Internet Marketing

N Goutam Chand

What is Traditional Marketing?

Marketing Today?

Can Google see

Your Presence?

Your presence……

Search Engine Optimization (SEO)

SEO Before we begin your online efforts to market our new product, we must

have a “home base,” which ideally is a search-friendly website or blog. When launching a product, to aid both potential customers and contribute to optimized search engine performance, consider creating a product-specific landing page that features photos, descriptions and/or video.

We should make sure this page is visible and easily accessible from your home page, at least for its initial release.

To build our online content library, we should consider enhancing our traditional media outreach efforts and social media news presence by distributing our product press release using paid services with both text-only and multimedia options, such as PR Newswire, PRWeb and PitchEngine. If you’re looking for a less expensive route, Free Press Release and PR Log allow you to share news for free.

Facebook

Facebook is a site many should be familiar with. One of the most effective ways of selling products if we can make it work is to be active on Facebook.

Sharing news, connecting with fans, throwing competitions and persuading our fans to share information is great for getting our product in front of the right eyes.

This is generally more time consuming, we have to keep at it to see significant increases in sales but it can work if we put the time in.

Social media

Twitter

Twitter is another popular social site we can use to increase sales and promote products.

Once we have a number of followers, we have people who are interested in our brand or our products and we can promote any new products or information to this audience.

If they like what they see then there is a good chance that they will then share the information you tweet with other followers.

Similar to Facebook, Twitter requires a lot of time put in for it to have a significant effect on sales. We also have to be sure to avoid being too self promotional so as not to annoy our followers.

Pinterest

Pinterest is a relatively new platform that has exploded onto the scene lately. The whole platform enables users to create theme focused boards to which they can pin images to from across the web.

Considering the ease of creating a new pin and the number of people who use and are willing to re-pin things they like, it can be great for exposing your products and website to a whole new crowd.

The platform is completely free and is easy to set up which means that it is worth regularly posting; even if you do not see much from this initially, it only takes a few people re-pinning your pins to get a decent level of traffic from it

Pay Per Click Advertising

With Pay per Click advertising, generally have to be willing to invest a bit of money initially to receive good quality visitors.

However with a well optimised launch campaign, can still find potential customers.

By conducting our keyword research carefully, there may be a few gems that are relevant to our offering and don’t cost much per click.

Product Videos

The power of videos is still largely underestimated. There is a huge audience on sites like YouTube and other similar platforms where people are likely to search for products and related reviews.

If we create some well thought out, informative and good quality videos, we may be able to capture the attention of an audience that previously might not have found us.

Videos also appear in the search results within Google and other search engines. They typically get shown on the first page which could be a good way of gaining an audience for more competitive keywords or just dominating that page if we are already ranking for that keyword.

Top video sites

E-mail Marketing

E-mail marketing is a fantastic way to provide specialized content to people with whom we’ve already built relationships. Consider offering a pre-order for our new product, exclusive only to e-mail recipients. Or, offer a sneak peek at the new product before it's released to the public. This will help to nurture and reward our existing relationships and continue building on the trust we’ve already earned.

Additionally, we may set up an e-mail drip campaign that sends messages on a regular schedule at timed intervals to keep our product or service top-of-mind with our customers, and also to keep the sales funnel flowing.

Blogger Outreach

Blogging has grown tremendously in the past five years. Even though Technocrat's State of the Blogosphere 2010 report found that 65% of blogger survey respondents are hobbyists, it’s likely to find several bloggers in our industry who have very active communities and traffic/subscriber numbers that blow traditional media websites out of the water.

Blogger outreach goes hand-in-hand with traditional media outreach when it comes to generating interest for a new product, and the approach and methods used are much the same. Understand the blog, its audience and its content before sharing information about your product. If it makes sense, offer your product for the blogger to review

Top micro blogging sites

Social Media Influencer

Using a strategy similar to traditional media outreach, should take the time to research, locate and understand the most active social media users in our target markets.

These people are at a unique advantage, having earned a large and tuned-in set of viewers, listeners and followers.

While the payoff might not be immediate, creating relationships with these highly influential people can lead to valuable long-term opportunities

Online Retail Site

Investing in partnership opportunities with well-respected online retail sites to improve the availability and credibility of our business and product.

Advertising on sites such as Amazon, eBay and Google Product Search will place our product in an environment searched by people that have already identified themselves as inclined to buy

Conclusion

With all of the social media tools available today, companies are truly missing out if they don’t evaluate the opportunities to execute a social/online strategy that complements their traditional marketing and PR programs for a product launch.

While it’s not commonplace for all of these tactics to be used, they should serve as a launching pad for our company to be creative and to choose the best strategy for us.