76-5484000Fax:+31(0)76-5484099
For registrations and cancellations:ParticipantsAdministrationENTER2009Tel.:+31(0)76-5484020
For programme and sponsor information:Mr.MarcDekkers,ConferenceManagerTel.:+31(0)76-5484000Email:[email protected]
For logistical organisation:Ms.ShelitavanderWeegen,ConferenceCoördinatorTel.:+31(0)76-5484067Email:[email protected].
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KeynotesHeinzKreuzer,CEO,tui infotec
VincentVander-pool-Wallace,Minister of Tourism & Aviation,the Bahamas
ChristianHaas,Enterprise Technology Architect,Microsoft Corporation
RebeccaJennings,Principal Analyst,Forrester Research
EdParsons, Geospatial Technologist,google
AndrewPozniakTravel Industry Leader in the Central and Eastern Europe,Middle East & African markets, google
initiative & organization Partners
January 30 • Dutch Day
Dutch-Flemish programme
sponsor
Friday 30th January
08:00 – 09:00 Registration (RAIConference,EntranceE)
09:00 – 10:30
Destination FoCus(RoomM)
Current hot potatoes for DMssModerator:ChristianMaurer(IMCUniversityofAppliedSciencesKrems)
e-Distribution as an e-marketing tool; strategy, implementation and resultsbyKatrineMosfjeldVisitOSLO
Meta-search: things to come and things to dobyManfredHackl(EC3&[+o])
Meta-search: things to come and things to dobyWolframHöpken(UniversityofAppliedSciencesRavensburg-Weingarten)
inDustRy anD innovation FoCus(RoomQ)
eCommerce and profitability: lessons from hospitalityModerator:RomanEgger
internet innovation for small businessesbyIselinSkogland(e-hotelservices)
internet as a sales channel - best practicesbyStephenWilliams(FitzgeraldGroup)
woRKshoP(RoomO)
Destination & industry research needs and Research agendas for the futureModerators:PeterVarlowandPellervoKokkonen
woRKshoP(RoomN)google online Marketing Challenge?8,000students300+universitiesin47countriesModerator:UlliGretzelJamieMurphyDianaDervalLeoWoerndl
DutCh Day(RoomL)
nederlands- en vlaamstalige dag(PresentationsinDutchandFlemish)
strategie en de online wereld(eTourismStrategies)Moderator:KarinElginNijhuis(TEAMTourismConsulting)
Place brands en e-brands(Placebrandsande-brands)doorRobertGovers(KatholiekeUniversiteitLeuven)
Distributie in de hedendaagse reis- en internetomgeving(Traveldistributionintoday’sinternetenvironment)doorJanPeeters(PassaatConsulting,voormaligManagingDirectorMytravelenFirstChoice)
trends in online marketing in de nederlandse reiswereld(TrendsinonlinemarketingintheDutchtravelmarket)doorGijsvanderHulst(IndustryManagerTravel,GoogleNederland)
10:30 – 11:00 Coffee & tea break (RubyLounge)
11:00 – 12:30
Destination FoCus(RoomM)
the challenges and opportunities of it innovations for future DMo business modelsModerator:RogerCarter(TEAM)
the future impact of it on DMo business models: an overviewbyRogerCarter(TEAM)
the growth in mobile internet access: what are the implications for DMo information and reservation services?byPeterVarlow(TEAM)
how can DMos use it innovations to help them market and manage their destinations for business tourism?bySteenJakobsen(WonderfulCopenhagen)
inDustRy anD innovationFoCus(RoomQ)visioning and preparing for the futureModerator:JensThraenhart(ChameleonStrategies)
interoperability technology to target customersbyJohnLambe(Openjaw)
From Digital Divide to eenablementbyEricBasha(Microsoft)
Corporate online initiatives - the future of computing and impacts on tourismbyJoostNienhuis–(GeneralManager,COIMicrosoft)
visioning the future byAnnaPollock(DestiCorp)
woRKshoP(RoomO)
how to publish your research workshop PublicationsandJournalRankingsRobLaw(HongKongPolytechnicUniversity)AndrewFrew(QueenMargaretUniversity)
ReseaRCh FoCus (RoomN)
Recommender systemsModerator:FrancescoRicci
TheeffectsofvirtualproductExperienceonchangingconsumers’firstimpressionBiasbyHer-SenDoong,Hui-ChihWang,Jian-GuoFong
Towardsriskminimizationfornovicegamblers:a‘notsoexpert’systembyG.MichaelMcGrath
Buildinganontology-basedFrameworkforTourismRecommendationServicesbyOlawandeDaramola,MathewAdigun,CharlesAyo
DutCh Day(RoomL)
web 2.0 Moderator:RobertGovers(KatholiekeUniversiteitLeuven)
Destination marketing 1.0 en 2.0 (Destinationmarketing1.0and2.0)doorKarinElginNijhuis(TEAMTourismConsulting)
social media & hospitality:een natuurlijk huwelijk(SocialMedia&Hospitality:anaturalmarriage)doorRonaldvandenHoff(C.D.E.F.Holding,CyberdigmaLab,Mindz.com-Seats2Meet.com)happyhotelier.com(Happyhotelier.com)doorGuidovanElshout(HaagscheSuites)
12:30 – 13:30 lunch (RubyLounge)
13:30 – 15:00
CRoss-tRaCK Panel DeBate(RoomQ)
etourism: the Future challenges and research required
Facilitator:HannesWerthner(ViennaUniversityof
Technology)Participants:Cihan
Cobanoglou,RomanEgger,EricBasha,DimitriosBuhalis,JensThraenhart,AnnaPollock,
PeterVarlow
ReseaRCh FoCus (RoomM)
Papers in progress Moderator:TimothyJung
ICTandSustainableTourismDevelopment:AnAnalysisoftheLiteraturebyAlishaAli,AndrewJ.Frew
iVisit:AnInformationExchangeToolforSelf-driveTouristsinRemoteAustraliabyDeanCarson,DorisSchmallegger,GrahamThompson,RoyJones,AlanPilgrim
AnIn-DepthCaseStudyofElectronicDistributionSystemsinDifferent-SizedHotelsinKoreabyHong-bummKim,SunnyHam,Hae-youngMoon
WebAccebilityinTourismWebsitesbyJaumeJaume
DutCh Day innovation(RoomN)
DutCh Dayinnovation(RoomO)
DutCh Day innovation(RoomL)
DutCh Day(RoomL)
visies op de nabije toekomst (eTourismfutures)Moderator:KarinElginNijhuis(TEAMTourismConsulting)
vervagende grenzen tussen werk, reizen en gastvrijheid(Disappearingbordersbetweenwork,travelandhospitality)doorGonnieBeen(ManagerCommunications,MicrosoftNederland)
Reizen door de virtualitijd(Travelwithvirtuality)doorDr.JacobvanKokswijk(CapgeminiProfessorin“virtualisatie”aandeMedischeFaculteitvandeKatholiekeUniversiteitLeuven)
15:00-15:30 Conference closing and announcementsbyProfessorAndrewJ.Frew,PresidentIFITT,ProfessorDimitriosBuhalis,ENTER2009Chair,MarcDekkers,ConferenceHost
15:30 – 16:30 Farewell drinks (RubyLounge)
16:30 – 19:00 oPtional touRs oR FRee tiMe
20:30 – late informal get together – dinner/drinks Locationsuggesion:HoopmanIrishPub,Leidseplein6,1017PTAmsterdam