8:30am - 12:30pmAM WorkshopsAdvanced SEO Tactics for 2019 (Ringba Stage 1) • Janet Driscoll Miller, MarketingMojo

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy (Marketo Stage 2) • Samantha Kermode, Investis Digital

Forget Everything You Know About Email Marketing (Constant Contact Stage 3) • Jen Capstraw, Iterable

Beyond Personas and the Customer Journey: The Next Step for CX Success (Act-On Stage 5) • Michael Salamon, Lousy

Develop a Facebook Advertising Strategy to Reach Your Best Prospects (Zipwhip Stage 6) • Tim Halloran, Aimclear

1:15pm – 2:30pmOpening Keynotes (Stages 1-3)Brave, Not Perfect: A Conversation with Reshma Saujani • Reshma Saujani Founder, Girls Who Code

Future Consumers • Randi Zuckerberg Zuckerberg Media

2:50pm – 3:20pmI'm Not a Regular Brand YouTuber, I'm a COOL Brand YouTuber (Ringba Stage 1) • Sonja Likness, Duke

Getting the Green Light: How to Build Content That People Say YES To (Marketo Stage 2) • Tamsen Webster, The Red Thread

Key Trends Shaping Marketing in 2020 and Beyond (Constant Contact Stage 3)Presented by Acoustic • Loren McDonald, Program Director, Marketing Research

Modernize Your Marketing Work: 4 Simple Ways to Get More Done (ActiveCampaign Stage 4)Presented by Workfront • Mike Riding, Dir. Digital Marketing

Out-Execute Smart Companies With SEO lessons From an $8b Startup (Act-On Stage 5) • Jared Gardner, Qualtrics

Convincing Customers to Swipe Right on your Brand (Zipwhip Stage 6) • Lauren Beane, Cisco Systems

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agenda plus the ability to rate sessions!

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internetsummit.com/2019

WEDNESDAY, NOVEMBER 13

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PRODUCED BY

NOVEMBER 13 - 14, 2019RALEIGH CONVENTION CENTER

RALEIGH, NC

#ISUM19

@Internet_Summit

GLOBAL ELITE PARTNERS

ADDITIONAL 2019 GLOBAL PARTNERS

INTERNET SUMMIT 2019 SPONSORS

Network:

Go Zoho Password:

zohosocial

VENUE AND CONFERENCE INFO

The Brandfolder VIP Lounge

The VIP Lounge - located in Room 304 - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 6.00pm§ Day 2: 8.30am - 5.00pm

The Spectrum Reach Charging Station

Need a free power up? Drop your device off at the Power Charging Station located upstairs in the sponsor area.

Will I be able to view presentations after the conference?

Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.

Official Agenda

Visit internetsummit.com/2019 for the most up-to-date agenda and the ability to rate speakers & sessions.

Slidecast Access

Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: registration@digitalsummit.com for more details.

Missed lunch or need a snack?

Concessions are located on the street level Main Lobby near Registration during the following times:§ Day 1: 12:00pm - 4:00pm§ Day 2: 10:00am - 2:00pm

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Leveraging Publicly Available Information to Better Your Brand (ActiveCampaign Stage 4) • Steve Coakley, Babel Street

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane (Act-On Stage 5)Presented by Adtaxi • Lindsy O'Connor, Senior Digital Sales Director

Implementing Destination-Based Marketing to Win More Store Visits (Zipwhip Stage 6) • Stephanie Fleischman, Waze

Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios (TMMData Stage 7) • Hilary Sutton, McKinley Marketing Partners

3:50pm – 4:20pmWinning at SEO With a Growth Mindset (Ringba Stage 1) • Eli Schwartz, SurveyMonkey

How (and Why) You Should Create Content that Users Aren’t Looking For (Marketo Stage 2) • Sam Miller, Red Hat

The Method Behind the Measurement: Marketing Analytics for Higher ROI (Constant Contact Stage 3) • Tiffany Schreane, FIT

Optimizing Human Flow: Providing Consumers with a New Luxury — Human Connection + Emerging Tech (Act-On Stage 5) • Anthony Coppers, Gradient

Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage (Zipwhip Stage 6)Presented by Genius Monkey • Brian Lahey, Client Solutions Manager

4:35pm – 5:05pmInclusive Design – Why Digital Accessibility Is A Must (Ringba Stage 1) • Christi Olson, Microsoft Advertising

Drop the “E” in E-commerce: Prepare for Today’s Borderless Retail Landscape (Marketo Stage 2) • Liz Fogerty, EDGE Marketing

How to Build Bridges Between Departments for SEO Success (Constant Contact Stage 3) • Dave Rohrer, NorthSide Metrics

Build Awareness, Credibility & Authority as a Podcast Guest (Act-On Stage 5) • Mark Deal, Podcast Guest Academy

Create Marketing Content for the ENTIRE Month with Just One Source (Zipwhip Stage 6) • Jean Ginzburg, JeanGinzburg.com

5:00pm – 6:00pmClosing Reception hosted by Workfront (Sponsor Area)

WiFi Sponsored by

Zoho

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Marketing BS: Understanding What Really Works in Marketing (TMMData Stage 7) • Edward Nevraumont, Warburg Pincus

5:20pm – 5:50pmKeynoteFOMO is a KPI (Stages 1-3)

• Beverly Jackson MGM Resorts International

Stand-Up Comedy with Mike Albanese (Act-On Stg 5)

6:00pm – 7:00pmOpening Reception hosted by Acoustic (Sponsor Area)

7:00pm – 8:30pmThe #ISUM19 Afterparty hosted by Pantheon Isaac Hunter’s Tavern - 414 Fayetteville St.Registration Badge Required

8:00am – 8:30amMorning Coffee Networking hosted by Sprout Social (Sponsor Area)

8:30am – 9:00amGenerating Brand Momentum by Turning Content into Commerce (Ringba Stage 1) • James Royer, Merrell

Humanization Is the New Personalization: Driving Growth With Good (Marketo Stage 2) • Jen Capstraw, Iterable

When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong (Constant Contact Stage 3) • Gil Kazimirov, Lime

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume (Act-On Stage 5) • Garrett Mehrguth, Directive Consulting

The Business of Storytelling (Zipwhip Stage 6) • Sloane Heffernan, WRAL

9:15am – 9:45amFour Automated Email Series That Get Serious Results (Ringba Stage 1)Presented by Emma • Kaitlin Wernet, Content Specialist

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain (Marketo Stage 2) • Matthew Capala, Alphametic

WED, NOVEMBER 13 | THU, NOVEMBER 14

Your Brain on Ads: The Halo Effect (TMMData Stage 7) • Tony Marlow, Integral Ad Science

3:40pm – 4:10pmInfluencer Marketing Strategies to Grow Your Audience (Ringba Stage 1) • Ursula Ringham, SAP

InstaBrain: The New Rules for Marketing to Gen Z (Marketo Stage 2) • Sarah Weise, Bixa Research

It’s More Than Data: We’ve Been Doing Content Strategy Wrong (Constant Contact Stage 3) • Paxton Gray, 97th Floor

Making Your Social Media Stand Out in a Traditional Media Mindset (ActiveCampaign Stage 4) • Steve Kent, Harris Teeter

Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result (Act-On Stage 5) • Bruce Swann, Adobe

Analytics for Agencies: Processes to Become the Purveyors of Truth (Zipwhip Stage 6) • Chris Sietsema, Teach to Fish Digital

Experience 2030: A Roadmap to Future of Customer Experience (TMMData Stage 7) • Jennifer Chase, SAS

4:30pm – 5:00pm20 Crazy Effective Methods for Increasing Your Conversions (Ringba Stage 1) • Tom Shapiro, Stratabeat

Hackonomy: Evolving in the Digital Age(Marketo Stage 2) • Bonin Bough, Bonin Ventures

How Keeping it Human-to-Human (H2H) Kills the B2B and B2C Content Conundrum(Constant Contact Stage 3) • Harriet Ayoade, JP Morgan Chase

How to Build a B2B Growth Marketing Engine and Deliver Results [In Less Than 6 Months] (Act-On Stage 5) • Steve Armenti, Google Cloud

Do This, Not That – Best Practices for Driving Customer Engagement with Email Marketing (Zipwhip Stage 6) • Jay Schwedelson, Worldata

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agenda plus the ability to rate sessions

internetsummit.com/2019

Filling the Funnel: How to Build a Modern Content Marketing Strategy (Constant Contact Stage 3) • Kate Richling, Media Monks

Be the Hero: Fearless Growth via Efficiency and Automation with Google Search Ad (ActiveCampaign Stage 4)Presented by Hanapin Marketing • Kelly Pollock, Associate Director of Services & Stephanie Lehmann, Agency Sales, Google

Productivity and Content Hacks Social Media Experts Use (Act-On Stage 5) • Jennifer Watson, Agora Pulse

4 Keys to Get Your Message Noticed Through Texting (Zipwhip Stage 6)Presented by Zipwhip • Jessica Comiskey, Account Executive

How Disruptions in TV and Video Are Changing Marketing (TMMData Stage 7) • Kenneth Kinney, Ai Media Group

10:00am – 10:30amGet New and Repeat Business on Autopilot with Email Marketing (Ringba Stage 1)Presented by Constant Contact • Dave Charest, Director, Content Marketing

Analytics and Attribution: Measuring the Success of Influencer Marketing (Marketo Stage 2) • Michelle Stinson Ross, Apogee Results

Planning an Effective Instagram Video Strategy for 2020 (Constant Contact Stage 3) • Morgan Goettge, Raleigh Media Co., LLC

Embrace the Convergence of Digital Video & TV: Strategies for Success in a Video Everywhere World (ActiveCampaign Stage 4)Presented by Spectrum Reach • Morgan Jessup, Director Digital & Advanced Advertising Sales

Inspiration is Everywhere: Tips to Make Your Marketing Strategy More Interesting (Act-On Stg 5) • Folayo Lasaki, SoulPancake

Becoming a Thought Leader: Growing Your Personal and Professional Brand on LinkedIn (Zipwhip Stage 6) • Lindsey Boggs, Citrix

Personalization Strategies to Improve Mobile & Cross-Channel Experiences (TMMData Stage 7) • Matt Hudson, Belk

10:30am – 11:00amNetworking Break

11:00am – 11:30amBe the Guide, NOT the Hero of your Customer's Story (Ringba Stage 1) • Veronica Romney, My Modern Brand

Influencer Marketing: How, Why, and is it Right for Your Brand? (Marketo Stage 2) • Michael Salamon, Lousy

Make Them Care: Getting Customers to Engage with Your Brand (Constant Contact Stage 3) • Adam Pierno, Arizona State University

Finding Professional Fulfillment By Discovering Personal Happiness (ActiveCampaign Stage 4) • Carlos Hidalgo, VisumCx

How Not to Suck at Display, Video & OTT: Leveraging Attribution for Success! (Act-On Stage 5)Presented by Genius Monkey • Jeremy Hudgens, CRO, Director of Client Solutions

The Role of Cognitive Biases in Marketing (Zipwhip Stage 6)Presented by Zoho • Nicholas Glavor, Field Marketer

Bridging the Gap between Marketing and UX Content (TMMData Stage 7) • Amy Gebler, Nordstrom

11:45am – 12:15pmUser Generated Content: Turn Your Customers into Content Engines (Ringba Stage 1)Presented by TINT • S. David Ramirez, UGC Evangelist

Your Search Diet: How Not to OverEAT (Expertise, Authority and Trust) (Marketo Stage 2) • Jenny Halasz, JHL Marketing

Three Ways B2B Marketers Can Do a Lot With Less (Constant Contact Stage 3)Presented by Delivra • Caroline Matis, Corporate Marketing Manager Data and Creative Solutions for CRO (ActiveCampaign Stage 4) • Amanda Simmons, Full Cup Creative

Product & Marketing: Improving Collaboration to Grow Your Mobile & Web App Business (Act-On Stage 5) • Kwame Henderson, Tumblr

Don’t Blame Vendors Because Your Ad Placement Makes You Look Terrible (Zipwhip Stage 6) • Jonathan Kagan, Cogniscient Media

Don't Be Offended, Your Brand is Meaningless Without Culture (TMMData Stage 7) • Troy Sandidge, FindTroy Marketing Consulting

12:15pm – 1:00pmLunch Pickup & Break, box lunches sponsored by HawkSEM

1:00pm – 2:00pmLunch KeynoteThe Four Horsemen of the Web Marketing Apocalypse(Stages 1-3)

• Rand Fishkin SparkToro

2:20pm – 2:50pmA Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey (Ringba Stage 1)Presented by Marketo • Hayley Ferrante, Sr. Marketing Specialist, Demand Generation & Timothy Ozmina, Marketing Specialist

Through the Fyre: A Fireside Chat with Ja Rule (Marketo Stage 2) • Ja Rule, Iconn

The New Metrics - The Evolution of Attribution in the Content Stream (Constant Contact Stage 3) • Cathy McKnight, The Content Advisory

Building a Defensible Brand in the Age of Hyper-Competition (ActiveCampaign Stage 4)Presented by Brandfolder • James Winter, VP of Marketing

Website Migration: What to Do Pre, During and Post (Act-On Stage 5) • Samantha Kermode, Investis Digital

Establishing Your Brand as the Value Proposition Among E-Commerce Consumers (Zipwhip Stage 6) • Heather Teasley, Klaussner Furniture

How A.I. is Changing Search and Bringing Google Further Into Your Home (TMMData Stage 7) • Daniel Russell, Go Fish Digital

3:05pm – 3:35pmExtend Your Reach Through Content & Influence Marketing (Ringba Stage 1) • Juanika Didly, Ladypreneur Academy

What Marketers Can Learn About Social Media from DJ Khaled and Drake (Marketo Stage 2) • Carlos Gil, Gil Media Co.

Get More Out of Every Email You Send (Constant Contact Stage 3)Presented by ActiveCampaign • Dathan Brown, Sales Manager

DAY 2

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THURSDAY, NOVEMBER 14