Internet Marketing Meet Up- First Presentation

South Florida Internet Marketing For Local Business Success

Thank You

Who Is This Guy?

Introduction To Local Internet Marketing & How It Can Help

Grow Your BusinessMeetup One

What Is “Local Business Internet Marketing?”

Marketing A Local Business On The Internet To Capture The Qualified Leads and Motivated

Buyers That Are Searching For Their Product/Service Everyday

How Do You Market A Local Business On The Internet?

Create A Strategy

Create A Strategy

A Plan vs. Random Marketing

Get Clear

Get Clear1- Identify The Goals Of The Business


This will determine tactics & timeline of the marketing strategy



2- Identify Your Voice



2- Identify Your Voice Your Unique Selling Proposition




3- Define Your Target Market




3- Define Your Target Market What Problem Does Your Business

Solve For Your Customers

Local Market Mastery StrategyA Guideline

Most Internet Success Or Failure Begins Here




“Buyer Keywords”



“Buyer Keywords”

Buyer Keywords:• Specific Product / Services Names• Buy• Review• Compare• Find


Keyword Research


Keyword Research

Brainstorm A List Of Keywords That You Think Your Customers

Use To Find You


Keyword Research

For Local Search Include:

“Keyword”+

Geo Modifier


Keyword Research

Example:

west palm beach injury lawyer


Keyword Research

Example:

west palm beach injury lawyer

Note: You Should Test “Geo Modifier” Both Before And After The Keyword


Keyword Research


Keyword Research

1-Find Relevant Buyer Keywords


Keyword Research

2- Confirm Quality Traffic 3- Determine Commerciality


Keyword Research

Click On Keyword Term (without quotes)


Competitive Analysis



4- Competition For This Keyword



Paid Advertising


Finalize Your Keywords

Create A Master List Of Your Top Keywords:

Choosing Your “Root” Keyword


Rank Your Web Properties For Your “Root” Keyword



At This Point Your Local Business Internet Marketing

Strategy Needs To Be Customized To Meet Your

Business Goals



The Following Is A Sample (Aggressive) Strategy To Present A

Business In Local Search As The “Local Authority”


Rank Your Web Properties For Your “Root” KeywordGoogle Place Page



Website – Money Page



Social Media Page- Facebook



Video Marketing



Web 2.0 Properties- Squido, Hubpages, Etc.



Become The “Local Authority” For A Buyer Keyword


Additional Methods To Market Your Local Business



• Social Media- Facebook, Twitter, Youtube, LinkedIn



• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other



• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons




• QR Codes-




• QR Codes-

• Press Releases- PR Web & Other online submission tools




• QR Codes-

• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series




• QR Codes-

• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series• Blogging- Ranking your blog content to drive traffic




• QR Codes-

• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series• Blogging- Ranking your blog content to drive traffic• Article Marketing- Ranking articles you write



And More……………


It’s About Creating A Strategy & System That Works For Each Business

Was This Information Helpful?

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1- Post A Review @ Meetup

2- We Appreciate Referrals

561.319.2474www.harvestmarketingservices.com

If You Know Of Any Local Business Owner You Feel May Benefit From Local Internet Marketing

Thank You

Next Meetup:• Location: Here• Date: Thursday November 3rd

• Time: 6:00 pm• Topic: Google Place Page- What It Is & How It

Can Increase Your Business’s Sales

Internet Marketing Meet Up- First Presentation

Business

Transcript of Internet Marketing Meet Up- First Presentation