INTERNET OF THINGS: The Future of Digital

Marketing

The Internet of Things (IoT)1

Network of physical objects or “things” embedded with electronics, software, sensors, and connectivity. To achieve greater value and service by exchanging data with the manufacturer, operator, and/or other connected devices.

note: 1  h*p://en.wikipedia.org/wiki/Internet_of_Things  

In layman terms… Internet of things (IoT) is a concept that allows connection of any devices, with an on and off switch, to the internet. This includes everything from cell phones, washing machines, cars, and practically EVERYHTING.

how BIG the market size?

by 2020 (IDC)2

by 2020 (CISCO)3

note: 2  h*p://www.idc.com/downloads/idc_market_in_a_minute_iot_infographic.pdf 3  h*p://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf  

All About The Numbers4

note:   4  h*p://www.forbes.com/sites/gilpress/2014/08/22/internet-­‐of-­‐things-­‐by-­‐the-­‐numbers-­‐market-­‐esJmates-­‐and-­‐forecasts/   5  h*ps://agenda.weforum.org/2014/01/are-­‐you-­‐ready-­‐for-­‐the-­‐internet-­‐of-­‐everything/  

•  World Economic Forum5: By 2020, more than 5 billion people will be connected, not to mention 50 billion things.

•  IHS Automotive: 152 million cars connected to the Internet worldwide by 2020. •  Navigant Research: 1.1 billion installed base of smart meters worldwide by

2022. •  Machina Research: Consumer Electronics M2M connections will top 7 billion in

2023, generating $700 billion in annual revenue.

•  On World: Over 100 million Internet connected wireless light bulbs and lamps worldwide up by 2020.

Impacts On Consumer? Efficiency

Life Optimization

Convenience

Personal Data Collection

Improve Customer Relationship and Customer Personalization

Predictive Social media

Smarter, More Relevant Advertising

Opportunities!

Improved Customer Relationship IoT will provide efficient and accurate analysis of customer data, by providing an actionable results regarding the consumer base.

Improved Customer Relationship With the data provided by the IoT, brands can target more relevant customer that will more likely to respond to brand’s offers and promotions.

Predictive Social Media IoT allows automated posts and shares to be regularly generated by the devices. This will pave the way for new online communities to develop centered around users of particular devices.

Predictive Social Media It will be easier for marketers to predict the

development of social communities, and target their efforts towards these communities.

With IoT, marketers will be able to reach potential customers that may not have previously been

available.

Smarter, More Relevant Ads No longer will marketers rely on banner ads or popups. Most IoT devices will be completely unable to process or even display such crude plays.

Smarter, More Relevant Ads Imagine a light bulb going dim in your “smart” home. The connected home could not only make note of the need for replacement, but could also provide the homeowner a digital coupon for a new light bulb sent directly to their smartphone.

Smarter, More Relevant Ads Even better, the smart home will recommend the nearest store that would sell the exact light bulb. The Consumer will save time by only being served relevant ads. Marketing will no longer waste thousand of dollars on irrelevant advertising.

IoT Digital Campaign Case Study

In 2014, Nike and iPod launched their first IoT campaign. The shoes has special sensor that detects calories, miles, and time, when coupled with the iPod. The iPod will send the data to the internet for user to track, share, and compete with other users. It was reported that the campaign successfully created a global runner community , $20.9 billion dollar revenue, and 30% increase in brand awareness by the end of the year.

Challenges? The biggest concern and challenge for IoT in Indonesia is security. Indonesia has the infrastructure, resources, and the technology. But the threat of cyber crime cast a bleak shadow on the future of IoT in Indonesia

IMAGINE THE POSSIBILITIES!

IoT is digital marketing on steroids. The possibility to market a product within the IoT infrastructure is LIMITLESS!

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