Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
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Transcript of Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
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Psychology of Buying
Presented by Erik Vermeulen.
Internet Marketing Strategies, Tehran 2012
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1. Feel free to be YOU – it’s YOUR CHOICE
2. Go Big or Go Home!!
3. If it is to be, it’s up to me!
Mind Space
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1970’s
Commodity Economy
People = Tools to get job done
Repetition
Focus on Consumers
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1980’s
Financial Economy
Money = Power
“Yuppies”
People used to create wealth for others
Power Dressing
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1990’s
Knowledge Economy
Knowledge = Power
Hoard it
Sell it
Consumers develop conscience
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2000’s
Experience Economy
Relationships = Power
Different & Unique
High Tech = High TouchMore
Ever-changing
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Explain in 3 minutes to a 10 year-old why your business is so exciting, and why your company makes all the difference to people’s daily living.
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What?StrapColourShapeNumbers
Why?
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Reasons For Losing Customers
• 1% Die• 3% Move• 5% Buy from friends• 9% Prefer a different product• 14% Unresolved service problems• 68% Because they feel that
employees are disinterested in giving service
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Top 7 Customer Expectations
• Be Accessible• Treat me courteously• Be responsive to what I need and want• Do what I ask promptly• Don’t make me deal with poorly trained
employees• Meet your commitments• Do it right the first time
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Service = Experience - Expect
The Service Equation
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The Service EquationPeople expect only two things1. That you know they are there2. That they made the right choice by coming to you to satisfy their need
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Lesson #1
Service aboveeverything else
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There are many ways to skin a cat…..
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Lesson #2
Advocacy beatsSelling
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Lesson #3Understand that
consumers areirrational
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X9 Factor
Trinitron
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Lesson #4
Create Mystery
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Lesson #5
Ruthlessly give away free
information
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Lesson #6
Be authentic and congruent
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Follow me on Facebook: Erik VermeulenFollow me on Twitter: ErikMVermeulenE-mail: [email protected]: www.erikvermeulen.com
Psychology of Buying