Internet megatrends

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Internet Megatrends April 2013 Bradley Howard @bradbox http://blog.bradbox.com

description

This presentation accompanies the longer form posts starting with http://www.bradbox.com/blog/five-key-internet-megatrends-1-nanopayments/

Transcript of Internet megatrends

Page 1: Internet megatrends

Internet MegatrendsApril 2013

Bradley Howard @bradbox

http://blog.bradbox.com

Page 2: Internet megatrends

@bradbox bradbox.com

1. Micropayments

High quality content and services can’t be free for much longer

It costs too much money to send

someone a very small amount of money

When we can solve the small payments

problem, piracy will significantly reduce

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2. Real money

The marketing super bubble will burst

Look at Asia for real money

But we still need advertising for the discovering new

products

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3. Knowing customers

Big Data could be the digital equivalent of the friendly

shopkeeper who has a good idea of what you want, as

soon as you enter the shop

But probably isn’t.

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4. Browsers are too basic

The future of browsing will be a 3D immersive ‘World’

experience

It will solve the discovery issues of current

ecommerce web sites

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5. Trust

A Single Sign On across the web, from a truly

trusted brand

Sellers need to know who customers are, just as much as we need to identify real retailers

Web sites that build a reputation score will need to transfer their

data

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Thank you!

If you liked this, please take a look at blog.bradbox.com and if you have any feedback, please contact me at @bradbox

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Photo credits

Thank you to the following:

• Micropayments: LabyrinthX on Flickr, http://www.flickr.com/photos/labyrinthx/1955692114/

• Real money: MADvertising on Turqoise, http://www.turquoisebranding.com/2011/blogs/06/01/mad-magazine-billboard-advert/

• Knowing customers: BBC on YouTube, http://www.youtube.com/watch?v=kAG39jKi0lI

• Browsers are too basic: Joe Katrencik on Flickr, http://www.flickr.com/photos/45501032@N00/3726589535/

• Trust: Brenda Clarke on Flickr, http://www.flickr.com/photos/brenda-starr/3509344100/