Internet Thinking (for 'real' companies)
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Internet Thinking (for ‘real’ companies)
description
Presentation at TechEx 2013, Wanganui, New Zealand. Internet Thinking is a business strategy for non-technical leaders to drive innovative, step-change
Transcript of Internet Thinking (for 'real' companies)
Internet Thinking(for ‘real’ companies)
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It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
Charles Darwin
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Adapt or die
Any number of management gurus
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Studebaker 1852 - 1966
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Targets the 70% NZ businesses which don’t have a website
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Adapt or die
Does not work anymore
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Companies die even if they adapt
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Adapt or die
Disruptive Innovation
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Disruptive InnovationIncumbents, especially large and well entrenched, seldom survive fundamental technology changes in their industries
Disruption• By smaller, new companies• From outside the industry
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BackRub
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“But the Internet is only for the weightless economy”
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From near bankruptcy to global success: comprehensive business strategy enabled by the Internet
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Standard Thinking about the Internet
• Information
• Marketing, sales
• Customer service
Internet = technical stuff
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UFB = faster uploads = efficiency
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Tapping new sources of innovation
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Treating customers as co-producers(and funders!)
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Internet Thinking
Business strategy using the Internet to drive• Disruptive Innovation• Step change
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Don’t extrapolate the past to define the future
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“In the absence of nonlinear innovation, the destiny of the
industry is your destiny.”
Gary Hamel
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Disruptive Innovation
New Markets
New Distribution Channels
New Products/Services
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Rule of Thumb
• Energy• Finance• Health• Education
Any industry that has not changed fundamentally in 10 years is ripe for
disruptive innovation
• Government• Retail• Environment• Transport
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Disruption In Progress
• Academic articles peer review• Video workflow• Sports clubs raising money• Reducing counterfeits• Online learning• Family engagement
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New Platforms As Disruption Innovation
• New sources of supply• New user behaviour• Curation
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Find Out More
Richard Branson
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Summary
• Adaptation doesn’t work in Internet time. Disruptive innovation is the real opportunity
• Internet thinking is a business strategy for business leaders, including the non-technical
• The Internet has more impact on the ‘real’ economy than the ‘weightless’ one
