INTERNET MARKETING

STRATEGIES DEVISED

USING AUTOMATION

WWW.BLACKBEARDESIGN.COM

01.

02.

03.

04.

Going Viral

Introduction

Making Users Famous

Knowing the Customers

CONTENTS

INTRODUCTION

There are a number of companies which tend to be under the

impression that if their marketing budget is not big enough,

they cannot be successful. The truth, however, is just the

opposite. Let’s take the examples of companies such as Airbnb,

Dropbox, and Instagram which were able to reach the zenith of

success without spending virtually anything. The same can be

replicated by any company, including yours. The trick lies in

using the right marketing techniques which are devised by

successful internet marketing companies, a few of which are as

follows –

GOING VIRAL

We have all heard about websites going viral when users visit the site and

share the link with the rest of the world. However, with so much content

available, it can be quite a daunting task, getting anything noticed that

too on a massive scale; moreover, why would anyone share your website in

the first place? The secret to attracting everyone lies in offering

incentives which compel the users to share your website.

In order to better understand the concept of making your website viral,

let’s talk about the Dropbox model. Dropbox happens to be a cloud storage

service in which on signing up for an account, you get limited storage, but

on inviting friends, users get additional storage space at no extra cost.

The same is replicated by the gaming website Zynga, in which you can play

certain games for free but after a certain level, you need to invite your

friends in order to reach the next level.

MAKING

USERS

FAMOUS

Content marketing is an expensive

proposition but the problem of high cost

can be solved if the content is generated

by the user only. A typical example of

that is YouMoz where the content

generated by the users is leveraged by

the company to their advantage. The

submissions made by the users undoubtedly

need to be moderated but once that is

done, the entire process can be

automated. This will save you a lot on

cost overheads.

The biggest advantage is that people tend

to believe more in what is said by third-

parties rather than what is spoken by

your company. This method thus has dual

benefits.

KNOWING

THE

CUSTOMERS

It is highly essential to know your

target audience, their sources of

information, what it is that they

need and how did they find your

website? These are some of the

essential questions, the answers to

which must be found before

automating your entire marketing

strategy. Even though marketing

automation and personalization

might sound like two different

aspects, in order to capture both

the loyalty and the interest of the

customers, you need to ensure that

despite the marketing automation,

personalization is not lost. If

this balance can be attained, then

there is no upper limit to what can

be achieved.