Enough of this internet marketing

rubbish! Show me the

money!

Well, for starters,Internet marketing

is

NOT free.

It Takes People

It Takes Technology

It Takes Time

All of which are

LIMITED RESOUR

CES

Even if I decide to go ahead with

internet marketing, why

should I allocate resources to it?

BigBoss

Well it would result in cost reduction in

marketing and customer service…

It would generate more revenue too: more transactions,

new customers, brand awareness and

loyalty…

Then there is market research and competitive

intelligence

Fine. Fine. Hire an internet marketing hot shot. But this better be good. Our employees’

bonuses are on the line here.

I ‘d better see an increase our revenue

and reduce cost.

BigBoss

I’m your new Internet Marketing Manager and I will blow you away with cool stuff like SEO, Social Media Marketing, Email and PPC campaigns and lots more!

Oh…and the name’s Bond, James Bond

Our website traffic has doubled in just a month!

Our Facebook friends and Twitter

followers are through the roof!

And you just HAVE to see the

comments on our blog!

ONE Month Later

Finance Dept.

Told you I was super cool!

Our Google Analytics are

stunning!

Our social mentions are super dooper!

And visitors just wont stop coming

to our website!

SIX Months Later

I totally rock! These awesome results

are proof of my coolness!

Finance Dept.

Why are we happy by the

way?

Good question, considering our P&L still sucks.

Psst…I heard BigBoss isn’t too happy with you. He doesn’t care how many Facebook friends or what page rank we have unless it means we are selling more stuff.

Darn it, my cover’s been

blown!

Betty, its me. I need your help,

quick.

I need to start linking my awesome results to actual company

performance.

What do I do?Where do I start?Arghh im so super cool, this can’t be happening to me!!

Relax Bond, you're such a drama queen.Lets take this step by

step.

Welcome to the world of

ROI

Investment Gain – Investment Cost

Investment Cost

Here’s how the transformation from investment to return occurs Internet

marketing.Right now, your money is showing a

fab non financial return!…but remember what BigBoss said…

Investment

Action Reaction Non Financial Return

Financial Return

$$$ $$$

Fine. Fine. Hire an internet marketing hot shot. But this better be good. Our

employees’ bonuses are on the line here.

I ‘d better see an increase our revenue

and reduce cost.

BigBoss

Here are some non ways to measure on

financial return

Website Visitors

Page Ranks

Positive press

Positive WOM

Incoming LinksOrganic Traffic

Blog comments

Pages Indexed

Twitter followers

Rankings

Hmm…what interesting evidence do we have here for financial return?

Week 22

White Paper on SEO

Week 23

Press Release

Week 24

PPC Campaign

Week 25

Kamran starts Tweeting

Create Timelines

B e f o r e S o c i a l M e d i a

A ft e r S o c i a l M e d i a

0

1

2

3

4

5

YoY Growth %

Compare Growth

Before Internet Marketing After Internet Marketing

B e f o r e S o c i a l M e d i a

A ft e r S o c i a l M e d i a

0

1

2

3

4

5

Cost $000

Compare Marketing Costs

Before Internet Marketing After Internet Marketing

B e f o r e S o c i a l M e d i a

A ft e r S o c i a l M e d i a

0

1

2

3

4

5

Sales Revenue ($ Millions)

Compare Sales Revenues

Before Internet Marketing After Internet Marketing

B e f o r e S o c i a l M e d i a

A ft e r S o c i a l M e d i a

0

1

2

3

4

5

Transactions (000)

Compare Number of Transactions

Before Internet Marketing After Internet Marketing

B e f o r e S o c i a l M e d i a

A ft e r S o c i a l M e d i a

0

1

2

3

4

5

Transactions (000)

Compare Number of NEW Transactions

Before Internet Marketing After Internet Marketing

NOW TRYn’FRY

frequency reach yield

How often do customers buy?

(# of transactions)

How many customers are you

targeting? (# of NEW

transactions)

How much are your customers spending?

($ per transaction)

Now all you need to do is overlay

timelines, correlate and find a pattern!

Thanks Betty, I didn’t think there was anyone

more awesome than me!

BigBoss, I overlaid some of our timelines and found that ever since we began our marketing activities on the Internet, our YoY sales are up, our transactions have doubled in number and $amount, our customer base is up by 20%… …and I could just go on all day about my coolness…

Hmmm….there must be something we are doing right, what’s your take on our

Internet Marketing ROI?

BigBoss

Well that’s easy, all we need to do now is plug in our cost savings and revenue gains into the

ROI equation!

Investment Gain – Investment CostInvestment Cost

Finance Dept.

Yayyyyy!!! Internet Marketing just did wonders

for our PnL!

Well I’m impressed, looks like Internet

marketing is here to stick around for a

while!

BigBoss

The name’s Bond… James Bond…

…drinks anyone?

errr…drinks anyone?

Let Askoli make your Internet Marketing strategy and guide you in

calculating its ROI!

Contact us now: sales@askoli.comOr give us a call: +92 51 2270354