Internet Marketing Strategy For Private Practices
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WHY YOU NEED AN INTERNET MARKETING STRATEGY FOR YOUR PHYSICAL THERAPY PRACTICE… David Straight, PT Owner, E-rehab, LLC www.e- rehab.com
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Transcript of Internet Marketing Strategy For Private Practices
WHY YOU NEED AN INTERNET MARKETING STRATEGY FOR YOUR PHYSICAL THERAPY PRACTICE…
David Straight, PTOwner, E-rehab, LLC
www.e-rehab.com
Decreased reimbursement
Increased competition
It’s the way society communicates
It facilitates relationships
Why have an NET Marketing Strategy
Patients and physicians will
always refer friends and clients to the therapist they know,like, and trust.
What is a NET Marketing Strategy? Marketing is defined by the American Marketing Association [AMA]
Overall premise – identify, build, maintain relationships in order to generate referrals and serve our communities
Use this awesome multiplier, the Internet, to help us accomplish this goal.
Very time intensive and expensive process.
You must have a SYSTEM.
Why is this so hard?
Consistent Predictable Repeatable
The most Successful Businesses use Systems
Websites – You have 50 Milliseconds
E-mail Newsletter
Dave,
BrandedPersonalized
PaperworkLink
Refer a
friend
Services
Map Link
HIPAAWarnin
g
Signature Physical Address
Unsubscribe
Privacy Notice
- 98% would refer their friends or family
- 96% received treatment from the same physical therapist every visit. - 76% received their first treatment in less than 48 hours
Research your
diagnosis:
Low back
Neck Pain
Shoulder
Hip
Knee
Ankle
Search engines
Social Media-blogs, FB, Twitter
Realize your market wants to communicate with you using the Internet
Make it a system and not a transaction
Find an expert to help you
Three Keys to Success
“It’s too expensive”
“I don’t have time”
“I don’t believe it works”
Three Common Barriers
E-rehab's Advantages
Price Number #1 & only work with
PTPPs
Experience – here every day to help you
Commitment to the Profession
WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in…
30 days
90 days
1 year
•Contact me Right Now!
•David Straight, PT • 1-800-468-5161 x 1101
• [email protected]• www.e-rehab.com
WHAT one thing can a practice owner do right now to get started on the pathway to success
