FREE Internet Marketing Consultation Questionnaire

ByJay Abraham

Many of you have asked me to provide some sort of guide, evaluation tool, or consultation to see if you are optimizing your own Internet marketing strategy and profits. So to help you personally, I have developed this simple --- but highly effective questionnaire and a personal consultation option to help you.

If you want to control your industry or industry niche, if you want to make sure your competitors and future competitors don't put you out of business, or if you simply want to make massive profits over the Internet, I highly recommend that you fill out the consultation questionnaire below.

Please answer the following questions "Yes" or "No" to perform your own "FREE Internet Marketing Consultation" evaluation.

Goals and General Internet Marketing Strategy QuestionsWhat do you want to accomplish with your online presence?

Note: For the purpose of this consultation, your online presence includes --- but is not limited to: 1.) Your own website(s), email, email auto responders, Internet PR, etc., 2.) Interaction with your vendors, customers, and employees using the Internet and email, and 3.) Joint ventures with other entities using the Internet and email.

1. Do you have a cost cutting or savings goal? (Yes) or (No)

2. Did you know that there are at least 7 ways you can potentially cut costs using the Internet, email, etc.? If so, do you know what they are and do you have a specific cost savings goal for each one that is applicable to you and your business?

3. Do you have a sales increase goal?

4. Did you know that according to some experts, the Internet commerce accounts for 3% of the gross national product today and is supposed to account for 15% by the end of the next 5 years? Assuming this projection is true, that would mean an Internet commerce growth in excess of 30% each year. Do you know what that will mean to your business if you are planning to grow your Internet business by less than 30% a year?

5. Do you have a lead generation goal?

6. Do you have a customer service improvement goal?

7. Do you know who your clients do business with before, during and after they do business with you on the Internet?

8. Do you have a goal for joint ventures with people your clients do business with before they do business with you on the Internet?

9. Do you have a goal for joint ventures with people your clients do business with at the same time as they do business with you on the Internet?

10. Do you have a goal for joint ventures with people your clients do business with after they do business with you on the Internet?

11. Do you know what Internet publications, forums, discussion groups, etc. your clients are participating in --- and specifically what they are saying about you, your competition and your industry?

12. Have you reviewed your competitors' websites to determine what they are and are not doing and what you can do to make your marketing strategy better?

13. Do you have a free PR goal?

14. Do you have an Internet advertising goal?

15. Do you know what your growth limitations are as far as fulfillment, order processing, number of visitors your website can handle, number of emails your email server and email box can hold, the maximum amount of dollars your credit card processing company will let you handle, etc?

Website Optimization Questions1. Have you had someone from outside your company attempt to use it?

2. Is each page less than 35k so that they load in a hurry?

3. Do you have a headline which tells them the specific benefit that they will be getting from your product, service or information on the first page and on succeeding pages as well?

4. Do you have your name, email address, address, phone number, website address, etc. on each page or listed frequently so they can easily contact you?

5. Do you give them a reason for them to give you their email address and get permission to contact them later?

6. Do you regularly examine your site's traffic logs especially to determine the source of your visitors, which keywords they used (if they came in from a search engine), and what websites they come from?

7. Do you regularly examine your position on each of the search engines to determine if you are in the top 10 selections based on the appropriate key word searches? If so, do you make the required changes to make sure that your website comes up in the top 10 --- at least for the top search engines?

8. Is your email address you give in your website monitored at least daily and preferably more often than that so that you can respond as required?

9. Do you concentrate on your customer or prospects specific needs and position yourself in the appropriate niche(s) so that you can maximize your profits and minimize your competition?

10. Do you make product or service information available from your website and from auto responders?

11. Do you regularly collect testimonials and display them on your website to establish instant creditability with prospects?

"Email Marketing" Optimization Questions1. Do you capture all your customers, prospects, vendors, affiliates, prospective affiliates, and joint venture partner's email addresses in different email databases so that you can communicate, sell, or prospect with them as groups or individually?

2. Do you maintain all of the same database information for your email database of clients as you should do with your regular databases including recency, frequency, and specificity of purchase?

3. Do you communicate, sell or prospect with your respective email databases on a regular basis?

4. Do you have a signature file that you add to the end of all of your emails? This has your name, address, and email address and other relevant information so that the addressee knows who you are, what you do and can contact you?

While these specific questions are not necessarily the most important ones concerning your specific Internet marketing strategy --- they will give you an idea of the types of questions you should be asking yourself. (Also, these questions presuppose that you have a business, know your desired client, know what motivates that desired client, know the net lifetime value of a client, know the cost of obtaining a client, etc.)