Internet Marketing Trends for 2014 - Chester County Marketing Group Event
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Transcript of Internet Marketing Trends for 2014 - Chester County Marketing Group Event
Internet Marketing Trends for 2014
Wed, Feb 19, 2014UNO CHICAGO GRILL ~ EXTON PA
2www.ChescoMarketing.com @ChescoMarketing #ChescoMG
• Started ChescoMG in March 2011, going on 3 years!
• Typically meet on 3rd week of month: T/W/Th– Next event – either 3/18 or 3/25
(Tuesday)• Select topics that are general, to hit
different audience• Welcome suggestions for topics AND
speakers!
Make sure you sign up for our email newletter to find out when & where our upcoming events will be held. Sign up at http://eepurl.com/tE1of
Welcome | First Time Attending?
ChescoMG OnAir show
Join Jeff & Carla with special guests as they talk about Internet Marketing topics,
tips & tricks, technology and some “coffee chat”.
Bi-monthly on Thursdays at 10am.
Watch live or recording at http://bit.ly/ChescoMGOnAir
3www.ChescoMarketing.com @ChescoMarketing #ChescoMG
About Tonight’s Presenters
GAZALLA GAYA
CARLA WILSONJEFF TINCHER
NATALIA LINDNER
Founder of ChescoMG & 610 DigitalDigital Marketing Consultant@JeffTincher
Director ofSocial Media,Moving TargetsFounder of Bucks-Mont Online Marketing Meetup@NatMoraisBR
Owner, Wilson Media Services
Audio & Video Specialist, Co-manager of
ChescoMG@WilsonVA
Owner & Blogger, WebContentBlog
Digital Marketing Consultant
@Gazalla
ALL THINGS
Jeff TincherDigital Marketing Consultant,610 Digital, LLC
www.ChescoMarketing.com @ChescoMarketing #ChescoMG
5www.ChescoMarketing.com @ChescoMarketing #ChescoMG
(some) Digital Marketing Statistics
Social sharing buttons in email
increase click-through rates
by 158%.
If users cannot easily navigate
your website on a mobile device, chances are they
won’t stay.
57% of Marketers Use Social
Advertising, with 23% more planning
to use in 2014.
33% of traffic from Google organic search results go
the first item listed.
6www.ChescoMarketing.com @ChescoMarketing #ChescoMG
What to Check For:• Does your site have easy to read text?• Is it Responsive?• Reduce/limit images• Optimize video for mobile• Are you sending email readers to non-
mobile site?
Is your website & email mobile-friendly?
Why Mobile is Important!• More than half of American adults
own smartphones• 78% of smartphone users read
email on device• What happens when you send
mobile email readers to a non-mobile friendly site?
“Mobile and tablet shoppers are three times as likely to view a video as
laptop or desktop users.” -NPD
(Study: NPD DisplaySearch)
ChescoMG OnAir
7www.ChescoMarketing.com @ChescoMarketing #ChescoMG
• Configure Google Analytics correctly
• Understand where customers come from, what they do, and when they leave
• Did you make a sale? Generate a Lead?
Know YOUR Customers
8www.ChescoMarketing.com @ChescoMarketing #ChescoMG
• 46 percent of shoppers report using their smartphone to research local products and services.
• Social Advertising is getting better, directly target geo/demographics
• SEO Keywords will become less important, changing to topic-centric content.
• Local SEO should still incorporate location keywords
• Social Signals have an affect on SEO (Like, +1, Share)
SoLoMo (Social, Local, Mobile)
Internet advertising will account for 25% of the
entire ad market by 2015.
SOCIAL MEDIA TRENDS
Natalia LindnerDirector of Social Media, Moving Targets
www.ChescoMarketing.com @ChescoMarketing #ChescoMG
10
• Google Hummingbird algorithm finds information based on the way people talk
• Facebook Newsfeed algorithm changes (Trending topics, Paper app)
www.ChescoMarketing.com @ChescoMarketing #ChescoMG
Social Media – Content Trends
11www.ChescoMarketing.com @ChescoMarketing #ChescoMG
• Social media driving organic search• Social activity becomes more valuable • Review sites more important than ever
(reviews and check-ins impact SEO)
Social Media – SEO & Reviews
Study: http://selnd.com/1bMK1Pd
2013 Study by BrightLocal: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
12www.ChescoMarketing.com @ChescoMarketing #ChescoMG
Twitter is starting to test a new design and page layout.
Bringing images more “front and center”
Social Media – Images, Images, Images
13www.ChescoMarketing.com @ChescoMarketing #ChescoMG
Pinterest and Yelp launched new designs with BIGGER photos.
Social Media – Images, Images, Images
www.ChescoMarketing.com @ChescoMarketing #ChescoMG
CONTENT MARKETINGGazalla Gaya – WebContentBlog.com
15www.ChescoMarketing.com
@ChescoMarketing #ChescoMG
Social Media, newsletters and blogs will be the top content distribution channels
16
For the first time, we’ve reached a point in the U.S. where more than 50 percent of Internet users are accessing the web using more than one device. A third of the average leading retailer’s monthly traffic now comes exclusively from mobile devices, such as smartphones and tablets. While an app may not yet be a “must have” for every retailer, a mobile strategy is essential for growing retailers’ market shares and reaching new audiences who might be more inclined to shop via a mobile device.Webcontentblog.com
www.ChescoMarketing.com @ChescoMarketing #ChescoMG
Multi-platform Content is a Must
17www.ChescoMarketing.com @ChescoMarketing #ChescoMG
• Ideas for content marketing success:Increase page rank, page authority with link-building and producing strong original content
• Optimize for conversions. This means trying many different things such as A/B testing, Usabella and other tools to check heat-mapping.
Read more at WebContentBlog.com
Conversions will become a more important metric in measuring content marketing success
• Schedule of Workshops/Seminars/Monthly Meetings• Past Presentations in Slide Library• More content being developed
Learn more at ChescoMarketing.com
www.ChescoMarketing.com @ChescoMarketing #ChescoMG
Facebook.com/ChescoMG
Twitter.com/ChescoMarketing
Linkd.in/ChescoLI
eepurl.com/tE1of
Gplus.to/ChescoMG
YouTube.com/ChescoMarketing
Thank You – stay in touch!